Ellie Borscough: How to get out of self sabotage for female entrepreneurs.

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Steve Werner

Steve Werner

Keynote Speaker, Author, 170+ Monetization, Conversion, and One to Many Sales Presentations Worldwide.

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00:00:03.750 –> 00:00:11.969
Steve Werner: Welcome back to grow your impact income and influence the number one show for reaching millions of people and growing your impact.

00:00:12.179 –> 00:00:25.350
Steve Werner: Today we have le burst co le works with female entrepreneurs helps them grow and scale their business get out of self sabotage get out of the limiting beliefs get into their body.

00:00:25.680 –> 00:00:37.890
Steve Werner: and helps them scale their business, we all have been there i’m not a female but i’ve still been there, I think we’ve all had some limiting beliefs, from time to time i’m super excited for the show allie welcome to the show how are you doing today.

00:00:38.550 –> 00:00:41.100
Ellie Burscough: Thank you i’m great and you have a great voice.

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Steve Werner: um I like what I do and I.

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Steve Werner: People have told me, I should do, radio, so this is.

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Ellie Burscough: sounds like right here.

00:00:52.080 –> 00:00:56.910
Steve Werner: um so talk to us about how this all started you’ve been in business for 11 years.

00:00:57.180 –> 00:01:10.980
Steve Werner: A lot of the people I know have they got started five or six years ago i’ve been in business for eight years, but 11 years take us back to where this all started, because you have a very unique skill set I think a lot of people wish that they could do what you do.

00:01:11.130 –> 00:01:13.500
Steve Werner: But you actually do it where did this all start for you.

00:01:14.310 –> 00:01:25.980
Ellie Burscough: yeah i’ve kind of had this entrepreneurial mindset and being around it, since I was a kid honestly my parents have always had their own businesses I started working when I was 12 years old.

00:01:26.370 –> 00:01:38.400
Ellie Burscough: I helped out in my mom’s hairdressing salon and I also used to do babysitting for families as well, it couldn’t imagine my 11 and a half year old doing now, so I think people were very trusting back then.

00:01:39.270 –> 00:01:48.990
Ellie Burscough: And I even started a kids party business when I was a teenager as well, still in high school so i’ve always had that kind of drive and leadership and wanting to do this kind of thing.

00:01:50.010 –> 00:01:58.710
Ellie Burscough: But 11 years ago when I started my first I guess proper business was when I had my first daughter, and at the time.

00:01:59.370 –> 00:02:08.400
Ellie Burscough: My partner at the time was on a tourist visa so he wasn’t allowed to work and I just had a baby, so I wasn’t working Eva and we were living off.

00:02:08.730 –> 00:02:30.780
Ellie Burscough: Welfare and we literally had no money we got $500 a week, which covered rent bills and there wasn’t you know much leftover and we were in a really dire situation and I was only 23 and it was when I had my first child and.

00:02:32.190 –> 00:02:41.430
Ellie Burscough: I had even though it was dire and it was hard and I had no support and I didn’t even have a car or some weeks we couldn’t afford food and have to go the Church.

00:02:42.570 –> 00:02:50.310
Ellie Burscough: I still have this optimism like I just knew that I could create something and change turn my life around.

00:02:50.820 –> 00:03:05.010
Ellie Burscough: And so it was at that time, when my daughter was only about six months old that I started studying to become a personal trainer and I I ended up losing 29 kilos in seven months after having my daughter I don’t know what that is in pounds.

00:03:07.710 –> 00:03:20.190
Ellie Burscough: Probably like 6070 pounds something like that, and I wanted, I found this gap in the market where there weren’t any boot camps where you could bring your baby along but they would be looked after by a babysitter.

00:03:20.760 –> 00:03:30.480
Ellie Burscough: They were all pushing them in prams at the time and I found that gap and wanted to help people from my journey and what i’d been able to achieve for myself.

00:03:30.990 –> 00:03:42.570
Ellie Burscough: And I remember one day around that time deciding that I would never be in that position again being so stressed about money and that I wanted to create a better life for myself and my family.

00:03:42.990 –> 00:03:50.040
Ellie Burscough: And I saw a business, not going back to working in a call Center, which is what I was doing before I had my daughter.

00:03:51.150 –> 00:04:06.960
Ellie Burscough: Working 40 hours a week, getting $20 an hour I didn’t see that as a way forwards and to create a better life, so I had put everything into growing this business and finding the support to be able to figure out the things that I didn’t know.

00:04:07.890 –> 00:04:17.280
Ellie Burscough: To be able to just go all in and and change our lives so i’ve had multiple businesses over the past 11 years, but that was the first one that’s where it all started.

00:04:18.000 –> 00:04:32.880
Steve Werner: Well let’s start with I mean, I want to talk about like your attitude right, because I think a lot of people would have said on welfare i’m willing to get any job that I can that just pays the bills, because I don’t I right now we’re making 500 if I can make 700.

00:04:33.090 –> 00:04:33.900
Steve Werner: it’s worth going.

