Why Most Event Pitches Fall Flat—Even with a Warm Room

You’ve got the mic, the spotlight’s on, and the room is warm—laughing, nodding, taking notes.

So why does your pitch fall flat?

Let’s be honest: most people hate pitching. It’s awkward, rushed, and full of mush. But the real problem? They think just having a good product or story is enough. It’s not.

Pop in your email below, and we’ll zip it straight to your inbox so you never lose it!

Every Pitch Deserves a Pro

You wouldn’t wing a keynote, so why are you winging your pitch?

A great pitch isn’t about dumping every bullet point into your deck or reciting an elevator speech you Googled. It’s a moment of connection. A well-crafted pitch hits the strike zone—it’s short, clear, and emotionally on target.

And if you can’t get your ROI message across like a pro, the rest of the performance won’t matter.

Refine or Be Forgotten

Pitching at live events, summits, or even LinkedIn DMs? Your first pitch is your last performance—so refine it like it matters.

Here’s where most people mess up:

  • They rush through the crux of their message.

  • They use the same one-size-fits-all pitch regardless of who’s in the room.

  • They bury the best part at the end when attention is already dropping.


This isn’t about memorizing a script. It’s about learning to build confidence through pace, clarity, and audience awareness.

Like a Pro, Not a Salesperson

The person in the room doesn’t want another pitch—what they want is proof.

Think like a keynote speaker. Back your pitch with a track record, use an anecdote, and leave them with a call to action that makes sense for their next big move—not yours.

If your pitch sounds like every other, it’s not the audience—it’s you.

The Secret to Not Falling Flat

Want your pitch to land?

  • Refine your message until every word counts.

  • Rehearse like it’s your closing night.

  • Learn to love the pitch—it’s not a script, it’s a conversation starter.


Because the CFOS, decision-makers, and high-level attendees in the room aren’t judging your outfit or logo—they’re judging if you can help them win.

And if your pitch can’t muster that belief in 90 seconds, even a warm room won’t save you.

Planning an event and want it to actually convert?

Whether it’s in-person or virtual, we help turn your event into a high-impact experience.

Click below to get started — just fill this out and we’ll take it from there.

Book Steve

Get Access To Your
FREE Webinar Blueprint
Below

Top Posts

Free Tools and Resources

Get Access To Your

FREE "Story Selling" Webinar Blueprint

Below

Discover How To

"Fill Your Event"

Get Access To Your

Events Roadmap

Interested in having us help you with your webinars, workshops, and events?
Book a discovery call here.

Avoid the costly mistakes that ruin most events!

Live events are one of the most rewarding—and challenging—things you’ll do in your business. When done right, they can scale your business, impact thousands, and generate millions in a single day. But with so much at stake, from budgets to execution, a lot can go wrong.  Book a Call with me below, and let’s make sure you get it right.

  • How to fill your event
  • The finer details of running the event
  • Maximize your conversions at the event
Book A Call

Testimonials

"I thought our webinar was great... and then Steve showed me a few small tweaks that I had never seen before. His advice added several percentage points to our close rate instantly"
Alina Vincent
Founder of Business Success Edge
"Working with you gave me the confidence to show up and perform my webinar in a way that really connected with my audience... and raised my conversion dramatically"
Marley Jaxx
CEO of Jaxx Productions
“Steve' coaching just literally changed everything for my upcoming Live Event!! I was a little nervous about how to structure it and fill it... Yikes. But Steve took my topics, broke down how each session should flow, the best times to talk about my big offer, as well as gave the BEST tips on how I could show up and deliver maximum value to the attendees! And then he gave me a specific strategy on how to FILL it! like...what? Thank you Steve Werner I'm going in confident to my live event ready to rock it!"
Eileen Wilder
Author & Business Coach
"That guy just exposed me 😱 I hired Steve Werner to help us execute our live event properly and he hit me with so many questions and ideas that would have been humiliating to learn the hard way and leave 100k+ on the table.

