Struggling to Nail Your Pitch? Here’s What’s Holding You Back (and How to Fix It!)

Let’s be real—nailing your pitch can feel like trying to hit a moving target. Whether you’re pitching to an investor, prospect, or even a room full of potential clients, you’ve got limited time to grab attention, compel action, and close the deal. Sound familiar? You’re not alone. Most entrepreneurs struggle because they’re missing key elements that make a pitch truly memorable. The tip most won’t tell you? It’s all about the fine-tuning. With the right insights and a little polish, you can transform your pitch from forgettable to downright amazing. Let’s uncover what’s holding you back and how to fix it, sentence by sentence, so you’re ready to deliver a pitch that wows.

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The Hacks to Fix Your Pitch Problems

1. You’re Not Speaking to the Right Audience

Starting your pitch without knowing who’s in the room? Big mistake. One of the most common pitfalls is pitching to everyone instead of taking time to find the right audience. You’ll want to get to know their challenges, goals, and what makes them tick. When your pitch speaks directly to their pain points, you’ll spark curiosity and make your message resonate. Remember, tailoring your pitch isn’t optional—it’s one of the best ways to boost impact.

2. Your Message Is Too Complicated

You don’t need to cram your pitch full of jargon and details. Ideally, your audience should walk away remembering one clear takeaway, not feeling overwhelmed. Simplify your message so it’s easy to memorize and repeat. Think of your pitch like a vocal cue—short, powerful, and straight to the point. Keep it clean and clear, and you’ll grab their attention without losing them in the weeds.

3. You’re Forgetting the Power of Storytelling

Facts are fine, but stories stick. One of the best ways to elevate your pitch is by sharing a relatable story that ties directly to your solution. A well-placed story grabs their curiosity and keeps them engaged. Whether it’s a case study or a personal anecdote, stories humanize your message and make it easier for people to invest emotionally.

4. Your Call to Action Is Weak

Let’s be honest—if you’re not clear about what happens next, your pitch falls flat. Don’t leave your audience guessing. You’ll want a strong, actionable CTA, whether it’s “schedule a demo,” “sign up now,” or “let’s set up a meeting.” Use confident body language to reinforce your ask and make sure they know exactly how to get started. A strong CTA closes the loop and propels your pitch forward.

Take Your Pitch to the Next Level

Practice Makes Powerful

Think you’re ready to nail your pitch right out of the gate? Think again. Keep practicing until it feels second nature. Rehearse with intention—record yourself, analyze your delivery, and gather feedback to optimize your message. This isn’t just a great way to build confidence; it’s a critical piece of ensuring you feel comfortable and polished when the moment comes. A well-rehearsed pitch cues your audience to trust your expertise.

Leverage Visuals to Support Your Message

Sometimes, words alone don’t cut it. Incorporating visuals—like charts, images, or slides—can trigger that dopamine hit your audience needs to stay engaged. The key? Use visuals that reinforce your main points without stealing the spotlight. A well-placed visual can make your pitch stand out and stick in their minds.

Know When to Stop Talking

Here’s a pro tip: knowing when to pause is just as important as what you say. Silence, when used strategically, can be a powerful tool. It gives your audience time to process your message and ensures you don’t ramble. Pauses act as verbal punctuation, adding emphasis and clarity—one of the best ways to keep your pitch sharp and impactful.

Make sure to check your delivery for pacing and flow; the right balance of words and silence will elevate your pitch profile and keep your audience hooked.

Fix It and Nail It

The perfect pitch doesn’t happen by chance—it’s built on preparation, clarity, and authentic connection. When you pinpoint what’s holding you back and apply these tips, you’ll not only elevate your public speaking skills but also stand out every time. Practice until your voice sounds confident, and use tools like recording to fine-tune your delivery. A clear, compelling pitch helps you get results and exudes the certainty needed to win over any room. Ready to crush it? Let’s go!

If you want to learn how to leverage workshops, webinars, and live events to grow your business, check out our blog post: How To Grow Your Business Using Workshops, Webinars, And Live Events.

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"I thought our webinar was great... and then Steve showed me a few small tweaks that I had never seen before. His advice added several percentage points to our close rate instantly"
Alina Vincent
Founder of Business Success Edge
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“Steve' coaching just literally changed everything for my upcoming Live Event!! I was a little nervous about how to structure it and fill it... Yikes. But Steve took my topics, broke down how each session should flow, the best times to talk about my big offer, as well as gave the BEST tips on how I could show up and deliver maximum value to the attendees! And then he gave me a specific strategy on how to FILL it! like...what? Thank you Steve Werner I'm going in confident to my live event ready to rock it!"
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Author & Business Coach
"That guy just exposed me 😱 I hired Steve Werner to help us execute our live event properly and he hit me with so many questions and ideas that would have been humiliating to learn the hard way and leave 100k+ on the table.

