Tunji Olujimi: How to publish your first book.

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Steve Werner

Steve Werner

Keynote Speaker, Author, 170+ Monetization, Conversion, and One to Many Sales Presentations Worldwide.

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00:00:02.970 –> 00:00:19.590
Steve Werner: Welcome back to grow your impact income and influence the number one shows showing you the stories of entrepreneurs and how they have reached millions, today we are talking about income and impact, I have tunji he’s joining us from across the pond.

00:00:20.040 –> 00:00:28.320
Steve Werner: In London that sounds a little bit exotic I am super excited he is somebody who helps people get their book published.

00:00:28.620 –> 00:00:38.220
Steve Werner: He has helped over 100 authors get their books published start their business with their book, because we all know, if you want to speak on more stages, you need a book.

00:00:38.400 –> 00:00:51.060
Steve Werner: If you want authority, you need a book, you need to be able to point people to your Amazon and show them third party reviews and everything that he does shows you how to do that, but he didn’t start off.

00:00:51.810 –> 00:00:59.100
Steve Werner: As a rock star publisher he started off doing this part time 20 take us back to how this all got going for you.

00:00:59.940 –> 00:01:11.100
Tunji Olujimi: hey how you doing Steve, thank you for having me on it’s amazing to be on, and the reason why I actually love, this is because I actually have the same phrase for what I do.

00:01:11.460 –> 00:01:23.070
Tunji Olujimi: I tell people to increase your impact your influence and your income, with a book so How did this start, basically, I wrote and published my first book in 2011.

00:01:23.670 –> 00:01:36.480
Tunji Olujimi: But I didn’t know the power of a book at that time i’m dyslexic so i’m I didn’t even think I could write a book, I was bad it was bad English did not do well.

00:01:37.170 –> 00:01:47.400
Tunji Olujimi: Education wise because of being dyslexic and I was born premature so i’m figuring is that the reason why born premature wait one pound at all in my heart and.

00:01:48.870 –> 00:02:08.520
Tunji Olujimi: Roma my first we’re going to publish, then I started getting invitations to speak at events, and you know all that kind of stuff even though it’s a Christian book but fast forward to 2014 looking for work for a couple of years and not getting a job, I was for what can I do.

00:02:09.630 –> 00:02:19.800
Tunji Olujimi: And you know, someone said oh you’ve written three books, how can I write a book another person said the same thing someone else said the same thing and that’s how all this started, you know so.

00:02:20.370 –> 00:02:28.650
Tunji Olujimi: it’s been an amazing journey, you know, being able to help people just take their ideas, out of the add on to paper.

00:02:29.130 –> 00:02:43.680
Tunji Olujimi: And into a book and for me I just love, seeing that process when someone comes to you and, at the end of the time working with you the finished product is in the ads and that’s.

00:02:44.700 –> 00:02:50.460
Tunji Olujimi: For me that’s that’s the amazing feeling for me and for me is that I never, ever, for I can ever.

00:02:51.120 –> 00:03:08.910
Tunji Olujimi: Be in business, just because of how I grew up you know being told you’re useless you’re this you’re that you have dyslexia so none of you know you just can’t do this, you just can’t do that be able to do what I do right now is just a blessing and it’s just it’s amazing for me.

00:03:09.750 –> 00:03:19.200
Steve Werner: Okay, so take us back to I will, I want to unpack some of this will get to the author and the book in a second, but I want to know, because.

00:03:19.560 –> 00:03:31.380
Steve Werner: So many entrepreneurs that i’ve interviewed have the same thing they were told that they they were not going to amount to anything they weren’t doing anything well, and then they overcame those challenges, so tell us a little bit about.

00:03:31.740 –> 00:03:39.360
Steve Werner: How did you end up writing your first book like what inspired you to write it especially coming from a dyslexic past like.

00:03:39.780 –> 00:03:52.620
Steve Werner: You have a hard time reading, you have hard time with grammar a lot of people out there have a lot of negative voices in their head they’re telling them, they could never do that what was the moment that sparked for you, that change it and let you know you could do it.

00:03:53.970 –> 00:04:09.120
Tunji Olujimi: For me, at that time I was a full time care for my mom she had diabetes stroke kidney failure and about I think two of my friends have written a book and published there and I thought oh.

00:04:10.440 –> 00:04:17.820
Tunji Olujimi: I went to them, because now for you, but if they could do it and actually going to do this, I fought about that, but I just never ever taken the step.

00:04:18.150 –> 00:04:25.170
Tunji Olujimi: And when my mom passed on as well that spark came and said okay you’ve got to do this and do it for.

