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Steve Werner: Welcome back to grow your impact income in influence the number one show for monetization strategy, how to tell your story, how to get more customers.

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Steve Werner: And today, we are talking about how to get out of your own way, we have an amazing guest for you matt travis.

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Steve Werner: I had a hypnosis session with him this week that blew my mind, he totally helped me reprogram some limiting beliefs, that I had we’re going to jump into it.

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Steve Werner: Today, on the show but we’re not going to start there we’re going to start at the beginning, which is when mats business was melting down.

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Steve Werner: He owned a personal training business a gym he had people working for him, he had a ton of people in his gym his wife was in the hospital he got the call that his coach was quitting matt i’m gonna let you take the story from there.

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Matthew Travis: yeah I don’t know if any of you can relate but there’s always there’s like one or two days in your life that are the days that just change everything they shake it all up and.

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Matthew Travis: This particular day I call it the day that changed everything and it was it was one of those moments, where you know, we had a rockin fitness facility morning sessions, I had.

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Matthew Travis: To take my wife to the hospital, we were going through our second miscarriage and we needed to go and do the dnc and on the way to the hospital.

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Matthew Travis: My head coach who is running the morning sessions texted me she had she was having a breakdown she kicked everybody out of the fitness facility and she quit on the text and.

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Matthew Travis: At that moment, I was like I can’t even focus on that I need to focus on the number one person in my life, which is my wife and.

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Matthew Travis: I just pushed into that and I, of course, went through the whole morning.

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Matthew Travis: And I brought my wife home and any of you out there that have ever dealt with miscarriages and things like that it’s pretty traumatizing it’s a very dark day and.

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Matthew Travis: You know I had to leave my wife on the couch curled up in a ball and I had to go deal with business, and that is the stuff that.

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Matthew Travis: has stuck with me to this day i’ve had to do my own work around that but that’s the type of dark stuff where, as a business owner you never want to have to.

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Matthew Travis: Do that you never want to have to leave family to go deal with business, you want to set up the systems in place and I thought I had them and I ultimately didn’t so I I went to the finish silly had to clean things up close it down.

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Matthew Travis: And I mean it was one of those moments, where I went in I fell down into my chair started bawling my eyes out and I started to ask why is why did it, how did it get here right because I destroyed my health my lifestyle.

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Matthew Travis: I, as you can see, I was destroying my relationships and it was like how did I get here how did I ultimately allow this to happen, and it was a massive gut check for me and.

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Matthew Travis: I came to realization that there were three things that were out of focus number one my.

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Matthew Travis: subconscious habits led me to there because you don’t get what you want, you get your hands right number two my focus was not on what was actually important.

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Matthew Travis: And number three is that my lowest standards were too low and that’s what ultimately led to this place where I was like what the hell, am I doing here.

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Matthew Travis: And I knew at that moment that I had been chasing trying to be enough pretty much my whole life, and that was what that was just the culmination and something had to change so.

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Steve Werner: I want to, I want to jump in like you just gave us three things right habits what’s important in our standards.

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Steve Werner: But I want to take a step back for a second, because I think a lot of entrepreneurs listening to this they’re like.

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Steve Werner: I go I grind like we have Gary vee you know grind till your eyes bleed grind a little bit more like don’t ever sleep, you can sleep ED like you’re you’re kind of.

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Steve Werner: You hit that moment where you’re like dude i’m doing all that and I am not happy and it’s causing my life to melt down.

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Steve Werner: So what do you say to an entrepreneur that you meet that is like no dude I gotta grind i’ve got to make this work i’ve got to make this happen because we’ve all been there right, I mean.

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Steve Werner: Absolutely I love, what I do.

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Steve Werner: But I have learned that I need to have like a few hours outside of sitting at a computer working now it doesn’t mean that I might not be thinking about it it’s still percolating in my subconscious somewhere.

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Steve Werner: But I can go out to eat, I can go for a run I can go have some fun doing something else, but what do you say to the entrepreneur there’s just like grind grind grind.

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Matthew Travis: yeah.

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Matthew Travis: It depends on how open, they are as an entrepreneur i’m talking to.

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Matthew Travis: But what I would say to them if they were really like look i’m things are not Okay, things are out of alignment.

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Matthew Travis: I would, I would of course I always ask questions whenever i’m talking to people because questions good questions lead to the best answers right, so I would ask them, you know.

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Matthew Travis: What what are you really trying to have happen like what what’s the outcome that you want as an entrepreneur because do you want to.

