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Steve Werner: What is going on everyone welcome back to grow your impact income and influence I am your host Steve Warner, this is the number one show for monetization and personal branding.

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Steve Werner: on the Internet, today I am joined by the thinnest person in California.

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Steve Werner: cody coddle been working out like a madman since you moved to California cody is a master at personal branding he owns something called maverick media we’re going to talk all about that, today, but cody did not always start.

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Steve Werner: out being outspoken being a branding expert being all over Facebook you can’t scroll Facebook without seeing this guy cody welcome to the show how are you doing today.

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Cody Cottle: doing great Steve it’s it’s great to be on the show man thanks for having me.

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Steve Werner: yeah of course um so I know cody pretty well, he is a good friend of mine, and we have spent a lot of time talking about growing businesses.

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Steve Werner: Personal branding storytelling all the things that make marketing great but cody it wasn’t always like this for you, not that long ago, things were a little bit different in your life, so why don’t you take us back to the beginning take us back to where this all started for you.

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Cody Cottle: yeah absolutely Steve so I won’t go all the way back on this show, and if you guys want to hear more about that you can go to motivation everything and see that, but for me.

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Cody Cottle: i’ll take you back to really when I left my last job, the last job that i’ll ever have in my entire life because I made a promise and a commitment to myself to never work for anyone else so much like the rest of the people in the world.

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Cody Cottle: We go back to was it march of 2020 and coven 19 hit and, at the time I was working at a chevrolet dealership in kalamazoo Michigan selling cars and.

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Cody Cottle: I was put on furlough like much of the world, and I was told that go home and to wait it out right like just this waiting game of.

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Cody Cottle: what’s going to happen next, am I going to be able to go back to work, and fortunately the the employer, I was working with did give me.

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Cody Cottle: You know, some some compensation and things like that and made it work but, for me, I saw in that chaos opportunities Steve.

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Cody Cottle: See part of my backstory is i’ve always dreamed to be a motivational speaker and i’ve always wanted to help people step into who God created them to be and live in intentional life and live out their purpose in and through that.

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Cody Cottle: So when coated hit rather than get upset I saw it as an opportunity to go all in on my dream and to build it.

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Cody Cottle: So where do you start right like, how do you how do you build a company around motivation and now maverick media which i’ll get into and that’s where social media and personal branding come into play.

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Cody Cottle: For a while I had been making motivational videos for years, to be honest, but I wasn’t consistent.

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Cody Cottle: And my brand at the time was CSE inspires and I would make a few videos and I get a lot of traction that I fall off for a few months that I make some videos and I fall off for a few months.

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Cody Cottle: And you’re going to see a common theme there that i’m going to tie to later of the lack of consistency that I had with my brand online.

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Cody Cottle: So I decided to go all in and create a brand called motivation everything and company that I own.

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Cody Cottle: and honestly Steve It started with a Facebook group a free Facebook group on Facebook that was going to invite people to.

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Cody Cottle: And just be like that one stop shop motivation everything light a fire under people help them live in intentional life and step into their purpose.

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Cody Cottle: So what I learned through this experience, if we go back from March of 2022 now is that I had to be consistent, online the had to build a brand for myself, so I made this promise in this commitment I said i’m going to make a video.

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Cody Cottle: Every single day without missing one, and I mean I was so dedicated and so dedicated to this.

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Cody Cottle: That I have not missed one yet and I tell my mom, even if I go to the hospital you better have my phone handy because we’re shooting a video and it’s happening, even if i’m in a hospital bed.

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Cody Cottle: So I created this 30 SEC motivation check i’ve done one every day I built a Community around this I built a personal brand.

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Cody Cottle: For cody coddle and motivation everything, and I was able to monetize that and do six figures and under six months all organically on social media leveraging content and building a brand.

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Steve Werner: that’s awesome I mean I got to see some of your journey when we got started, you know not that long ago, like eight months, nine months ago.

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Steve Werner: On you were doing the motivation checks every day you, you had the group, you were selling coffee mugs you were like do you think people buy coffee mugs.

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Steve Werner: I remember you guys give them away.

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Steve Werner: um I think one of the things.

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Steve Werner: That really turns you on like so you had motivation everything you had the group.

