Kris Ward: Productivity Secrets to Scale Over 200k a Year.

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Steve Werner

Steve Werner

Keynote Speaker, Author, 170+ Monetization, Conversion, and One to Many Sales Presentations Worldwide.

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00:00:02.909 –> 00:00:16.440
Steve Werner: Welcome back to grow your impact income in influence the number one show for reaching millions of people online this show is dedicated to entrepreneurs who want to grow their impact, my name is Steve Warner, and today I am joined by Chris.

00:00:16.710 –> 00:00:20.070
Steve Werner: Ward Chris welcome to the show how are you doing today.

00:00:20.460 –> 00:00:27.150
Kris Ward: Oh i’m great Thank you Steve i’m really excited to be in your presence, with your radio voice and dive right into this topic.

00:00:27.930 –> 00:00:37.440
Steve Werner: No problem um so you you focus on helping people be 40% in their admin side.

00:00:38.040 –> 00:00:48.090
Steve Werner: And 60% in their creative side, which is definitely where entrepreneurs, want to be because we’re creatives right like we want to be out, we want to be impacting people, but what happens.

00:00:48.390 –> 00:00:55.950
Steve Werner: Everybody ends up getting overloaded trying to do too many things at once they get way too much admin stuff they burn out.

00:00:56.400 –> 00:01:07.680
Steve Werner: You help people fight that where did your journey start because it all starts at the beginning, right like none of us just magically wake up and have every system in place so where did this start for you.

00:01:08.160 –> 00:01:17.910
Kris Ward: yeah if I can back up for one SEC, I just want to be clear, so it’s not about being creative it’s about being in creation mode so that you’re getting into the next thing whenever the next thing is for you and there’s.

00:01:17.970 –> 00:01:23.550
Kris Ward: Always that next mountain want to climb that ideally want to get out if you want to go from individual to group, you know.

00:01:24.360 –> 00:01:33.180
Kris Ward: coaching whatever so it’s not just about being creative it’s about being creation mode and getting to what is next So for me it started, I was in business.

00:01:33.690 –> 00:01:41.040
Kris Ward: card, the first two years I was in business, I would didn’t say now it’s like nuts and if you’ve read my when the hour in the day book there’s a story, there were.

00:01:41.310 –> 00:01:48.420
Kris Ward: serious illness electrocuted myself very dangerously because he was in such a rush, I would call myself a recovering Russia volley.

00:01:48.810 –> 00:01:58.110
Kris Ward: So it wasn’t long before I realized that’s not working, because you, you know you go six months a year year and a half of see can you start to lose a little bit of your charm.

00:01:58.350 –> 00:02:03.720
Kris Ward: You know, he started to snap at people like What do you mean you said you’re ready, I put it into two or emails right timing timing issue.

00:02:03.960 –> 00:02:08.520
Kris Ward: So I quickly realized this is not a, this is not for the long game here.

00:02:08.820 –> 00:02:17.130
Kris Ward: And so to move the story along I went from working 16 hours a day, down to six and I did this, and that and a couple of different ways and feverish Lee examining.

00:02:17.310 –> 00:02:22.680
Kris Ward: How do these other entrepreneurs have a little bit of professional jealousy with how do they get ideas execution.

00:02:23.130 –> 00:02:32.070
Kris Ward: So I finally I put a whole bunch of things in play, and it didn’t happen overnight, but i’ll move the story forward and I got down to six hours a day, and I could not believe.

00:02:32.310 –> 00:02:37.800
Kris Ward: How much I had been working against myself it wasn’t about less hours, it was about me so much more effective and productive.

00:02:38.430 –> 00:02:47.850
Kris Ward: You know and luckily I did that, because it was a couple years after that that my husband had been diagnosed with colon cancer, they have employees in business for about two years.

00:02:48.150 –> 00:02:59.760
Kris Ward: And when I returned after his passing my existing clients i’m a marketing strategy existing clients no idea in my absence and they just they couldn’t believe it so we don’t know how you manage that, how did you do that and.

00:03:00.570 –> 00:03:06.570
Kris Ward: You know, under the fragility of life and respect for that I started giving them tips and telling them how I did that.

00:03:06.900 –> 00:03:20.970
Kris Ward: And they asked me if I could work with them under that capacity, so I did it because I believe your business should support your life not consume it and you let’s take all the emotion of the story aside, I would have returned with one less income.

00:03:21.300 –> 00:03:28.620
Kris Ward: And for me to draw a resume trying to be charming interview and learn a new job would not have been a good plan for me.

00:03:28.950 –> 00:03:37.920
Kris Ward: So, luckily I had this business that was you know still intact and then, and then I started wanting to Okay, how can I help other entrepreneurs, because man oh man, I really had something that.

00:03:38.220 –> 00:03:50.970
Kris Ward: You know, save it frankly saved my life my whole situation and so from that I started coaching because they asked and I want to help more people create a movement and I wrote my book, it and it just kind of snowballed from there.

00:03:51.510 –> 00:03:53.250
Steve Werner: Nice, I mean that is I mean.

00:03:54.540 –> 00:04:01.440
Steve Werner: You have to like you realized the you had to pull yourself back or you were going to lose your mind you were snapping at people.

00:04:02.130 –> 00:04:10.890
Steve Werner: I know it’s interesting right everybody gets into entrepreneurship, because they have this dream this vision and they’re excited and then you talk to them, six months later.

00:04:11.340 –> 00:04:19.980
Steve Werner: And if they’re still going like their you know their hair’s falling out in my case, or there it’s all frazzled they’re like Oh, my goodness, and the.

00:04:21.090 –> 00:04:28.950
Steve Werner: yeah I feel like it reaches a breaking point I know i’m I know TIM ferriss like I was a big fan of the four hour workweek when I first got started in 2014.

00:04:29.220 –> 00:04:38.130
Steve Werner: And he talks about like very similar like he was working in zillion hours a day, but nothing was getting done and he realized that when he could pull themselves back.

00:04:38.880 –> 00:04:43.950
Steve Werner: Like the business and die your business actually thrived on.

00:04:44.820 –> 00:04:52.050
Steve Werner: I will I would love, if you could give a few of the key takeaways because I know entrepreneurs that are kind of in that right like they’ve been going for two years.