If you are holding a live event it is a disservice to your audience and bad business to not have a call with Steve first."
Jimmy Coleman
Founder at LeadBaller
"Steve was able to help us with one of the most stressful things I’ve ever done! He helped us pick speakers and craft our talks.

As an MC he kept the energy up and helped maximize sales."
Hunter Thompson
CEO at Raising Capital | Raise Masters
“I'm in a couple of masterminds with Steve and he has called me out on major mistakes I was making, helped me short cut processes, and give me advice on things none of my mentors saw. He is crazy talented!"
Carla White
Founder, Director, CEO at Hiro.fm
“Steve was a huge help in growing my business.

He helped me talk about my business in a way that attracted my ideal clients and allowed me to raise my prices...totally changing my business for the better.”
Carmen Gélinas
Spiritual Teacher and Energy Healer
"Steve was able to help me build a heart centered presentation that converts! His ability to help others build story based presentations is second to none"
Debbie Hoffman
CEO & Founder at Power-Up Your Follow-Up

Case Studies

Video Thumbnail

“You helped us make our language more natural and approachable—so it felt like a real conversation, not a script, and changed our conversion to over 50%.”

Video Thumbnail

“I tried webinars 3 other times and never was successful. You showed me how to craft a webinar that was authentic and felt good, and consistently closed 13%+ leading to my best year in business.”

Video Thumbnail

“You helped me structure my event for maximum impact, building momentum and aha moments that set the audience up for transformation, and ultimately led to much higher sales.”

Video Thumbnail

“Steve gave us the step-by-step strategy to choreograph our event—from the experience to the upsell. I had no idea there was such a science to it, but it works, and led to drastically more sales.”

Video Thumbnail

“I needed someone to pull me through this—and Steve did. He helped me structure the event in the right order and held me accountable to keep the event on track—leading to an over 35% close rate. His passion and authenticity made all the difference.”

Video Thumbnail

“Steve helped me refine my lead generation, event page, and sales strategy. His guidance on pricing alone brought in an extra $20K—game changer!”

Video Thumbnail

“Steve showed me 2 secrets that worked and kept my audience engaged and eager for more. He also helped me refine my webinar flow—removing the pressure while keeping people watching till the end and closing more sales!”

Video Thumbnail

“Steve gave me clear frameworks that removed the guesswork. I thought I knew events, but running my own was different. He showed me the right levers to pull, leading to an 8x growth rate and millions in sales from our event.”

Video Thumbnail

“Steve makes offers persuasive and undeniable to the right people. He helped me set boundaries, avoid low-commitment buyers, and focus on those who truly benefit. Now, I barely have to sell—people are eager to buy.”

Reviews

Steve Knows His Stuff

"I've hired Steve to help us with our online presentations and have seen him teach this same content on stage at 2 conferences I was speaking at. He's very knowledgeable, practical and actionable to get people moving from passion to profits quickly - highly recommended!"
Michael D. Butler
CEO at Beyond Book Publishing
Top Notch!

"Steve Werner is one of the most brilliant marketers I know. If you want to master the game of selling, definitely work with Steve. Highly recommend!"
Mark Stern
CEO at Custom Box Agency
Steve Werner brings value!

"I have listened to Steve speak on a few occasions. I always look forward to his session because he brings immense value. He is a great storyteller too. So not only is he keeping our attention with stories, he ties that in with value where we can walk away with something that can benefit our business."
Harry Spaight
Founder at Selling With Dignity
Tons of Value!

"Working with Steve has been such a positive experience. Besides just being an all around good guy who is invested in helping you succeed, he brings wealth of research and experience to helping you shape your story and expand your sales. After being disappointed by many who promise value but don't quite deliver, working with Steve was such a breath of fresh air."
Erin Arnold
PT, MPT, LMT
All the right tools

"I recommend Steve because he has helped me with ideas to grow my brand. Steve adds value into our conversations all the time and I have learned to generate more income by using his tactics and tools as a monetization expert. My perspective with money has changed! Thank you so much for all of your help Steve!!"
Maria Rodriguez
Owner of Girl Code Fitness & Nutrition
Steve is brilliant!