00:04:25.890 –> 00:04:35.280
Tunji Olujimi: So my first book was dedicated to my mom that’s what gave me the spot, at that time to actually go and get it done, I was, I was kind of writing it.

00:04:35.670 –> 00:04:44.790
Tunji Olujimi: While I was taking care of Mumbai just didn’t really you know the the energy into it until when she passed away so that was my kicker.

00:04:45.150 –> 00:04:54.090
Tunji Olujimi: That was the energy that was the thing that really sparked me to say go and get this done and within a year of passing.

00:04:54.630 –> 00:05:09.090
Tunji Olujimi: I published it on my 30th birthday, because it was on my on my 29th birthday and our still choose to the parks, so one year on, I said i’m going to get this done publish it on my 30th birthday and dedicated to us that was.

00:05:09.570 –> 00:05:10.650
Tunji Olujimi: Then kicked out for me.

00:05:11.670 –> 00:05:20.160
Steve Werner: Okay awesome so talk to me about so many people have great ideas right, I have a whole whiteboard over here, that is just ideas.

00:05:20.910 –> 00:05:26.580
Steve Werner: And then, I have a whiteboard of stuff that i’m doing so many people, especially entrepreneurs get stuck in that like.

00:05:27.480 –> 00:05:41.640
Steve Werner: I want to do something I want to do it, but I can’t quite do it and writing a book is daunting right, I mean 6080 150 200 pages that’s a lot to write like it’s a lot to outline how did you break it down because it’s not like.

00:05:41.910 –> 00:05:52.080
Steve Werner: You said you had a few friends who had written books but it’s not like you went and bought a course it’s not like you are a writer you grew up like you, your own words struggling with.

00:05:52.680 –> 00:06:05.820
Steve Werner: dyslexia, I also struggle from that a little bit, but how did you like, did you just sit down and through sheer force of will type it out, did you write it by hand what gave you.

00:06:06.630 –> 00:06:19.650
Steve Werner: Like the own I know your mom dying like got you there, but what did you actually do what was your daily routine how did you get it done and how did you overcome the voices in your head, who said, like you’ll never be a published author you’re not good enough, this isn’t going to happen.

00:06:21.990 –> 00:06:30.420
Tunji Olujimi: My daily routine that that’s hand funny enough was Facebook i’m not sure you remember the times and you can write notes and tag people in it.

00:06:31.140 –> 00:06:41.670
Tunji Olujimi: that’s what helped me get my first book done so, I wrote a lot of notes on particular topics, and all I did was transfer those notes on to world.

00:06:42.030 –> 00:06:50.190
Tunji Olujimi: And brush the alphabet and turned it into a book, you know so that that’s what led me to get my first book them, of course, from there.

00:06:50.460 –> 00:07:01.230
Tunji Olujimi: There, my second and third book, I had to find a process, so my process is mind mapping the book out, first, I think the reason why most people get their book done because they tried to write it.

00:07:01.770 –> 00:07:20.880
Tunji Olujimi: And there’s no plan to it, so I tried to put a plan in place and find out what am I writing about what is actually going to be in this book outline it and then go and write it so that it’s just an easier process with the journey of getting the book done.

00:07:22.290 –> 00:07:32.040
Steve Werner: I love that and I mean i’ve written three books i’m actually working on the fourth right now but it’s very interesting The first one is always the hardest right.

00:07:32.370 –> 00:07:36.090
Steve Werner: Because it’s like oh what am I going to do, and just like what you said, the first one that I did.

00:07:36.570 –> 00:07:45.510
Steve Werner: I had some bullet points, but what happened is I would start writing I would start to get content and then like I would go down a rabbit hole and like Do I need to write this too and you’d write that.

00:07:45.840 –> 00:08:00.150
Steve Werner: And it took me, I want to say it took me just over a year, but then the next one was shorter and the next one, I think I got done in two weeks, like very quick much, much faster because I had a process so we’re going to get into your process, because I know that it’s good you.

00:08:00.150 –> 00:08:07.620
Steve Werner: helped over 100 authors, but I want to kind of finish with your like this journey, for you, so you wrote a few more books.

00:08:08.550 –> 00:08:14.580
Steve Werner: And then 2014 people started asking you well how did you write a book Can you help me write a book.

00:08:15.180 –> 00:08:23.790
Steve Werner: What what was the conversation going on in your head at that time, because I think a lot of people would say I might have been able to do it for myself, but I don’t know if I can do that for other people.

00:08:24.480 –> 00:08:25.860
Steve Werner: How did you how’d that go for you.

