Step-By-Step, Easy To Follow Templates

Proven Methods To Sell Authentically

Bonus: 5 Video Walk-Throughs

What We Help You Do

Webinars

Webinars are the foundation for one-to-many online sales—and still the go-to place for course sales. They’re free for attendees, but filling them, keeping people engaged, and ultimately converting them into buyers has become tougher over the past 10 years. That’s where we come in. We’ve helped hundreds of clients solve this puzzle using our proven Story Selling System.

  • How to Fill Your Webinars – Get people to show up, even with rising ad costs.

  • Finding the Balance – How to teach while still driving sales.

  • Story Selling That Converts – The exact stories and content that boost engagement and lead to sales.

  • Increasing Show-Up Rates – 10 years ago, show-up rates were 30-40%. Now they’re down to 10-12%. We’ll show you how to get back to 25-35%.

  • Perfect for Products Between $297 and $1997 – Works best for mid-range offers.

  • How to Present – One-way teaching with minimal audience interaction.

  • Duration – From 29 minutes to 2 hours.

Workshops

How do you engage with clients in a way that moves them toward a mid- to high-ticket sale? Workshops are the perfect opportunity to showcase your expertise and give potential clients a firsthand look at how you can serve them.

  • Content That Delivers a Win – How to give clients a taste of success without revealing all your strategies.

  • Our Hot Seat Process – A unique method that transforms workshop attendees into buyers.

  • Selling Without the Pitch – How to close sales without ever feeling like you’re pitching.

  • Duration – Workshops typically last 2-6 hours.

  • Perfect for Products Priced Between $4997 and $9997 – Ideal for high-ticket offerings.

Core Stories for the Stage

Interested in giving a TED talk? Or deliver a keynote that has high-ticket buyers lining up? I’ll show you the mistakes that keep most speakers from landing gigs and making sales.

  • How to Structure Your Speech – Lay out your presentation to keep your audience engaged and ensure they remember you.

  • What Event Planners and Mastermind Hosts Are Looking For – The key things most speakers miss that get them overlooked.

  • Creating Content That Turns Audiences into Buyers – How to craft high-engagement content that turns your audience into paying clients without ever making a pitch (crucial for “free info only” talks).

Corporate
Multi-Day
Events

How do you hold a corporate event that keeps people engaged, helps them remember what they learned, and leaves them excited to take action?

  • Where Most Corporate Events Go Wrong – Why people check out, fall asleep, or spend more time on their phones than paying attention.

  • Balancing Teaching and Engagement – How to teach effectively without overwhelming your audience with too much information.

  • Picking the Right Speakers – The secret to choosing speakers who captivate your audience and drive participation.

  • Why Less Is More – Why overloading sessions with content or making them too long can kill engagement.

  • The Power of Interactivity – Turning one-way events into dynamic discussions that keep people involved and energized.

  • Adapting Content for Maximum Impact – How to tweak your material to suit your audience’s expertise and interests.

High Ticket Sales Events

for coaches, consultants, and influencers

Ready to host a high-ticket event that drives real results? This isn’t about filling a room—it’s about bringing in the right people who are eager to invest in what you offer. We’ll teach you how to create an experience that engages and converts without the pushy sales tactics.

  • How to Fill Your Event – Attract the right people who are primed and ready to purchase.

  • Selling Without the Pitch – The exact content you need to deliver that sells without coming off as high-pressure.

  • Finding the Right Speakers – How to choose speakers who naturally align with your offer and boost sales without overshadowing it.

  • The Secret to Turning 25% of Your Audience into Buyers – Our proven method for converting a significant portion of your audience into red-hot buyers.

Testimonials

“I'm in a couple of masterminds with Steve and he has called me out on major mistakes I was making, helped me short cut processes, and give me advice on things none of my mentors saw. He is crazy talented!"
Carla White
Founder, Director, CEO at Hiro.fm
"Working with you gave me the confidence to show up and perform my webinar in a way that really connected with my audience... and raised my conversion dramatically"
Marley Jaxx
CEO of Jaxx Productions
“Steve was a huge help in growing my business.

