Brittany Gregorio: How To Hire And Get The Most Out Of Your Virtual Assistant

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Steve Werner

Steve Werner

Keynote Speaker, Author, 170+ Monetization, Conversion, and One to Many Sales Presentations Worldwide.

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00:00:04.620 –> 00:00:22.620
Steve Werner: Welcome back to grow your impact income and influence, today we are going to be talking about how to take things off of your plate to free up your time, it is one of the key things that will help you grow your business I am joined today by Brittany.

00:00:23.700 –> 00:00:32.100
Steve Werner: Greg oreo I got it right it’s like oreo with Greg in front of it, we had to play around and figure out how to say that correctly before the show Brittany, how are you doing.

00:00:32.940 –> 00:00:36.870
Brittany Gregorio: i’m doing amazing Thank you so much for having me i’m very excited to be here.

00:00:37.470 –> 00:00:45.240
Steve Werner: No problem, it is my pleasure, so the thing i’ve had a lot of vas over the years, asked to be on the show.

00:00:45.900 –> 00:00:51.180
Steve Werner: We don’t take all of them, because at the end of the day, although you definitely need to hire a va.

00:00:51.600 –> 00:01:02.280
Steve Werner: They need to do something different, they need to set themselves apart Brittany before we got on assured me that she does things differently, she shared some of the things with me but we’re going to start.

00:01:02.970 –> 00:01:10.140
Steve Werner: you’ve been doing this for eight years that’s a long time to be a va so you’ve seen a lot of things where did all of this start for you.

00:01:12.000 –> 00:01:18.960
Brittany Gregorio: yeah Thank you so much that’s a great question, so it started a really long time ago, like you had mentioned about seven or eight years ago.

00:01:19.290 –> 00:01:25.260
Brittany Gregorio: And I just over time developed a special what I think is a special set of skills.

00:01:25.710 –> 00:01:44.610
Brittany Gregorio: and through the years I really honed in on those skills, I developed a real love and appreciation for client care customer communication follow up tuning in on those crucial crucial relationships and then just kind of started a business, so it can help small business owners.

00:01:45.750 –> 00:02:02.190
Steve Werner: I mean that’s i’m i’m gonna dig a little bit deeper so eight years ago, before you were a va you were kind of doing this like happenstance right you’d met a few people you needed to stay home to raise your son is that i’m understanding that correctly.

00:02:02.520 –> 00:02:06.510
Brittany Gregorio: share a little bit of that journey, because I think there are a lot of.

00:02:06.780 –> 00:02:15.270
Steve Werner: Women out there who want to stay home with their kids but they have not been able to get corporate to allow them to maybe during coven but now they’re starting to go back.

00:02:15.510 –> 00:02:21.720
Steve Werner: So share with us a little bit what that journey looks like because that’s I think that’ll be really interesting to some of the listeners.

00:02:22.260 –> 00:02:31.590
Brittany Gregorio: yeah absolutely so my journey is a little bit unique I he’s almost 14 now, but about seven or eight years ago I my oldest son.

00:02:32.130 –> 00:02:44.460
Brittany Gregorio: became very sick and he was born with an illness, he actually had a hole in his trachea and it resulted in just having to live in and out of hospitals live in and out of doctors offices.

00:02:44.850 –> 00:02:54.810
Brittany Gregorio: And I am not afraid to say that at that time, holding a job was next to impossible employers did not understand I love everybody that I.

00:02:55.080 –> 00:03:02.730
Brittany Gregorio: worked for in the past, but they were just not understanding and rightfully so I was not dependent, I was not reliable I had to be with my son.

00:03:03.390 –> 00:03:18.510
Brittany Gregorio: Many times, it was a life or death situation my husband and I had to call 911, we have to have ambulances come to the House, so it was it was a pretty severe situation and it needs work in possible having to go to an office that is so.

00:03:19.140 –> 00:03:29.520
Brittany Gregorio: I was kind of in this really dark flux, where I just couldn’t hold a job and I knew I couldn’t hold a job I dabbled in a few different things I got super creative.