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Matthew Travis: get to the point where you’re super successful in your business but you’re massively burnt out and you’re sitting in a hospital bed, rather than on the beach right where you should be in a successful way.

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Matthew Travis: But I tell entrepreneurs you your business is an outward reflection of your inner self so if you’re not taking care of your mind and your body in which helps you run everything right.

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Matthew Travis: Then, your business will only ever reach a certain point okay I I understand Gary vee I understand because I love all these guys and I, and I followed them for a long time and I found that.

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Matthew Travis: Some of the best things that i’ve ever learned in my life are in dream time, like our is from sleeping are from being quiet and getting into my internal rather than focusing on doing doing doing.

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Matthew Travis: I think a lot of us, we want to outdo our identity like we want to outdo ourselves and we’re Doo Doo Doo doing all over ourselves and it’s it’s hurting us because.

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Matthew Travis: True creation like true transformational creation in your business your health your lifestyle, whatever it is.

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Matthew Travis: comes from a place where you’re not trying to force you’re not trying to hustle you’re not trying to grind if you’re not having fun in your business and you’re not in love with this and you’re not in a place of.

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Matthew Travis: A feeling abundant something’s out of whack some there is a block right and that’s when I got into hypnotherapy.

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Steve Werner: So I want to go back then yeah I think you’re teeing this up really nicely what happened, so you came home from the gym that day your wife has curl up on the couch and you are like.

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Steve Werner: Something has got to change, right here, right now, that’s that’s like the pivotal moment right where you were like i’m going a different direction, I can’t do the grind grind grind till my eyes bleed so what happened.

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Matthew Travis: Well, I fought with it for like a week like it was like cuz you battle with your subconscious habits right like you battle with who you are identity wise and I remember.

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Matthew Travis: You know, it was a week and then me and my wife, we went away on vacation with my family and i’m sitting out on this Doc.

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Matthew Travis: And lake winnipesaukee up in new Hampshire and I turned to my wife, it was just me and her, and I said, I think I need to close the fitness facility and she was.

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Matthew Travis: Her response, I guess, I wasn’t really ready for it, but she said she was a lady like she was happy like she was like i’ve been waiting for you to say that.

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Matthew Travis: She kind of saw the the thing playing out right and she was she’s been so supportive since day one, like she is my biggest cheerleader and she’s just one of the best people on the planet and.

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Matthew Travis: At that moment I knew and it hit me and any of you that have ever had to make a shift where you had built this thing I mean I had 150 members, it was past six figures there’s a big.

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Matthew Travis: It was a big thing at that point, and having to say I need to let this go, I consider that one of the hardest moments of my entire life because I had, I thought that was gonna be enough, it.

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Steve Werner: Well, I mean you’ve got you’ve got a few things going on there one it’s your primary means of income.

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Steve Werner: Yes to your identity at the time was grind hustle work like I have to make this work, Tim ferriss talks about it in the four hour workweek.

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Steve Werner: And he’s he’s like you know I I leveraged all my credit cards, I built the supplement business and I had to make it work and I was working on it 80 hours a week, and I was doing everything, because no one could do it better than me I didn’t know what else to do.

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Steve Werner: And he kind of hit his term his tipping point was a little less dramatic than yours, but he was just like I was.

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Steve Werner: I was going to die if I didn’t change something I need to go on a vacation and unplug and I was like you know what.

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Steve Werner: i’m going to do the best I can to have somebody else take it over if they fail at least i’m still alive, so what you wrestled with it, which I think any entrepreneur would because your own identity and it’s you’re you’re you’re like this is why I am i’m a fitness person I run a fitness.

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Steve Werner: Community I don’t have that what what how do I define myself how do I get up in the morning, what do I do, what does a.

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Steve Werner: What do I do right because your do do doing well, my fitness person I do fitness I coach I get other people to coach I take money I tell people how to be healthy, so how did you you finally made the decision took about a week your wife supports you, which is awesome because she knew.

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Steve Werner: We don’t always know.

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Matthew Travis: She just knew she knew and and I think she also was not only does she knew, but she was hoping, because it was putting a strain on our relationships I, and you know, and my brand new son, you know he I had about I had a three year old at that point.

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Steve Werner: So you make the decision.

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Steve Werner: What comes next What do you do to get a new identity to reprogram and how did you handle the financial stress, because I think a lot of people listening to their sort of like.

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Steve Werner: Maybe they’re making six figures, maybe they’re making multiple six figures, maybe they’re making like 40 K and they’re like if I pivot.