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Steve Werner: And then you started, you were like how do I monetize this and that’s kind of when we met through a mastermind that were part of on BBB billion dollar brotherhood and.

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Cody Cottle: shout out to Nicholas barely.

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Steve Werner: Absolutely on we gotta we started talking and you started to move this more towards a mastermind you started to bring some people in make some money there.

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Steve Werner: How did that lead into maverick media because maverick media is your branding company that kind of runs alongside of or in parallel to.

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Steve Werner: motivation everything so talk to us about how things kind of went from doing a 32nd video every day selling some coffee mugs to doing six figures to then having a branding.

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Cody Cottle: branding yeah yeah that’s no i’m really glad that you asked this question Steve so at first it’s like okay i’m making these videos i’m getting traction i’m selling these coffee mugs.

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Cody Cottle: How do I actually build a sustainable business and live my life off there’s coffee mugs aren’t going to cut it.

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Cody Cottle: And what I did is as coaching I went in the coaching space, I began doing one on one coaching that evolved into a mastermind.

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Cody Cottle: Through that personal brand people knew like and trust me, you have to build know like and trust they were aware of who I was the value that I brought they saw me as an authority.

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Cody Cottle: And I began to make offers and I built this community of several thousand people, and even if less than 1% of them became a client of mine.

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Cody Cottle: we’re breaking into near six figure marks are ready, so I was able to do that with my own story.

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Cody Cottle: And, and I had a lot of success and I had it fast, and I still run a mastermind right now the motivation everything club and that’s obviously one of the things i’m most passionate about, but something special happened in that time.

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Cody Cottle: I never paid for ads Steve I never spent money on marketing myself I didn’t have the money to start with, like most people don’t.

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Cody Cottle: If you have five grand a month that you can throw at paid ads and build out funnels.

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Cody Cottle: awesome run paid ads build funnels but if you’re like me and you don’t have a marketing budget, and you have to start organically.

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Cody Cottle: Building a personal brand how was how I was able to do that, so what happened organically through doing this is, I caught, a lot of people’s attention.

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Cody Cottle: Especially coaches consultants digital marketers anyone that is building a business in the online world.

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Cody Cottle: They they saw the success that I have so everyone kept coming to me like cody how do I make my content, like you, how do I come up with video ideas, how do I know what to talk about how do I monetize my social media I don’t have the money for paid ads.

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Cody Cottle: And why does a business exist to solve a problem, so I saw this common problem that everybody had that I once had and I knew the solution to it.

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Cody Cottle: I knew that everyone out there needed to build a personal brand to separate themselves from their competition.

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Cody Cottle: So I founded a company called maverick media and that’s exactly what we do Steve we take on coaches consultants digital marketers real estate agents anyone in the online space that needs to have that presence.

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Cody Cottle: To create lead generation for their business and we build personal brands and we create mavericks.

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Cody Cottle: All of the clients that we’ve worked with and just a quick amount of time we took them from inconsistent posting not making videos not having a professional looking brand into creating that.

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Cody Cottle: You know I break it down like do you want to be a walmart belt or a Gucci belt.

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Cody Cottle: They both do the same thing they’re both mass produced, but will pay $500 for the Gucci belt and we still get mad that we pay $20 for the walmart belt.

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Cody Cottle: So what we’ve been able to do is build those Gucci like brands those prestigious top shelf brands for people in their spaces and their niches and create lead generation for them.

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Steve Werner: Nice, that is, I mean that’s super solid on talk to me a little bit about what like How did this play out for you, because you were doing the 32nd videos you were posting every day.

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Steve Werner: You started building the Facebook group you monetize that but how did you start to get your clients.

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Steve Werner: For maverick media, because I think this is like the key to the story that everybody misses they’re just like well, of course, you’re posting every day, well, there are a lot of people out there that post every day and they’re a lot like walmart right.

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Cody Cottle: yeah yeah I will, I think, number one Steve is Everyone says that they post every day, but they don’t so the number one problem that people have is there they’re not consistent and they’re lazy.

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Cody Cottle: So if you want to build a brand online, you have to show up every single day and the minute the minute you don’t i’m beating you already.

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Cody Cottle: Because I know i’m going to show up every single day, so the consistency was one thing.