00:04:52.290 –> 00:05:04.590
Steve Werner: And they went from working eight hours a day 10 hours a day to 18 hours a day and they’re like I can’t imagine working you know six or eight hours a day like, how do you get anything done can you share a few.

00:05:04.620 –> 00:05:05.340
Steve Werner: Like yeah.

00:05:05.370 –> 00:05:07.410
Steve Werner: Where do people go wrong, first of all.

00:05:07.920 –> 00:05:19.200
Kris Ward: Oh don’t even get me started i’m so excited to kick me off to the show alright, so what I would tell you first of all how many times have you talked to a new entrepreneur and they’re like Oh, I want to spend more time with family it’s why I went to work for myself like hold.

00:05:20.460 –> 00:05:27.960
Kris Ward: That vision you this was the last time you had a dinner with your family right or not be working when they all go to bed Hello right.

00:05:28.890 –> 00:05:34.260
Kris Ward: So what I would sell it to tell you the number one thing number one thing that entrepreneurs, that you guys, are you know.

00:05:34.740 –> 00:05:41.190
Kris Ward: are making this so much more difficult than you need to be is you need a team you when I call it 20 of what the next team.

00:05:41.520 –> 00:05:49.650
Kris Ward: And so many entrepreneurs, I did, for years, saying oh once I climb is once I get to the top and I make a certain amount of money to do certain things, then I can afford a team.

00:05:49.980 –> 00:05:54.120
Kris Ward: But here’s the thing you’re never going to get to the top of the BAT without a team.

00:05:54.390 –> 00:06:00.120
Kris Ward: Think of where would we all be Steve Jobs had been trying to figure that out the garage by himself right.

00:06:00.330 –> 00:06:14.280
Kris Ward: But the big thing is understanding that it’s really about anything you want to do to move forward, you cannot do it all by herself, so let me share a quick little story with you Steve.

00:06:14.640 –> 00:06:21.630
Kris Ward: I remember back, I mean I went virtual long before anybody else because I realized really quickly that even if an appointment 10 minutes away I.

00:06:21.690 –> 00:06:29.160
Kris Ward: You know hello, I can do it on my computer they can see my screen, I can do, eight appointments in a day, instead of you know, having to accommodate time for travel and stuff.

00:06:29.370 –> 00:06:36.900
Kris Ward: But in the beginning, I was still going to some physical appointments and I was sitting there and I would take notes doing marketing campaigns and.

00:06:37.110 –> 00:06:42.180
Kris Ward: they’re very specific and to take notes every client wants something different, you get Steve right.

00:06:42.600 –> 00:06:50.760
Kris Ward: And what was happening was I would leave the meeting, and I would promise hand to God that when I got back to the office and the notes right into the computer.

00:06:51.060 –> 00:06:58.590
Kris Ward: Now most times that did not happen until Friday if I was lucky and then often the next Friday.

00:06:59.070 –> 00:07:11.460
Kris Ward: And so what would happen is these potential clients with call and get the opportunity to be one or two people like if you’re scrambling and like hold on 11 give me notes, because these notes you’re made for 20 minutes, not for two weeks right right.

00:07:11.820 –> 00:07:21.000
Kris Ward: Or it would be like I could misspoke them, it looks like i’m trying to swindle lemons like, no, no, I just I don’t have my notes clear, because in the meeting of trying to pay attention stuff.

00:07:21.210 –> 00:07:28.020
Kris Ward: So I was like this is insane So my first you know person on my team was transcriptionist and.

00:07:28.410 –> 00:07:37.770
Kris Ward: having helped me I don’t get it, but this is her jams, which you love to do so, she only did this for other clients and so she was really fast.

00:07:38.100 –> 00:07:48.270
Kris Ward: So for some weeks I needed a couple of hours of you know, meetings transcribed I would leave the meeting and sit mccarver talk for 30 seconds clear as day with a few notes, I had boom, it was all there.

00:07:48.600 –> 00:07:58.320
Kris Ward: And she had a note in there file within 24 hours now some weeks at her for nothing but the weeks I needed for three four hours of these because we like 12 bucks.

00:07:59.010 –> 00:08:07.410
Kris Ward: So I got all the Friday afternoon back, I mean and now people you don’t even need to transcription so much software there that does this exact job right.

00:08:07.620 –> 00:08:18.540
Kris Ward: But that’s when I was like oh my gosh, this is the secret, so the number one thing you know I turned it around and it said that story of going from 16 hours down to six it was creating a winter of what is next to.

00:08:18.780 –> 00:08:28.320
Kris Ward: So you can get to what is next you did not start a business to run a business you starting a business to get ideas to execution.

00:08:29.220 –> 00:08:45.060
Steve Werner: that’s so I mean that is a brilliant example of even with the transcription software out there, so I have, I have a va who does exactly that she gives me bullet points of all of our meetings, because I meet with.

00:08:45.600 –> 00:08:56.910
Steve Werner: anywhere between like six to 10 people a day, sometimes, and they to be polite they blur together like it’s not a personal thing I just like you’re making the face you got it.

00:08:58.650 –> 00:09:01.710
Kris Ward: i’ve seen people saying the classes only months ago.

00:09:01.950 –> 00:09:08.310
Kris Ward: And i’m like because it was a big delay getting it and thinking well, they have a video of me, so I must have been there.

00:09:08.520 –> 00:09:08.850

00:09:09.900 –> 00:09:21.630
Kris Ward: But when you get ideas to execution and you get another really healthy rate you’re getting a lot of ideas to execution so you’re because you have a system that supports you you’re able to meet with all those people in your right.

00:09:23.310 –> 00:09:33.450
Steve Werner: So I mean it so if you have the notes done the reason that i’m calling this out is I think people listening to this that either have like one generalized va.

00:09:33.660 –> 00:09:37.860
Steve Werner: That they pay for five hours a week or they don’t have one at all they’re like what good would that do.

00:09:38.070 –> 00:09:49.650
Steve Werner: Well, if all your meeting notes are done, and you have them, I have a form that they fill out, so I know exactly what to look for for each person so that it’s all clearly articulated and I can all find it very quickly.

00:09:50.190 –> 00:09:57.960
Steve Werner: that’s super helpful if you’re doing a client facing business if you’re using jv for anything I have over 200 joint venture partners.