00:04:34.320 –> 00:04:38.970
Steve Werner: Like let’s go fight or let’s just stay on welfare, there are definitely people who would say that, as well, I don’t think.

00:04:38.970 –> 00:04:40.620
Steve Werner: Anyone would listen to this podcast.

00:04:40.950 –> 00:04:54.600
Steve Werner: So, but you had you had some inner belief somewhere That said, you can do better, you can do your own business, and some of that goes back you were talking about you know growing up, I was the same way, I mean.

00:04:54.660 –> 00:05:04.680
Steve Werner: My mom sent me down when I was seven because I wanted a pair of air Jordans and she was like one of those you gotta go get a job she said it joking and ones are going yards and went bought shoes, the next day.

00:05:06.480 –> 00:05:12.630
Steve Werner: And it’s really interesting like doing the show i’ve interviewed I would say, more than half the people have that same kind of.

00:05:12.870 –> 00:05:13.680
Ellie Burscough: They started doing some.

00:05:13.860 –> 00:05:14.790
Steve Werner: When they were young.

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Steve Werner: And then, when they got a little bit older and they got against.

00:05:17.190 –> 00:05:18.900
Steve Werner: A wall of some kind, they.

00:05:19.140 –> 00:05:19.710
Steve Werner: handled it.

00:05:20.280 –> 00:05:22.830
Steve Werner: By building their own business or doing their own thing.

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Steve Werner: So talk to me a little bit.

00:05:25.020 –> 00:05:31.740
Steve Werner: let’s I want to unpack some of that like what did you do growing up that then led to this like.

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Steve Werner: talk to me about a mindset, because you said, your parents.

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Ellie Burscough: Like yeah.

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Steve Werner: How did, how was it growing up that was maybe different.

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Steve Werner: From.

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Ellie Burscough: Other kids yes, so my parents both have their own businesses, they always have my mom’s a hairdresser she’s done mobile hairdressing but she’s also had her own cell on it at different times as well, and my dad has a it’s kind of like mechanical engineer plumbing welding business.

00:05:59.550 –> 00:06:11.430
Ellie Burscough: And so, he and he’s still running that as well, so I grew up around that I grew up around two parents that had their own businesses that didn’t work for someone else that was.

00:06:11.940 –> 00:06:25.050
Ellie Burscough: Even subconsciously just my norm and then also from a personal development standpoint my mom could see from a young age, that I was really interested in personal development and so she.

00:06:25.590 –> 00:06:36.960
Ellie Burscough: Throughout my teenage years she would buy me positive affirmation cards and personal development, books and take me to yoga and meditation and.

00:06:37.980 –> 00:06:46.890
Ellie Burscough: I went to a psychologist when my parents split up as well, I used to write poetry, I used to do journaling from when I was about 10 years old, I was journaling.

00:06:47.190 –> 00:06:55.470
Ellie Burscough: So a lot of this stuff that’s becoming popular now i’ve been doing it, since I was really, really young and that was just normal for me.

00:06:56.100 –> 00:07:05.820
Ellie Burscough: And, and I thanked my mom for that recently actually and she said well you know I wouldn’t have like done all that for you or given that to you if you hadn’t have shown an interest.

00:07:06.210 –> 00:07:13.860
Ellie Burscough: She said that was just a part of you like, I could it, it was always a part of you ever since you were like you know, three years old.

00:07:14.340 –> 00:07:23.250
Ellie Burscough: I remember sitting my little sister down when I was three and like being the teacher and telling her what to do and I was just this leader and.

00:07:23.880 –> 00:07:35.100
Ellie Burscough: I was told I was bossy and stubborn and a chatterbox really young age, but I actually see them as positive qualities of being a leader and a speaker and confident as well, so.

00:07:35.490 –> 00:07:46.680
Ellie Burscough: it’s something that i’ve just was kind of born with and then my environment, I was surrounded by it, as well as the personal development aspect, as I was growing up as well.

00:07:48.180 –> 00:07:52.440
Steve Werner: Nice, I mean the I want to talk about journaling just for a second Do you still journal.

00:07:52.860 –> 00:07:55.860
Ellie Burscough: yeah yeah I general know status yeah.

00:07:55.950 –> 00:08:03.810
Steve Werner: I mean that is one of I started when I started my business I journaled high school a little bit, not a lot, but some.

00:08:04.080 –> 00:08:05.610
Steve Werner: I still have them somewhere.

00:08:05.790 –> 00:08:21.690
Steve Werner: But then when I when I started my business in 2013 it was one of the things that I noticed like I started reading books about successful business owners, the entrepreneurship really wasn’t a thing in 2013 you Gary vee wasn’t even a thing, yet.

00:08:22.230 –> 00:08:22.740

00:08:24.030 –> 00:08:30.120
Steve Werner: And I was like well, I guess, they journal The journal, and they ran so I started running I was like well, they all run, so I guess i’ll start running.

00:08:31.800 –> 00:08:38.100
Steve Werner: But the I think it is one of I don’t know what it actually does, but it does something.

