How to Read the Room (and Pivot Fast) When Energy Dips

Let’s be real: even at the best-planned events, the energy dips sometimes.

You notice it first in the body language. The audience’s attention starts to wander. People check their phones. The room gets quiet—but not in a good way.

And in that moment, your job isn’t to power through the slide deck.

It’s to pivot, fast.

Because the success of an event isn’t just about how polished your content is. It’s about how well you can read the room and keep your audience engaged—in real time.

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Why Most Events Lose Energy (And How to Fix It)

The dip doesn’t happen because you’re boring. It happens because most events are designed around a schedule… not around event engagement.

When you fail to understand your audience, you can’t captivate them consistently. And when you can’t resonate, you lose sales, attention, and trust.

Whether it’s in-person, virtual, or hybrid events, you need built-in ways to read the room and respond quickly—without derailing the flow.

Pre-Event Moves That Set You Up to Pivot

If you want to boost engagement on the fly, you’ve got to plan for it before showtime.

Start with solid pre-event engagement. Use polls, email marketing, and social media platforms to learn more about your target audience. What are they hoping to learn? What challenges are they bringing with them?

This pre-event research helps you craft event content that speaks to their real problems and resonates with what they’re going through.

It also gives your event speakers flexibility—because when you know what your audience members care about, you can elevate the conversation in the room.

When Energy Dips Mid-Session, Don’t Panic—Pivot

Let’s say the dip hits halfway through a keynote. You’re watching your audience flatline, and you still have 30 minutes to go.

Here’s what you do:

  • Break the monotony with an interactive element like a poll.

  • Ask a quick, open-ended Q&A session to encourage audience participation.

  • Tell a quick, relevant story to captivate your audience and reignite emotional connection.

  • Offer a short, high-energy break (with music or a fast activity) to get people out of their comfort zones.

  • Call out the shift: “I see we’re hitting a lull—let’s shake it up.”


You’re not calling them out. You’re showing leadership. And when you do it with confidence, your attendee engagement will rebound instantly.

Post-Event Isn’t Afterthought—It’s Your Next Opportunity

Want to improve your next event? Study your post-event data.

Use post-event polls, surveys, and analytics to identify where the energy dropped. Ask your event attendees what worked and what didn’t.

Take the time to review event highlights, feedback, and even audience feedback from the q&a or breakout sessions. This is how you elevate the event experience long after the event ends.

More importantly, you can use this insight to integrate smart changes into your event planning and marketing for future events.

Keep the Energy High and the Connection Strong

The real secret to event marketing that converts?

It’s not just a better slide or a stronger keynote.

It’s your ability to make real-time decisions that create attendee engagement, keep the audience’s attention, and encourage them to interact with one another.

Whether it’s through seamless AV, a well-timed story, or knowing when to throw in a quick activity to keep them engaged, you’ve got to make the event enjoyable enough that people continue the conversation long after it ends.

Because if your audience is engaged, connected, and energized—your offer is already halfway sold.

Planning an event and want it to actually convert?

Whether it’s in-person or virtual, we help turn your event into a high-impact experience.

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"I thought our webinar was great... and then Steve showed me a few small tweaks that I had never seen before. His advice added several percentage points to our close rate instantly"
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CEO of Jaxx Productions
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Author & Business Coach
"That guy just exposed me 😱 I hired Steve Werner to help us execute our live event properly and he hit me with so many questions and ideas that would have been humiliating to learn the hard way and leave 100k+ on the table.

If you are holding a live event it is a disservice to your audience and bad business to not have a call with Steve first."
Jimmy Coleman
Founder at LeadBaller
"Steve was able to help us with one of the most stressful things I’ve ever done! He helped us pick speakers and craft our talks.

As an MC he kept the energy up and helped maximize sales
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Hunter Thompson
CEO at Raising Capital | Raise Masters
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Spiritual Teacher and Energy Healer
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CEO & Founder at Power-Up Your Follow-Up

Case Studies

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“You helped us make our language more natural and approachable—so it felt like a real conversation, not a script, and changed our conversion to over 50%.”