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Steve Werner: I have no runway but I know that i’m burning myself out so how walk us through what the next couple steps look like.

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Matthew Travis: yeah so just a little side piece of this like I was also a full time teacher, at the same time, so that was also part of it, and it was like the type of thing where.

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Matthew Travis: I feel like.

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Matthew Travis: It was a little bit less stressful in a sense, because I was like you know i’m not necessarily like.

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Matthew Travis: it’s not my it’s not gonna i’m not going to fall apart, like our we’re not gonna lose our House like that that type of thing, and I mean it was a massive it was my income was cut in half right.

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Matthew Travis: And I knew that no matter no amount of income could change how I felt, and that was where the next three months played itself out where it was all about closing the doors.

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Matthew Travis: This was a sad part finding homes for the people I love, which were my Members like finding homes, and that was actually what made me shift my identity and my beliefs around.

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Matthew Travis: connecting with everybody, even when they do the same thing that you do like that was such a hot to me because I had always thought I was in competition with the local gyms around me.

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Matthew Travis: And then, when I had to close my doors, I was very sad that I didn’t make the relationships, so that I had places to send people.

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Matthew Travis: that’s what I love about joint ventures and making partnerships now because now, I have people that I can send people to if they’re not a right fit for me, or if I can’t serve them.

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Matthew Travis: Right, so I decide to close doors I decide to move out and move on to this next phase and as that’s happening, things are hitting me I don’t know if.

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Matthew Travis: I don’t know if this is an entrepreneur thing or This is just how my brain works, but I mean literally like my next business that the potential you.

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Matthew Travis: Was hitting me like for those three months, and I, I told my wife has i’m going to take a whole month off the whole month of December was off so once you close the doors, I took the whole month off.

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Matthew Travis: But it was still hitting me I was writing stuff on the side to this didn’t know about, but I was like I was planning this next piece what it was going to be and that’s what created this this next this next journey for me.

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Steve Werner: was so talk to us about I want to know what the next piece is because that I mean obviously like we as entrepreneurs, we usually tend to solve our own problems which becomes we sell what we do.

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Steve Werner: But talk to me a little bit about the mental process taking a month off thinking planning, how do you I think one of my favorite videos that.

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Steve Werner: I have from Tony robbins i’ve probably watched 100 times is about raising your standards.

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Steve Werner: And he’s like, if you want different different results, you have to raise your standards it’s actually he took the video down off of his channel but Evan carmichael if you guys know who he is, if you want to.

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Steve Werner: See the video it’s a it’s from 2015 or 16 Evan carmichael redid it and it’s called raise your standards and it’s the clip of Tony robbins and then Evan carmichael talking about it, but the raise your standards.

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Steve Werner: You have to form a new identity, I am no longer a gym owner, how do you pivot in a month I know people that couldn’t pivot in years, how do you switch it in a month and how what came out of it.

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Matthew Travis: I think it’s very interesting that you brought that up because that was literally what I what you just said, is what I built my entire next business on.

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Matthew Travis: And I basically turned my pain into my path and I built the business around teaching people how to raise not.

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Matthew Travis: Not necessarily their standards in general, just their lowest standards because interestingly enough.

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Matthew Travis: We don’t get what we want folks we get our lowest standards we get our habits, we get whatever.

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Matthew Travis: When because when things get hard you go there right and what happened to me, is when things got hard in my business or when things got hard in my life, I went to my lowest standards and my lowest standards were screwing me over.

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Matthew Travis: So I needed to create a new identity and this new identity and these new intentions, I mean I basically focused on three things to build this new business number one.

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Matthew Travis: I had to value myself care above everything else, I had to change the I had to pivot my values, is what I had to do right and and a lot of people.

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Matthew Travis: don’t realize how powerful their subconscious values are, and if you want to know what your values are folks just start looking at what you do every day because that’s really what you’re about what you’re valuing.

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Matthew Travis: So I was like I need to put my oxygen mask on first as uncomfortable as That was my identity was always serve serve serve help help help give give give.

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Matthew Travis: To everybody else I came last and I needed to literally put me to the top, which was extremely uncomfortable and one of the best things i’ve ever done.

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Matthew Travis: And it’s not selfish folks it can change your life, and it will help everybody around so that was number one put my oxygen mask on first number to make it so that I could create a systematic lifestyle sustainable business, the next time around.

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Matthew Travis: That will always allow me to be there for my family and my kids, if anything, were to happen.

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Matthew Travis: which was not the way it was set up, and that was the problem with the last one, and then, last but not least.