00:09:58.290 –> 00:10:06.240
Steve Werner: I I love, all of them to death, and I know their faces and I know their names Sometimes I get their businesses confused because it’s just too much.

00:10:06.810 –> 00:10:12.870
Steve Werner: Having that information is really good, I want to dive into just a little bit more, though I want I want the nitty gritty like.

00:10:13.110 –> 00:10:18.600
Steve Werner: One, how do you hire because I know the horror story that I get I tell this to people same thing you need to hire somebody.

00:10:18.930 –> 00:10:30.540
Steve Werner: That should be the first thing you do before you pay yourself like hire someone because it’ll double your income, but people say well i’ve interviewed people in the Philippines, they never work out i’ve interviewed people in the US and they’re $40 an hour.

00:10:32.220 –> 00:10:32.640
Steve Werner: How.

00:10:33.420 –> 00:10:39.240
Kris Ward: yeah we started well, first of all I would like to tell you that, having a va is not a room team that’s where people get confused right.

00:10:39.480 –> 00:10:48.000
Kris Ward: So they all got Diego team and it’s it’s not about that what happens that task that task oriented taking stuff off your desk Kenny to them it’s like a lateral.

00:10:48.450 –> 00:11:00.270
Kris Ward: Right, so what you want, as you mentioned Steve back to that 6044 million winning formula that we talked to my team also has that same formula their job is to constantly compressed their work, so they have space.

00:11:00.540 –> 00:11:07.080
Kris Ward: And that space supports me so if you hear another quick little story with you, with my podcast we were all like.

00:11:07.290 –> 00:11:18.570
Kris Ward: You know when the when the daily podcast we just talked about general business could be anything from sales to social media it’s not focused on this, but we were all excited really a little bit good almost 205 star reviews, this is amazing.

00:11:18.870 –> 00:11:27.000
Kris Ward: And then my podcast manager comes to be stable I fell in this application and there’s all these other platforms that were getting views on that you didn’t know about.

00:11:27.390 –> 00:11:37.410
Kris Ward: We had 900 over 905 star reviews now just so you know Steve that I know i’m a very thought he would be the first thing is is supposed to without.

00:11:38.610 –> 00:11:44.430
Kris Ward: A second ago so to make a banner put it up Facebook down like Oh, we missed the boat okay.

00:11:45.030 –> 00:11:56.850
Kris Ward: But because she had that formula week who work is set up now, this isn’t something I just didn’t know but I brought this into the podcast Community several Facebook groups I look like a hero, but that’s how my team is set.

00:11:57.060 –> 00:12:07.890
Kris Ward: Right so first of all let’s dispel that just having mbas not a team, and what I talked about again is that 6040 winning formula formula, which is very much based on what we call super toolkits.

00:12:08.340 –> 00:12:16.410
Kris Ward: And those super toolkits allow us to do more work and less time constantly so you can always add new things to it compress it be efficient.

00:12:16.740 –> 00:12:21.480
Kris Ward: And because your brain is not rent to remember ideas it’s meant to you know, create them right.

00:12:21.900 –> 00:12:29.160
Kris Ward: So we do that now they sound similar to standard operating procedures but they’re not because so Peter usually written.

00:12:29.400 –> 00:12:39.000
Kris Ward: Not by the end user and also meant to cover liability right, so our super tool kits are done in very unique way that allowed you to roll that 6040.

00:12:39.330 –> 00:12:44.880
Kris Ward: When formula now to get to your question Steve a profound one I hear that all the time.

00:12:45.420 –> 00:12:54.270
Kris Ward: clients my clients come to me often they’re like i’ve tried to be a thing that didn’t work so, then I start paying more, and then the page 2030 4050 bucks an hour.

00:12:54.600 –> 00:13:02.070
Kris Ward: And what they tell me why private coaching clients and now we’ve got this masterclass what they tell me oh my gosh Chris.

00:13:02.490 –> 00:13:09.510
Kris Ward: The person because part of our processes, we will find someone for them hire them and help them on board of trade right, so we do the.

00:13:09.840 –> 00:13:13.290
Kris Ward: recruitment for any one of our clients or or for me master class.

00:13:13.650 –> 00:13:22.770
Kris Ward: And so they will say, Chris I would have paid more than what I was paying right now, because this person is so much better than what I ever had the last number of years.

00:13:23.130 –> 00:13:33.030
Kris Ward: But they’re getting it at like one quarter of the price like they just can’t believe it, so there is a hiring process that we, we have a seven point process.

00:13:33.240 –> 00:13:48.630
Kris Ward: And no tell you it, you know i’d love to turn this into a six week part series, and we could talk about it all day but i’ll give you the highlights of something I think is important we call it the past PA SS personality actions strengths and.

00:13:49.980 –> 00:13:53.640
Kris Ward: successes and we always hire personality or skill set.

00:13:54.090 –> 00:13:59.370
Kris Ward: We put them through little mini test to see what actions they take even something simple like when I say to them.

00:13:59.460 –> 00:14:07.170
Kris Ward: hey we’re going to we’d love to interview, you were on a website, whatever the platform is please send me email to this, I send them to a different email.

00:14:07.260 –> 00:14:15.990
Kris Ward: I want to see the action they take I want to see how they respond to me, I want to really respond to me, I want to see how he talked to me right, so that action and then you know.

00:14:16.500 –> 00:14:20.700
Kris Ward: Success you ask somebody what is one of their successes it’s very telling.

00:14:21.060 –> 00:14:31.170
Kris Ward: very telling you know you can have somebody you have to people that one will say oh my gosh this guy cut me off in traffic usually hang out the window and square but I didn’t today i’m like oh that’s that’s great.

00:14:31.530 –> 00:14:32.670
Kris Ward: For you okay.

00:14:34.080 –> 00:14:44.040
Kris Ward: Yes, that tells me a lot about you, Sir right, so you ask somebody about their successes and even sometimes when it’s much more simple they’ll give you a profound story about that so moving right.

00:14:44.220 –> 00:14:53.220
Kris Ward: So, because it’s a big deal and then, of course, asking what are their strengths are they able to articulate districts and all this other stuff but a big part of what we do is so.

00:14:53.490 –> 00:14:59.280
Kris Ward: The little micro adjustments be doing the onboarding it’s not rocket science, but it is like.

00:14:59.820 –> 00:15:06.990
Kris Ward: If you can picture let’s say making pasta, even when you’re in college seat and say Okay, we got the sauce we got the noodles.

