You’ve locked in the venue, your content is ready, and the AV team is setting up. There’s just one thing missing…
People.
This is where most event hosts panic. They’ve built the event—but they don’t know how to fill it. So they throw money at ads and hope for the best.
Let’s stop that right here.
Whether you’re filling a room of 20 or 800, you don’t need to blow your budget on ads to pack your event. You just need to be strategic.
Here are 3 proven ways we use to consistently fill live events with action-takers—not just seat-warmers.
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Make sure to watch the video, honestly, I’m much better on video than writing and there’s great info on event conversion strategies in the video that we could not fit into the blog.
1. Bundle Your Event Ticket with a Paid Program
This is one of the easiest, most overlooked ways to put the right people in the room—buyers who are already invested.
If you’re selling a $997, $1997, or $2997 course, coaching package, or digital product, offer a ticket to your live event as an implementation add-on.
Here’s how to do it right:
Don’t give the ticket away for free. People won’t value it.
Instead, offer it at a discounted rate as an exclusive upgrade—positioned as the next step for faster results.
Present it during your first group call or onboarding session with something like:
“If you’re feeling stuck and want help implementing this, we have a live event designed exactly for that…”
This strategy adds real value, deepens connection, and fills your event with your warmest buyers.
2. Host a Free Workshop or Webinar and Sell from Stage
If you already have a list or following—even a small one—this is your conversion goldmine.
Run a short, value-packed virtual event:
A 90-minute masterclass
A one-day intensive
A 3-part workshop series
Then at the end, make a simple offer:
“Did this help? Imagine what we can do in three full days together at the live event…”
You’re not pitching out of nowhere. You’re inviting people to go deeper after you’ve already helped them.
We use this approach all the time with clients—and it works because it builds trust before the sale.
3. Pick Up the Phone and Call Your Leads
Yes, really.
If you want to fill your event with committed, ready-to-buy people, nothing beats direct conversation.
Start by identifying warm leads:
People who clicked your emails
People who opted in through your ads and gave a phone number
Reach out via text first if that feels better, but the goal is to get them on the phone. Then say something like:
“Congrats on grabbing the guide! If you’re looking to implement fast, we’re hosting a live event designed to walk you through it step-by-step…”
Timing is key. Call within 1–2 hours of the lead coming in. You’ll be shocked how responsive people are when you show up with real human energy.
What’s the Best Strategy for You?
If you have a paid program—start with the bundle.
If you’re great at delivering value live—run a webinar.
If you want direct results fast—pick up the phone.
The key is intentional outreach over random ad spend.
We’ve used these methods to fill rooms of 15 all the way to 800—and the best part? They’re repeatable, reliable, and personal.
Final Thought:
You don’t need a massive ad budget to host a sold-out event.
You need a smart strategy that meets people where they are—and invites them into the transformation they’ve been craving.
Build that, and the room will fill itself.