He helped me talk about my business in a way that attracted my ideal clients and allowed me to raise my prices...totally changing my business for the better.”
Carmen Gélinas
Spiritual Teacher and Energy Healer
"I thought our webinar was great... and then Steve showed me a few small tweaks that I had never seen before. His advice added several percentage points to our close rate instantly"
Alina Vincent
Founder of Business Success Edge
“Steve' coaching just literally changed everything for my upcoming Live Event!! I was a little nervous about how to structure it and fill it... Yikes. But Steve took my topics, broke down how each session should flow, the best times to talk about my big offer, as well as gave the BEST tips on how I could show up and deliver maximum value to the attendees! And then he gave me a specific strategy on how to FILL it! like...what? Thank you Steve Werner I'm going in confident to my live event ready to rock it!"
Eileen Wilder
Author & Business Coach
"That guy just exposed me 😱 I hired Steve Werner to help us execute our live event properly and he hit me with so many questions and ideas that would have been humiliating to learn the hard way and leave 100k+ on the table.

If you are holding a live event it is a disservice to your audience and bad business to not have a call with Steve first."
Jimmy Coleman
Founder at LeadBaller
"Steve was able to help me build a heart centered presentation that converts! His ability to help others build story based presentations is second to none"
Debbie Hoffman
CEO & Founder at Power-Up Your Follow-Up

How We Work with Clients

Free Tools and Resources

Get Access To Your

FREE "Story Selling" Webinar Blueprint

Below

Discover How To

"Fill Your Event"

Get Access To Your

Events Roadmap

Cashflow Testimonials

NLP Language Secrets

Conversion Stories For Your Talk

Upcoming Workshops

Wealth Building Webinars

December 18th, 2024

12 Noon - 4 PM

Want to turn your webinars into powerful money-making machines? In this workshop, we’ll break down the exact strategies you need to not just fill your webinars but to keep attendees engaged and convert them into paying clients. Whether you’re launching a course, selling a program, or promoting high-ticket services, this is the roadmap to webinar success.

  • Filling Your Webinar with the Right Audience – How to attract people who are ready to buy.

  • Structuring for Conversions – The proven formula for keeping attendees hooked and guiding them toward saying “yes.”
  • Engagement Secrets – The stories, strategies, and interactive elements that keep your audience glued to the screen.

  • Overcoming Common Webinar Pitfalls – From low attendance to high drop-off rates, learn how to avoid the mistakes most presenters make.

  • Show-Up Rate Boosters – Tactics to get your registration-to-attendance rate back to 30% and beyond.

  • Pricing Strategies That Sell – How to align your webinar with offers ranging from $297 to $1997.

Scaling With Stages

Peer Mastermind

January 30th, 2025

12 Noon - 4 PM

Are you currently using events for your business and looking to take it to the next level? This workshop is all about mastering live events to connect with your audience, showcase your expertise, and turn attendees into buyers. Whether it’s a keynote, workshop, or multi-day event, we’ll show you how to maximize your time on stage and grow your revenue.

  • Filling Your Event with Buyers – How to attract an audience that’s ready to take action.

  • Crafting Your Stage Presence – The exact structure and delivery techniques to keep the room engaged and focused on your message.

  • Selling Without the Sales Pitch – Strategies to inspire your audience to buy without feeling pushy or salesy.

  • Audience Engagement Secrets – How to connect with your crowd and create moments that lead to conversions.

  • Converting the Room – Proven methods to turn 25% of your attendees into clients on the spot.

  • Maximizing Revenue Opportunities – From product offers to upsells, learn how to capitalize on the live event format to scale your income.

Webinar and Pitch Audit & Optimization

Making Sure Your Workshop, Webinar, or Live Event Pitch Converts

Steve has worked with over 500 clients to fine-tune their pitch, helping them double or even triple their conversions.

You’ve spent the money to put the people in the room, Steve will help you leverage his proven strategies and make sure that your event reaches maximum conversion.

  • Line-by-Line Review – Steve will analyze your pitch based on what’s working now, showing you exactly what to say and how to say it.

  • Offer Optimization – Steve will review your offer, show you how to optimize it, and help you build content that sells the offer before they ever see it.

  • Story Development – Steve will help you craft stories that sell. Good pitches have 10-20 stories; great ones have 40+. These stories overcome objections, break beliefs, and turn skeptics into buyers.

  • Comprehensive Analysis – Steve examines 60+ elements identified from analyzing over 500 sales presentations, ensuring your pitch is optimized for maximum conversions.