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Cody Cottle: The second thing is making sure i’m giving a ton of value I think people hold back on the value they can give because they’re scared of giving everything that they have a way to the world and somebody stealing it.

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Cody Cottle: I was the exact opposite I came out and told everything I know for free to everybody and what this does is it builds so much value in the audience.

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Cody Cottle: that the next part was how do I get them into a one on one conversation and close them as a client.

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Cody Cottle: So I began to create call to actions on my post, I began to do live streams I began to do videos and things that encouraged people to hop on calls with me and what I did is I gave away like my time for free.

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Cody Cottle: I said hey I would love to connect with you, I would love to get on a call and help you in any way that I can and that’s really where I was born it’s it’s come farther from that point.

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Cody Cottle: But it was the ability of people saying Okay, I see cody coddle every day on Facebook.

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Cody Cottle: Every day on instagram every day on tick tock he’s always giving me such impactful videos they’re less than a minute they’re, to the point they’re short they’re sweet and they’re powerful and now he’s reaching out to me taking time out of his day.

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Cody Cottle: Saying hey I want I would love to connect with you and get to know you better and I just did that, over and over and over again.

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Cody Cottle: got on one on one zoom calls served at my highest capacity and then, if I felt they were a good fit for my program I made an offer to them and I had people Steve told me, you know what.

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Cody Cottle: You show up so consistently every day you’ve given me so much value, I feel like I owe you cody i’m in.

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Steve Werner: Nice, I think that, I mean that really is it showing up every day, giving value giving value, the main thing I was.

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Steve Werner: I was hinting at there because your post give value, whereas a lot of people out there are posting I like I hate all the engagement questions like what’s your favorite kind of toothpaste.

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Cody Cottle: Free everybody’s doing hand razor and just you guys know digital marketers job is to ruin everything.

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Cody Cottle: We saturate the market we find something that works and then everybody does it to the point that becomes annoying and you have to find the next thing so don’t be like everyone else, find a way to be different.

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Steve Werner: Hence the name maverick media.

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Steve Werner: let’s go so okay that kind of leads into the next question pretty well what is one of the biggest mistakes that you see everybody making that you do differently.

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Steve Werner: what’s some value that you can provide for people out there that are like I am posting every day or I want to post every day but but what’s what’s like the biggest mistake that you see people making.

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Cody Cottle: yeah you know my brain immediately did go to consistency, but we spent so much time talking about that that is the number one thing is people aren’t consistent but furthermore than that.

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Cody Cottle: um people aren’t being authentic I think your people are trying too hard to be like other people were identity.

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Cody Cottle: See everybody in the world when you’re going to be an influencer in the online space which you are, if you have a business online, you have a brand online, you are influencing people there are two things that everyone needs to know number one.

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Cody Cottle: Everyone needs to want to be like you to a degree, they need to see you as an authority that’s winning in life that they admire but here’s the second part, everybody misses this.

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Cody Cottle: They need to know that you’re just like them.

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Cody Cottle: To authenticity that’s why what Steve does is so powerful and the storytelling and the telling your hero’s journey story, and all of that and that’s why I work with Steve on that because.

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Cody Cottle: The ability to craft and authentically tell who I am to the world and not be scared of my mass which Nicholas barely says your message your message, so I think.

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Cody Cottle: Ultimately quit trying to be like everyone else quit trying to separate your professional life in your personal life.

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Cody Cottle: turn that around mesh the two together, that is your personal brand people are going to follow you people are going to invest money with you because they like you.

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Cody Cottle: They know you and they trust you, so I think that’s, the key is is to be able to show that, through your content.

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Cody Cottle: That hey like this guy’s amazing doing incredible if you follow me online guys, you can go look at me for an example.

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Cody Cottle: i’m not fake i’m authentic the way I did you meet me in person, we, the same person that you see online.

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Cody Cottle: I share my personal life I share my business life I combine it all together i’m authentic I talk about my struggles I talk about my problems I don’t try to act perfect I just show the world, this is, who I am and I want to make the world a better place who’s with me.

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Steve Werner: Well, I think that’s the key I think so many people want to put their ego out and they’re like well if people if i’m really who I am like people are going to see that.

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Steve Werner: That you know i’m you know I drive a 25 year old car or I live at home with my mom or whatever and.

