Terry Tucker: Speak Less, Impact More

Unlocking the Power of Silence in Communication

Imagine if you could influence others more effectively by speaking less. In this episode, Terry Tucker, a former SWAT negotiator, shares a compelling insight: 55% of communication is through body language, while only 7% is the actual words we speak. This revelation challenges the common belief that more talking equals more impact. Dive into the art of silence and discover how it can transform your interactions.

The Science Behind Effective Negotiation

Terry breaks down the formula of communication: 7% words, 38% tone, and 55% body language. By mastering these elements, you can craft your message with precision. Terry emphasizes using a late-night DJ voice to create a calm and persuasive atmosphere during negotiations. This technique isn’t just for high-stakes situations but can be applied in everyday business dealings to uncover hidden needs and drive results.

Redefining Success Through Contribution

Terry’s journey from college athlete to motivational speaker is rooted in a profound belief: we are born full, not empty, and our life’s purpose is to give, not gather. By shifting focus from what we can get to what we can give, Terry suggests that our lives can change dramatically. This mindset not only enhances personal fulfillment but also strengthens community bonds.

Join us as Terry Tucker reveals how less can truly be more in the realm of influence and impact.

If you’re interested in this, you can visit Terry’s website at http://motivationalcheck.com/.

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“Steve' coaching just literally changed everything for my upcoming Live Event!! I was a little nervous about how to structure it and fill it... Yikes. But Steve took my topics, broke down how each session should flow, the best times to talk about my big offer, as well as gave the BEST tips on how I could show up and deliver maximum value to the attendees! And then he gave me a specific strategy on how to FILL it! like...what? Thank you Steve Werner I'm going in confident to my live event ready to rock it!"
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Author & Business Coach
"That guy just exposed me 😱 I hired Steve Werner to help us execute our live event properly and he hit me with so many questions and ideas that would have been humiliating to learn the hard way and leave 100k+ on the table.

If you are holding a live event it is a disservice to your audience and bad business to not have a call with Steve first."
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Founder at LeadBaller
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As an MC he kept the energy up and helped maximize sales."
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Carmen Gélinas
Spiritual Teacher and Energy Healer
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Debbie Hoffman
CEO & Founder at Power-Up Your Follow-Up

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“You helped us make our language more natural and approachable—so it felt like a real conversation, not a script, and changed our conversion to over 50%.”

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“I tried webinars 3 other times and never was successful. You showed me how to craft a webinar that was authentic and felt good, and consistently closed 13%+ leading to my best year in business.”

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“You helped me structure my event for maximum impact, building momentum and aha moments that set the audience up for transformation, and ultimately led to much higher sales.”

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“Steve gave us the step-by-step strategy to choreograph our event—from the experience to the upsell. I had no idea there was such a science to it, but it works, and led to drastically more sales.”

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“I needed someone to pull me through this—and Steve did. He helped me structure the event in the right order and held me accountable to keep the event on track—leading to an over 35% close rate. His passion and authenticity made all the difference.”

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“Steve helped me refine my lead generation, event page, and sales strategy. His guidance on pricing alone brought in an extra $20K—game changer!”

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“Steve showed me 2 secrets that worked and kept my audience engaged and eager for more. He also helped me refine my webinar flow—removing the pressure while keeping people watching till the end and closing more sales!”

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“Steve gave me clear frameworks that removed the guesswork. I thought I knew events, but running my own was different. He showed me the right levers to pull, leading to an 8x growth rate and millions in sales from our event.”

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“Steve makes offers persuasive and undeniable to the right people. He helped me set boundaries, avoid low-commitment buyers, and focus on those who truly benefit. Now, I barely have to sell—people are eager to buy.”

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Michael D. Butler
CEO at Beyond Book Publishing
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Mark Stern
CEO at Custom Box Agency
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Harry Spaight
Founder at Selling With Dignity
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Erin Arnold
PT, MPT, LMT
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Maria Rodriguez
Owner of Girl Code Fitness & Nutrition
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"Have you ever met a person and think to yourself, "That man is doing EXACTLY what he was meant to do for this world!" When it comes to sharing of his gifts and helping others share theirs through the gift of story-telling, Steve is the best there is. Steve paid a visit to my Wealth Minded Mastermind and shared his brilliance. He enabled us all to serve our various tribes in even greater ways by finding OUR authentic story. We all have one right?! God bless you Steve and thanks again!"
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Psychic Medium, Spiritual Teacher & Bestselling Author
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"Steve's events are like no other I've attended. They are personal, interactive and loaded with actual, behind the scenes stories combined with step-by-step instruction applied to attendee's business.

Somehow he manages to keep the details of each his attendee's businesses in his head and offers real-time examples of how to apply each concept... and his speakers! ... teach, so you come away feeling like you have something you can put into action right away. His care and integrity are apparent. If you are interested in reaching more people and accelerating the growth of your business... Do whatever you can to make it to one (or many) of his events. You will not regret!"
Barbera Aimes
Marketing Strategist, Business Coach
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"Steve is powerful speaker. He will leave your audience inspired and ready to take action. The knowledge he brings to the stage is life changing. I highly recommend him for your next event!"
Jesse Cruz
CEO Merge Worldwide
Steve rocked his talk to my clients

"Hired Steve to talk to my clients at an online event and it was amazing. He consistently engaged the audience and delivered tons of value to my clients. Would definitely hire again."
Yigal Adato
Founder of Leaderato

Blog Posts

Mastering Live Events Framework: How to Design a 3-Day Event That Converts

May 21, 2025

Want to turn your live event into a high-converting sales machine? This proven 3-day event framework has generated over a billion dollars in sales across the coaching industry. Discover how to structure your event for maximum impact, deeper audience connection, and powerful conversions—without turning it into a pitch fest.

Effective Ad Strategies for Events: Why Retargeting Ads Are Your Secret Weapon

May 14, 2025

Most event hosts focus on front-end ads—but the real power lies in retargeting ads. This strategy keeps your event top-of-mind, re-engages warm leads, and can boost ticket sales by 20% or more. Whether you’re running a live event, retreat, or virtual summit, retargeting is the key to turning interest into action.