If you feel like your business is invisible online…
If you’re struggling with brand clarity…
If you’re posting content but not attracting clients…
The problem isn’t your talent.
According to brand visibility expert Kim Speed, the real issue is your messaging.
In this episode of Grow Your Impact, Income & Influence, Kim shares how entrepreneurs can improve brand positioning, increase business visibility, and attract ideal clients—without spending thousands on logos, websites, or rebrands.
After building global brands like Coca-Cola and Ford as a Creative Director, Kim now helps solopreneurs and service providers clarify their brand identity and confidently communicate their value.
What You’ll Learn in This Episode:
Why being “good at what you do” isn’t enough to grow your business
The difference between branding (visual identity) and brand (reputation and positioning)
How unclear messaging makes your business invisible
Why perfectionism kills visibility and confidence
How networking and conversations can grow your brand faster than social media
The importance of niching down to attract ideal clients
Kim’s TRUE Brand Framework:
Kim introduces her TRUE Brand Framework to help entrepreneurs clarify and communicate their value:
T – Truthful: Be honest about who you are and what you do
R – Relevant: Clearly define who you serve and the problem you solve
U – Unique Genius: Identify the strengths that differentiate you
E – Expression: Communicate your message consistently and confidently
Key Takeaway
Your business growth does not start with a website redesign.
It starts with clarity.
When you clearly articulate:
Who you help
What problem you solve
Why it matters
You increase visibility, build trust, and attract the right clients.
The biggest risk isn’t being imperfect.
It’s being unseen.
If you found this interesting, you can visit Kim’s website and socials here:
👉 https://www.linkedin.com/in/kimspeed/
👉 https://purplemooncreative.com/
👉 https://www.facebook.com/groups/employeetoentrepreneursociety/
