Brian Hite on Rewiring Your Response to Pressure

Ever felt like pressure is an unavoidable part of success? In this episode of Brian Hite on Rewiring Your Response to Pressure, we explore a groundbreaking perspective that challenges this notion. Brian Hite, a former stuntman turned performance psychologist, shares insights that could transform how you handle pressure. Imagine if stress wasn’t a necessary evil for peak performance. Intrigued? Keep reading to uncover how you can shift your mindset and enhance your performance without the weight of stress.

The Science Behind Pressure and Performance

Brian Hite explains that pressure is often misconceived as a requirement for success. He emphasizes that while pressure can activate the sympathetic nervous system and boost arousal, it’s not the healthiest path to peak performance. Instead, focusing on task-relevant actions in the present moment can create a more effective and sustainable performance state.

Real-Life Applications and Outcomes

Hite’s approach has been applied across various fields, from military training to corporate settings, with remarkable outcomes. By teaching individuals to recognize stress and pressure for what they are, he helps them operate in ways that reduce or eliminate these feelings. This shift not only takes a huge load off one’s shoulders but also leads to improved performance and enhanced social interactions.

Transform Your Mindset Today

Brian challenges the traditional view that stress and pressure are necessary for success. By shifting focus from potential future consequences to present actions, you can alleviate pressure and improve efficiency. This approach aligns with cognitive psychology principles, which have been recognized for centuries.

Ready to change how you perceive and handle pressure? Tune in to this insightful episode and start your journey towards a stress-free performance mindset.

If you’re interested in this and want to get in touch with Brian, see below:
http://www.brianhiteglobal.com/
brian@brianhikeglobal.com

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"I thought our webinar was great... and then Steve showed me a few small tweaks that I had never seen before. His advice added several percentage points to our close rate instantly"

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Founder of Business Success Edge

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CEO of Jaxx Productions

“Steve' coaching just literally changed everything for my upcoming Live Event!! I was a little nervous about how to structure it and fill it... Yikes. But Steve took my topics, broke down how each session should flow, the best times to talk about my big offer, as well as gave the BEST tips on how I could show up and deliver maximum value to the attendees! And then he gave me a specific strategy on how to FILL it! like...what? Thank you Steve Werner I'm going in confident to my live event ready to rock it!"

Eileen Wilder

Author & Business Coach

"That guy just exposed me 😱 I hired Steve Werner to help us execute our live event properly and he hit me with so many questions and ideas that would have been humiliating to learn the hard way and leave 100k+ on the table.

If you are holding a live event it is a disservice to your audience and bad business to not have a call with Steve first."

Jimmy Coleman

Founder at LeadBaller

"Steve was able to help us with one of the most stressful things I’ve ever done! He helped us pick speakers and craft our talks.

As an MC he kept the energy up and helped maximize sales."

Hunter Thompson

CEO at Raising Capital | Raise Masters

“I'm in a couple of masterminds with Steve and he has called me out on major mistakes I was making, helped me short cut processes, and give me advice on things none of my mentors saw. He is crazy talented!"

Carla White

Founder, Director, CEO at Hiro.fm

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He helped me talk about my business in a way that attracted my ideal clients and allowed me to raise my prices...totally changing my business for the better.”

Carmen Gélinas

Spiritual Teacher and Energy Healer

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Debbie Hoffman

CEO & Founder at Power-Up Your Follow-Up

Case Studies

“You helped us make our language more natural and approachable—so it felt like a real conversation, not a script, and changed our conversion to over 50%.”

“I tried webinars 3 other times and never was successful. You showed me how to craft a webinar that was authentic and felt good, and consistently closed 13%+ leading to my best year in business.”

“You helped me structure my event for maximum impact, building momentum and aha moments that set the audience up for transformation, and ultimately led to much higher sales.”

“Steve gave us the step-by-step strategy to choreograph our event—from the experience to the upsell. I had no idea there was such a science to it, but it works, and led to drastically more sales.”

“I needed someone to pull me through this—and Steve did. He helped me structure the event in the right order and held me accountable to keep the event on track—leading to an over 35% close rate. His passion and authenticity made all the difference.”

“Steve helped me refine my lead generation, event page, and sales strategy. His guidance on pricing alone brought in an extra $20K—game changer!”

“Steve showed me 2 secrets that worked and kept my audience engaged and eager for more. He also helped me refine my webinar flow—removing the pressure while keeping people watching till the end and closing more sales!”

“Steve gave me clear frameworks that removed the guesswork. I thought I knew events, but running my own was different. He showed me the right levers to pull, leading to an 8x growth rate and millions in sales from our event.”

“Steve makes offers persuasive and undeniable to the right people. He helped me set boundaries, avoid low-commitment buyers, and focus on those who truly benefit. Now, I barely have to sell—people are eager to buy.”