SCALING WITH STAGES MASTERMIND

Join The Mastermind That Helps You Get On More Stages
And Sell Through Workshops, Webinars, And Live Events

Selling from stage through workshops, webinars, and live events

Are you tired of the endless cycle of one-on-one sales that feels more like a chore than a skill? 

Imagine transforming your approach and reaching countless potential customers at once…

Picture an event filled with individuals who not only reflect your ideal audience but also have the means to invest in what you offer.

Discover how to effectively sell to hundreds, not just thousands, and leave behind the limitations of one-on-one sales forever.

Why Join?

  • Small Group Mentorship — Get access to over $810k in mentorship and coaching that I’ve invested in over 12 years. You’ll gain insights and strategies without the heavy price tag. This is your fast track to success, at a fraction of the cost.

  • One-to-Many Sales Through Webinars, Workshops, and Live Events — Want to get noticed by your ideal audience without wasting time on endless social media? Ill show how I reached over 30 million in sales through events, workshops and webinars.

  • Specific Action Steps and Accountability — Information overload? We cut through the noise with a clear action plan. Knowing what to do is one thing; actually doing it is what drives success. With my support and a small group’s accountability, plans turn into progress.

What makes this mastermind different?

  • Small Group of 12 with Expert Leadership — Get the attention you deserve. Tap into $810k worth of mentorship I’ve accumulated over 12 years. Get the same insights and strategies at a fraction of the cost. Fast-track your success, minus the heavy investment.

  • Clear Roadmap to Success — No fluff, no guesswork. Just a straightforward action plan that takes you from where you are to where you want to be.

  • Accountability to Make It Happen — Talk is cheap. We’ll hold you accountable every step of the way to ensure you follow through and hit your goals.

Click below to join the waitlist for this small group mastermind – spots are limited to 12 active members at a time – can’t miss the chance to transform your business

Done With You Events

Event Strategy & Planning

Most corporate events have people falling asleep or running out of the room.

Our events are different.

Planning a high-impact event isn’t just about logistics—it’s about creating an unforgettable experience that has people take action after leaving the event.

Steve works with you every step of the way to build an event that keeps people engaged, aligns them to your vision, and motivates them to  take action. From strategy to execution, we’ve got you covered.

  • Creating a Seamless Event Flow – Strategically structuring your event so every segment connects and builds on the next.
  • Engagement Strategies – How to keep your audience active, involved, and excited to buy.

  • Speaker Alignment – Choosing and preparing speakers who amplify your message and elevate your event’s impact.

Emceeing

A great emcee is your secret weapon to having people take action.

Attendees are expecting to be sold by speakers…

The emcee is a friendly narrator who directs the audience’s attention and controls the energy in the room.

As a trusted third party, Steve will frame each speaker, break beliefs, and overcome objections as a trusted friend and third party.

A great emcee doesn’t just keep things on track—they elevate the entire event.

  • Engagement from Start to Finish – Steve keeps the energy high and ensures your audience stays engaged from opening to closing.

  • Breaking Beliefs & Overcoming Objections – Steve uses his expertise to build rapport with the crowd, subconsciously breaking beliefs, and overcoming objections so that your offer converts.

  • Framing The Event – Steve subconsciously takes the audience on a journey from where they are to where they want to be, framing your high-ticket offer every step of the way.

Total Package

Get the full experience with Steve’s Total Package—a complete solution for your event. From strategy and planning to seamless emceeing.

Steve will work with you to create a high-impact event that drives sales and maximizes ROAS.

  • Complete Event Strategy – Crafting compelling presentations, powerful story selling, and aligning your event’s structure for maximum impact.

  • Crafting Presentations That Convert – From the opening presentation to the closing curtain, Steve will help you design presentations that capture attention, create value, and drive sales.

  • Story Selling – Steve will help you identify and build the stories you will use to build trust, overcome objections, and turn attendees into buyers.

  • Offer Optimization – Building and testing the 5 parts of your offer before the event to ensure maximum sales conversion.

  • Masterful Emceeing – Steve takes the reins to keep the energy high and work as your secret agent, breaking self-beliefs, and overcoming objections as a trusted third party.

  • Time Management & Handling the Unexpected – With Steve’s experience of running more than 100 events, you can rest easy knowing that any curveballs or last-minute changes are handled with ease, keeping everything in motion.

Case Studies

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