00:08:38.190 –> 00:08:40.980
Steve Werner: That causes your brain to function differently, it makes you.

00:08:40.980 –> 00:08:43.230
Steve Werner: Think about your thoughts in a different way, maybe I don’t.

00:08:43.530 –> 00:08:44.970
Steve Werner: I don’t know exactly what it is.

00:08:45.330 –> 00:08:45.690
Steve Werner: yeah.

00:08:46.260 –> 00:08:49.410
Steve Werner: Is it a tool that you use with people that you work with.

00:08:49.680 –> 00:08:59.340
Ellie Burscough: yeah definitely definitely i’ve been doing this, a lot with clients lately actually helping them get more specific and I have a whole structure around journaling for them.

00:09:00.660 –> 00:09:13.950
Ellie Burscough: Around so we have like morning and evening journaling questions that we ask, and then we also have kind of like weekly, monthly, quarterly annual reflection and planning and we bring the journaling into those pieces.

00:09:14.370 –> 00:09:22.530
Ellie Burscough: And then also you can do free journaling as well there’s so many different ways, you can do it, I find it’s a really good way to get all the thoughts out of your head.

00:09:22.980 –> 00:09:28.110
Ellie Burscough: Because if we have these thoughts in our head, whether it’s positive or negative, it can be positive stuff.

00:09:28.470 –> 00:09:39.660
Ellie Burscough: But then it’s not grounded and you don’t take action on it it’s just all these ideas, as we do as entrepreneurs, all these ideas, but then we don’t actually take action on it, because it’s just swirling around in the head.

00:09:41.250 –> 00:09:46.770
Ellie Burscough: All I could be the negative thoughts, particularly if you’ve had a bad day or it’s late at night and everything’s just.

00:09:47.070 –> 00:09:52.260
Ellie Burscough: kind of you’re tired everything’s getting on top of you, you can swell these negative thoughts around.

00:09:52.560 –> 00:10:03.330
Ellie Burscough: But when you get it down on paper to to journal it out, you can ground those positive things and turn it into an action plan and actually kind of put a strategy around it.

00:10:03.690 –> 00:10:14.970
Ellie Burscough: And with the negative things you can actually work through them and realize that it’s not as bad when you get it out of your head and onto paper it actually kind of takes it out of you.

00:10:15.600 –> 00:10:24.390
Ellie Burscough: and makes it less real and it allows you to be able to just go it’s like talking to a therapist right but it’s your journal you’re doing it for yourself.

00:10:24.690 –> 00:10:25.140
Steve Werner: Because it’s.

00:10:25.770 –> 00:10:26.730
Ellie Burscough: There every day.

00:10:27.690 –> 00:10:35.880
Steve Werner: I think it forces you to not be emotional about it, because you start writing like I know for myself when I start writing stuff out of my it’s not nearly as bad as I thought it was.

00:10:36.150 –> 00:10:36.840
Steve Werner: Exactly.

00:10:37.230 –> 00:10:40.170
Steve Werner: We get your head like you just start spinning it up, you get all these.

00:10:40.200 –> 00:10:43.830
Steve Werner: motions going, then you start writing and you’re like oh it’s really not that bad.

00:10:44.370 –> 00:10:44.730

00:10:45.870 –> 00:10:56.310
Ellie Burscough: yeah it helps to be intentional for you today as well, so what do I actually want from today, how do I want to feel how am I feeling right now, what can I do to change that.

00:10:56.640 –> 00:11:08.010
Ellie Burscough: And then asking questions around your goals or getting clear on what your perfect life looks like your you know your dream life there’s so many different tools and ways that you can use it.

00:11:09.210 –> 00:11:10.740
Steve Werner: So let’s go back to.

00:11:11.850 –> 00:11:16.980
Steve Werner: As you started your first business you’re on welfare, but you start this personal training business.

00:11:17.220 –> 00:11:19.620
Steve Werner: What happened when you started it and, like.

00:11:19.770 –> 00:11:32.580
Steve Werner: How did you have to handle your mindset, you said yourself, like, I was optimistic, I thought that I could do it, but how did you handle like the people around you maybe your partner like what happened in your world and how did that business go.

00:11:33.330 –> 00:11:45.240
Ellie Burscough: huh yeah so the other like to add into this piece as well from the question you asked before it wasn’t just that I grew up around you know entrepreneurial parents, but it was also that.

00:11:45.720 –> 00:11:52.080
Ellie Burscough: I had a belief that I didn’t want to have a baby and then put her in full time daycare.

00:11:52.500 –> 00:12:01.980
Ellie Burscough: and not be able to be around her and for people that choose that or have to do that, for whatever reason that’s Okay, but, for me, I chose that.

00:12:02.550 –> 00:12:10.920
Ellie Burscough: I didn’t want to do that I wanted to be around my baby, especially when she was little, and I wanted to create a life, where we had that flexibility and freedom.

00:12:11.250 –> 00:12:30.510
Ellie Burscough: And so business was the only kind of logical option for me and so with that business what really helped me was my previous experience working in call centers working in marketing and sales really helped me when I started my first business because I had that background kind of expertise.