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Michael D. Butler

CEO at Beyond Book Publishing

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Mark Stern

CEO at Custom Box Agency

Steve Werner brings value!

"I have listened to Steve speak on a few occasions. I always look forward to his session because he brings immense value. He is a great storyteller too. So not only is he keeping our attention with stories, he ties that in with value where we can walk away with something that can benefit our business."

Harry Spaight

Founder at Selling With Dignity

Tons of Value!

"Working with Steve has been such a positive experience. Besides just being an all around good guy who is invested in helping you succeed, he brings wealth of research and experience to helping you shape your story and expand your sales. After being disappointed by many who promise value but don't quite deliver, working with Steve was such a breath of fresh air."

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PT, MPT, LMT

All the right tools

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Maria Rodriguez

Owner of Girl Code Fitness & Nutrition

Steve is brilliant!

"Have you ever met a person and think to yourself, "That man is doing EXACTLY what he was meant to do for this world!" When it comes to sharing of his gifts and helping others share theirs through the gift of story-telling, Steve is the best there is. Steve paid a visit to my Wealth Minded Mastermind and shared his brilliance. He enabled us all to serve our various tribes in even greater ways by finding OUR authentic story. We all have one right?! God bless you Steve and thanks again!"

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Psychic Medium, Spiritual Teacher & Bestselling Author

Do whatever you can to get to Steve's events!

"Steve's events are like no other I've attended. They are personal, interactive and loaded with actual, behind the scenes stories combined with step-by-step instruction applied to attendee's business.

Somehow he manages to keep the details of each his attendee's businesses in his head and offers real-time examples of how to apply each concept... and his speakers! ... teach, so you come away feeling like you have something you can put into action right away. His care and integrity are apparent. If you are interested in reaching more people and accelerating the growth of your business... Do whatever you can to make it to one (or many) of his events. You will not regret!"

Barbera Aimes

Marketing Strategist, Business Coach

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Jesse Cruz

CEO Merge Worldwide

Steve rocked his talk to my clients

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Founder of Leaderato

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What do fighter pilots know about leadership that most CEOs don’t? In this high-impact episode, Christian “Boo” Boucousis shares how the fighter pilot mindset—rooted in clarity, curiosity, and fast decision-making—can help leaders avoid burnout and drive high performance. Discover how the ORCA framework turns intention into action and why thinking two steps ahead might be the edge your leadership needs.

The #1 Event Marketing Mistake That’s Costing You Thousands (And How to Fill Your Event Fast)

July 9, 2025

Most coaches waste thousands trying to sell event tickets through cold traffic. The real problem? People don’t buy distant promises—they buy momentum. In this blog, discover the #1 event marketing mistake killing your conversions—and the fast, proven strategy that fills your event with qualified buyers ready to say yes.

Conversion Isn’t an Event—It’s a Sequence: How to Layer Belief-Building into Your Agenda

July 8, 2025

Conversion is a process, not a moment. Learn how to layer belief-building into your agenda to grow your business and build brand trust.

How to Read the Room (and Pivot Fast) When Energy Dips

July 7, 2025

The moment your audience’s energy dips, your sales are at risk. In this post, Steve shares how to read the room, pivot fast, and reignite engagement—whether you’re running a keynote, managing a virtual event, or planning your next in-person experience.

Greg & Antonia on the Hidden Energies Driving Your Decisions

July 7, 2025

What if your decisions aren’t just logical—but energetic?

In this episode, Greg Lee and Antonia Van Becker uncover the hidden emotional and energetic patterns that influence your choices, business growth, and relationships. Learn how to shift from stuck to aligned by recognizing what’s really driving you beneath the surface.

🎧 Tune in to unlock your next breakthrough.

If the Energy Feels Off at Your Event, Sales Will Be Too

July 5, 2025

If the energy at your event is off, your sales will be too. It’s not just about great content—it’s about designing an experience that keeps the buzz alive, your sales team engaged, and your attendees ready to buy. This post breaks down the hidden elements that make your event unforgettable—and profitable.

If Your Audience Isn’t Buying, It’s Not a Proof Problem—It’s a Connection Problem

July 4, 2025

You can have the testimonials, case studies, and all the social proof in the world—but if you’re not making an emotional connection with your audience, you’re leaving sales on the table. This post breaks down why connection beats proof, and how to build a brand story that inspires trust, emotion, and action.

Why Stories Sell Better Than Facts at Your Business Event

July 3, 2025

If your audience is nodding but not buying, it’s time to stop data-dumping and start telling stories that move people. In this post, you’ll learn why storytelling outperforms logic at your business event—and how to use it to build trust, boost engagement, and close more sales.