You finish your webinar, live show, or online presentation feeling confident.
You shared valuable content.
The audience stayed engaged.
You could see comments coming in on Facebook or Instagram.
And then you make the offer.
Crickets.
No one clicks.
No one buys.
No one comments.
If you’ve ever experienced this kind of getting crickets moment, you know how discouraging it feels—especially when you’re trying to build a real online business or sell digital products consistently.
Pop in your email below, and we’ll zip it straight to your inbox so you never lose it!
Here’s the good news:
Silence doesn’t mean your product, service, or strategy is broken.
It means there’s a missing connection between your content and the decision to buy.
In this post, we’ll break down:
Why people don’t buy even when engagement is high
The psychology behind “cricket” moments
Three simple pitch fix strategies to increase conversion
How to build trust, clarity, and consistency without adding more slides
This is practical digital marketing advice for solopreneurs, coaches, and online creators who want content that converts—not just content that gets likes.
Why Getting Crickets Happens (Even When Your Content Is Good)
One of the biggest misconceptions in online marketing is that engagement equals sales.
It doesn’t.
You can have:
High views
Lots of comments
Strong follower growth
People saying “this is so valuable”
…and still struggle to sell.
Why?
Because engagement measures interest, not decision-making.
People don’t buy because they’re entertained.
They buy when they have clarity, trust, and belief that the offer solves a real problem.
When sales fall flat, it’s rarely because of a lack of knowledge or authority. It’s usually because:
The message doesn’t bridge content to action
The strategy teaches too much too fast
The audience isn’t guided through the decision
This is especially common for:
Solopreneurs
Service providers
Personal branding creators
Educators with deep expertise
The more knowledge you have, the easier it is to accidentally overwhelm people.
The Emotional Side of Selling to Crickets
Let’s talk about the part no one likes to admit.
When people don’t buy, it doesn’t just feel like a marketing issue—it feels personal.
Thoughts like:
“People don’t trust me enough.”
“Maybe my brand isn’t strong.”
“Am I missing something obvious?”
“Why does this work for others but not me?”
This is where many business owners start changing everything:
New content strategy
New product
New funnel
New ads
But the problem often isn’t what you’re selling.
It’s how the decision is framed.
Silence is not rejection.
It’s hesitation.
And hesitation can be resolved.
Pitch Fix #1: Stop Teaching to Completion
This is one of the biggest reasons people don’t buy.
When you give people everything:
Every step
Every tactic
Every framework
They feel informed—but not motivated.
Over-teaching creates:
Cognitive overload
Decision fatigue
A false sense of completion
In digital sales, especially with online offers and digital products, people don’t need more information. They need a reason to act.
Instead of teaching to completion, teach to belief:
Help them clearly see the problem
Help them understand what’s at stake
Help them realize why support matters
A helpful tip:
If your audience could realistically get the same result without your product, your content may be doing too much.
This doesn’t mean withholding value.
It means delivering real value in a way that leads to action.
Pitch Fix #2: Seed the Offer Before You Pitch
Another common mistake is treating the pitch like a sudden switch.
One minute you’re teaching.
The next minute you’re selling.
That transition creates resistance.
Instead, your content should naturally lead to the offer.
You do this by:
Talking about the gaps people miss
Mentioning support, systems, or structure along the way
Framing your product as the natural next step
This works across platforms:
Webinars
Instagram Lives
Facebook posts
Online workshops
When done well, the pitch doesn’t feel like selling.
It feels like solving.
This is how you build trust and position your brand as an authority without being pushy.
Pitch Fix #3: Use a Second Decision Moment
Many people won’t buy the first time they’re asked.
That doesn’t mean they won’t buy at all.
Most buyers:
Need to talk through objections
Want reassurance
Are weighing timing, money, or confidence
If you pitch once and move on, you miss the people who were almost ready.
A second decision moment—sometimes called a repitch—helps:
Address real objections
Clarify who the offer is for
Reconnect the product to the original pain
This can happen:
During Q&A
At the end of a live session
In a follow-up post or email
The goal isn’t pressure.
It’s clarity.
What to Do After the Post or Webinar
Silence after the pitch doesn’t mean the opportunity is gone.
In fact, many conversions happen after the live moment.
This is where your post-webinar or post-launch content matters.
Instead of repeating information, focus on:
Reaffirming the core problem
Addressing the biggest belief shift
Making the next step simple
A strong follow-up post, email, or video can:
Turn hesitation into action
Build consistency in sales
Strengthen your relationship with your audience
This is how you turn content into demand.
The Bigger Shift: From Content Creator to Decision Leader
The real shift isn’t about tactics.
It’s about how you see your role.
You’re not just here to post content.
You’re here to guide decisions.
That requires:
Clear messaging
Strategic content
Confidence in your offer
Willingness to lead people to a result
When you stop trying to “convince” and start helping people decide, selling feels natural again.
Conclusion: Crickets Are Feedback—Not Failure
If you’re selling to crickets, it doesn’t mean:
Your business is failing
Your brand isn’t strong
Your audience doesn’t care
It means something in the decision process needs adjustment.
Remember:
People don’t buy because of information alone
They buy when they trust the process
They buy when the message is clear
They buy when the offer feels aligned
The fix isn’t more content.
It’s better structure, clarity, and belief.
So here’s the question to reflect on:
Where are you asking your audience to decide—and where are you leaving them alone?
Answer that, and the crickets won’t stick around for long.