00:12:31.950 –> 00:12:38.550
Ellie Burscough: But even though I had that skill set it was really hard doing it all myself doing it for myself.

00:12:39.390 –> 00:12:49.710
Ellie Burscough: Because you got to wear all the hats right and it’s such a big learning curve and a mindset shift as well, so I hired a mentor really early on, and the first thing.

00:12:50.340 –> 00:13:00.840
Ellie Burscough: The first thing that I signed up for was $1,000 and now the time you could have said, like 1000 felt like 100,000 it was a lot of money for me right, then and I didn’t have it.

00:13:01.320 –> 00:13:07.950
Ellie Burscough: But he gave me some really good tips and advice and I went in action them and I made some money and I paid that thousand off bit by bit.

00:13:08.700 –> 00:13:18.810
Ellie Burscough: And so having that mentor there to help me and guide me when I wasn’t believing in myself or myself or having a tough day was really important and.

00:13:19.320 –> 00:13:30.690
Ellie Burscough: I actually ended up growing that business from nothing and literally not putting any money into it doing it all from the ground up to a multi six figure business within 18 months.

00:13:31.620 –> 00:13:43.890
Steve Werner: Right nice okay so that’s I want to talk about I mean you, you kind of call this out like a lot of people would say i’m just getting started I don’t have the money to spend on a mentor i’m not gonna spend the money on coaching i’m not going to buy a program.

00:13:45.870 –> 00:13:51.150
Steve Werner: What like I think that that’s one of the things I mean i’ve had coaches, since I started.

00:13:51.690 –> 00:13:59.850
Steve Werner: um I remember reading a reddit thread I like typed into Google or something like should I hire a business coach or something along that line right like there was a.

00:13:59.910 –> 00:14:10.770
Steve Werner: reddit thread, and it was a whole bunch of people being like you can do it yourself, you don’t need to listen to somebody else is just a bunch of blah blah blah, and then there was one person in the thread, there were probably 20 comments against.

00:14:10.980 –> 00:14:11.730
Steve Werner: And there was one.

00:14:12.690 –> 00:14:16.170
Steve Werner: And I can’t remember exactly what it was I wish I would have bookmarked it or something.

00:14:16.410 –> 00:14:27.900
Steve Werner: But he was like for some reason I don’t think anyone here makes makes more than $100,000 or has a real business something like that, and I was like I bet he’s right.

00:14:29.130 –> 00:14:45.090
Steve Werner: Because then already had like a paragraph he was like same thing I built I built a business from scratch and in like three years i’ve gotten to I don’t even remember what it was a big number on and i’ve always had a business coach or multiple business coaches.

00:14:45.420 –> 00:14:52.950
Steve Werner: And I was like he’s the owner, I was like I don’t remember exactly what it was, but I was like he’s doing the opposite of everybody else.

00:14:52.980 –> 00:14:56.160
Steve Werner: And he’s probably correct, so I went.

00:14:56.580 –> 00:15:01.260
Steve Werner: hired somebody and the person, the first person I hired I hired off a yelp.

00:15:01.860 –> 00:15:03.780
Steve Werner: Oh yeah and it wasn’t.

00:15:04.050 –> 00:15:06.600
Steve Werner: I wasn’t bad he was $500.

00:15:06.840 –> 00:15:10.410
Steve Werner: But yeah he I mean he asked a couple questions that were very pointed.

00:15:10.680 –> 00:15:22.680
Steve Werner: That got me thinking in the right direction um so let’s dive into mindset, because you obviously had a much different mindset just right there right and you said you know your mom said that you had it from a young age.

00:15:22.920 –> 00:15:24.120
Steve Werner: What do you help.

00:15:24.480 –> 00:15:28.110
Steve Werner: Like when you work with somebody one of your clients.

00:15:28.140 –> 00:15:34.560
Steve Werner: wouldn’t you because right now, you focus mostly on mindset and getting women out of their head, out of all the logic stuff.

00:15:35.010 –> 00:15:37.050
Steve Werner: we’re helping them get out of self sabotage.

00:15:37.110 –> 00:15:39.960
Steve Werner: What are some of the things let’s start with.

00:15:41.250 –> 00:15:43.980
Steve Werner: let’s start with the like two or three biggest.

00:15:45.000 –> 00:15:49.560
Steve Werner: Mistakes isn’t the right word biggest falsities biggest challenges.

00:15:49.920 –> 00:15:50.310
Ellie Burscough: hmm.

00:15:50.700 –> 00:15:51.780
Steve Werner: That you help them solve.

00:15:52.500 –> 00:16:03.630
Ellie Burscough: yeah I think I really love work it like I do work with startups as well, but I really love working with people that have been in business for at least a few years and they’re doing well already right.

00:16:03.930 –> 00:16:11.160
Ellie Burscough: There may be making six figures multi six figures even seven figures and sometimes we can kind of REACH this plateau.