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Matthew Travis: I was like I want to teach everyone else how to do the same thing, how to raise their lowest standards shift their habits and focus on what they want, because you are where your attention is folks and if your attention is on hustling grinding.

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Matthew Travis: that’s where you’re gonna be you’re gonna be yeah you’re gonna be in that for ever.

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Matthew Travis: And it’s very hard to create things that are successful when you’re in that.

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Steve Werner: So we’re going to come back to habits.

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Steve Werner: what’s important standards we’re going to come back to how you created this, but what where I want to go right now, because I can hear I mean myself I scream at this a little bit I know people listening to this are screaming.

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Steve Werner: But I have to make money, I have to pay the bills, I have to work hard, I like.

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Steve Werner: How do you handle that discussion, like I know my answer for it, but your answer is going to be better than mine.

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Matthew Travis: Maybe we’ll find out right, so I struggled with that for a long time, because I had.

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Matthew Travis: Some money blocks, I had some money and identity blocks right we’ve talked about that and and.

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Matthew Travis: So many of us are actually blocking money.

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Matthew Travis: Because we’re using the law of attraction wrong is what’s happening, unfortunately, we are repelling money and health and things like that, because what’s happening is we are coming from a place of lack.

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Matthew Travis: In those areas right so we’re coming from a place of like anytime and, if you think of it this way, and the people that need the money, the most they always have the least and the people that have the most money.

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Matthew Travis: they’re never there never in want and lack right, so how we are creating and that and if we’re coming from a place of fear subconsciously right and we’re having worry thoughts and where we’re coming from that that is the energy and the physics, that we are putting out into the world.

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Matthew Travis: Okay, so really I was, I was in that state right and I was Oh, my goodness, I cannot tell you how long, I was in that state folks and when I came to the state where I I surrendered.

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Matthew Travis: And I want you to understand what surrendering is and what isn’t surrendering is not giving up surrendering is opening yourself up to possibility.

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Matthew Travis: surrendering is stepping into the truth of your value and what you have to offer to this world when you start to realize your value and you start to realize that when you show up and you give from a heart centered place.

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Matthew Travis: you’re going to create a massive massive ripple effect in your life that will attract all of these things back to you folks.

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Matthew Travis: Whatever your attention, wherever your attention is is where you’ll be so if your attention and your energy is focused on hustle and grind and I need money and I need this and I need that and all these things.

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Matthew Travis: And I will tell you I was very hesitant to believe what i’m telling you right now.

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Matthew Travis: And if I didn’t step into that place of just not getting away from hoping wishing wanting.

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Matthew Travis: And stepping into knowing.

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Matthew Travis: and knowing your truth and knowing your value and knowing your lowest standards and knowing your habits, because that will lead i’m not saying you don’t have to do work folks i’m just saying you have to trust yourself, and you have to trust.

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Matthew Travis: got to trust the world you gotta trust energy.

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Steve Werner: So I I want you to pin it down even more like.

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Steve Werner: What do you mean by that like one of my one of the guys that I listened to, when I started this journey he always said.

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Steve Werner: You have to stop lying to yourself.

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Steve Werner: You have to you, and he would just preach it over and over like half his podcast is him just saying stop F in line to yourself just get real with where you are at because once you’ve met where you’re at, then you can say what do I do, how do I move forward.

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Steve Werner: Because I think people say well okay that that sounds all good, but what does that actually mean to do.

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Steve Werner: Like walk us through a step by step, something that people can do that will actually start to leave them that way, because I think a lot of people, you and I talked about this a little bit.

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Steve Werner: Like there are people who say i’m giving i’m a giving person i’m i’m heart centered but they’re they’re still struggling to make money they’re struggling to find their place.

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Steve Werner: So walk through that a little bit.

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Matthew Travis: yeah you know it’s interesting I thought I was hard centered I thought, what I was a giver and like I said I was doing all that.

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Matthew Travis: There was always something in the back of my mind that that was doing something in a place of kind of like wanting something back in return.

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Matthew Travis: Like, even if it was subconscious right so not to get too off track here, but basically there’s this concept called it and it’s basically you’re you’re giving to give without expecting things in return right and without.

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Matthew Travis: Really, giving from a like I said, like a heart centered place and knowing.

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Matthew Travis: That that’s really what it’s it’s not about receiving right, you will receive it will happen folks when you start giving wholeheartedly a without.

