Live and Virtual Events That Convert

Fill the Room, Convert More Sales, Impact Your Bottom Line

How We Help You Hold Wildly Profitable, Massively Impactful Events

We implement our 5 step process to…

  • Filling the event with the right people.
    • It’s not just about getting butts in seats—it’s about attracting the right audience that’s ready to buy.

  • Strategic roadmap for the event – the right presentations in the right order to maximize sales and impact.
    • We map out your event like a well-oiled sales machine—building trust, creating momentum, and leading straight to conversions.

  • Crafting epic presentations to focus on emotion and move to logic.
    • Great presentations don’t just inform—they inspire action. We help you craft talks that connect emotionally and close logically.

  • An MC that frames the event and drive sales as a trusted third-party.
    • Your MC isn’t just there to introduce speakers—they’re there to create energy, set the stage for sales, and make buying a no-brainer.

  • After Event magic down cells
    • The event doesn’t end when people walk out. We help you maximize revenue with smart, strategic offers that keep the sales rolling.

Testimonials

"I thought our webinar was great... and then Steve showed me a few small tweaks that I had never seen before. His advice added several percentage points to our close rate instantly"
Alina Vincent
Founder of Business Success Edge
"Working with you gave me the confidence to show up and perform my webinar in a way that really connected with my audience... and raised my conversion dramatically"
Marley Jaxx
CEO of Jaxx Productions
“Steve' coaching just literally changed everything for my upcoming Live Event!! I was a little nervous about how to structure it and fill it... Yikes. But Steve took my topics, broke down how each session should flow, the best times to talk about my big offer, as well as gave the BEST tips on how I could show up and deliver maximum value to the attendees! And then he gave me a specific strategy on how to FILL it! like...what? Thank you Steve Werner I'm going in confident to my live event ready to rock it!"
Eileen Wilder
Author & Business Coach

Case Studies

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“You helped us make our language more natural and approachable—so it felt like a real conversation, not a script, and changed our conversion to over 50%.”

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I tried webinars 3 other times and never was successful. You showed me how to craft a webinar that was authentic and felt good, and consistently closed 13%+ leading to my best year in business.

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“You helped me structure my event for maximum impact, building momentum and aha moments that set the audience up for transformation, and ultimately led to much higher sales.

The 5-Step Formula for Profitable, High-Impact Events

Most events fail because they’re just a collection of speakers with no real strategy. We engineer your event for maximum sales, engagement, and impact—so you walk away with both raving fans and bigger profits.

STEP 1

Perfect Your Offer

A lot of offers are built with the best intentions of giving audiences what they need, the challenge is that they don’t always give them what they want. We test your offer to buyers and non buyers to get the exact offer and language that will convert.

  • Get rid of the stress of delivery and give them exactly what they are asking for.

  • Shown to increase conversation by 20% or more.

  • Stop guessing and get the exact language that your ideal clients use.

STEP 2

Craft an Event Journey That Sells Naturally

Craft the story arc of your event with a clear attendee journey that meets them where they are at, helps them get into momentum, and then shows them why your high ticket program is their trusted source for the result they are after.

  • No more scattered events where people leave the room due to “this doesn’t apply to me”.

  • Direct path to the sale that preframes and overcomes objections naturally

STEP 2

STEP 3

Filling The Event

Taking the clear offer and story arc data and using it to attract audience members that are ready to buy your specific offer.

  • Marketing that speaks directly to your dream avatar and has them turn into a buyer before the event

  • Event warm-up sequences that get your attendance to near 100% VS the 60% that is industry standard

  • Custom case studies that speak to each person; attracting them through specific pain points, framing them to show them you can help them, and warming them up by showing them outcomes.

STEP 4

Crafting the Messages and Presentations for Your Event

Forget over-teaching and get presentations that break false beliefs that stop sales, overcome objections, and lead to massive sales.

  • How to get them into momentum without giving away your whole program.

  • The stories you need to tell that naturally lead to the sale.

  • How to get maximum engagement and emotional connection.

STEP 4

STEP 5

Adding an Additional 10 to 25% to Your Bottom Line Through an After Event Down Sell

There are a lot of on the fence buyers that will take a post event down sell when done correctly.

  • How to make the offer in a way that doesn’t cannibalize sales of the high ticket offer.

  • How to use the down-sell to get more high ticket buyers.

How to add 20% to your bottom line with no additional ad spend. This isn’t just an event—it’s a high-converting sales experience.

Free Tools and Resources

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Events Roadmap

Testimonials

"That guy just exposed me 😱 I hired Steve Werner to help us execute our live event properly and he hit me with so many questions and ideas that would have been humiliating to learn the hard way and leave 100k+ on the table.

If you are holding a live event it is a disservice to your audience and bad business to not have a call with Steve first."
Jimmy Coleman
Founder at LeadBaller
"Steve was able to help us with one of the most stressful things I’ve ever done! He helped us pick speakers and craft our talks.