00:16:11.460 –> 00:16:29.700
Ellie Burscough: No matter what point anyone’s out on the journey we reach this plateau where we reached this kind of upper limit right and head can only take us so far, because then these upper limits get in the way of and most people’s biggest one is i’m not good enough.

00:16:30.840 –> 00:16:31.920
Ellie Burscough: i’m not good enough.

00:16:33.420 –> 00:16:47.340
Ellie Burscough: it’s it in any versions of that I don’t deserve this i’ve got to do it all myself I can’t receive support it’s too hard they’re all really versions of the i’m not good enough right.

00:16:48.570 –> 00:16:49.050
Ellie Burscough: honey.

00:16:49.500 –> 00:17:02.280
Steve Werner: Stop because I would agree i’ve heard that almost everybody i’ve ever worked with whether they are make $50,000 a year, or a couple of them a couple I find make like two 3 million a year.

00:17:02.520 –> 00:17:03.360
Steve Werner: yeah same.

00:17:03.450 –> 00:17:07.920
Steve Werner: same thing i’m not good enough, why would they listen to me, so what is your answer to that.

00:17:08.340 –> 00:17:21.930
Ellie Burscough: yeah so the with the work that I do it’s basically the first step is awareness right if we don’t know that we can’t change it so it’s being aware of what the actual limiting belief is.

00:17:22.200 –> 00:17:36.630
Ellie Burscough: Or the pattern or the emotion that’s present so bringing that to their awareness and then using the techniques that I use I use nlp and emotional clearing techniques to be able to get to the root cause.

00:17:36.810 –> 00:17:43.620
Ellie Burscough: Of when this first came up in their life and be able to then change that dissolve it change the perspective on it.

00:17:43.980 –> 00:17:50.580
Ellie Burscough: And this is using their subconscious it’s not using the logical mind, because the logical mind can only go so far.

00:17:51.000 –> 00:18:04.080
Ellie Burscough: And so we’re clearing it from that subconscious mind and then we’re also clearing it from the body and being able to then integrate and embody a new perspective and new belief in a new way of reality, a new way of being.

00:18:06.000 –> 00:18:08.160
Steve Werner: Nice I like it, I mean the.

00:18:11.040 –> 00:18:18.930
Steve Werner: I can’t speak for everybody, but that because that’s not I mean I don’t i’m I don’t do those kind of things, but usually the beliefs still come up.

00:18:20.250 –> 00:18:31.890
Steve Werner: And I do think that there is a point where it’s like you can’t deal with a logically anymore usually goes back to something from childhood or some belief somewhere between three and like 10 years old.

00:18:32.250 –> 00:18:35.340
Steve Werner: Of I was told I wasn’t good enough kids in school made fun of me.

00:18:35.850 –> 00:18:43.890
Steve Werner: yeah it’s it is really interesting, I think I mean when I always tell people is like we’ve all had those beliefs like.

00:18:44.460 –> 00:18:45.690
Ellie Burscough: yeah exactly.

00:18:45.750 –> 00:18:48.660
Steve Werner: have to deal with them, you have to get over it like that’s part of the journey.

00:18:49.290 –> 00:18:57.540
Ellie Burscough: yeah and it’s actually so zero to seven years old, so you’re really close this zero to seven in nlp is the imprinting phase.

00:18:57.930 –> 00:19:01.140
Ellie Burscough: And that’s where we install most of our beliefs.

00:19:01.260 –> 00:19:08.100
Ellie Burscough: Around ourself and around the world and that’s mainly from our parents at that age.

00:19:08.460 –> 00:19:18.030
Ellie Burscough: And so it could be some big trauma like parents have divorced or abuse or something like that, but a lot of the time it’s something so subtle.

00:19:18.360 –> 00:19:30.390
Ellie Burscough: For example, I had a client years ago that the belief that came up when we were doing a process was that she’s not good enough because her sister used to get the good chocolate biscuits and she got the cheap ones.

00:19:31.080 –> 00:19:41.760
Ellie Burscough: And so, logically, as an adult she knows well that doesn’t mean i’m not good enough like I don’t even care about that, but this is subconscious programming, that is still there.

00:19:42.030 –> 00:19:51.750
Ellie Burscough: And once we realize that, then it releases all the subsequent events of well I can’t get up on stage because i’m not good enough or confident enough right yeah.

00:19:51.780 –> 00:19:53.460
Steve Werner: Well that’s I mean I deal with.

00:19:53.490 –> 00:19:55.650
Steve Werner: People who are on stage, all the time and that.

00:19:55.650 –> 00:19:55.890

00:19:56.910 –> 00:20:05.970
Steve Werner: it’s interesting like I think that the good chocolate biscuits on what us to identify where where the self limiting belief comes from.

00:20:07.230 –> 00:20:14.340
Ellie Burscough: So, first I I talk it out with the client to find what the actual thing is whether it’s an emotion or a limiting belief.

00:20:14.820 –> 00:20:16.350
Ellie Burscough: And then from there.

00:20:16.410 –> 00:20:27.390
Ellie Burscough: Once we’ve kind of worked it out and gotten specific and actually got them committed to wanting to change it, because you can’t release it if you if you’re getting something out of it and happy to stay there right.

