Let me be blunt.
If you’re hearing “It’s too expensive” more than you should… your offer isn’t overpriced.
It’s under-primed.
And no, I’m not just talking about your sales page or pitch. I’m talking about the full buyer journey. Most sales don’t fall apart at the close—they fall apart because the buyer didn’t have the full picture before you made the offer.
If the value proposition isn’t clear, if there’s no personal touch, and if they haven’t been emotionally walked through what’s at stake… it doesn’t matter how good your offer is.
They’ll still walk.
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Make an Offer That’s Impossible to Ignore
Think of it like submitting an offer on a house in a competitive market. The price you put down isn’t the only thing that matters—it’s everything else: how well the buyer understands the value, whether there’s a contingency, if they’re pre-approved, and how they feel about the deal.
A strong offer isn’t just about the asking price. It’s how well you’ve primed the buyer to see why it’s worth what you’re asking. That means:
Communicating your value proposition clearly and upfront
Reinforcing that value consistently throughout your marketing
Using case studies and social proof to back up your claims
Creating urgency without pressure
If you skip these steps, your audience has to do mental gymnastics to understand your offer. And that kills conversions.
The Buyer’s Mindset Is Everything
Buyers aren’t always logical—but they’re rarely careless.
They want to feel confident they’re making a smart decision. Whether you’re selling a coaching program or submitting a bid in a real estate market with low inventory and multiple offers, the buyer and seller both need alignment.
You need to help your offer stand out—without asking them to connect the dots themselves.
Make sure you’ve done the due diligence. Is your message clear? Are you speaking to their pain points? Have you handled common objections in advance?
If you don’t, you leave it up to them to fill in the gaps… and the rest of the market will fill those gaps better.
Your Sales Page Isn’t the Whole Strategy
A lot of people spend time polishing the offer itself—but forget the buyer’s runway. That’s like setting a closing date before the appraisal.
From the moment someone joins your email list to when they’re ready to buy, everything needs to communicate the same message: “This is exactly what I need right now.”
Whether you’re asking someone to pay in full or submit an offer with contingencies, it’s not just about the numbers—it’s about perceived value.
And perceived value is built through trust, alignment, and messaging that lands right off the bat.