00:15:07.530 –> 00:15:19.080
Kris Ward: But if somebody didn’t tell you to avoid those needles it’s one little step but boy we didn’t make for a different deal you got more sauce over punchy news that you didn’t boil for like three minutes it’s a whole different game right.

00:15:19.350 –> 00:15:31.830
Kris Ward: So it’s not it’s really about strategy we have 90% retention rate with our clients for creating their teams and the team they face keep so it’s really high, but those are the highlights of some of the stuff that we do.

00:15:32.910 –> 00:15:46.500
Steve Werner: that’s awesome um I mean I, I have a team of three and they are, they all have very specific jobs and they all do it really well, but it was not the easiest path to get there, I feel like I could have definitely used you five years ago.

00:15:47.100 –> 00:16:02.820
Steve Werner: um I would love to hear what is the first hire that you recommend people make because I agree with you that a va somebody that you can hand, some tasks to is not a team, who is the first person that you think somebody should hire and when, should they hire.

00:16:03.540 –> 00:16:20.850
Kris Ward: Well, I think it kind of reminds me of I had a friend who she’s pregnant and she went and wants to have a midwife come to the hospital, they said, well, we know there was this big long waiting list, and she said well when should I come, and she said before you plan on conceiving.

00:16:22.170 –> 00:16:31.170
Kris Ward: Right, so I wouldn’t tell you before like, if you think you’re going to start a business like you should have done that, at first, but the next best time is now.

00:16:31.560 –> 00:16:44.550
Kris Ward: Okay, so really right out the gate if you want to prolong success or income because it talks about, let me tell you a three day DS really quickly to I call it damaging overhead deleting have diminished opportunity.

00:16:44.970 –> 00:16:53.610
Kris Ward: So many people think you’re saving money by doing stuff themselves right what I would tell you is if you’ve been selling your packages keep them as simple 400 bucks.

00:16:53.850 –> 00:17:00.420
Kris Ward: Then tonight when you’re working at seven eight o’clock doing some admin work you’re charging your business 100 bucks an hour and you would never pay.

00:17:00.900 –> 00:17:11.040
Kris Ward: So that’s damaging overhead unless you, and of course we know it deleted come looks like and then diminished opportunity but it’s just not there and get it together, so a va is a great place to start.

00:17:11.460 –> 00:17:22.200
Kris Ward: Well, what I would tell you, having a va is you know I had actual messages from people literally crying because their va left and they’re like I don’t know where to start well.

00:17:22.440 –> 00:17:31.500
Kris Ward: Then that’s the tail wagging the dog so that’s one of the things you resort back to what I call the ECHO syndrome in the 50s where the doctrine of the secretary that was like work wife and.

00:17:31.920 –> 00:17:40.770
Kris Ward: And so it’s more than the va it’s a great place to start but it’s the high rates that onboarding it’s the toolkits in place it’s a 6040 winning formula.

00:17:41.010 –> 00:17:52.200
Kris Ward: And then very quickly you’re going to probably you know, depending on your ambitions at least another person or two, but we run a lot we do a lot of things do the podcast and the book i’m working second book with them after class.

00:17:52.440 –> 00:18:04.380
Kris Ward: Private coaching i’m on other shows we do all that and I have a team of three so i’m very about leading teams, but usually if you’ve got big ambitions and play and you need a person or two.

00:18:05.760 –> 00:18:10.050
Kris Ward: But it’s more than just having the the as the infrastructure in place.

00:18:10.530 –> 00:18:22.680
Steve Werner: that’s I mean that is a really, really good answer I know you talked a little bit about super toolkits versus so PS, so one of the biggest Aha was that I had, and I would love to hear your take on it.

00:18:23.280 –> 00:18:33.510
Steve Werner: I used to work in corporate America, so I built so PS, and to your point so P is built from corporate America are there to protect the company, not to get more stuff done.

00:18:33.930 –> 00:18:37.380
Steve Werner: One of the biggest things that was given to me was.

00:18:37.860 –> 00:18:46.440
Steve Werner: have them build the process to tell them the end result, have them start to build the process then work back and forth and do feedback and that’s how we’ve built.

00:18:46.740 –> 00:18:55.710
Steve Werner: Most of the processes, because when I had somebody leave, then I had a whole folder full of videos that I could hand to the new person and as part of.

00:18:56.010 –> 00:19:08.670
Steve Werner: I mean we I was like Okay, this is so much different um, but I would love to hear your thoughts on like on that and on what is it like what makes the super toolkit different I know you can’t give away all the secret sauce.

00:19:09.030 –> 00:19:10.110
Kris Ward: But I.

00:19:11.340 –> 00:19:12.300
Kris Ward: Thought it’s just a.

00:19:12.600 –> 00:19:22.800
Kris Ward: Particularly short period of time, we would need some short talents training, if I could give everybody a pill or a quick answer so that their lives have different it would so it’s not about that it’s just that it’s the.

00:19:22.920 –> 00:19:27.150
Kris Ward: in depth answer would get more in really quickly, especially with that show and talents of training.

00:19:27.210 –> 00:19:31.530
Kris Ward: But what I would say to you is first of all you’re right on track seed.

00:19:31.860 –> 00:19:39.060
Kris Ward: at you, you could be asking somebody new like you got a new va you could just shoot a video video it’s for free, you could say look.

00:19:39.270 –> 00:19:45.570
Kris Ward: here’s what I want you to do i’m going to show i’m going to do it, I do it every week here’s what I want you to do and just shoot it two minute video and then.

00:19:45.870 –> 00:19:50.430
Kris Ward: that’s how they can learn how to do it and say Okay, right at the steps for that and we’ll tweak it after.

00:19:50.700 –> 00:20:03.300
Kris Ward: You know, whatever because so many times you see so many people they don’t read all the steps they’ll do all this and then that’s all well and good to somebody goes through once they goes what wait oh yeah that’s the right password but not on Tuesday, you know.

00:20:04.530 –> 00:20:09.270
Kris Ward: Again, very clunky very quick so it’s really easy just to build it as you go.

00:20:09.600 –> 00:20:12.900
Kris Ward: As I said, we’re doing this really amazing masterclass that we just started.

