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How We Work with Clients
Live events can be one of the most rewarding—and challenging—experiences in your business journey. With so much at stake, from large budgets to the intricacies of execution, a lot can go wrong. But when you get it right, nothing else has the power to scale your business, impact thousands of lives, and generate millions in a single day like live events do.
If you’re new here, take a moment to explore the resources below. You’ll find everything you need to fill, build, and execute a wildly successful and profitable live event.
Done With You Events
Filling Your Event
How do you attract the right audience and convince them to get on a plane, book a hotel, and buy a ticket? Filling your event is one of the most challenging—and often costly—parts of hosting live events. When done wrong, it can drain your budget and leave you with an empty room. Our proven methods ensure you not only fill your event but, in some cases, get paid to do it.
Pre-Event Strategy for Maximum Conversions
How do you craft a story arc that naturally leads to sales? We’ve all been to events where the content feels disjointed, the energy flat, or the audience disengaged. We show you how to design a seamless event that captivates your audience and has them eagerly running to the back of the room to buy.
Most corporate events have people falling asleep or running out of the room.
Our events are different.
Planning a high-impact event isn’t just about logistics—it’s about creating an unforgettable experience that has people take action after leaving the event.
Steve works with you every step of the way to build an event that keeps people engaged, aligns them to your vision, and motivates them to take action. From strategy to execution, we’ve got you covered.
- Creating a Seamless Event Flow – Strategically structuring your event so every segment connects and builds on the next.
Engagement Strategies – How to keep your audience active, involved, and excited to buy.
Speaker Alignment – Choosing and preparing speakers who amplify your message and elevate your event’s impact.
Emceeing
You’ve mastered helping people one-on-one and hustling in the DMs, but how do you scale? Workshops, webinars, and live events are the ultimate tools for rapid growth. Using our methods, you can make more in a single afternoon than many businesses make in a year.
Crafting The Perfect Repitch To Pull People Off The Fence
Whether Steve delivers it, you do, or one of your coaches steps in, the re-pitch is designed to tap into what’s already on their mind, break through objections, and turn hesitation into action—naturally.
How To Add 20% To Your Bottom Line With A Post-Event Down Sell
A well-crafted post-event down sell keeps the momentum going, capturing those who weren’t ready to buy on the spot and turning them into customers—adding an extra 20% to your bottom line with ease.
Ready to make your dream event a reality—without the stress? Click below and let Steve handle the heavy lifting.
Free Tools and Resources
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FREE "Story Selling" Webinar Blueprint
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Events Roadmap
Scaling with Workshops, Webinars, and Live Events
Turn Your Events into Scalable, High-Converting Sales Machines
You’ve mastered helping people one-on-one and hustling in the DMs, but how do you scale? Workshops, webinars, and live events are the ultimate tools for rapid growth. Using our methods, you can make more in a single afternoon than many businesses make in a year.
Build Authority & Demand – Position yourself as the go-to expert while creating an audience hungry for your offer.
Maximize Show-Up & Engagement – Get attendees excited before they arrive, keep them engaged throughout, and lead them naturally toward the sale.
Perfect the Event Flow – Every section, from the opening hook to the final close, is strategically designed to increase conversions.
Sell Without the Hard Pitch – Use storytelling, social proof, and expert positioning to create an offer that feels like the next logical step.
Turn Attendees into Buyers – Whether it’s a $297 webinar or a $10K workshop, structure your event to drive high-value sales and long-term clients.
Scaling isn’t about working harder—it’s about working smarter. A single event can transform your business, and we’ll show you exactly how to do it.
Core Stories
The Three Stories Every Business Needs to Captivate, Connect, and Convert
People don’t buy products—they buy the story behind them. The right stories make your message stick, build trust, and turn cold audiences into raving fans. Whether it’s a TED Talk, a sales pitch, or a webinar, these three stories do the heavy lifting for you.
Origin Story – Why do you do what you do? This story builds instant connection and trust, showing people why you’re the one to lead them.
Customer Journey Story – People need to see themselves in the transformation. This story turns skepticism into belief by showing real results.
Product Story – The bridge from “maybe” to “I need this.” Done right, it eliminates objections before they even come up.
Nail these, and selling becomes effortless—because your audience is already sold before you ever make an offer.
Presentation, Webinar and Pitch Audit & Optimization
Making Sure Your Sales Presentation Converts
Steve has worked with over 500 clients to fine-tune their pitch, helping them double or even triple their conversions.
You’ve spent the money to put the people in the room, Steve will help you leverage his proven strategies and make sure that your event reaches maximum conversion.