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I tried webinars 3 other times and never was successful. You showed me how to craft a webinar that was authentic and felt good, and consistently closed 13%+ leading to my best year in business.

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“You helped me structure my event for maximum impact, building momentum and aha moments that set the audience up for transformation, and ultimately led to much higher sales.

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“Steve gave us the step-by-step strategy to choreograph our event—from the experience to the upsell. I had no idea there was such a science to it, but it works, and led to drastically more sales.

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“I needed someone to pull me through this—and Steve did. He helped me structure the event in the right order and held me accountable to keep the event on track—leading to an over 35% close rate. His passion and authenticity made all the difference.”

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“Steve helped me refine my lead generation, event page, and sales strategy. His guidance on pricing alone brought in an extra $20K—game changer!”

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Steve showed me 2 secrets that worked and kept my audience engaged and eager for more. He also helped me refine my webinar flow—removing the pressure while keeping people watching till the end and closing more sales!”

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“Steve gave me clear frameworks that removed the guesswork. I thought I knew events, but running my own was different. He showed me the right levers to pull, leading to an 8x growth rate and millions in sales from our event.

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“Steve makes offers persuasive and undeniable to the right people. He helped me set boundaries, avoid low-commitment buyers, and focus on those who truly benefit. Now, I barely have to sell—people are eager to buy.

Reviews

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Michael D. Butler
CEO at Beyond Book Publishing
Top Notch!

"Steve Werner is one of the most brilliant marketers I know. If you want to master the game of selling, definitely work with Steve. Highly recommend!"
Mark Stern
CEO at Custom Box Agency
Steve Werner brings value!

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Founder at Selling With Dignity
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Blog Posts

How to Read the Room (and Pivot Fast) When Energy Dips

The moment your audience’s energy dips, your sales are at risk. In this post, Steve shares how to read the room, pivot fast, and reignite engagement—whether you’re running a keynote, managing a virtual event, or planning your next in-person experience.

Greg & Antonia on the Hidden Energies Driving Your Decisions

What if your decisions aren’t just logical—but energetic?

In this episode, Greg Lee and Antonia Van Becker uncover the hidden emotional and energetic patterns that influence your choices, business growth, and relationships. Learn how to shift from stuck to aligned by recognizing what’s really driving you beneath the surface.

🎧 Tune in to unlock your next breakthrough.

If the Energy Feels Off at Your Event, Sales Will Be Too

If the energy at your event is off, your sales will be too. It’s not just about great content—it’s about designing an experience that keeps the buzz alive, your sales team engaged, and your attendees ready to buy. This post breaks down the hidden elements that make your event unforgettable—and profitable.

Why Stories Sell Better Than Facts at Your Business Event

If your audience is nodding but not buying, it’s time to stop data-dumping and start telling stories that move people. In this post, you’ll learn why storytelling outperforms logic at your business event—and how to use it to build trust, boost engagement, and close more sales.

Brian Hite on Rewiring Your Response to Pressure

What if pressure isn’t the enemy—but a signal?

In this episode, Brian C. Hite, PhD shares how elite performers train their minds to stay sharp under stress. From boardrooms to battlefields, he reveals how to rewire your response and thrive when the stakes are high.

🎧 Learn how to master focus, resilience, and leadership—especially when it matters most.

Top 3 Mistakes with Live Events (and One Bonus That Could Save Your Sales)

Most live events inspire—but few convert. In this blog, discover the top three live event mistakes that sabotage sales (plus a bonus tip that can instantly boost conversions). If you’re running high-ticket events, these missteps could be costing you tens of thousands. Here’s how to fix them fast.

The Event Sales Mistake Costing You Millions (Rudy Rodriguez Breaks It Down)

Most event hosts leave money on the table—and don’t even know it.
Rudy Rodriguez shares the biggest sales mistake coaches and entrepreneurs make at live and virtual events—and how to fix it with a system that converts before the pitch even happens.

#EventSales #HighTicketOffers #VirtualEvents #GrowYourImpact