Most event planners obsess over the keynote, the event agenda, the panels, and the breakout rooms.
But the best event organizers? They focus on what happens in the in-between—because what you say between sessions often determines if your attendees stay curious… or start checking out.
Those transition moments—the filler, the banter, the updates—can either kill momentum or keep people in a buying state. If you’re not using them intentionally, you’re leaving conversions (and event ROI) on the table.
Here’s how to turn every “between-session” moment into a strategic sales driver—whether it’s a virtual event, in-person event, or hybrid event.
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Understand the Mindset of the Attendee
The average attendee is not just listening passively. They’re processing, judging, and making micro-decisions throughout the event.
A bad transition between sessions? That’s a decision to disengage.
But if you encourage attendees to reflect on what they just heard—and tie it back to your offer—you keep them leaning in.
Whether you’re at a trade show, conference or event, or hosting a virtual breakout session, this mindset shift is key to boosting your event success.
Use Transitional Moments to Reinforce Value
Here’s what most event professionals miss:
Those 2-3 minutes between speakers are prime real estate for reinforcing key takeaways, addressing objections, and re-seeding the offer.
What to say in those moments:
“If that resonated, just wait until you see what we have later today…”
“That idea ties directly into what we’ll offer in the [insert name] bonus package.”
“Think about how this applies to your business before the next session…”
“Jot down one insight you can act on before you leave the venue today.”
These cues re-engage the event audience without sounding like a hard sell—and they frame your product or service as the next logical step.
Leverage Tools Like Your Event App
Your event app isn’t just for schedules and maps—it’s a marketing channel in disguise.
Use push notifications to:
Send mini-prompts that tie back to your offer
Share success stories of other attendees
Link to special offers or session-related bonuses
Drive people to take action before the next event session begins
The goal is to build momentum—not just awareness—across the event platform, especially during breaks.
Event marketers who use tech to keep the room hot between sessions consistently see stronger conversions.
What the MC or Host Should Say
If you’re an event organizer, make sure your MC isn’t just introducing speakers—they’re seeding action.
Here’s what your MC should be doing between sessions:
Build anticipation for what’s next on the event program
Recap key takeaways from the previous session
Drop subtle calls to plan your next step (like signing up for a coaching call, joining the mastermind, or visiting a booth)
MCs help maximize your event by keeping the energy high and the event attendees focused on outcomes—not just content.
Connect Sessions With Post-Event Momentum
What happens after the event takes place matters just as much as what happens during it.
Use your post-event communications to reference what happened between sessions:
“Remember when we asked you to write down your big insight during the break? Now here’s what to do with it…”
“During the breakout, we mentioned a next step—here it is, with a special offer attached.”
“Want to go deeper into what we hinted at between sessions? Book a strategy call now.”
Great event planners build their event marketing strategy around these small moments because they know they drive event ROI.
Bonus: What to Avoid Saying Between Sessions
Don’t kill energy with fluff.
Avoid phrases like:
“Take a break and we’ll see you in 15…”
“Go stretch, and we’ll wait for everyone to come back…”
“Feel free to browse the hall…”
Instead, frame every moment as part of the event experience—something to be used, not just filled.
Keep Buyers Engaged at Every Touchpoint
Your event strategy doesn’t stop once the speaker leaves the stage. In fact, it’s just getting started.
Between-session moments are your chance to:
Reinforce the core message
Direct attendees to the next call to action
Keep people moving down the sales funnel
Warm them up for a future event, online event, or follow-up offer
It applies across event types, from networking events, to virtual and hybrid events, to your next exclusive event or big industry event.
Whether you’re using event management software, coordinating with a full event team, or managing a lean, high-ROI event marketing campaign—the message between sessions is where the money is.
