How To Build A Webinar That Sells
Webinars are becoming the hot new tool in marketing. You want to know how to build a webinar that sells. So how do you build a webinar that sells?
The thing is, because everyone is churning out webinars, it’s becoming easier to spot which ones are worth your time and which ones are a snoozefest .
Some webinars have promising advertising and good copy, but once you get there turn out to be a complete bore. Attendees fall asleep, pace around, and drop out like flies. They find it hard to pay attention even if they really want to learn something.
That’s a big obstacle to having a webinar sales machine.
How do you overcome this? Well, webinars that sell are engaging and fun. Speakers and content (yes, your slides matter) are key to turning a snoozefest into a salesfest.
This is becoming more important as webinars will fast experience what Facebook, Instagram, and Youtube content went through. Bigger selection, more clutter, more sellers and content creators to choose from. Easy to scroll past or unfollow the ones that don’t add value.
If you want a webinar that sells, you need to be engaging and add value. In this article I will give you 3 Tips to build a webinar that is highly engaging and sells at the same time.
Be liked and trusted by your customers. Tell them your hero’s story, and you will build a webinar that sells
People buy from people they know, like, and trust. Think about the most successful brands in the world. People know their history, like what they stand for, like their service and the experience, and trust they will deliver on their promise.
Your webinar should be no different.
So how can you be liked and trusted? One way is to tell them your hero’s story. Connect to them by sharing what you went through. Be authentic. Relate to them by showing vulnerability in the challenges and pain points you experienced while you were starting, so they know you understand their problem. Tell them your journey to success, so they can see that you have clearly achieved their desired outcome. This will make it easier for them to trust that you can get them there too.
If you want to build a webinar sales machine, you need to build the trust too.
Help them move forward in their mind. Give them a “One Big Aha!” moment.
Instead of trying to teach them 15 things, teach them “One Big Aha!”. If you can give them that lightbulb moment, you get the wheels in their head spinning and get them excited. “I didn’t know that before, now I do” gives them more reason to like and trust you. Their resistance will go down. Now they’re hooked, they respect you and are listening because you helped them move forward in their mind. You helped them see a future and its possibility.
If you want to give them that One Big Aha, you have to focus on your time and content on that, and have 3 supporting points to prop that up and channel more energy into that lightbulb.
If you have a hundred slides to present in a 30-minute webinar, or trying to cram 4 years of courses worth of information in one hour… maybe you need to cut that into pieces and find out what you really want to land with your audience.
Raise your energy, raise your webinar sales
You’ve probably heard the camera adds 5 to 10 pounds, well it also takes your energy down a couple notches. So if you show up at a 5 you’re going to come across at a 2 or a 3.
Now if you want a webinar that sells, we can’t have that. You need to have your energy way up because subconsciously, the people viewing you are mirroring your energy. If your energy is below a 5, they’re going to tune out, they’re going to be on their phones, they’re going to be doing anything but paying attention to you.
Here are some tips I do to keep my energy up for webinar:
Do some jumping jacks beforehand
Be a little bit more animated
Be able to move around
Talk with your hands
To recap, the 3 Tips to building a webinar sales machine:
- Tell your hero’s story to connect with your potential customers. Get them to know, like, and trust you.
- Make sure you give them One Big Aha! During your webinar, instead of plenty of confusing information.
- Be energetic. Overcome the physical barrier by getting your energy and enthusiasm across.