You delivered value. You gave clear action steps. You taught them exactly how to solve their problem.
And then… nothing.
No clicks. No sign-ups. No conversion.
If this sounds familiar, you’re not alone—and you’re not broken.
You’re just teaching too much.
Here’s the shift that changes everything:
Stop trying to close loops with information. Start creating open loops that drive action.
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What’s an Open Loop—and Why It Sells Better
An open loop is a psychological trigger. It creates tension—curiosity. It makes your audience lean in because they want to know what happens next.
Think of it like a cliffhanger at the end of a Netflix episode.
It’s unfinished on purpose.
When done well, an open loop keeps your prospective client thinking about your offer long after the webinar ends, the sales pitch closes, or the email list gets the CTA.
They’re not just “educated.” They’re hooked.
The Problem With Teaching Too Much
Here’s what most coaches, consultants, and strategists get wrong:
They treat their content like a mini-course. They give the full how-to. They explain the product or service in detail and even walk through how to put it into practice.
Sounds generous, right?
But the more you teach, the more your prospective client thinks they can do it without you.
You remove the tension. You resolve the problem too early.
It’s so much content that they don’t need to hire you anymore.
Why Curiosity Sells Better Than Clarity
Teaching satisfies.
Teasing sells.
You need to open loop your messaging—onstage, in your funnel, and inside your email list. Not in a manipulative way—but in a strategic, ethical way that creates momentum.
Here’s what that looks like:
Introduce the challenge, but don’t resolve it yet
Name the outcome that they want, but don’t give all the steps
Identify a business issue and challenge, but only give part of the solution
Tease what’s coming next—and nurture them through the rest of the sales funnel
This keeps right-fit clients curious, committed, and ready to move deeper into your world.
It’s Not a Sales Pitch. It’s an Open Loop.
Most people make the mistake of giving away the entire strategy, thinking it builds trust.
And it does—until it makes them feel like they’ve already solved it.
Then they ghost you.
What you actually need is to guide the sales process, not give away the entire map.
Here’s how I help my clients sell without sounding “salesy”:
Frame the problem in a relatable, real way
Drop a curiosity loop (“I’ll show you why most strategies fail—and what to do instead”)
Provide just enough to build trust—then offer the full solution inside the product or service
No “quote-unquote sales.” Just smart, strategic flow that moves people forward.
Use Open Loops in Every Stage of the Funnel
Whether you’re doing copy writing, hosting a webinar, or crafting a B2B deck, use open loops in:
Headlines and hooks
CTA buttons
Sales funnel videos
Email list nurture campaigns
Salesperson one-on-one calls
Event intros and virtual event openers
An open loop makes your sales cycle shorter, because they stay curious. And curiosity closes.
Put It Into Practice
Want to put it into practice right now?
Here’s a simple shift:
Instead of saying: “Here’s exactly how to fix your offer,”
Say: “There’s one shift I’ve seen triple conversions—here’s why most people miss it.”
It’s an open loop. And it keeps them wanting the next step.
Final Thought: Teach Less. Convert More.
If you’re trying to sell, but your audience is smiling politely and walking away?
You don’t need more content.
You need tension. Curiosity. And a well-timed open loop.
That’s how you elevate your talk, your funnel, your pitch—and move the right-fit clients into action.
Because teaching is great.
But if you want clients?
Stop teaching the solution. Start selling the outcome.