00:08:26.730 –> 00:08:32.520
Tunji Olujimi: That definitely was the conversation, and obviously you know battling the stacks and and because of the.

00:08:33.180 –> 00:08:41.340
Tunji Olujimi: The journey of not getting a job and stuff like that really got me thinking, the unusual, you can start a business, do you have what it takes.

00:08:41.610 –> 00:08:47.940
Tunji Olujimi: If you’re not being successful in securing a full time job or you’ve done his part time work and contracts work.

00:08:48.390 –> 00:08:55.890
Tunji Olujimi: out, can you have a business outcome is going to be successful, so that’s a battle that for a couple of years or a couple of months sorry.

00:08:56.430 –> 00:09:01.800
Tunji Olujimi: And then I said Okay, let me go on, and you know go to the events I started going into.

00:09:02.250 –> 00:09:09.090
Tunji Olujimi: Events about business and how to start a business and password kind of helps me again the motivation to say just do it.

00:09:09.510 –> 00:09:16.500
Tunji Olujimi: You know I went to publishing events and spoke with the guy during the event and he said just don’t do it.

00:09:16.830 –> 00:09:27.000
Tunji Olujimi: You know don’t copy me because we had the same feeling, but just go out and do it, you know, and one thing I listen to motivational stuff and I had Steve Harvey say that.

00:09:27.510 –> 00:09:30.120
Tunji Olujimi: If you don’t jump you’re just never going to know.

00:09:30.870 –> 00:09:39.150
Tunji Olujimi: You know, you need to jump into just take that bold step and that’s what I did and i’m happy I did that, because if I didn’t I probably wouldn’t have.

00:09:39.450 –> 00:09:50.940
Tunji Olujimi: anything to fall back on now we’ve covered so you know just taking that step of faith to say just do it, and now i’ve been able to help you know people rather publish their books.

00:09:51.810 –> 00:10:03.690
Steve Werner: that’s awesome I mean that is and Steve Harvey is right, if you don’t jump you will never know and so many people I talked to people, not as much as I used to, but I used to hold live events I used to go speak at.

00:10:03.720 –> 00:10:12.810
Steve Werner: Quite a few events and people will come up in the hall i’m thinking about doing this well how long have you been the question I always asked was How long have you been thinking about doing it, most of them would say years.

00:10:13.110 –> 00:10:13.500
Tunji Olujimi: yeah.

00:10:13.620 –> 00:10:21.000
Steve Werner: i’d say well just do it like just go do it one of the one of my favorite motivational speeches of all time is a guy named art.

00:10:21.810 –> 00:10:32.850
Steve Werner: I don’t know arts last name but his speech, which you can find on YouTube it’s dated but it’s a it’s probably 20 years old, but it’s called just do it and it’s literally he’s like I don’t have anything fancy just go do it.

00:10:33.480 –> 00:10:41.160
Steve Werner: Art i’m going to make it happen just go do it like that’s it just what is step number one, and this this actually ties really nicely into the book.

00:10:41.880 –> 00:10:56.730
Steve Werner: I know what I don’t teach people writing books but anytime people are overwhelmed I say, well, can you break it into small pieces, how do you eat an elephant one bite at a time like break it down into the smallest step that you can take right now.

00:10:56.790 –> 00:11:07.590
Steve Werner: and move forward so let’s jump into what is the process that you take people through if somebody wants to work with you, you said it is zero to 90 days, I have a book in their hand.

00:11:08.190 –> 00:11:09.660
Steve Werner: yeah so what’s the process.

00:11:10.140 –> 00:11:10.950
Steve Werner: Give us the overview.

00:11:11.220 –> 00:11:21.420
Tunji Olujimi: So I have a six step process and it’s called the author bring those blueprints and, within that the first part is to plan your book.

00:11:22.230 –> 00:11:33.210
Tunji Olujimi: Okay, like I said before, most people don’t write them up, because they start writing the first with no plan and then you know, after a month or so they put it down so i’ll come back to it.

00:11:33.540 –> 00:11:45.330
Tunji Olujimi: You know, but so we’ve been the planning stage is where we actually find out what are the five w’s that you need to know, so why exactly do you want to write this book.

00:11:46.350 –> 00:11:57.300
Tunji Olujimi: What is your why, because when you find out your why, when you find out your reason your purpose your your motivation, when you feel like giving up, you can go back to that why, and that will keep you going.

00:11:57.750 –> 00:12:01.620
Tunji Olujimi: So if you know you want your your wise or when you use this book to build a business.

00:12:01.950 –> 00:12:11.940
Tunji Olujimi: Then you’re going to keep going because you know that this book can be the tool that can probably transform my business or at least you know upscale my business, so now.