As an MC he kept the energy up and helped maximize sales
."
Hunter Thompson
CEO at Raising Capital | Raise Masters
“I'm in a couple of masterminds with Steve and he has called me out on major mistakes I was making, helped me short cut processes, and give me advice on things none of my mentors saw. He is crazy talented!"
Carla White
Founder, Director, CEO at Hiro.fm
“Steve was a huge help in growing my business.

He helped me talk about my business in a way that attracted my ideal clients and allowed me to raise my prices...totally changing my business for the better.”
Carmen Gélinas
Spiritual Teacher and Energy Healer
"Steve was able to help me build a heart centered presentation that converts! His ability to help others build story based presentations is second to none"
Debbie Hoffman
CEO & Founder at Power-Up Your Follow-Up

Case Studies

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“You helped us make our language more natural and approachable—so it felt like a real conversation, not a script, and changed our conversion to over 50%.”

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I tried webinars 3 other times and never was successful. You showed me how to craft a webinar that was authentic and felt good, and consistently closed 13%+ leading to my best year in business.

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“You helped me structure my event for maximum impact, building momentum and aha moments that set the audience up for transformation, and ultimately led to much higher sales.

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“Steve gave us the step-by-step strategy to choreograph our event—from the experience to the upsell. I had no idea there was such a science to it, but it works, and led to drastically more sales.

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“I needed someone to pull me through this—and Steve did. He helped me structure the event in the right order and held me accountable to keep the event on track—leading to an over 35% close rate. His passion and authenticity made all the difference.”

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“Steve helped me refine my lead generation, event page, and sales strategy. His guidance on pricing alone brought in an extra $20K—game changer!”

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Steve showed me 2 secrets that worked and kept my audience engaged and eager for more. He also helped me refine my webinar flow—removing the pressure while keeping people watching till the end and closing more sales!”

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“Steve gave me clear frameworks that removed the guesswork. I thought I knew events, but running my own was different. He showed me the right levers to pull, leading to an 8x growth rate and millions in sales from our event.

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“Steve makes offers persuasive and undeniable to the right people. He helped me set boundaries, avoid low-commitment buyers, and focus on those who truly benefit. Now, I barely have to sell—people are eager to buy.

Reviews

Steve Knows His Stuff

"I've hired Steve to help us with our online presentations and have seen him teach this same content on stage at 2 conferences I was speaking at. He's very knowledgeable, practical and actionable to get people moving from passion to profits quickly - highly recommended!"
Michael D. Butler
CEO at Beyond Book Publishing
Top Notch!

"Steve Werner is one of the most brilliant marketers I know. If you want to master the game of selling, definitely work with Steve. Highly recommend!"
Mark Stern
CEO at Custom Box Agency
Steve Werner brings value!

"I have listened to Steve speak on a few occasions. I always look forward to his session because he brings immense value. He is a great storyteller too. So not only is he keeping our attention with stories, he ties that in with value where we can walk away with something that can benefit our business."
Harry Spaight
Founder at Selling With Dignity
Tons of Value!

"Working with Steve has been such a positive experience. Besides just being an all around good guy who is invested in helping you succeed, he brings wealth of research and experience to helping you shape your story and expand your sales. After being disappointed by many who promise value but don't quite deliver, working with Steve was such a breath of fresh air."
Erin Arnold
PT, MPT, LMT
All the right tools

"I recommend Steve because he has helped me with ideas to grow my brand. Steve adds value into our conversations all the time and I have learned to generate more income by using his tactics and tools as a monetization expert. My perspective with money has changed! Thank you so much for all of your help Steve!!"
Maria Rodriguez
Owner of Girl Code Fitness & Nutrition
Steve is brilliant!

"Have you ever met a person and think to yourself, "That man is doing EXACTLY what he was meant to do for this world!" When it comes to sharing of his gifts and helping others share theirs through the gift of story-telling, Steve is the best there is. Steve paid a visit to my Wealth Minded Mastermind and shared his brilliance. He enabled us all to serve our various tribes in even greater ways by finding OUR authentic story. We all have one right?! God bless you Steve and thanks again!"
Lisa Williams
Psychic Medium, Spiritual Teacher & Bestselling Author
Do whatever you can to get to Steve's events!

"Steve's events are like no other I've attended. They are personal, interactive and loaded with actual, behind the scenes stories combined with step-by-step instruction applied to attendee's business.

Somehow he manages to keep the details of each his attendee's businesses in his head and offers real-time examples of how to apply each concept... and his speakers! ... teach, so you come away feeling like you have something you can put into action right away. His care and integrity are apparent. If you are interested in reaching more people and accelerating the growth of your business... Do whatever you can to make it to one (or many) of his events. You will not regret!"
Barbera Aimes
Marketing Strategist, Business Coach
Amazing speaker

"Steve is powerful speaker. He will leave your audience inspired and ready to take action. The knowledge he brings to the stage is life changing. I highly recommend him for your next event!"
Jesse Cruz
CEO Merge Worldwide
Steve rocked his talk to my clients

"Hired Steve to talk to my clients at an online event and it was amazing. He consistently engaged the audience and delivered tons of value to my clients. Would definitely hire again."
Yigal Adato
Founder of Leaderato