00:20:13.080 –> 00:20:22.620
Kris Ward: it’s a really great opportunity to work with us as sort of a different price point and really get a lot of stuff done and got some bonuses and play we even do hire that first person for you.

00:20:22.920 –> 00:20:34.380
Kris Ward: And as we were doing that with my team like we just met this morning with this big long list of okay it’s our first time doing this school she has a list, and then we tweaked it together we just kept dumping stuff The list is we’re doing and now we’re revising.

00:20:35.070 –> 00:20:46.590
Kris Ward: But I would tell you to see when you set it up this folder full of videos i’d like to see that done a little bit more effectively, even with the super toolkits again because I know for us with our first.

00:20:47.550 –> 00:20:56.070
Kris Ward: info product long story short rba would been with me for seven years had moved on, there was a couple things happen in her life, which needs to move on.

00:20:56.370 –> 00:21:03.660
Kris Ward: So we have a new person in our first ever info product launch a new person within a week at 80% capacity.

00:21:04.410 –> 00:21:11.100
Kris Ward: Like That was a really like you know what it’s like during lunch right, but we were able to do that, because of the super toolkits.

00:21:11.520 –> 00:21:16.140
Kris Ward: And I think Steve the biggest thing I can tell people is, if you guys could imagine this.

00:21:16.740 –> 00:21:22.860
Kris Ward: picture you have house plant in your left hand and you’re going okay i’ve got this host plant somebody gave to me.

00:21:23.400 –> 00:21:28.560
Kris Ward: i’m so proud of myself i’ve kept this live it took them work now, this is fantastic look at me go.

00:21:29.130 –> 00:21:37.260
Kris Ward: And then you’re saying like i’m feeling really confident i’m going to get a second house plant and then you’re like beat your chest like okay that’s it I got the green thumb of it to those plans.

00:21:37.710 –> 00:21:46.410
Kris Ward: You know what I think I should do high level far that’s what I should do, and the only difference between the two hosts plans Steve and the form is output.

00:21:46.860 –> 00:21:51.480
Kris Ward: But the infrastructure of that output is what yields the farm.

00:21:51.750 –> 00:21:59.820
Kris Ward: And so many people think with business or when I get one client and they get to in the nugget three they think is infrastructure falls into place somehow magically.

00:21:59.970 –> 00:22:11.160
Kris Ward: But more than that, they think well once I get more business then it’ll be fine and then I can start deal with all this other stuff but you get choked up with the new business with the busy work with the inward and then.

00:22:11.430 –> 00:22:18.150
Kris Ward: You fall behind me of trying to keep up and then one person leaves you oh my gosh that’s not the time to get a business when you need your business.

00:22:18.450 –> 00:22:30.240
Kris Ward: And then you get go around scramble and do that, and then you get a new person, you can catch up again so it’s a vicious cycle and it’s because you don’t have that infrastructure and the super tokens and everything you need from 6041 for now.

00:22:31.620 –> 00:22:45.720
Steve Werner: Oh, I guess it um I have two questions, and I would love to hear your responses, because I know kind of i’m not by any means a hiring person or a systems person, but I help people with their businesses and sometimes this stuff comes up.

00:22:46.050 –> 00:22:55.320
Steve Werner: um The thing that I hear a lot is Oh, I would just to your point well when I get the new client when I do this when I do that i’ll get i’ll hire somebody but the thing that I hear the most is.

00:22:55.920 –> 00:23:03.420
Steve Werner: they’re not going to do it as good as me or they’re not going to do it as fast as me um i’ll let you kind of riff on that for a little.

00:23:05.460 –> 00:23:13.500
Kris Ward: While and, if you think people say well you know, we want to delegate only to the same, then you know what I almost don’t even know what to talk to you about because here’s the thing.

00:23:13.830 –> 00:23:19.680
Kris Ward: You have to worry about control and delegation when somebody sitting next to you can do it way better than you so.

00:23:20.040 –> 00:23:32.490
Kris Ward: that’s, not even a conversation for me to have, what do you think what could you possibly do where you think you could do all these things that requires in a modern day business everything from social media to the back end to.

00:23:32.730 –> 00:23:44.430
Kris Ward: Your marketing your copy the service you provide I mean think of it like this i’m in a rural area so some of these people in your grandpa built their house and it’s you know they’ll tell you to four years to build this House.

00:23:44.700 –> 00:23:51.570
Kris Ward: You know, and they did different things so just let’s pretend that you had a magic wand and you could be a carpenter electrician.

00:23:51.780 –> 00:23:57.270
Kris Ward: For maybe you could do all the things that you need to do to build that House you can’t do them all, at the same time.

00:23:57.660 –> 00:24:04.170
Kris Ward: And of course you can’t be skilled at all those but let’s pretend you they’ll give you that big magic bonus there you are skilled at all these things.

00:24:04.560 –> 00:24:14.850
Kris Ward: But you can’t have those trades interacting with each other so it’s going to take you four or five years to build that house or you can be the format and have that House for a woman, I don’t know what it’s called.

00:24:15.180 –> 00:24:21.660
Kris Ward: contractor Okay, the contractor, you can be the contractor and you get that house up in six weeks, sell and make money and they get.

00:24:22.380 –> 00:24:28.680
Kris Ward: So I would argue, if you think that somebody can’t do as well as you you’re in the wrong room because I tell people all the time.

00:24:29.040 –> 00:24:32.760
Kris Ward: I like to be the dumbest person in the room, and my team shows me that every day.

00:24:33.060 –> 00:24:42.990
Kris Ward: Like boy, are they smart and because of that 6040 formula they’re set up to be smart and they’re set up to take risks and show me things and take us to the next level.

00:24:43.290 –> 00:24:56.610
Kris Ward: And so, like they wow the everyday like that really example with the podcast like they really show me up and i’m like oh my gosh okay great so you know that’s a real poverty mindset, if you think you’re the only one that could do a man.

00:24:57.690 –> 00:25:08.610
Steve Werner: Well, I mean there’s there’s the Steve Jobs quote right where Steve wozniak asked jobs, like what do you get paid to do, and he said, you know you are a great first string cello player.

00:25:09.420 –> 00:25:19.620
Steve Werner: But I don’t play the cello I play the orchestra my job is to know a little bit about everything and paint a vision and it’s my job to get the best people that are smarter than me so.

