You delivered a strong webinar.
People showed up.
Your message landed.
The chat was active.
You made your sales pitch.
And then… sales stalled.
If this sounds familiar, you’re not alone. Most webinar hosts assume that if a prospect doesn’t buy during the first pitch, the opportunity is gone. They rely on a generic follow-up email, add the replay to their email sequence, and hope something sticks.
But here’s the truth:
The most profitable moment in your entire funnel often happens after the pitch.
It’s called the re-pitch—and skipping it quietly kills your conversion rates, your ROI, and your ability to close deals.
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In this post, you’ll learn:
What the repitch actually is (and why most people don’t even know it exists)
How it fits into a high-performing sales funnel
Why it doubled sales for one client
How to use repitching across email, LinkedIn, and live webinars
And how to automate it without losing the human touch
Once you understand this, your webinars—and your follow-up—will never look the same.
What Is a Repitch? (And Why It’s the Missing Link in Your Funnel)
A repitch is a second, intentional decision moment that happens after your initial offer.
It’s not:
Repeating the same pitch
Badgering people
Sending spammy emails
A repitch is a new angle on the same product or service, delivered when the prospect is actually ready to decide.
Here’s the distinction that matters:
The first pitch captures fast deciders
The repitch captures real buyers
Real buyers often need:
One more belief shift
One more objection resolved
One more clear CTA
One more moment of confidence
This is true whether you sell:
SaaS
Coaching programs
B2B services
High-ticket offers that require a discovery call
Yet most people skip the repitch because they don’t recognize it as a distinct, powerful step in the sales process.
Why the Repitch Is So Profitable (Buyer Psychology + Sales Reality)
1. Buyers Need Multiple Touchpoints
In B2B sales, decision-makers rarely convert after one exposure. They need multiple touchpoints across the sales cycle to feel safe moving forward.
A webinar is just one touchpoint.
The repitch—especially when paired with email, LinkedIn message, or multi-channel followup—keeps you top-of-mind when the prospect is internally processing the decision.
2. Objections Don’t Surface Until After the Pitch
Before the pitch, prospects are listening.
After the pitch, they start thinking:
“Is this really for me?”
“Does this solve my pain point?”
“What about pricing?”
“Should I talk to someone first?”
That’s why the repitch works best:
After Q&A
After the first CTA
Or in a tightly structured email sequence within 7 days
3. Momentum Is Highest Right After the Webinar
The worst thing you can do is let momentum die.
A repitch—live or via follow-up email—keeps:
Your brand top of mind
The problem emotionally active
The decision framed clearly
That’s how you get better results without changing the offer.
Case Study Insight: How a Repitch Doubled Sales
One client initially pushed back hard on the idea of a repitch.
“It feels like too much selling.”
But after implementing a belief-based repitch—paired with a smart email workflow—sales doubled.
Nothing else changed:
Same webinar
Same audience
Same pricing page
The difference?
A second decision moment
Clear objection handling
Follow-up that felt intentional, not desperate
The repitch didn’t increase pressure.
It increased clarity.
Why Most Webinar Hosts Skip the Repitch
If the repitch is so powerful, why does almost no one use it?
1. They Don’t Know It Exists
Most people think the webinar ends at the pitch.
2. They Rely on One Channel
They use email—but ignore LinkedIn, Facebook group, or another channel where people connect more personally.
3. They Fear Being Pushy
But clarity isn’t pushy. Confusion is.
4. They Automate Without Strategy
They set up automated emails with no personalization, low open rates, and weak subject lines that never get opened.
5. They Skip the Emotional Close
They explain features instead of resolving the prospect’s pain points.
Where the Repitch Fits in a High-Performing Funnel
A high-converting webinar funnel looks like this:
Webinar content (insight, not overload)
Initial sales pitch
Q&A (surface objections)
Live repitch
Post-webinar email sequence
Optional LinkedIn followup or cold email
Book a call or conversion
This is how modern marketing automation supports human decision-making—not replaces it.
The 4 Most Effective Repitch Styles
1. Objection-Based Repitch
Address the top objections:
Time
Fit
Confidence
Budget
Perfect for live webinars and follow-up emails.
2. Story-Based Repitch
A short story that reframes the decision.
Great for coaching programs and high-trust offers.
3. Urgency Repitch
Ethical urgency:
Bonuses expiring
Limited capacity
Enrollment windows
Works well in email templates and replays.
4. “Next Step” Repitch
Focus on:
What happens on the discovery call
Who it’s for
What value they’ll get
Ideal for high-ticket B2B and SaaS.
Repitch Across Email, LinkedIn, and Automation
A repitch doesn’t live in just one place.
Email Repitch Best Practices
Use personalization
Reference the webinar
Include one clear CTA
Write like a good email, not a sales letter
Avoid inbox clutter
Pro tip: emails get replies when they feel human.
LinkedIn Repitch
Send a short LinkedIn message
Reference the webinar
Include a personalized line from their LinkedIn profile
Ask one simple question
This helps the prospect feel like they’re in a conversation—not a campaign.
Automation Without Losing the Human Touch
You can automate without sounding robotic:
Use AI to draft, not decide
Include “send one last” reminder emails
Add a breakup email if they go cold
Trigger re-engagement sequences for reactivation
Automation supports your sales efforts—it shouldn’t replace them.
Two Plug-and-Play Repitch Swipes
Swipe #1: Objection Stack Email
Subject line: “Quick question after the webinar”
Body:
I noticed you stayed until the end of the webinar.
Most people at this point are asking one of three things…
(Address objections)
If it helps, here’s the link again to book a call.
Swipe #2: Belief Shift Message
The people who get results aren’t the ones who wait until it feels safe.
They’re the ones who choose support before they feel ready.
Use this in:
Follow-up email
LinkedIn message
Newsletter
Replay page
Conclusion: The Repitch Is Where Real Buyers Decide
Your first pitch captures attention.
Your repitch captures commitment.
If you’re running webinars without a repitch—live or via email sequence, LinkedIn followup, or automated workflow—you’re leaving revenue on the table.
The repitch:
Improves conversion rates
Shortens the sales cycle
Increases ROI
Helps prospects feel supported, not sold
So here’s the question:
What would happen to your results if you stopped ending early—and started repitching intentionally across every channel?
