“You don’t scale with more tactics — you scale with aligned relationships.”
That idea sits at the heart of this conversation with Mark Porteous, known as The Soul Connector — and it explains why so many partnerships fail before they ever have a chance to work.
This isn’t a hype-filled JV episode.
It’s a grounded, honest conversation about why most collaborations collapse, how transactional thinking kills long-term growth, and what it actually takes to build partnerships that create impact and income — without burning trust or your audience.
Steve and Mark cover:
🤝 Why most partnerships fail (even when both people have good intentions)
🧭 The difference between transactional JVs and soul-aligned collaborations
🚫 Why list size matters far less than values, delivery, and trust
🔑 What it really means to be “JV-ready” (and why most people aren’t)
📈 How to grow through collaboration without ads, pressure, or manipulation
🌱 Why aligned partnerships create more ease, longevity, and freedom than hustle-driven growth
If you’ve ever felt frustrated by joint ventures, burned by collaborations, or unsure how to grow without selling your soul — this episode will give you a completely different framework for partnership and scale.
👉 Learn more about Mark’s work, the Soulful Leadership Retreat, and his partnership ecosystem at MarkPorteous.com