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Matthew Travis: Like having this thing where you’re like I have that I have to like when I give to this person that I need to get a client on the back end or I you know I I do this podcast I better drive clients me right, like there’s.

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Matthew Travis: Because that’s an energy that’s really an energy, and if you, if I were to break it down for everybody, I had to go through an awareness.

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Matthew Travis: Face like I needed to understand how I was being like I needed to look at my identity at the base level like was I being 100% responsible for my life, because a lot of us we if you’re putting blame on anything else other than like owning your life you’re giving your power away.

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Matthew Travis: So I was like I need to be 100% responsible I need to be impeccable with my word I need to be very self integrity, so I needed to start really keeping promises to myself for my own self care.

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Matthew Travis: Right and then I needed to also really be committed.

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Matthew Travis: be committed to this transformation and shifting that identity of somebody who says they’re committed.

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Matthew Travis: But isn’t necessarily following through I needed to look at my beliefs and what I needed to believe in order to get what I wanted right because my beliefs, they were blocking me that’s why my first business fell apart right.

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Steve Werner: Well, I think that’s the belief is, you have to hustle and grind you have to work, really, really hard.

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Steve Werner: And you have to like you have to do all these things that are told to us so talk to me a little bit about how you started to shift those beliefs and then we’ll come into I think that’s going to lead us to like what you do now pretty much.

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Matthew Travis: yeah yeah for sure, so I started examining my beliefs, and you know that takes a takes a little bit folks to start to really understand what you believe, and you really have to look at it.

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Matthew Travis: by looking at your life right and seeing what you have or don’t have is a great way to understand what your habits are what your values are and what your beliefs are.

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Matthew Travis: And what your low standards are like it really can show you like, when you look at your bank account when you look at your health and well being when you look at your relationships, when you look at all these areas of things that you have or don’t have they’re very clear.

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Matthew Travis: magnification of what’s going on, internally, so I had to just pull it all back, and you know I I do a lot of neuro linguistic programming with my Members and I just had to do it for myself right like I had to really go through my logical levels and understand.

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Matthew Travis: What at a core level past the doing I needed to get out of the doing hey stop stop doing it stop lying to myself right and stop doing it and get quiet and calm and go in inwards and.

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Matthew Travis: Really examine those areas so that helps to start to shift the beliefs and our stories folks are stories what we tell ourselves every day.

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Matthew Travis: is dictating our feelings which is dictating our actions, which is dictating our results and it’s really feeding into our identity, so it started with changing the stories that I was telling myself.

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Steve Werner: Nice, so what stories i’m just gonna keep digging a little deeper what stories, did you start.

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Steve Werner: What stories, did you tell yourself and what stories, did you change them to because I think a lot of people have heard that and they’re like i’m telling myself i’m successful every day I get up and I say i’m successful, and I say i’m doing the thing and.

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Matthew Travis: yeah, and this will be really clear for people where when you wake up in the morning you notice, you have like a moment of peace and then, then, then the spin that the mind starts to chatter right it’s just starts telling you all the stuff that you.

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Matthew Travis: Maybe weren’t thinking about.

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Matthew Travis: right away, but then you’re like Oh, I have these bills, or I have to do this or oh i’m too tired or oh I blah blah blah right the stories.

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Matthew Travis: Right and they’re all just they are all stories folks okay Their stories that a lot of times we believe is fact.

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Matthew Travis: And I started to realize that 95% of the things I was telling myself was just a story like it was a thing that I made up that was connected to a belief that I had right, so he yeah.

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Steve Werner: I wanted to jump in really quick I think i’m going to go a step further, I think 100% of what we tell ourselves.

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Steve Werner: A story.

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Steve Werner: Or, yes, like it is.

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Steve Werner: All us like one of the things I took away from nlp that I really want people to get here, because if you get this it plays into the responsibility part 100% there is what is happening in the world and then our belief and our story goes on top of that.

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Steve Werner: Absolutely like gravity is real.

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Steve Werner: Right that’s like there are a few things that you can’t change, but for 99% of stuff out there.

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Steve Werner: It is our story.

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Steve Werner: About that that we believe okay i’ma let you go again because I want to hear the stories that you change.

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Matthew Travis: Absolutely so like you said there’s there’s facts.

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Matthew Travis: aka gravity and then there’s everything else that’s we tell ourselves based off of our interpretations and our perceptions and our experiences right which create our stories.

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Matthew Travis: So the stories, I was telling myself is I don’t have the time to take care of myself, I have to build this business, I have to hustle and grind right, so I needed to shift that story to.

