Most event hosts think ticket sales end when the event begins.
But here’s the truth: the best live events don’t just sell before the doors open—they sell tickets, upsells, partnerships, and future programs across all three days.
And if you’re only making one offer, you’re leaving revenue (and relationships) on the table.
Let’s talk about the smart way to sell tickets online, keep people engaged, and boost the return on your upcoming event—without sounding like a walking infomercial.
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Getting Started: Your Event Isn’t Just a Stage—It’s a Sales Engine
If you’re only focused on event registration and not how you’re going to sell tickets, offers, and programs during the event itself, you’re playing small.
Here’s what smart hosts know:
Every attendee interaction is part of your event experience
Ticket sales don’t stop once people register—they evolve
You can sell tickets for future events while delivering your current one
During your next event, include early bird discounts, bonus offers, or promo upgrades tied to live sessions, breakout workshops, or frequently asked questions from the stage.
Day 1: Set the Hook With Seamless Registration and Real Value
Start with a smooth check-in experience. Whether it’s in-person or Zoom, your first impression matters.
Use a user-friendly event site or event management platform
Offer multiple ticket types that match attendee goals
Make credit card payments and online ticket sales easy and seamless
Make sure to include tutorials and their customer service team details for those who need help getting started. And don’t forget to include a link to your event planning checklist in your email or social media platforms.
Engage with your audience by embedding polls, using live Zoom chats, and building a relationship with your audience before you pitch anything.
Day 2: Stack Value and Start the Sell
This is where most hosts go flat.
But here’s where you warm them up for the big ask—without pressure. Use this time to:
Share customer experience stories and past events wins
Embed soft calls-to-action that link to your upcoming event or next-level program
Highlight limited-time bonuses, exclusive offers, or even a fundraising event opportunity
When you sell tickets this way, it feels organic—like a natural part of the journey, not a pitch. Your attendee doesn’t feel sold to—they feel supported.
Day 3: The Big Ask and the Next Step
Now you’ve built the relationship. You’ve delivered value. You’ve handled the frequently asked questions.
Now it’s time to make the offer.
Don’t just say, “Here’s the next thing.” Use urgency, proof, and simplicity to move your attendees to take action:
“We’ve already had 40 people register—don’t miss out”
“Only 10 tickets left for the next event”
“If you sign up before tonight, you get a 1:1 strategy call”
Fear of missing out works—especially when combined with a clear path forward. Create a landing page, make it easy to manage, and embed card payments for a smooth experience.
Selling Beyond the Event
Here’s the part 99% of hosts forget:
Selling after the event is just as important.
Send follow-ups. Ask frequently asked questions again. Share how-to guides. Embed social proof. Link to the dashboard of your offer or event site. Promote your future events across all social media channels.
Use event marketing to create anticipation—and get more people to register next time. The platform is user-friendly, the online customer process is smooth, and the tech is easier than ever—even after covid changed the game.