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Steve Werner: The thing is, I think, especially in today’s world it’s so easy to find out who’s fake and who’s not like.

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Steve Werner: You look at some of the stuff online like you can pretty quickly tell whether or not they know what they’re doing or where they’re at it’s just much better it like.

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Steve Werner: it’s just much better to lead with who you are what you do and be real, because people can see through it, even if you’re like it’s going to attract more people to know like and trust you to that point, so what I want to talk about.

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Steve Werner: What you see as mandatory like what should be people be doing, every day we said posting every day.

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Steve Werner: What should they be posting if people are out there and they’re like Okay, you told me not to do like engagement posts like silly questions what Should I be posting because I don’t have a lot of time I don’t know what to post.

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Steve Werner: Can you give us some ideas there.

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Cody Cottle: yeah absolutely I do want to start by saying this Steve there is no right or wrong way.

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Cody Cottle: There is just the way that works for you, so I do want to throw that disclaimer out there because, because there is no right or wrong way guys find what works and work it.

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Cody Cottle: And everybody’s personality their brand their business and your ultimate end goal could be different than mine but i’m going to give you some really strong tips today they are going to help out.

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Cody Cottle: I think the number one thing is, even though we know video is the highest conversion rate we’re still people aren’t utilizing video enough and I think that the key is.

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Cody Cottle: You need to put a video out every single day but i’m going to go even deeper on that because you see these guys that make these long videos and nobody watches them.

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Cody Cottle: Nobody watches them to the end I don’t have 20 minutes bro to watch your random video talking about purpose.

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Cody Cottle: You know, and not saying I haven’t made those videos to i’ve made a lot of them, but what i’ve discovered is two minutes or less short sweet impactful powerful.

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Cody Cottle: In fact, if you can do a minute or less me and my team have actually we break down data and we split test things a minute or less as the way to go.

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Cody Cottle: If you make a video that’s a minute or less i’ll give you a minute of my time i’ll check out your video and if I like it i’ll keep watching them.

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Cody Cottle: Now i’m going to go one step further Steve tick tock highly under graded everybody in the world, needs to be on tick tock.

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Cody Cottle: I don’t care if you’re 55 years old and you’re like i’m not making a tick tock account if you have a business online and you want to grow and scale utilize the tools that are free, at your disposal.

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Cody Cottle: Now, why should use tick tock for one its algorithm is better than any other platform out there.

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Cody Cottle: You have the ability to wake up tomorrow and have 100,000 people that watched your video because it went viral and want to know more about you and maybe want to buy what you’re selling.

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Cody Cottle: Number two it’s editing software is better than any other APP out there and it’s free to edit your videos put music over make it look pretty put voice effects.

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Cody Cottle: Ad words and captions and things to it’s super easy and then the third thing is, you can repurpose it.

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Cody Cottle: For all of your platforms I switch all my video for my 30 SEC motivation check I make it on tech talk I repurpose it as an instagram real now I repurpose it as a YouTube short I throw it on Facebook and I throw it in my Facebook group.

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Cody Cottle: You can even throw it on linkedin it takes me five minutes or less I make it every day, I can spread it to all these platforms and my REACH is greatly expanded.

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Cody Cottle: So Steve I would say use video short sweet powerful impactful The second thing is, you have to post that deliver a ton of value.

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Cody Cottle: And they pattern disrupt the timeline so what me and my team found is we use graphic design artist at maverick media for all of our clients and we graphically design content that when you’re scrolling you’re like whoa.

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Cody Cottle: That post is awesome it really stands out and we personally brand the person we use actual pictures of our clients with their brand and graphic design quotes sayings, whatever they wanted to say, and that pattern disrupts the timeline and gets more people to engage.

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Steve Werner: Okay, so i’ve got a couple questions.

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Steve Werner: I know people out there, like video video video you and I have no problem being on video.

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Steve Werner: Right, was it always like that for you.

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Cody Cottle: Oh no man dude I was I would guys, I was so growing up, no confidence scared to talk in front of people, I think, at the end of the day, everybody says.

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Cody Cottle: I don’t like being on video I don’t like the way I look I don’t like the way I sound I don’t know what to talk about you know all of these things.