00:12:12.600 –> 00:12:25.710
Tunji Olujimi: You know, some people are less willing to go on TV or make more money on the radio or podcast Whatever the case may be, you know so finding out why exactly do the rather than the next w is what is this book about.

00:12:26.850 –> 00:12:33.240
Tunji Olujimi: there’s something else also not a book about business okay that sounds good, but what.

00:12:33.300 –> 00:12:35.160
Steve Werner: Does it right.

00:12:36.330 –> 00:12:48.870
Tunji Olujimi: You know what exactly about business what type of business, are you actually writing about you know so going down to the nitty gritty and finding your exact topic.

00:12:49.590 –> 00:13:07.710
Tunji Olujimi: Your exact niche your exact genera you know and knowing exactly what is the purpose of this book once it’s ready so when someone gets the ball they see the title they see the comma they know exactly what this book is about.

00:13:08.820 –> 00:13:09.090
Tunji Olujimi: You know.

00:13:09.420 –> 00:13:19.140
Tunji Olujimi: And then the next one is is your book, for you know, sometimes all my books for everyone, I just wanna say men have copies yeah but not everyone’s going to buy a book.

00:13:19.980 –> 00:13:27.570
Tunji Olujimi: You know even Harry Potter I don’t have it, because that’s not for me, even though yes it’s sold millions of copies but i’m not the target audience.

00:13:28.110 –> 00:13:36.120
Tunji Olujimi: You know so knowing exactly who your audience is is very important when it comes to look, especially if you’re going to use a book to build a business.

00:13:36.360 –> 00:13:47.310
Tunji Olujimi: Does and it’s for the right audience, then, if you’re going to upsell them anything in your book they will buy it because it’s for that particular audience Okay, then.

00:13:47.910 –> 00:14:02.490
Tunji Olujimi: The next of you is when is your book coming out there’s going to be at that time you’ve got to put a date to it, so that you know that in the next 90 days in the next six months i’m actually going to get this book done get it out there, so I tell people this.

00:14:03.780 –> 00:14:04.770
Tunji Olujimi: For the start date.

00:14:06.570 –> 00:14:13.590
Tunji Olujimi: The bait of actually finishing writing the book that they have lunch and and publishing the book.

00:14:14.970 –> 00:14:25.500
Tunji Olujimi: So that you have a timeline that you’re working with and then while you’re doing the stock on the nba within that put daily dates to say every day.

00:14:25.830 –> 00:14:37.320
Tunji Olujimi: At 1pm to 2pm i’m gonna write my book, so that you know that for that hour each day you’re getting your book done and that helps you to just go and do it.

00:14:38.280 –> 00:14:38.730
Tunji Olujimi: yeah and.

00:14:39.480 –> 00:14:41.460
Tunji Olujimi: The last one is when is your book going.

00:14:42.510 –> 00:14:53.100
Tunji Olujimi: You know what’s the bigger picture for this book, do you just want it to go on Amazon and mass it or join a user spoke to make impact influence and income.

00:14:54.630 –> 00:15:05.790
Tunji Olujimi: Not that most people just want to put their book on Amazon and that’s Okay, but if you can create more impact and influence and increase your income that’s a bit better.

00:15:06.180 –> 00:15:14.820
Tunji Olujimi: You know so where exactly do you want your book to the US and that’s the five w’s that we go through, when we talk about planning.

00:15:16.290 –> 00:15:18.540
Steve Werner: OK, so now, you have the plan.

00:15:19.500 –> 00:15:32.280
Steve Werner: after you have the plan, I like I love I love that you like time block when you should write i’m big believer in that if you saw my calendar my calendar is all time blocked out because that’s how I keep myself on task that’s how we get stuff done.

00:15:33.090 –> 00:15:38.400
Steve Werner: So I think that is a really powerful tool, what do you tell somebody who has writer’s block.

00:15:38.880 –> 00:15:45.630
Steve Werner: Because if you’re trying to get a book done in 90 days you’re really trying to get it done like 60 days, because you need time to get it edited published cover.

00:15:46.020 –> 00:15:59.820
Steve Werner: All that stuff, what do you tell somebody when they they run into quote writer’s block or I don’t know what i’m going to say or I don’t know if I sound good or i’m not a good writer, how do you help, how do you help people overcome those challenges.

00:16:00.840 –> 00:16:11.760
Tunji Olujimi: For me it’s the next part when we compare the book my life, and I think you might not have in your book you can’t have razmak because you can see everything in front of you, so you know exactly.