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Matthew Travis: it’s non negotiable to take care of myself because it’s the one of my number one values I changed it to it, I value myself care, I value.

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Matthew Travis: All of the things that I tell people to value right like and I was eating really well and I was exercising I was doing these things, but I wasn’t necessarily doing it, the way that.

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Matthew Travis: I needed to I needed to shift my story is really what it came down to so telling myself instead of saying Oh, you know I had a really long day, I just want to sit and just watch netflix until 11 or 12.

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Matthew Travis: I needed to tell myself the new story that you know what if you go to bed now you’re going to be so much happier in the morning.

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Matthew Travis: Right, that was a new story I needed to tell myself and and it’s and it’s just little little stories throughout the day that I had to make shifts to right around self care, the story that.

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Matthew Travis: You know, nobody, this is what a lot of business owners, they get in their own head like is my service good enough right I needed to change my story that my services can transform people’s lives forever.

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Matthew Travis: And that feeds into that belief folks and when you believe it, and when you step into that your services 10 X like you become the person that delivers better results, because you are wholeheartedly believing the story that you’re living.

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Steve Werner: So how I mean I meant keep digging because this I love this stuff and I think it is incredibly helpful I know people out there, like Okay, so what are my stories that i’m telling myself, because a lot of them are so self conscious that are like they’re drilled in their head right.

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Steve Werner: yeah how did you identify the stories that you were telling yourself and how did you build new ones, because the first thing that happened.

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Steve Werner: For me, when I did this, I did this i’ve done this several times from 2014 on it took me a little while to identify some of them and then I was like but that’s not real that’s not what I believe.

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Matthew Travis: yeah I think there’s two main ways I figured out how number one was writing it down like when I would have a story I would write it down like I would literally.

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Matthew Travis: Have a notebook or my notes in my phone and I would I would be capturing stories all day long folks I mean on a on a light day I was capturing like three to five stories on a heavy day it was like 15 to 20 stories okay.

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Steve Werner: So what what I read in there’s an nlp book back here on my shelf, it was when you do something ask yourself why you’re doing it.

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Steve Werner: Yes, ask yourself again, why do Why am I doing that, what do I believe that is causing me to do this and.

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Steve Werner: I wrote I would write it on a post it note because I wouldn’t have time to deal with it right, then, but then would come back to it at the end of the day.

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Steve Werner: And I would fill out a legal pad and the same way, like, I would say five to 10 for probably like two months until it actually started to become really clear like Okay, this is why you’re doing X.

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Matthew Travis: Totally and it’s interesting because, like the way that I do it with my members.

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Matthew Travis: let’s say we’re working on nutrition, we figure out what’s the antecedent what’s the behavior and what’s the consequence right so it’s like.

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Matthew Travis: What because a lot of times they they know what the behavior is and they know what the consequences, but they don’t know what’s leading to that and the antecedents where the story is right it’s where the emotion.

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Matthew Travis: is right, because this stories create these feelings folks right our stories they happen, and then we have a feeling and emotion around that story we get we get whatever we get and then we do a behavior based on that.

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Matthew Travis: Right and then we get this consequence, so it was first looking at my stories right and looking at the behaviors, what are the behaviors are doing and then asking myself why am I doing this behavior and going back and looking at the story that caused that behavior.

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Matthew Travis: And then it led to Okay, well then, this is the outcome that i’m having and when you start to realize the outcomes of everything that you do in your life like.

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Matthew Travis: Everything has a second, third, fourth degree ripple effect consequence right so so when you start with your stories it changes your your your how you feel and then that changes your actions and your subconscious habits and it changes your life.

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Steve Werner: So is it would you say then once you’ve identified the story, it is as simple as telling yourself a different story.

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Sometimes.

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Matthew Travis: I think the thing is is we, we have 70,000 thoughts every day 7260 to 80,000 thoughts a day right, and most of those thoughts are the same thoughts, you had yesterday and the day before, and the day before, and the day before, so we are, we are repetitive animals folks and.

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Matthew Travis: We have to learn through repetition we learn through repetition, so you may hear something over and over again before you it actually becomes something that you know.

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Matthew Travis: Right, most of us are like I understand I understand I understand and then you know and you’re like crap I didn’t know alright so so.

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Matthew Travis: it’s repetition, it is repetition after repetition after repetition it’s really it’s refocusing.

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Matthew Travis: And that’s what led me to the subconscious world Okay, because because I started to realize there’s only so far, I can go.