If you are holding a live event it is a disservice to your audience and bad business to not have a call with Steve first."
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Founder at LeadBaller
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As an MC he kept the energy up and helped maximize sales
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CEO at Raising Capital | Raise Masters
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He helped me talk about my business in a way that attracted my ideal clients and allowed me to raise my prices...totally changing my business for the better.”
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Spiritual Teacher and Energy Healer
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CEO & Founder at Power-Up Your Follow-Up

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“You helped us make our language more natural and approachable—so it felt like a real conversation, not a script, and changed our conversion to over 50%.”

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I tried webinars 3 other times and never was successful. You showed me how to craft a webinar that was authentic and felt good, and consistently closed 13%+ leading to my best year in business.

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“You helped me structure my event for maximum impact, building momentum and aha moments that set the audience up for transformation, and ultimately led to much higher sales.

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“Steve gave us the step-by-step strategy to choreograph our event—from the experience to the upsell. I had no idea there was such a science to it, but it works, and led to drastically more sales.

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“I needed someone to pull me through this—and Steve did. He helped me structure the event in the right order and held me accountable to keep the event on track—leading to an over 35% close rate. His passion and authenticity made all the difference.”

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“Steve helped me refine my lead generation, event page, and sales strategy. His guidance on pricing alone brought in an extra $20K—game changer!”

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Steve showed me 2 secrets that worked and kept my audience engaged and eager for more. He also helped me refine my webinar flow—removing the pressure while keeping people watching till the end and closing more sales!”

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“Steve gave me clear frameworks that removed the guesswork. I thought I knew events, but running my own was different. He showed me the right levers to pull, leading to an 8x growth rate and millions in sales from our event.

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“Steve makes offers persuasive and undeniable to the right people. He helped me set boundaries, avoid low-commitment buyers, and focus on those who truly benefit. Now, I barely have to sell—people are eager to buy.

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"I've hired Steve to help us with our online presentations and have seen him teach this same content on stage at 2 conferences I was speaking at. He's very knowledgeable, practical and actionable to get people moving from passion to profits quickly - highly recommended!"
Michael D. Butler
CEO at Beyond Book Publishing
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"Steve Werner is one of the most brilliant marketers I know. If you want to master the game of selling, definitely work with Steve. Highly recommend!"
Mark Stern
CEO at Custom Box Agency
Steve Werner brings value!

"I have listened to Steve speak on a few occasions. I always look forward to his session because he brings immense value. He is a great storyteller too. So not only is he keeping our attention with stories, he ties that in with value where we can walk away with something that can benefit our business."
Harry Spaight
Founder at Selling With Dignity
Tons of Value!

"Working with Steve has been such a positive experience. Besides just being an all around good guy who is invested in helping you succeed, he brings wealth of research and experience to helping you shape your story and expand your sales. After being disappointed by many who promise value but don't quite deliver, working with Steve was such a breath of fresh air."
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PT, MPT, LMT
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Maria Rodriguez
Owner of Girl Code Fitness & Nutrition
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"Have you ever met a person and think to yourself, "That man is doing EXACTLY what he was meant to do for this world!" When it comes to sharing of his gifts and helping others share theirs through the gift of story-telling, Steve is the best there is. Steve paid a visit to my Wealth Minded Mastermind and shared his brilliance. He enabled us all to serve our various tribes in even greater ways by finding OUR authentic story. We all have one right?! God bless you Steve and thanks again!"
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Psychic Medium, Spiritual Teacher & Bestselling Author
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"Steve's events are like no other I've attended. They are personal, interactive and loaded with actual, behind the scenes stories combined with step-by-step instruction applied to attendee's business.

Somehow he manages to keep the details of each his attendee's businesses in his head and offers real-time examples of how to apply each concept... and his speakers! ... teach, so you come away feeling like you have something you can put into action right away. His care and integrity are apparent. If you are interested in reaching more people and accelerating the growth of your business... Do whatever you can to make it to one (or many) of his events. You will not regret!"
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Marketing Strategist, Business Coach
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CEO Merge Worldwide
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