00:16:12.210 –> 00:16:24.870
Tunji Olujimi: What you’re going to write you have writer’s block when you don’t plan your book or you don’t outline your book because you’re just trying to write it to go i’ve got a topic now on rants about weight loss then just go start writing.

00:16:25.890 –> 00:16:35.160
Tunji Olujimi: And then you get stuck because there’s no plan to it, you don’t know what’s in Chapter one done that was in Chapter two, you know know what sections, or even in Chapter one.

00:16:35.520 –> 00:16:50.940
Tunji Olujimi: So, because there’s no plan that’s why you have a writer’s block, but if you first plan on your book, then you go and the next part of prepare the book an outline that you can’t have writer’s block because you’re using your outline to get normal data.

00:16:53.610 –> 00:17:00.900
Steve Werner: got it, I mean that does make it much, much easier, how many words, do you think a book needs to be.

00:17:02.400 –> 00:17:11.910
Tunji Olujimi: that’s a tough one, everyone everyone says this word counts, but I think 25,000 is fine maximum 30.

00:17:12.360 –> 00:17:30.660
Tunji Olujimi: But not overfed to add water so on that is done 40,000 word books someone I was going to work with dentists 60 to 70,000 I said that’s too much that’s too long, you know you want someone’s made me to read that book on a plane journey and that’s it no, you know 400 page book.

00:17:31.560 –> 00:17:41.730
Steve Werner: Well that’s yeah the I always tell people like if if the book is more than about 100 hundred and 20 pages they’re going to get lost.

00:17:42.030 –> 00:17:42.510
Steve Werner: and

00:17:42.720 –> 00:17:45.930
Steve Werner: If you have that much content write another book.

00:17:46.050 –> 00:17:47.520
Steve Werner: I mean, I talked to speakers.

00:17:47.820 –> 00:17:56.100
Steve Werner: Speakers will send me like when I I held events pre coated and speakers would send me a book and some one guy sent me one that was like 450.

00:17:56.940 –> 00:18:04.470
Steve Werner: I was like dude that’s like three or four bucks and there’s no like either you’re going way too granular on your topic or your your rambling.

00:18:05.310 –> 00:18:10.290
Steve Werner: um That was my take, but I always love to ask that question of people that publish books, because it’s such a.

00:18:10.890 –> 00:18:16.230
Steve Werner: Such a wide variety answer like they’re all over the place, but as long as you have a mission.

00:18:16.860 –> 00:18:27.960
Steve Werner: Statement behind it, as to why it is, and I like I like the way that you phrased it as you should be able to read it on a flight two to three hours be through the book have the main takeaways and beyond right.

00:18:28.710 –> 00:18:29.160
Tunji Olujimi: that’s it.

00:18:29.940 –> 00:18:37.680
Steve Werner: Nice so talk to me a little bit about tools that you give people to use, because you talked about word.

00:18:37.980 –> 00:18:51.150
Steve Werner: You talk about writing is there anything i’ve heard people say you know go back and get an old school typewriter i’ve heard people say you know word processor, something that you’re not distracted by the Internet is there any tools or.

00:18:51.390 –> 00:18:55.950
Steve Werner: tips that you would give people that are trying to sit down they’re going to mind map it Where do they go from there.

00:18:56.460 –> 00:19:05.460
Tunji Olujimi: So far, for mind mapping I love the old school paper you know, I know, yes, you know online tools by think when you use your hands and really direct.

00:19:06.030 –> 00:19:25.050
Tunji Olujimi: You begin to flow more you know so get a nice a four or even a bigger size paper and just mind map your book and then from that mind map it after that, if you do have space in your House, you have a nice warm background like this get some posted notes.

00:19:26.070 –> 00:19:36.420
Tunji Olujimi: get some post, it notes look at your mind lack get different color posted now so great, you can say Chapter one everything green you just put it under Chapter one.

00:19:37.380 –> 00:19:45.330
Tunji Olujimi: Chapter two yet i’ll put everything on the chapter two where they’ll pick just do that on your more, and you, you have a framework.

00:19:45.720 –> 00:19:57.090
Tunji Olujimi: In front of you, and you can you can see it and just by seeing it it goes into you and you, you can say yes, this is my book that’s about to come out.

00:19:57.870 –> 00:20:08.940
Tunji Olujimi: You know, and from there if you now want to use the online tool, I would say use something called workflow we.com where you can outline your actual book.

00:20:09.480 –> 00:20:15.930
Tunji Olujimi: You know, and it just makes it so much easier for you and you can email it to yourself, you can copy and paste it onto words.