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Cody Cottle: i’m just going to call everybody out it’s excuses.

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Cody Cottle: it’s justifications and you need to quit making them, and if you want to win in life, you got to get over that home so let’s talk about that nobody likes the way they sound I hate the way I sound get over it.

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Cody Cottle: You don’t like the way you look get over it people wanted to be authentic and be yourself, you don’t know what to talk about that’s a bunch of crap to.

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Cody Cottle: Today I was walking my dog to the garbage can i’ll give you an example right if you don’t mind Steve so i’m just walking Zeus he’s my husky and we’re taking the trash out and there happened to be some trash and a long drive was walking down.

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Cody Cottle: And in my mind, I was like man should I pick that up and in that moment.

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Cody Cottle: I knew that I needed to pick it up because doing what’s right is always right and that’s integrity, so you know I could make a story out of anything.

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Cody Cottle: So when you tell me you don’t have anything to talk about you’re not actually trying, and if you want to hack.

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Cody Cottle: If you have an iPhone or an android you have notes.

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Cody Cottle: Every time you hear something golden like whether it’s on here, you heard something I say you’re listening to a podcast you’re reading a book you’re talking to somebody create a note section video ideas and you’ll never blank out on it does that help Steve.

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Steve Werner: That is super helpful that was actually going to be my next question, because I know people are like okay i’ll do videos i’ve done some videos but I don’t have anything to say my question so most of my videos are five to eight minutes.

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Okay.

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Steve Werner: How do you do you script your one minute videos and how do you fit enough in like 30 seconds to 90 seconds like i’m even stretching it to 90 seconds because i’m like.

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Steve Werner: I want to get like I mean, I know how to write stories really well there’s five parts to it, can I tell it in 60 seconds sure I can i’ve done a cocktail parties for sure um.

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Steve Werner: But i’m trying to figure out if you have, what do you use for framework like if you’re working with a client and they’re like okay cody i’ll do whatever you say i’m going to do one minute videos every day, what do I say, what do you tell them.

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Cody Cottle: yeah I mean that’s a great question, I think, for one, most people overthink it Steve even yourself you’re a master storyteller so for you you’re thinking all framework and this and that and scripting and out.

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Cody Cottle: i’m the opposite, which is why I work with you, probably because I wing everything so full disclosure guys my videos.

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Cody Cottle: Usually are just off the head just literally I randomly just spit something out and it comes out beautiful most of the time, and then the ones that I think suck people like more that’s something you’re going to learn about video too.

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Cody Cottle: But I think topic ideas you know I always joke down things and and i’m able to craft something around that working with a lot of my clients, I found that they struggle more with this than me.

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Cody Cottle: I tell them to to live by a saying I live my life by Steve better done than perfect it’s not about making a perfect video.

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Cody Cottle: it’s not about showing up perfect talking the prettiest being the smartest it’s just about doing it.

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Cody Cottle: Getting it done and getting it out to the world and consistently doing that, over and over and over again, and through that you will master your craft.

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Cody Cottle: So for someone like you i’d say hey Steve you’re really good at storytelling but we got to make sure powerful messages.

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Cody Cottle: I don’t want you to overthink it I don’t want you to script it out, I want you to use tick tock a capture at 60 seconds he ain’t making a longer video than that anyways and I want you just to make a powerful message and do it every single day.

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Cody Cottle: I don’t care if you feel like you didn’t get everything in there, you can make another one tomorrow.

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Steve Werner: I mean that actually right there if you create an open loop hey guys only got through half my content check out tomorrow’s video for the conclusion.

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Steve Werner: Like that creates an open loop that drives them back to it, I like that for sure I mean I I do think that everybody in my own thoughts, like the same way you saw the trash on the ground.

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Steve Werner: The way I would look at that is okay, what are three bullet points like what’s up before, during and after that I can fit in to 60 seconds or less all right go you ready i’m gonna commit next 10 days I will do a tick tock.

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Steve Werner: Every day.

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Cody Cottle: let’s go guys we’re holding Steve accountable to this today’s day is let’s see it’s march 25 so if this gets released later which i’m sure it will you guys go back to his tick tock and see if he made one for the next 10 days and if he doesn’t give them a bunch of crap.