00:20:27.660 –> 00:20:37.740
Ellie Burscough: So you’re going to want to actually let it go and so then from there i’ll use either emotional clearing techniques or i’ll use nlp timeline therapy.

00:20:38.130 –> 00:20:41.790
Ellie Burscough: To find that root cause find the first age where it came up.

00:20:42.210 –> 00:20:53.790
Ellie Burscough: And then be able to use that timeline therapy, to change the perspective and the emotional clearing I kind of mold a few modalities in together and make it my own.

00:20:54.420 –> 00:21:07.860
Ellie Burscough: With the emotional clearing I can muscle test using like kinesiology and find what emotion is there, what age that that first came up and then we can rub different points on the body to be able to release that.

00:21:08.640 –> 00:21:18.780
Ellie Burscough: So I really love using the body and the mind the subconscious mind to release it and then also giving action steps to go okay you’ve had this shift.

00:21:19.140 –> 00:21:29.010
Ellie Burscough: Now let’s go and do something that moves you forwards and makes this kind of like grounds it into reality, because there’s so many people they’ll go to.

00:21:29.520 –> 00:21:40.500
Ellie Burscough: You know, someone like me or a therapist or a retreat or an event or something like this and they’ll have this massive shift or they’ll learn this stuff or they’ll be super motivated.

00:21:40.920 –> 00:21:48.270
Ellie Burscough: But then, if you just go back to your normal life, the partner who’s negative the environment that sucks the.

00:21:48.930 –> 00:22:03.150
Ellie Burscough: whatever’s going on in your life, then it’s so easy to bring those wounds back because they’ve stacked and stacks throughout your life you’ve actually got to then go and take action that creates the new reality, based on the shifts that you’ve had.

00:22:03.960 –> 00:22:06.210
Steve Werner: Right like lock the shift in and like.

00:22:06.300 –> 00:22:07.950
Steve Werner: True yeah.

00:22:08.460 –> 00:22:09.750
Ellie Burscough: yeah luckily.

00:22:10.470 –> 00:22:10.920
Steve Werner: that’s good.

00:22:11.520 –> 00:22:13.170
Ellie Burscough: that’s what gets the results.

00:22:13.290 –> 00:22:13.770

00:22:14.970 –> 00:22:24.030
Steve Werner: That I mean that you it’s more than like there are several parts there you have to first identify, then you have to overcome it and then you have to take forward action to get away from it.

00:22:24.540 –> 00:22:25.650
Steve Werner: Yes, good.

00:22:26.970 –> 00:22:27.570
Steve Werner: um.

00:22:29.010 –> 00:22:35.070
Steve Werner: How long do you normally work with the women that you work with is it like a one year processes six months.

00:22:35.520 –> 00:22:45.090
Ellie Burscough: yeah usually a year yeah so I have like group group work that I do with people online and then I also have one on one as well.

00:22:45.420 –> 00:22:56.970
Ellie Burscough: So yeah I think 12 months is a great framework for coaches to work with and and yeah i’ve done shorter courses and things like that that myself and up like for clients and also as a client.

00:22:57.330 –> 00:23:00.330
Ellie Burscough: But I think for this kind of journey say someone wants to.

00:23:00.630 –> 00:23:09.000
Ellie Burscough: Double their income and have the amount of hours that they’re working and they’ve got all this stuff that’s blocking them that they need to heal and let go of.

00:23:09.270 –> 00:23:16.920
Ellie Burscough: Then it takes that year, to be able to go Okay, this is where i’m at this is what I want and then take those steps towards that.

00:23:17.430 –> 00:23:25.260
Ellie Burscough: And what one of my my online program is called becoming and I chose that name because it’s not just about going.

00:23:25.530 –> 00:23:35.130
Ellie Burscough: Okay here’s a sales process or here’s how to get more leads or take go and take these actions, yes that’s part of it, but it’s like who do you have to become.

00:23:35.760 –> 00:23:48.750
Ellie Burscough: To have the Multi six figure or the million dollar or multimillion dollar business, who do you have to become to not only bring that money in but hold it and not sabotage it or go and spend it or mess it up.

00:23:49.560 –> 00:23:54.900
Ellie Burscough: Who do you have to become to be able to work less and not feel guilty about it.

00:23:55.560 –> 00:24:04.560
Ellie Burscough: and actually feel like yeah I don’t have to do this, all myself, I can buy a team, I can systemized things I don’t feel bad taking time off.

00:24:05.280 –> 00:24:16.170
Ellie Burscough: So it’s that journey of I really believe it’s not about the about the money or about the goal, whatever the goal is it’s about who you become on that journey.

00:24:18.210 –> 00:24:23.940
Steve Werner: that’s good, because that I mean it really is and you’re always going to find new things to fix and new things to tweak and.

00:24:23.970 –> 00:24:24.360

00:24:25.560 –> 00:24:28.950
Steve Werner: It that’s the great part about life, things are always changing.