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Matthew Travis: Right there’s only so much I can change when it comes to stories, where I get blocked I started to get blocked is what happened.

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Matthew Travis: And I started to realize there’s so much you can do folks you can do all the things me and Steve were just talking about and.

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Matthew Travis: you’re you may reach a point at which you, you don’t know because it’s so blocked from you, you don’t know what happened to you as a child that created this belief that created the story.

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Steve Werner: Well that’s I mean part of that is, I think our conscious mind i’ve i’ve heard this expressed a couple different ways, but our conscious mind wants to protect.

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Steve Werner: that’s it ourselves, so you won’t even like.

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Steve Werner: An example of this is when you know you need to do something and your mind comes up with a story to support the other side of it and you do something completely stupid somebody who smokes who knows, they should quit smoking.

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Steve Werner: But they will come up with 18 reasons why they should continue.

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Steve Werner: Because you want consistency, you want that pattern you want that comfort in your life so it comes up with stories to support that when really if you get down to the subconscious there’s a different level they’re so mad i’m gonna give you.

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Steve Werner: We got to wrap this up in a couple minutes we could.

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Steve Werner: Talk about this all day but you’re finally we’re getting to the subconscious so you hit this point you’re blocked.

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Steve Werner: What happens next.

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Matthew Travis: So that’s when I started to delve it because not only was I getting blocked in my own personal life, but I was finding I was growing up two blocks, with my Members in my program and I was like.

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Matthew Travis: they’re getting blocked they’re not having the results that they want to have So what do I do so that was when I you know I followed marissa here for a long while, and she’s one of the top.

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Matthew Travis: psychologists in the in the UK and she had created this new therapy, which was called rapid transformation therapy and it’s a form of hypnotherapy that involves.

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Matthew Travis: dialectical behavioral training neuro linguistic programming, but that the deliverance of it is through hypnosis and hypnotherapy and.

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Matthew Travis: When I learned the skill.

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Matthew Travis: Not only was I learning to heal myself, but I was also able to get me to a completely different stratosphere like I like 10 light years.

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Matthew Travis: Past what I what I what I could understand and comprehend and you and me, have given their together, so you know what i’m talking about where you’re just like you don’t know what you don’t know folks.

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Matthew Travis: You don’t know what you don’t know and.

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Matthew Travis: So the Nice part is when you know I became when I became a therapist you also you just connect with all this therapist so I was doing sessions with them for myself and helping them very vice versa right giving sessions getting sessions.

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Matthew Travis: and helping my clients and within my first year I did over 100 sessions and because I just jumped right in I was like this is the most fascinating thing ever and.

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Matthew Travis: It unlocked on all of the doors is really what it did just unlocked everything, because I started to realize how much we have regressed before the age of 12 you know that it’s mind boggling.

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Steve Werner: So i’m going to i’m gonna stop this rabbit hole yeah i’m happening if anybody wants to connect one matt is awesome he does great hypnotherapy sessions, I had one it was great in it’s not saying you only need one or two.

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Steve Werner: That I would encourage you to reach.

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Steve Werner: out to him, I want to circle back to habits standards and what’s important we talked on.

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Steve Werner: what’s important is taking care of yourself, you got to put on your own oxygen mask which means taking care of yourself The second thing you have to do is reform your habits, I would love.

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Steve Werner: from you in three minutes or less what is something people can do to change a habit that they have that they know they need to change.

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Matthew Travis: I will tell you in less than three minutes you have your antecedent your trigger right whatever is about to get you to do your habit right, you have that feeling that urge to go do it.

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Matthew Travis: Okay, instead of brain battling folks instead of saying Oh, you know i’m not going to eat the pizza and then you’re like.

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Matthew Travis: Your buyers like you should eat the beats and then you’re like no not this time and you just do it anyways right you you end up doing it.

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Matthew Travis: So first off stop brain battling and stop blaming yourself stop brain by it and stop blaming yourself, you are not your habits Okay, you are not a procrastinator.

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Matthew Travis: You just have a habit of procrastination that’s all it is right now, so instead of brain battling number one you have to dismiss.

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Matthew Travis: You have to dismiss the habit, this is, and you do, and I would recommend doing it out loud folks to when it starts it’s uncomfortable to do it out loud but it’s you get the best results, so you say this is just a habit it’s not me.

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Matthew Travis: This is just a habit it’s not me and I chew, and this is just my habit urge that’s coming up for me okay I dismiss this habit it’s not who I am anymore.

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Matthew Travis: Right so you’re dismissing it and then, if you do that, and you don’t do this next part, nothing will happen folks so you have to do this next part.