00:25:19.980 –> 00:25:26.040
Steve Werner: You that dovetails really nicely to the next question when I worked in corporate I was in charge of corporate culture on.

00:25:26.640 –> 00:25:39.390
Steve Werner: And I feel like that that word has become overused but you you just laid out like your team is incentivized to do better than you to bring you great things what are.

00:25:39.960 –> 00:25:49.140
Steve Werner: 123 tips that you could offer somebody that’s hiring somebody that maybe just is going to hire their first person they’re like how do I build a great culture, because i’ve seen so many entrepreneurs.

00:25:49.320 –> 00:25:59.250
Steve Werner: they’re in that snappy mindset that we talked about earlier and they’re like just do the email just just build the funnel just get it done, I did it did it and then their person quits on them two weeks in.

00:26:00.330 –> 00:26:00.780
Kris Ward: How.

00:26:00.960 –> 00:26:02.430
Steve Werner: How do you build a great culture.

00:26:03.090 –> 00:26:11.250
Kris Ward: Yes, such a wonderful question nothing you ask people don’t even understand that they don’t understand the word culture, because I think if you have a team of 10 or 20 to have this culture.

00:26:11.580 –> 00:26:16.230
Kris Ward: But when we work with our private coaching clients, now the ones in the master class.

00:26:16.470 –> 00:26:24.720
Kris Ward: And you guys can check that out my Facebook group when the our women’s day Facebook group of we’ve got some stuff about the master class and it’s really a real opportunity.

00:26:24.960 –> 00:26:34.740
Kris Ward: So we talk about is it’s the slightest little nuances the first even the first few weeks that you’re working with someone, you have to teach them, you know.

00:26:35.610 –> 00:26:46.740
Kris Ward: All these aspects about communication and how your business runs and course correct really quick it’s almost like if you’re cooking I was a little extra chili spices to lunch right or none at all, very bland.

00:26:47.130 –> 00:26:57.750
Kris Ward: And you know people just don’t appreciate what it’s like to be new in a job, so I can sit you down and Steve and I could say, well, we give you this right up and get this video we say communication is really important to us.

00:26:57.960 –> 00:27:02.640
Kris Ward: here’s some things you need to know, and we always give the example let’s say we need an email to go.

00:27:02.910 –> 00:27:05.400
Kris Ward: broadcast email newsletter to go Thursday.

00:27:05.610 –> 00:27:14.760
Kris Ward: If my job is to provide a picture for you, that email you can’t say to me on Monday I asked you for it, and he never got back to me that’s not how it works your job is to manage it.

00:27:14.850 –> 00:27:28.410
Kris Ward: And until I say listen i’ve told you three times i’m in the hospital you’re taking left for me right now, these letters not going out, then you get relief right, so their job that you have to give them the confidence that your job is really honestly to manage you to a point.

00:27:28.860 –> 00:27:40.170
Kris Ward: And what I would also say, too, is you can tell somebody we’ve all had new jobs, you can tell somebody like Oh, we want them to want you to take risks, and we want you here you’re here, because you have ideas and you’re smart we don’t want.

00:27:40.500 –> 00:27:47.130
Kris Ward: This is because most jobs are set up in a very parental side system, the managers, like a parent and then you’re like the child and.

00:27:47.430 –> 00:27:51.300
Kris Ward: it’s all very gratified throat all corporations right.

00:27:51.570 –> 00:28:03.630
Kris Ward: And so what i’ll tell people is, you have to encourage in those first few weeks is all well and good for me to say Oh, he actually says, I can come up with ideas that I came up to that don’t work and she rolled her eyes on the second word right.

00:28:03.900 –> 00:28:14.850
Kris Ward: So there’s really very simple but profound subtleties that I work with my coaching clients on the first couple weeks are really giving these people, the license to be.

00:28:15.210 –> 00:28:28.890
Kris Ward: failures and not just you know order takers so there’s a whole bunch of subtleties that man I maybe one day i’ll write a book on but but understanding that you are creating culture and that, like you.

00:28:29.430 –> 00:28:31.500
Kris Ward: I had somebody just the other day and.

00:28:32.010 –> 00:28:39.180
Kris Ward: You know it’s probably too long story, but they made a quick decision and they reported back to me, so this is what I did, and it was kind of like out of their lane.

00:28:39.420 –> 00:28:49.230
Kris Ward: But they said, Chris I need to get down with that was a good decision you’re right good Okay, I support it go ahead right but they said I know it was it wasn’t my job, I saw it as it needs to be done right away.

00:28:50.760 –> 00:29:01.770
Steve Werner: Okay, so I have a question on that that I think will be really like put a spotlight on this, what if it would have been a decision either different than you would have made or what you consider the wrong decision, how would you have handled it.

00:29:02.430 –> 00:29:07.710
Kris Ward: Then I would have been asking them okay let’s go back we’re genetically.

00:29:07.980 –> 00:29:14.580
Kris Ward: I would tell you, we always need to the super toolkits so if something happened to somebody makes a decision that isn’t the right decision.

00:29:14.850 –> 00:29:27.180
Kris Ward: Why did they have to make that decision so Linda first thing we do is we build a look at the process and say that was there were clear on that that wasn’t covered so we fix that first, then it would look at and say Okay, how did you come.

00:29:27.780 –> 00:29:36.240
Kris Ward: To that decision and we don’t know I can see how you got there not tell you nine times out of 10 it’s because I, or you miss communicated the goal.

00:29:36.540 –> 00:29:43.170
Kris Ward: When you have people that are not performing the way you want them to you would be shocked when you start asking them questions without judgment.

00:29:44.520 –> 00:29:56.490
Kris Ward: yeah I can see why that was confusing, because I think I made it confusing nine times out of 10 and a half it’s going to be me and i’ll be like oh Okay, that was a fear at all because you’re doing what you do you think people understood.

00:29:57.030 –> 00:30:09.900
Kris Ward: It I said that it was this so we always go to super tickets, first because that should never happen again, out of this pop up and in a second we look at how did you get there, and where did I dropped the ball.

00:30:10.650 –> 00:30:18.330
Steve Werner: that’s that is a great answer for, for I just want to recap what I heard because I want anyone listening on.

00:30:18.900 –> 00:30:24.540
Steve Werner: Anyone who’s been a longtime listener, of the show you know that I preach personal responsibility like one of the things that all.