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Steve Werner: Well okay so i’m going to make it on tick tock, then you just download it to your phone and upload it to Facebook.

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Cody Cottle: yeah and automatically gives you the option when you do that it’ll automatically save on your phone.

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Cody Cottle: guys i’m going to give you a hack to just something I just want to give away to your audience, a lot of people don’t know this.

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Cody Cottle: All your videos on tick tock can be downloaded without the watermark.

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Cody Cottle: If you don’t want the tick tock watermark just Google, how to download my tick tock videos with no watermark repurpose them YouTube just came out with YouTube shorts it’s going it is going to be the next big thing.

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Cody Cottle: I guarantee it and everybody will wait and wait and wait and miss the trend, where, if you catch the train now you’re going to be one of the first people that blow up on YouTube from YouTube shorts.

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Steve Werner: I think that’s awesome I actually am starting to do YouTube shorts as well, because I agree, I think YouTube.

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Steve Werner: YouTube is seeing what’s happening with tick tock and they know like they have all the data Google Google collects all the data.

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Steve Werner: they’re looking at and saying people because it went from 20 minute videos to 12 minute videos to seven minute videos and they’re seeing most people fall off between five and seven minutes in videos now.

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Steve Werner: So they’re saying make shorts because that’s where it the thinker in me like puts us forward five years i’m like are we just get all gonna be like 32nd gold.

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Cody Cottle: Shell shock i’m ahead of the trend I guarantee you 30.

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Cody Cottle: To 62nd videos will be the future the LIFE gets people don’t want to waste more than a minute on a video.

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Steve Werner: will do you think they’re my thinking is, though, are like TV show is going to become 15 minute episodes are we going to go, because I mean you look at.

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Steve Werner: Commercial timing now commercial time he used to be one or two commercials per 30 minutes now they’re at four breaks.

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Steve Werner: they’re doing a break every six minutes on some TV shows, which is crazy to me but that’s a discussion for another time cody um I want to kind of wrap a bow on this i’m going to do a tick tock i’m going to download it i’m going to upload it to Facebook i’m in.

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Cody Cottle: let’s go.

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Steve Werner: I want to know, though, if people are like okay cody I will, I want to do this, but I need some help with it like give me a little bit more where can people find you at how can they contact you.

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Cody Cottle: yeah absolutely and that’s what we do and guys we do a lot more than just the content, but a content is a big part of making you omnipresent online.

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Cody Cottle: If you guys want to work with me and my team, we do everything media for you, we build your brand from the ground up we develop your strategy for content and online optimization and I think the most important thing is, we actually turn to show people how to turn content.

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Cody Cottle: into profit content and a high ticket clients and that’s the strategy behind the scenes, if you guys want to connect with me there’s a few ways, you can do this, you can go to www dot made by maverick.com.

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Cody Cottle: You can find me on Facebook cody coddle you can find the maverick media page, you can join the motivation everything Community get a ton of motivation and connect with me there.

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Cody Cottle: find me and I G at I am cody coddle you can find me a tick tock I am cody cottle you can find me on YouTube kodi coddle pretty much everywhere omnipresent, which is what we’re going to make you.

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Steve Werner: awesome cody Thank you so much for coming on we didn’t even touch on how to monetize you’re gonna have to get in touch with cody for that one.

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Cody Cottle: might have to bring me back or you guys just reach out.

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Steve Werner: until next time guys go mega tik tok video figure out how to do short videos just do it because it will lead to profits, every time I do 10 to 15 days of video I always always.

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Cody Cottle: Can I give a gift away to your audience.

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Cody Cottle: yeah, I would like to give some away, just as a way of saying thank you to Steve for bringing me on here if anybody reaches out to me tell me that you saw me on steve’s podcasts.

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Cody Cottle: I will give you a maverick media me and my team will give you a 30 minute free personal branding consultation we’re not going to pitch you we’re just going to go through all of your brand your online content everything that you’re doing we’re going to help you optimize it in 30 minutes.

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Steve Werner: There you go boom cody delivering the value, make sure you check cody out make sure you tell them you heard it on the show until next time guys take action make money change lives and we’ll see you soon have an awesome day.

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Cody Cottle: whoa.

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Steve Werner: We are good guys.

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