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Matthew Travis: dismiss it and move your attention because you are where your attention is, if you do not move your attention.

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Matthew Travis: Okay, you will get you will keep getting stuck Let me give you an example you’re an alcoholic and you’re in a bar, what do you do to not drink, what would be the best way to do that deal with that.

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Matthew Travis: Leave leave the bar right so that’s an example of moving your attention Okay, so you need to move your attention to what you want versus what you don’t want.

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Matthew Travis: Because most people they’re like I don’t want to eat the pizza I don’t want to eat the pizza I don’t want to and they’re sitting around for the pizza right you’re gonna eat that pizza.

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Matthew Travis: And i’m not i’m not beating down on pizza sorry folks if you love pizza but, but the reality is is that you have to dismiss it.

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Matthew Travis: And you have to move your attention Okay, you have to interrupt that pattern and that’s why I said, do it out loud because it’s going to help you if you do it out loud yeah.

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Steve Werner: I think that’s so the difference between something that was key for me when I kind of went through this was the difference between.

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Steve Werner: I don’t eat the pizza i’m not going to eat the pizza not going to eat the pizza i’m going to.

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Steve Werner: Add your like running around right if you say I dismiss it is it no longer exists i’m putting my hand up i’m blocking it and i’m going somewhere else you have to the way I look at it is if you’re walking towards.

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Steve Werner: A trash dump and you don’t want to walk towards the trash dump you don’t you don’t keep walking towards the saying I don’t want to smell the trash I don’t want to get near you stop and you walk towards something else.

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Steve Werner: And you’ll still have the urge for a little bit, but it will go away very quickly like.

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Steve Werner: It it goes away pretty quick if you just change direction concentrate on something anything else do something to take your mind off of it.

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Matthew Travis: yeah and the more you do that folks like it’s.

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Matthew Travis: The most pain, the first time right it’s the most pain, but.

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Matthew Travis: When you don’t act on your subconscious have it in your habit urge the first time it’s uncomfortable it just is right, and you just it, the more you do that, the more quiet and quiet and quiet urge becomes get because you’re not feeding it anymore.

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Steve Werner: yep till it goes away.

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Matthew Travis: Completely goes away.

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Steve Werner: So matt tell us a little bit you have an awesome Facebook group tell us a little bit about the Facebook group.

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Steve Werner: The free seven day course that they get when they join, your Facebook group just tell us a little bit walk us through that if you guys have any interest, I can vouch for matt you should definitely go check him out tell us a little bit about the group.

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Matthew Travis: yeah so we lead people to the group we run a five day workshop every 90 days or so.

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Matthew Travis: And it’s called the empowered entrepreneur life workshop and it teaches you in depth, all the things that we just talked about mind body business.

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Matthew Travis: Environment and leadership right how you lead yourself and how you lead others.

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Matthew Travis: And in this group we give it, you know we give that workshop, but we also give daily weekly trainings when we’re not in workshop mode and when you join the group, you also get a seven day course that I created that helps to give you.

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Matthew Travis: Like me, and Steve been going back and forth on how do you reflect on this stuff.

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Matthew Travis: I giving you in seven days, how to get very clear on what you want, why you want it what’s blocking you what’s your stories are so I walk you through exactly how to do what we were talking about.

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Matthew Travis: At a surface level here and it shows you exactly what to do by the end of it you’re going to have your implementation one sheet.

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Matthew Travis: Okay cuz I don’t care folks if you can’t implement something, then what’s the point right like if you can, if you can get results, but you can’t keep them that’s a problem in my mind so i’m a big believer.

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Matthew Travis: Implementation is what you know knowledge is only potential power action is real power and changing your identity and all these things that that’s what this is about so not only do you get that, but you have.

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Matthew Travis: Access to me in my in my staff and we We support you within this group and it’s just a lot of good people a lot of good content and we can help you get through your stuff and get unblocked and get moving forward, so that you can become the person your dreams require.

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Steve Werner: awesome well matt I want to say thank you first off for coming on and sharing all this, thank you for helping me with my stuff on.

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Matthew Travis: My plug.

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Steve Werner: It was a really good session.

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Steve Werner: matt is great, if you want to check them out definitely go check out his group he gives a ton of value and it will definitely help you um Thank you so much for coming on the show.

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Matthew Travis: My pleasure, thank you Steve.

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Steve Werner: awesome alright guys until next time take action go check out mass group change lives and make money, we will see you soon.