00:30:24.750 –> 00:30:33.180
Steve Werner: Successful entrepreneurs have is they always raise their hand and take responsibility for everything in their life everything in the room, everything in their business.

00:30:33.600 –> 00:30:42.780
Steve Werner: You just did that, with your employee your employee did nobody makes a bad decision on purpose if your employee made the decision, she she came to you and said.

00:30:43.080 –> 00:30:51.810
Steve Werner: i’d made this decision, because I thought it needed to be made, obviously, she was doing in the best interest of the company her what was at fault was not her intent.

00:30:52.320 –> 00:31:00.330
Steve Werner: Her intent and if you shut that down, she will shoot she’ll take it, and then she’ll go curl up in a box and she will never do anything that tastes gris.

00:31:00.630 –> 00:31:11.190
Steve Werner: Or, and in the back of her mind she’s got a voice that says that person doesn’t like me screw them i’m never going to help them out blah blah blah blah blah right and that creates a downward negative.

00:31:11.610 –> 00:31:20.430
Steve Werner: Company culture instead exactly what you said Okay, I can understand and that’s my responsibility, I did something even if you didn’t do it knowingly wrong.

00:31:21.000 –> 00:31:28.590
Steve Werner: At the end of the day, you’re you’re driving the ship it’s your business it’s my business right if something isn’t going right, it is because I didn’t.

00:31:28.920 –> 00:31:39.240
Steve Werner: Do it right now that that might be that doesn’t mean that i’m wrong either that just means that I need to fix it or we need to fix it or like we need to work together as a team and, when your team sees that it.

00:31:39.750 –> 00:31:52.140
Steve Werner: I mean, I have 330 people under me in corporate and when your team sees that it encourages them and they actually because what most people want out of a job is they want.

00:31:52.980 –> 00:31:59.580
Steve Werner: Some sense of satisfaction some sense of I did something good and if they don’t get that.

00:32:00.270 –> 00:32:09.030
Steve Werner: Then they you know social up because the paycheck but they won’t be fulfilled, you won’t get what you need out of them, so thank you very much for sharing that and thank you for taking personal responsibility.

00:32:09.480 –> 00:32:16.590
Kris Ward: If I get one thing to tell you very short other stories one time I had something happened to my somebody in my team, a mistake and it was just.

00:32:17.400 –> 00:32:23.970
Kris Ward: A stupid mistake is something that went out in the market it’s just a typo whatever but money had been spent on something that had been printed.

00:32:24.330 –> 00:32:27.270
Kris Ward: And like Okay, no problem and then she was really upset.

00:32:27.750 –> 00:32:37.830
Kris Ward: Because I realized what happened, you put something in a graphic and there’s no spell checking the graphics and then you say okay things should be written a document and then to the graphic could you just see if we can protect it in there, whatever right.

00:32:38.130 –> 00:32:46.470
Kris Ward: So she was upset and she said, oh my gosh Christian always a bit of good stuff and she really was getting upset like emotional and I said whoa whoa stephanie I said hold I share a quick.

00:32:47.130 –> 00:32:55.020
Kris Ward: timeout timer she she was worse on herself because i’m only good about how do we solve the problem that’s why I said look.

00:32:55.590 –> 00:33:00.900
Kris Ward: I thank you so much for caring for what I need you to understand is yes, we just did lose a little bit of money in that.

00:33:01.470 –> 00:33:06.180
Kris Ward: little bit of time we’re under the crunch, so what I need to do right now is I need you to understand.

00:33:06.390 –> 00:33:18.030
Kris Ward: That I hire humans and we’re all going to make mistake, and now we need to move on, I need you to stop beating yourself up because I need you to make up for this time that we lost, so I had to cheer her up.

00:33:18.300 –> 00:33:27.180
Kris Ward: and say come on man, I came with it we’re all gonna make mistakes we fixed it won’t happen again, your processes that has to be copy from word document into the graphic.

00:33:27.390 –> 00:33:35.010
Kris Ward: boom let’s get our time back so I didn’t really cheer them up, because they care so much about the fact that I do have this processes in place that make it safe for them.

00:33:35.250 –> 00:33:41.370
Kris Ward: So, then they really care so you get you really you know you really get the opposite of what people complain about really.

00:33:42.480 –> 00:33:52.080
Steve Werner: awesome I would love to hear a little bit more about your master class on can you share like can people sign up for it what’s the like tell us a little bit about it.

00:33:52.470 –> 00:33:54.300
Kris Ward: Alright, so what we’ve done is.

00:33:54.630 –> 00:33:57.630
Kris Ward: I practice what I preach so Max capacity for doing my.

00:33:57.810 –> 00:34:09.600
Kris Ward: My private coaching so we decided and also we really wanted people to be able to come in at different price points right So what we have is a master class and you the Raven we’re just starting it so it’s weeks, three weeks a month.

00:34:10.110 –> 00:34:20.010
Kris Ward: In that you get Q amp a week hot seats, and of course I teach all this stuff and toolkits and everything i’m talking about, and then we give you all the cheat sheets and some of them haven’t set up any business.

00:34:20.280 –> 00:34:33.270
Kris Ward: And then, as a bonus to right now, because it’s new we will we will you get your 16 minutes on board meeting with me privately first you get a 30 minute call it once a month, these are all bonuses for the first order.

00:34:33.630 –> 00:34:41.670
Kris Ward: and actually three months, you get a 90 minute thing so we’ve got a whole bunch of one on one time that we found masterclass well what people also really love.

00:34:41.880 –> 00:34:48.030
Kris Ward: Is when in those private bonuses that you get meeting with me one on one is okay information from you and we’ll.

00:34:48.360 –> 00:34:57.000
Kris Ward: get one hire for you, based on your needs so i’ll do all the hiring and then we’ll meet and we’ll help you train on board that so the master class primaries in there, but.

00:34:57.210 –> 00:35:10.410
Kris Ward: We will do a higher for you, we do have a bunch of one on one bonuses, because we just started it and it’s a very small group to start with, so guys I would check it out, because you’re going to get extra time but we’ll be looking at getting up to like 50 people in the next year.

00:35:10.920 –> 00:35:13.110
Steve Werner: Nice and where can people go to learn more about that.