"Have you ever met a person and think to yourself, "That man is doing EXACTLY what he was meant to do for this world!" When it comes to sharing of his gifts and helping others share theirs through the gift of story-telling, Steve is the best there is. Steve paid a visit to my Wealth Minded Mastermind and shared his brilliance. He enabled us all to serve our various tribes in even greater ways by finding OUR authentic story. We all have one right?! God bless you Steve and thanks again!"
Lisa Williams
Psychic Medium, Spiritual Teacher & Bestselling Author
Do whatever you can to get to Steve's events!

"Steve's events are like no other I've attended. They are personal, interactive and loaded with actual, behind the scenes stories combined with step-by-step instruction applied to attendee's business.

Somehow he manages to keep the details of each his attendee's businesses in his head and offers real-time examples of how to apply each concept... and his speakers! ... teach, so you come away feeling like you have something you can put into action right away. His care and integrity are apparent. If you are interested in reaching more people and accelerating the growth of your business... Do whatever you can to make it to one (or many) of his events. You will not regret!"
Barbera Aimes
Marketing Strategist, Business Coach
Amazing speaker

"Steve is powerful speaker. He will leave your audience inspired and ready to take action. The knowledge he brings to the stage is life changing. I highly recommend him for your next event!"
Jesse Cruz
CEO Merge Worldwide
Steve rocked his talk to my clients

"Hired Steve to talk to my clients at an online event and it was amazing. He consistently engaged the audience and delivered tons of value to my clients. Would definitely hire again."
Yigal Adato
Founder of Leaderato

Blog Posts

Don’t Just Deliver a ‘Great Event’—Deliver a Buyer Identity Shift

August 13, 2025

A “great event” doesn’t move the needle—identity does. In this article, Steve Werner reveals why real event impact starts with delivering a buyer identity shift, not just content. Learn how to leverage AI, shape strategy, and align every session around transformation that leads to actual purchase decisions.

You Hired Great Speakers—Now Hire Someone to Make Their Message Stick

August 11, 2025

You hired a great speaker—but if your audience forgets the message by Monday, what’s the point? This blog shows why a strategic emcee is the key to unlocking audience engagement, building trust, and making sure your corporate events deliver more than applause. Packed with storytelling techniques, emotional insight, and tactical advice to help your message stick.

The $4 Million Blackjack Blueprint—With Colin Jones

August 11, 2025

What if financial freedom was just a skill away? Colin Jones, mastermind of the church blackjack team that won $4 million from casinos, reveals the strategy, discipline, and mindset behind professional card counting—and how you can learn it too.

The Power of the Corporate MC During Crisis Moments On Stage

August 8, 2025

When a crisis hits during a live event, the difference between disaster and recovery often lies in the hands of the corporate MC. From managing crisis situations and reinforcing your crisis management plan to guiding evacuations and leading the audience through chaos, a strategic emcee becomes your event’s secret weapon. In this post, we break down how the right MC protects your brand and keeps your message on track—even in the toughest types of crises.

The Event Isn’t the Funnel—It’s the Frame

August 7, 2025

Your event isn’t the funnel—it’s the frame that holds your entire sales or marketing strategy together. When designed right, it boosts conversion, supports every stage of the funnel, and drives the kind of revenue your team can feel.

Your Offer Isn’t Overpriced—It’s Under-Primed

August 5, 2025

Think your offer is too expensive? It’s not. It’s just under-primed. Learn how to align with your buyer’s mindset, craft a value-packed message, and make an offer they’re ready to say yes to—no negotiation required.

The Secret Ingredient Missing from Most Corporate Events? A Strategic MC

August 4, 2025

Elevate corporate events from dull to impactful! Most corporate events miss one powerful tool that can make or break the experience: a strategic MC. In this post, we’ll explore the 5 essential roles a professional emcee plays in team-building, audience engagement, and brand recognition—and how this secret ingredient helps you deliver immersive, unforgettable experiences in 2025.