Podcast: Yigal Adato: Revolutionizing The Pawn Industry Through Leadership and Culture

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Steve Werner: Okay.

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Steve Werner: So, Asia, we started working together. A couple months ago. And when you came to me kind of talk to me about the struggles that you were having and the pain points that were in your life. Why did you. Why did you hire me.

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Asia: First of all, I heard you because I liked you. You were really nice and genuine I went through one of your beta courses.

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Asia: That you did on storytelling and I was just like, everything that was in it. All the frameworks. I was like, Oh my gosh, I just, I just need more like you sold me the whole time that we interacted throughout that course.

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Asia: And afterwards, I realized that because I wanted to move into the public speaking space, but I also really need some help hold it honing in my story and figuring out how to tell it in a way that was effective.

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Asia: Because I’m not a great storyteller by trade, I realized that you were the person that could help me that I had actually been searching probably for about six months for a coach or for some help and some direction and kind of

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Asia: Just trying to find the right fit. And after I went through your course and I interacted with you a little bit. I really figured out that you were the person that that I wanted to have in my space at that point.

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Steve Werner: Awesome. Um, so talk to me a little bit about what I was able to help you with, what did you get out of our time together.

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Steve Werner: I’ll circle back if there’s some story stuff in there. We can pull that out but kind of tell me what I was able to help you with the most

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Asia: Yeah, absolutely. Definitely that point, I didn’t know how to tell my story. I didn’t know how to use all of my experiences in a way that would be helpful to other people.

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Asia: You really helped me figure out how to stop trying to focus on selling someone something which you know I hate, I hate being like an authentic and just like cutting to the chase and nobody wants to hear about what you have to sell.

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Asia: You taught me how to to bring them through a transformation.

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Asia: And you really taught me how to think in a way that I’ve never been prompted to think before are taught to think, even after going all the way through business school and working

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Asia: In the business industry for 10 plus years. I’ve never been taught to think that way in sales, so

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Asia: Everything that you taught me was new to me. It was refreshing. But it was also really easy to grasp, because it was, you know, it was, it was bite size and you were also there to kind of to truly coach me through it. I mean,

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Asia: You met me at a time in starting my business where I had been, you know, only an entrepreneurial mindset for probably six months I was a fresh business. I had only been out in the world for a couple of months at that point.

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Asia: And I really needed some guidance and some encouragement and you were just

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Asia: Super kind you are patient, you were encouraging and you were very genuine you made me feel comfortable, which is a big thing for me to feel comfortable in order to grow in that space.

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Asia: So you showing up for me every week really encouraged me to show up for myself and for my business and just have somebody walk me through

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Asia: Practically what to do and how to do it as far as weaving storytelling and and sales that isn’t sleazy into how you’re presenting yourself but also you really built me up as a person. Honestly, it was more of a personal connection to

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Steve Werner: Awesome. Well, I’m glad that I was able to help you out on. That’s good. That’s. Is there anything that you would add like I mean you just. That was awesome. I’m glad I was able to help you. Like that’s I mean that’s at the end of the day, that’s what we like to do right i mean

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Asia: Yeah.

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Steve Werner: Like to help people.

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Asia: Um, I don’t know, I feel like the last thing I would say is that you really just took me from a place where I was.

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Asia: I was stuck. And I didn’t know what to do. You gave me something to follow, but you also walked me through it. So starting, I didn’t know really how to walk on my own two feet with

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Asia: The storytelling space and with how to present myself and sell my my products and my knowledge and how to connect with people better

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Asia: And at the end of that I felt comfortable showing up in a room again and talking to people. I felt like I had direction. I knew what to follow. I kind of was able to walk away from you.

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Asia: Able to walk on my own. Not just, you know, in that space where I had no idea what to do and I was paralyzed and I needed help. So

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Steve Werner: What the difference was how was having coaching for me different from just buying a course because I know like you. You had some courses like a lot of people out there like, Oh, I’ll just buy the course for that, but I think I was able to help you quite a bit more than a course.

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Steve Werner: Do you mind sharing a little bit of light on to that.

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Asia: Sure, I probably went through seven different courses over a couple of months, just like

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Asia: Just desperately searching for, like, Okay, well, if I complete all these tasks and I learned this stuff.

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Asia: It’ll be fine if I, you know, learn how to do this thing that I can apply it. I needed someone to walk through it with me.

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Asia: And to help pull it out of me like our conversations would light me up every day that we would talk so it would pull out those creative juices, you could kind of help.

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Asia: Kind of stringing along and figure out what I was trying to say you’re able to kind of help me hone in my message, whether it was naming something or figuring out

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Asia: What exactly to create to offer someone as far as, you know, whether it’s a you know a blueprint or free checklist or lead magnets, you helped me with click funnels like just things that I wasn’t, I didn’t, I just didn’t know where to start, because there’s so many options for everything.

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Asia: Aside from teaching me how to tell my story and exactly how to do that. You also helped me figure out how to string it all together from a front end offer all the way through.

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Asia: You know, creating the Facebook group to how to get people in it to where to find my audience, figure out where they hang out how to find them.

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Asia: So I mean just it’s just everything. It wasn’t, you know, it wasn’t like

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Asia: I was going through and completing a task that somebody gave me all the time and then really getting like little to no feedback like you kind of do in courses because there’s so many people that participate in them, you don’t get that one on one.

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Asia: Being able to have access to somebody who was only paying attention to me who I knew was successful and had walked through the public speaking space.

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Asia: hosting events, all that kind of stuff. It was just, it was different. It’s so much more meaningful when you have somebody to take your hand and walk you through it.

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Asia: And to give you everything that you need and actually have that two way interaction and coach you.

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Asia: Instead of just completing tasks and either feeling successful feeling like a failure, you’re just kind of putting it out there in the world, you don’t really know

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Asia: If it’s effective or not, you don’t really know if your ideas are

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Asia: Strong enough to take somewhere, having you actually give me that feedback immediately and looking at things and reviewing them and editing them and giving me coaching on that and feedback was

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Asia: So much different than just completing a task and not really knowing if it was the right thing to turn around and show to somebody. Awesome.

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I’m

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Steve Werner: All right, I’m gonna hit stop.

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Steve Werner: Cool that that was perfect. Thank you. So

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Asia: Much sound bites in there. I talk really fast. No, no, no. You are good.

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Steve Werner: You are great. I’m