00:24:29.340 –> 00:24:41.520
Steve Werner: So talk to me a little bit about your Facebook group for those of you who are interested and you’d like to learn more about le or Facebook group is listed in the show notes down below make sure you go click on those talk to us a little bit about the.

00:24:41.550 –> 00:24:43.020
Ellie Burscough: Group because it’s actually the.

00:24:43.020 –> 00:24:44.310
Steve Werner: mindset of sales.

00:24:44.640 –> 00:24:45.090
Steve Werner: yeah.

00:24:45.210 –> 00:24:50.220
Steve Werner: little bit different than what we’ve been talking about, but it sounds to do with mindset so talk to us a little bit about the Facebook group.

00:24:50.790 –> 00:25:01.410
Ellie Burscough: Yes, so i’m will to add in there as well, so after the personal training I then had my my second child and I ended up selling that business and I.

00:25:01.830 –> 00:25:11.670
Ellie Burscough: saw a lot of business owners, when I was a personal trainer I saw a lot of business owners that were working crazy hours and not making as much money as I was, they didn’t have the.

00:25:12.120 –> 00:25:22.980
Ellie Burscough: The the lifestyle that I had, and I wanted to be able to show them a better way and so, for the past eight or nine years i’ve been doing business coaching and with the strategy and the mindset.

00:25:23.400 –> 00:25:29.940
Ellie Burscough: And the biggest thing that I love to do is helping people to create that freedom in all areas of their life.

00:25:30.360 –> 00:25:36.270
Ellie Burscough: and doing that, with mindset and sales they’re the two things that I love the most.

00:25:36.690 –> 00:25:43.860
Ellie Burscough: And I really believe that you’ve got to be in the right mindset, to be able to call money in, and to be able to keep it.

00:25:44.220 –> 00:25:50.580
Ellie Burscough: And to have sales conversations and actually enjoy sales and get excited about it and enjoy the process.

00:25:51.000 –> 00:26:04.530
Ellie Burscough: And so, in my free group and also in the consulting and coaching that I do I help people with their mindset and I help them with sales as well being able to make more money and being able to overcome these blocks as well.

00:26:06.000 –> 00:26:21.750
Steve Werner: Nice, the I mean their sales is such a weird if you have to sell to have a business right, but there are so many people have these huge box and more it’s like sales and money box like they go hand in hand when.

00:26:22.950 –> 00:26:30.900
Steve Werner: That is very cool on anything in the group that do you have a lead mine is or framework is there anything in there that they’re going to get.

00:26:31.920 –> 00:26:45.090
Ellie Burscough: yeah yeah so i’m just in the regular content in there, I share stories around my life and the lessons that i’ve learned along the way, with my personal development and sales and business and life in general.

00:26:45.450 –> 00:26:57.750
Ellie Burscough: And I also have regular trainings in there as well, around sales and mindset and then, when they join the group I give them my ebook which is called on your way to 500 K.

00:26:58.290 –> 00:27:03.210
Ellie Burscough: And it’s the five step guide of how I the journey that I went on.

00:27:03.720 –> 00:27:13.890
Ellie Burscough: And particularly around so say someone has and it’s suitable for anyone at any level, but particularly if someone’s kind of making the six figures and they want to get to that half a mil.

00:27:14.280 –> 00:27:26.880
Ellie Burscough: it’s like what you’ve done to get from kind of start up to here is very different, what you’ve got to do moving forward, and so in that ebook I teach them the steps of what I did, to be able to.

00:27:27.930 –> 00:27:30.090
Ellie Burscough: to grow from that point onwards.

00:27:31.020 –> 00:27:41.100
Steve Werner: Nice that’s I mean I am I love that story, I mean that’s a fun journey as thing I like case studies, I love like seeing how other people did it.

00:27:41.670 –> 00:27:52.530
Steve Werner: ellie I wanted to say thank you so much for coming on and sharing your journey with us it’s a it’s a really cool and I mean every entrepreneur I know goes through stages right so.

00:27:52.680 –> 00:27:57.960
Steve Werner: Personal training sell that business start doing business coaching start teaching people what you’ve been doing.

00:27:59.520 –> 00:28:08.790
Steve Werner: Thank you so much for coming on to all of you guys out there listening, make sure to go check out her Facebook group anything to say before we check out.

00:28:10.410 –> 00:28:10.890
Ellie Burscough: um.

00:28:13.980 –> 00:28:16.560
Ellie Burscough: Anyone yeah I think.

00:28:17.730 –> 00:28:32.640
Ellie Burscough: I think it’s really important to invest in yourself and whatever level you’re at whether that’s getting therapy a business coach listening to podcast reading books surrounding yourself with people that are.

00:28:33.900 –> 00:28:45.630
Ellie Burscough: Have the life that you want to have so, for example, if you want to grow your business they’ve done that but they’ve done that, in a way that is in alignment with your morals and your values as well.

00:28:46.110 –> 00:28:51.840
Ellie Burscough: So that then you’re learning these things from them not just how to make money but you’re learning.