00:20:16.200 –> 00:20:24.150
Tunji Olujimi: Whatever whatever it is, you want to do so, those are the tools that I use basically and then of course work.com um so what.

00:20:24.720 –> 00:20:37.740
Tunji Olujimi: Microsoft word to you know type out the book, but then, most people now they speak the book Okay, so not everyone actually types their work out so you want to speak your work, you know there’s there’s a APP called.

00:20:38.280 –> 00:20:51.090
Tunji Olujimi: REV COM, so you can use revved up come on your phone or you can do on the laptop and there’s dictators well there’s our top those are Apps that you can use to record your book and get the trance.

00:20:51.480 –> 00:21:01.110
Tunji Olujimi: Skype version and get it in words and send it off to your editor so those those are the tools, you can use either get the book written or going to record it.

00:21:02.160 –> 00:21:12.600
Steve Werner: Nice I like it, I mean that’s I I did I usually speak, some of it and i’ll usually type some of it i’ll go in and clean it up, but if I can get the big chunks done.

00:21:13.020 –> 00:21:21.510
Steve Werner: yeah I speaking it, because then it’s like five or six pages, then I have to go through all the ideas are there, I just go clean them up and Edit it and then send it to an editor.

00:21:21.930 –> 00:21:34.290
Steve Werner: um so editing is a really interesting one i’m my grammar is horrible my spelling is horrible having a good editor where’d you find a good editor you have any tips for that one.

00:21:35.970 –> 00:21:41.100
Tunji Olujimi: Actually depends on budget of course you’d want a very good editor depends on budget.

00:21:42.120 –> 00:22:00.000
Tunji Olujimi: You know people say okay go to five or the outcome which, if you have $5 to 10 maybe $15 and that’s Okay, you know, but I, I recommend up work I think what you can get very good editor and then there’s something called reads Lee.

00:22:01.140 –> 00:22:08.520
Tunji Olujimi: is just for anything to do with publishing so you can get editors what cover designers for matters, and you know.

00:22:09.840 –> 00:22:17.400
Tunji Olujimi: publicist and all these other things that you need for publishing your book, but you need to have a budget.

00:22:19.020 –> 00:22:34.800
Tunji Olujimi: Cheap, but they are professional they are very, very professional you know you just to get one edit Duncan public cost you between five and $800 or pounds, you know.

00:22:34.830 –> 00:22:48.840
Tunji Olujimi: got to have the budget for that and by like I said I think on our work, you can still get very good editors for a reasonable amount of money for anything from maybe under are free and it’s.

00:22:49.410 –> 00:22:50.910
Tunji Olujimi: done okay yeah.

00:22:51.690 –> 00:23:03.210
Steve Werner: that’s pretty reasonable so let’s talk about you have the book done you’ve got it edited cover, how do you get it on Amazon, do you take care of all of that, for your clients was that a big step for you.

00:23:03.750 –> 00:23:05.370
Steve Werner: I think a lot of people are intimidated.

00:23:06.330 –> 00:23:16.860
Tunji Olujimi: So my first book I did use a self publishing company, a friend of my life did not like that spirit, so my second book I said I want to find out how to do it myself and that’s what I did.

00:23:17.940 –> 00:23:26.550
Tunji Olujimi: You know, so now, when I work with people so i’m not a publisher i’m a publishing coach so I show you what to do.

00:23:27.150 –> 00:23:43.410
Tunji Olujimi: Okay, so I show you out to you know get your book on Amazon, how to you know set up your account plan for the information there and get yourself to bestseller status so definitely your book cover is important.

00:23:44.850 –> 00:23:57.780
Tunji Olujimi: But you need to make sure you got you got the title that grabs people’s attention so you got to find a great title great subtitle and like I said, you can use artwork reads me, it will use for.

00:23:58.530 –> 00:24:14.580
Tunji Olujimi: You can to get a cover designer but also for cover designers you can use design crowd or you can use 99 designs as well, those are places where you can get very, very good cover designs done for your book and.

00:24:15.540 –> 00:24:21.780
Tunji Olujimi: After that you know there’s platforms to publish the books and as K dp on my Amazon kindle direct publishing.

00:24:22.200 –> 00:24:36.810
Tunji Olujimi: there’s ingram spark there’s new new.com this book baby there’s quite a few publishing platforms, that you can use, but you need to determine what’s your direction because all of those companies have different office so.

00:24:38.820 –> 00:24:57.360
Tunji Olujimi: katie P, for example, you can only do kindle you can’t do ebook you can even though kindle is still an evil, but it’s not a pub so it’s just kindle and now they started in on that covers so that’s great so you could do odd back and paperback and, obviously, you can do.