00:35:13.170 –> 00:35:27.570
Kris Ward: yeah check it out, Chris Ward reach out to me on Facebook it’s my Facebook when they are in the day, but on any of the social reach out to me tell me, you heard me on this fantastic classes, if the man Steve and make sure that I directed you.

00:35:28.890 –> 00:35:36.960
Steve Werner: Okay awesome we will make sure those are in the show notes as well, so if you’re listening to this make sure you check out the show notes, make sure you check out the action bullets.

00:35:37.290 –> 00:35:46.290
Steve Werner: Everything will be there for you so that you can get started, I can tell you I wish I mean I didn’t hire my first I hired my first va after about.

00:35:46.770 –> 00:35:54.510
Steve Werner: Probably just short of a year and then I hired my first full time person about a year and a half in and that like literally my income went up.

00:35:54.540 –> 00:35:56.070
Kris Ward: Overnight, because it was like.

00:35:56.220 –> 00:36:07.920
Steve Werner: I hired the person who was like give me that, how can I help you how can I take stuff off my plate, and having somebody that is obviously very highly experienced and knows what to look for go talk to Chris.

00:36:08.220 –> 00:36:09.660
Steve Werner: And I have a couple.

00:36:09.900 –> 00:36:12.300
Steve Werner: Really fast questions for you.

00:36:12.960 –> 00:36:14.370
Steve Werner: Do like a lightning round, but.

00:36:16.320 –> 00:36:17.070
Kris Ward: Wait there we go.

00:36:18.390 –> 00:36:25.080
Steve Werner: Perfect okay first off, you should they hire from overseas or the should they hire local, what do you recommend.

00:36:25.530 –> 00:36:39.990
Kris Ward: I would do overseas it’s much more affordable everything’s virtual there anyhow and local it’s like do you want to have an all star hockey team or basketball team from your local town or the best players from around the world, so you really open up in the level of talent, you get.

00:36:41.520 –> 00:36:51.630
Steve Werner: As a side note outside of the lightning round when you hire that way, do you hire the person do they only work for you or do do people in your team work are they full time I guess my question.

00:36:52.860 –> 00:37:05.640
Kris Ward: Primarily, starting off with part time that the gold and move them to full time so I do want them committed to me i’m best or something like a video editor where you know it’s a contract the contract thing somebody said, even six hours in the city.

00:37:06.420 –> 00:37:10.680
Steve Werner: Right awesome one one book that every entrepreneur should read.

00:37:11.550 –> 00:37:22.560
Kris Ward: I think it’s morning when they are when the day I do get a lot of really positive feedback on that constantly people say like you’re really it’s written different where you have to self identify if you’re struggling or a successful person so.

00:37:22.830 –> 00:37:33.120
Kris Ward: People tell me does change how they see the framework of their business and if it’s not that, then I would go with the E myth or another one of my favorites is three feet from gold with Greg read.

00:37:33.780 –> 00:37:41.700
Steve Werner: Those are great on one moment that, looking back at seemed like it was the end and it was really the beginning.

00:37:43.170 –> 00:37:55.950
Kris Ward: Oh, I think I you know I don’t have a particular moment, other than the fact that i’m what I had to learn was if I made a mistake, oh my gosh if I put something out there, this idea of holding on to things to get it perfect.

00:37:56.430 –> 00:38:06.270
Kris Ward: Thinking like I had to look prepare to make sure you know, social media looks all good and it’s just totally pointless, we have to put it out there, get it back and keep going so I used to get nauseous of like.

00:38:06.840 –> 00:38:16.890
Kris Ward: You know, spend all this extra time on something but put it down rough and raw get feedback and then perfect I mean how many times Bill Gates if we bought that seem like Microsoft.

00:38:18.060 –> 00:38:19.320
Kris Ward: What the hell Ray.

00:38:20.430 –> 00:38:25.200
Steve Werner: Well, that to your point earlier to look at graphic I have misspellings.

00:38:25.590 –> 00:38:29.850
Steve Werner: all over the place, because I don’t smell very well, even with all the software in the world.

00:38:30.060 –> 00:38:36.000
Steve Werner: And i’ve learned that you know what at the end of the day, the people who, like me, are going to understand and the people who don’t good riddance.

00:38:37.290 –> 00:38:39.150
Kris Ward: product they don’t hear selling yeah.

00:38:39.660 –> 00:38:49.680
Steve Werner: That is exactly right Chris I just want to say thank you so much for coming on and sharing so much knowledge with myself and my audience and if you guys listen to this.

00:38:50.130 –> 00:38:58.500
Steve Werner: And you haven’t gone and checked her out yet check out the show notes we’re going to have everything in there, we also have free gifts, you have a free gift read.

00:38:58.830 –> 00:39:01.200
Steve Werner: Everything free gift from.

00:39:01.860 –> 00:39:02.460
From Chris.

00:39:04.020 –> 00:39:11.460
Kris Ward: I can’t read my writing a tree, yes, from Chris care and in there, we have the ultimate guide to get 200.

00:39:11.730 –> 00:39:15.600
Kris Ward: hours of tech work because we actually get co op student, you can get them.

00:39:15.840 –> 00:39:25.470
Kris Ward: All from North America and Europe we’ve had about 35 now we’ve had for this year, each one comes with 200 hours they have to earn for their school credit and they love it.

00:39:25.650 –> 00:39:36.900
Kris Ward: Because it means they don’t have homework and they get to act like they’re grown up and learn more about what they want to even grow up so there’s the ultimate guide to getting 200 free hours of high tech admin work from co op students.

00:39:37.440 –> 00:39:41.610
Steve Werner: That is awesome that alone is worth listening to this podcast check out the show notes.

00:39:42.690 –> 00:39:50.970
Steve Werner: Make sure you jump into her master class like that, like honestly I have employees and it still sounds good to me because i’m sure I could learn something.

00:39:51.600 –> 00:39:51.870

00:39:52.920 –> 00:39:59.070
Kris Ward: People have employees wow and it just absolutely it’s like being a regional tracks are going to the Olympics.

00:39:59.580 –> 00:40:01.500
Steve Werner: Nice I would love to go to the Olympics.

00:40:02.730 –> 00:40:09.990
Steve Werner: Chris thanks for joining us and everybody else out there until next time take action change lives and make money, we will see you soon.

00:40:12.810 –> 00:40:14.370
Steve Werner: All right, we.


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