Line-by-Line Review – Steve will analyze your pitch based on what’s working now, showing you exactly what to say and how to say it.
Offer Optimization – Steve will review your offer, show you how to optimize it, and help you build content that sells the offer before they ever see it.
Story Development – Steve will help you craft stories that sell. Good pitches have 10-20 stories; great ones have 40+. These stories overcome objections, break beliefs, and turn skeptics into buyers.
Comprehensive Analysis – Steve examines 60+ elements identified from analyzing over 500 sales presentations, ensuring your pitch is optimized for maximum conversions.
Testimonials
If you are holding a live event it is a disservice to your audience and bad business to not have a call with Steve first."
As an MC he kept the energy up and helped maximize sales."
He helped me talk about my business in a way that attracted my ideal clients and allowed me to raise my prices...totally changing my business for the better.”
Case Studies
“You helped us make our language more natural and approachable—so it felt like a real conversation, not a script, and changed our conversion to over 50%.”
“I tried webinars 3 other times and never was successful. You showed me how to craft a webinar that was authentic and felt good, and consistently closed 13%+ leading to my best year in business.”
“You helped me structure my event for maximum impact, building momentum and aha moments that set the audience up for transformation, and ultimately led to much higher sales.”
“Steve gave us the step-by-step strategy to choreograph our event—from the experience to the upsell. I had no idea there was such a science to it, but it works, and led to drastically more sales.”
“I needed someone to pull me through this—and Steve did. He helped me structure the event in the right order and held me accountable to keep the event on track—leading to an over 35% close rate. His passion and authenticity made all the difference.”
“Steve helped me refine my lead generation, event page, and sales strategy. His guidance on pricing alone brought in an extra $20K—game changer!”
“Steve showed me 2 secrets that worked and kept my audience engaged and eager for more. He also helped me refine my webinar flow—removing the pressure while keeping people watching till the end and closing more sales!”
“Steve gave me clear frameworks that removed the guesswork. I thought I knew events, but running my own was different. He showed me the right levers to pull, leading to an 8x growth rate and millions in sales from our event.”
“Steve makes offers persuasive and undeniable to the right people. He helped me set boundaries, avoid low-commitment buyers, and focus on those who truly benefit. Now, I barely have to sell—people are eager to buy.”
Reviews
"I've hired Steve to help us with our online presentations and have seen him teach this same content on stage at 2 conferences I was speaking at. He's very knowledgeable, practical and actionable to get people moving from passion to profits quickly - highly recommended!"
"Steve Werner is one of the most brilliant marketers I know. If you want to master the game of selling, definitely work with Steve. Highly recommend!"
"I have listened to Steve speak on a few occasions. I always look forward to his session because he brings immense value. He is a great storyteller too. So not only is he keeping our attention with stories, he ties that in with value where we can walk away with something that can benefit our business."
"Working with Steve has been such a positive experience. Besides just being an all around good guy who is invested in helping you succeed, he brings wealth of research and experience to helping you shape your story and expand your sales. After being disappointed by many who promise value but don't quite deliver, working with Steve was such a breath of fresh air."
"I recommend Steve because he has helped me with ideas to grow my brand. Steve adds value into our conversations all the time and I have learned to generate more income by using his tactics and tools as a monetization expert. My perspective with money has changed! Thank you so much for all of your help Steve!!"
"Have you ever met a person and think to yourself, "That man is doing EXACTLY what he was meant to do for this world!" When it comes to sharing of his gifts and helping others share theirs through the gift of story-telling, Steve is the best there is. Steve paid a visit to my Wealth Minded Mastermind and shared his brilliance. He enabled us all to serve our various tribes in even greater ways by finding OUR authentic story. We all have one right?! God bless you Steve and thanks again!"
"Steve's events are like no other I've attended. They are personal, interactive and loaded with actual, behind the scenes stories combined with step-by-step instruction applied to attendee's business.
Somehow he manages to keep the details of each his attendee's businesses in his head and offers real-time examples of how to apply each concept... and his speakers! ... teach, so you come away feeling like you have something you can put into action right away. His care and integrity are apparent. If you are interested in reaching more people and accelerating the growth of your business... Do whatever you can to make it to one (or many) of his events. You will not regret!"
"Steve is powerful speaker. He will leave your audience inspired and ready to take action. The knowledge he brings to the stage is life changing. I highly recommend him for your next event!"
"Hired Steve to talk to my clients at an online event and it was amazing. He consistently engaged the audience and delivered tons of value to my clients. Would definitely hire again."