00:24:58.980 –> 00:25:06.570
Tunji Olujimi: audio work with amazon’s version called a cx, but if you don’t use.

00:25:08.370 –> 00:25:10.470
Tunji Olujimi: ingram spark you can’t do kindle.

00:25:11.550 –> 00:25:20.730
Tunji Olujimi: You can do a book by you can the paperback and hardback the same with lynda.com as well, so most people use all three.

00:25:22.020 –> 00:25:32.520
Tunji Olujimi: Some people just use one depending on you know what is you actually want to do, and you know when you’re launching a book if you decide, I want to pre order my book.

00:25:33.270 –> 00:25:49.170
Tunji Olujimi: You have to know that came up doesn’t do that you can only do that for kindle but not for paperback or hardback so you would have to use the spark or the the.com to accomplish that goal, so there’s lots of you know pros and cons.

00:25:50.190 –> 00:25:51.660
Tunji Olujimi: For platforms.

00:25:52.620 –> 00:26:06.810
Steve Werner: Interesting I mean that’s stuff that i’ve never heard before i’ve heard us i’ve heard i’ve heard a little bit around it it’s really good to hear somebody who has done it give us the information, so you brought up audible for a second.

00:26:07.110 –> 00:26:08.760
Steve Werner: I want to talk about the audio book.

00:26:08.790 –> 00:26:15.630
Steve Werner: Because audiobooks are definitely becoming more and more prevalent I know a lot of people, I mean I listened to audio every day.

00:26:15.960 –> 00:26:26.820
Steve Werner: I know a lot of people listen to them in their cars or whether running do you think everybody should do an audio book, as well as a regular book if they’re doing the regular books, they make an audio version of it.

00:26:28.050 –> 00:26:39.870
Tunji Olujimi: If you are professional enough with speak and and I think you should, if not, then I a professional today because some people wanted there and then they just want to use that phone.

00:26:41.370 –> 00:26:48.600
Tunji Olujimi: Call just recording your phone thing that’s good enough support audible you actually need to probably go to a professional studio.

00:26:49.350 –> 00:27:01.020
Tunji Olujimi: To do that, so it’s gonna cost you money to actually get a professional audio book that I do think everyone should So when I talk about the profit side of things.

00:27:01.350 –> 00:27:13.710
Tunji Olujimi: As a need to consider adding your books and five formats so kindle ebook or paperback back and audiobook so you’re making money on the old file formats.

00:27:15.360 –> 00:27:28.320
Tunji Olujimi: Most people don’t want to some people just want to you know, a paperback and they’re fine with that, but trying to do all formats definitely doesn’t make sense, because not everyone wants to read a book, no one wants to listen to a book so.

00:27:28.710 –> 00:27:31.920
Tunji Olujimi: it’s trying to cater for the different type of audience, thank you.

00:27:34.350 –> 00:27:43.680
Steve Werner: Alright, so you have given us a great overview, the question that I want to come back to that you, you alluded to earlier, is where is this going.

00:27:44.070 –> 00:27:54.420
Steve Werner: Why do people need a book, because this is, I know there are some people out there i’ve talked to you or they just say, I want to be a best selling author, I want to have a book, it will mean that I actually did something with my life.

00:27:54.780 –> 00:28:01.800
Steve Werner: But I think you and I both know that there are a lot of really good reasons to have a book beyond just saying, I have a book, so what.

00:28:02.220 –> 00:28:06.240
Steve Werner: When people come and talk to you, what are the reasons that you tell them they shouldn’t have a book.

00:28:07.110 –> 00:28:10.770
Tunji Olujimi: While the reasons, as you need to build credibility.

00:28:11.970 –> 00:28:20.400
Tunji Olujimi: And a book gives you that credibility and authority okay helps you to be seen as an expert in that particular.

00:28:20.760 –> 00:28:26.610
Tunji Olujimi: topic that you’ve written about So when I wrote my first book on you know worship within the Christian.

00:28:27.060 –> 00:28:39.120
Tunji Olujimi: Industry it really expanded my rich and may may lead to be seen as the wash it guy or the glory guy because that’s what was, I was talking about in the book so when you write.

00:28:39.510 –> 00:28:56.220
Tunji Olujimi: A book on a particular subject to see as the person that can speak on that subject so when when we go to most of these events, most of the speakers have a book and it makes them seem more credible, you know than someone that will just give you a business card.

00:28:57.270 –> 00:28:58.260
Steve Werner: yeah absolutely.