00:28:52.290 –> 00:28:59.730
Ellie Burscough: All they’re like really humble or they just give massive value or they take every weekend off and spend it with their family.

00:29:00.270 –> 00:29:09.030
Ellie Burscough: We learn not just the strategies on how to make money, how to grow a business or whatever, but really on how you want your life to be as a whole.

00:29:09.480 –> 00:29:27.210
Ellie Burscough: And so it’s really important to follow and consume information that’s in alignment with the life that you want to live and really block out everything else block out the media that’s constantly talking about corvid block out the negative person that’s in your life.

00:29:28.560 –> 00:29:44.400
Ellie Burscough: i’m following certain people on social media, because you get to create the life that you want, and you get to choose every day what’s coming in and what’s going out and how you want to think and feel and act which creates the life that you want.

00:29:46.410 –> 00:29:55.950
Steve Werner: wise words for sure I mean i’m i’m very big believer in that, because if you if you just get rid I love the people who are like I hate what’s news has say blah blah will turn it off.

00:29:56.580 –> 00:29:57.000
Ellie Burscough: yeah.

00:29:57.090 –> 00:30:01.260
Steve Werner: Really, easy to just be like nope think like i’m just not gonna watch anymore.

00:30:02.820 –> 00:30:10.770
Steve Werner: But, for some reason, people have a hard time with that, I think, that is, that is a great takeaway because we build our own lives for responsible for it at the end of the day.

00:30:11.400 –> 00:30:14.340
Ellie Burscough: yeah yeah they liked the drama of it.

00:30:15.240 –> 00:30:16.140
Steve Werner: Like that’s it.

00:30:16.620 –> 00:30:23.130
Ellie Burscough: yeah and it’s like just get rid of the drama get rid of all the things that you don’t want otherwise.

00:30:23.940 –> 00:30:37.140
Ellie Burscough: It as much as you say you don’t like it you’re getting some pleasure from it, you getting some pleasure from drama being a victim being negative staying stuck because then someone else gets to save you and you don’t have to take responsibility for your life.

00:30:37.410 –> 00:30:40.620
Ellie Burscough: And it’s like that’s not stuff that takers.

00:30:42.630 –> 00:30:52.050
Steve Werner: I mean that is really the key you kind of touched on this earlier when you’re talking about nlp a little bit, but if you have a negative pattern that you’re doing somehow it is serving you.

00:30:52.650 –> 00:30:53.100
Ellie Burscough: Buying.

00:30:53.310 –> 00:31:01.230
Steve Werner: Yes, there’s some whatever, that is, I mean if you’re listening to this you’re this far into the podcast should probably go talk to ellie about it, but the.

00:31:01.830 –> 00:31:12.870
Steve Werner: You have something if you self sabotage yourself there’s something there that serving you and that’s why you keep doing it if you’re overweight it’s because there’s something there that is serving you um.

00:31:12.900 –> 00:31:17.250
Steve Werner: yeah every decision serves you in some way, otherwise you wouldn’t make it.

00:31:17.910 –> 00:31:20.970
Ellie Burscough: Exactly and I always use the analogy like we wouldn’t.

00:31:21.630 –> 00:31:29.190
Ellie Burscough: As a child will put a hand on the hot play in the kitchen and we realized that that’s hot and it hurts, and we don’t do it again right.

00:31:29.520 –> 00:31:34.890
Ellie Burscough: We don’t just sit there and keep our hand on there and go Oh, this is hurting but i’m going to keep doing it.

00:31:35.310 –> 00:31:45.120
Ellie Burscough: And so, why do we do that in life right and so it’s it’s realizing that and it’s also not just people, I think this is important for people at any level.

00:31:45.360 –> 00:31:55.200
Ellie Burscough: We all have these upper limits we all have these limiting beliefs if you’re currently not happy with any area of your life or maybe you’re doing really well, but you want more.

00:31:55.710 –> 00:32:09.840
Ellie Burscough: You want more impact, you want more income, you want more influence you want more happiness you want more connection more freedom, whatever it is then it’s really going okay.

00:32:10.440 –> 00:32:28.290
Ellie Burscough: i’m i’m doing really well for this kind of standard and this level now i’ve got to raise my standards and so before I raise my standards, what do I need to let go of and then, what do I want to call in and that’s what I talked about a lot and using my life as well.

00:32:29.280 –> 00:32:34.410
Steve Werner: Nice, I mean that that is what I think every successful person does right.

00:32:34.800 –> 00:32:35.550
Steve Werner: And that’s what makes.

00:32:35.610 –> 00:32:36.540
Steve Werner: People successful.

00:32:38.970 –> 00:32:45.930
Steve Werner: Good good stuff on ellie I just want to say thank you so much for coming on and sharing, we could probably talk all night about mindset.

00:32:48.180 –> 00:32:55.980
Steve Werner: Make sure you check out ellie’s group and to everybody else until next time take action change lives and make money we’ll see you soon.

00:32:57.300 –> 00:32:57.750
Ellie Burscough: Thank you.


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