00:28:58.980 –> 00:29:14.730
Tunji Olujimi: So, so it gives you a book of business cards, make sure you take you take the book, because you won’t throw the book away on business card you just keep it somewhere and you forget that you actually got that business card, so it helps you to be more credible in the eyes of us.

00:29:16.200 –> 00:29:28.350
Steve Werner: got it, I agree, I think it’s um every speaker should have a book anyone who is in business that selling a service should have a book because it immediately sets you above everybody else in the field.

00:29:29.040 –> 00:29:34.170
Steve Werner: So the last question I have for you is what is the biggest mistake.

00:29:34.680 –> 00:29:43.140
Steve Werner: I know you got to talk on trying to write without a plan, but what is one of the biggest mistakes, you see people make with their book, maybe when they’re writing their book.

00:29:43.530 –> 00:29:51.210
Steve Werner: Or what is a piece of advice that you hear a lot of people tout in the industry and say that people need that they really don’t.

00:29:52.080 –> 00:29:53.550
Tunji Olujimi: OK so.

00:29:54.930 –> 00:30:08.250
Tunji Olujimi: The biggest mistake, I think i’ve mentioned it before as people start writing first with no plan, so I think that’s the biggest thing state because that’s why they never get the book done so they need to sort that out and.

00:30:09.510 –> 00:30:12.300
Tunji Olujimi: One of the biggest advice I am is.

00:30:13.830 –> 00:30:24.960
Tunji Olujimi: writes a book in a in a weekend writes a book in 24 hours and all those kinds of stuff and a kind of annoys me because i’m like he actually really can read a book.

00:30:25.800 –> 00:30:38.730
Tunji Olujimi: A good book in 24 hours or as a complete book over the weekend, which means you’ve written the book you’ve got it edited you’ve got a formatted you’ve got the book cover design.

00:30:39.480 –> 00:30:47.610
Tunji Olujimi: i’ve seen events where people were saying when for an event and, at the end of that weekend they’ve got their book I might possibly.

00:30:48.510 –> 00:30:55.560
Tunji Olujimi: Also, the issue right there and then I add, oh no, no, they don’t read out the book cover they just print out puts it on a normal book.

00:30:56.010 –> 00:31:03.570
Tunji Olujimi: Just to use as advertising that they actually got there, but I might come on pastors you know that’s ridiculous asked us losing integrity.

00:31:03.840 –> 00:31:19.380
Tunji Olujimi: So that’s one bad from the law is get your book on 24 hours get your work done in 90 days well so in in a weekend when really at least 90 days six months isn’t good enough time to actually get a professional book.

00:31:20.820 –> 00:31:26.280
Steve Werner: that’s I think that is good advice um I can say from experience, like.

00:31:26.820 –> 00:31:35.910
Steve Werner: i’ve gotten a really good outline that’s maybe 20 pages done in a weekend and then gone back and flushed out, but what happens is you start editing and you start working things in.

00:31:36.360 –> 00:31:41.010
Steve Werner: You you refine it, which makes for a better reading experience, which makes it better book.

00:31:41.310 –> 00:31:51.630
Steve Werner: Now you have to balance that I don’t think it should ever be perfect, because it’s never going to be perfect, I know people who have you know they went from a 50 page manuscript just saying it’s 500 pages and they’re still working on it.

00:31:52.290 –> 00:31:53.340
Steve Werner: But I don’t think.

00:31:53.430 –> 00:32:03.330
Steve Werner: You should just 24 hours get it a whole bunch of junk done and put it out, because then you’re spending the money to get it out there and it’s not going to be a good experience um.

00:32:04.200 –> 00:32:13.530
Steve Werner: that’s I think that’s good advice well gee I wanted to say thank you so much for coming on and sharing this wealth of knowledge, I know a lot of people are going to go through this a couple times.

00:32:13.740 –> 00:32:19.230
Steve Werner: to pull all the nuggets out if they would like to contact you where is the best place for people to find you.

00:32:20.220 –> 00:32:26.460
Tunji Olujimi: um so you can find me on instagram and information is below and also on Facebook.

00:32:27.570 –> 00:32:30.600
Steve Werner: awesome So if you would like 10 g’s help.

00:32:30.990 –> 00:32:44.070
Steve Werner: click in the show notes, we are going to have links to both his instagram and his Facebook, you can reach out to him, he definitely knows what he’s talking about he’s helped more than 100 authors get their book published and reach bestseller status Thank you so much for coming on.

00:32:44.700 –> 00:32:46.470
Tunji Olujimi: Thank you very much for having me Steve.

00:32:47.280 –> 00:32:54.000
Steve Werner: No problem my pleasure and to everybody else out there until next time take action change lives and make money we’ll see you soon.


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