00:03:29.910 –> 00:03:39.840
Brittany Gregorio: And you know I did some direct sales stuff I did some craft stuff I was just trying to do whatever I could take care of my my children and.

00:03:40.980 –> 00:03:54.540
Brittany Gregorio: From there I had landed a really interesting opportunity working for a company out in California that allowed me to be able to stay at home with my son, which was wonderful.

00:03:54.870 –> 00:04:02.400
Brittany Gregorio: um there were some things there, we can dive a little deeper if you really want to, but the long and the short of it is, as I was very glad when that job ended.

00:04:02.730 –> 00:04:12.000
Brittany Gregorio: And I was able to take everything that I learned in my very special skill set on top of dealing what I dealt with, with my son and kind of where I was just at.

00:04:12.300 –> 00:04:23.640
Brittany Gregorio: Within my life period and take that and then form that people business that I have so but it, you know it came it came with a lot of struggle and a lot of hurt that it was just.

00:04:23.910 –> 00:04:34.470
Brittany Gregorio: So so impossible to hold a job when when you’re you know you’re dealing with a sick child it’s hard enough when you have children at home when you don’t want to leave them dealing with a sick child is a whole nother ballgame.

00:04:35.400 –> 00:04:46.290
Steve Werner: Well, the if you’re listening to this you’re like oh you work from home, not that big of a deal, you were doing this in like 2013 2014 before I mean like zoom was around back then, but it sure wasn’t.

00:04:46.410 –> 00:04:48.480
Steve Werner: What it is now um.

00:04:48.570 –> 00:04:49.470
Brittany Gregorio: yeah I mean you were.

00:04:50.310 –> 00:04:59.220
Steve Werner: You were a va you were virtual before anyone really knew what that meant so okay you left that job you went out on your own.

00:04:59.970 –> 00:05:07.260
Steve Werner: you’re doing this virtual thing which a lot of people didn’t know about what were some of the growing pains that you had to go through.

00:05:07.590 –> 00:05:17.160
Steve Werner: And i’m sure you see it all the time now, when you look at other vas that are out in the marketplace um what were some of the things that you had to learn and grow and overcome.

00:05:18.540 –> 00:05:28.860
Brittany Gregorio: that’s a really, really great great question I would say i’m being authentic I knew that doesn’t sound like something one should have to overcome but.

00:05:29.400 –> 00:05:42.510
Brittany Gregorio: If you know, being in such kind of an integrated market, I know that when I was virtual it wasn’t really as big of a deal with it is now, but it was still a fairly saturated market, to my knowledge, and just having to.

00:05:43.260 –> 00:05:52.140
Brittany Gregorio: find my voice and stand out from the crowd and be truly authentic to my core values and my beliefs and my belief as a business person.

00:05:52.380 –> 00:06:01.980
Brittany Gregorio: That was something that took me actually several years to overcome, and not just yes everybody to God, I had a very i’m a people pleaser.

00:06:02.280 –> 00:06:10.590
Brittany Gregorio: I For those of you that are familiar with the any agree and if i’m an ending grams force when the helper, and I say yes to everybody.

00:06:11.520 –> 00:06:24.840
Brittany Gregorio: So, overcoming that and just being true to myself and being authentic was a hurdle, and then just learning about I know this is going to sound a little bit silly about learning about business practices with something that was.

00:06:25.230 –> 00:06:34.200
Brittany Gregorio: Not a challenge, but something that I had to do a lot of research about and really take time and hone in on, that is, I went to college for law.

00:06:34.440 –> 00:06:45.930
Brittany Gregorio: And we just I wasn’t taught how to run a basic business so really keeping up with the best business practices and how do I grow and scale things like that definitely came up so.

00:06:47.220 –> 00:06:48.960
Brittany Gregorio: Do your research before it is.

00:06:49.680 –> 00:06:50.670
Steve Werner: Well that’s I mean.

00:06:51.690 –> 00:06:58.830
Steve Werner: To be very honest I don’t think even people in Business School don’t learn how to run businesses um.

00:06:59.610 –> 00:07:15.420
Steve Werner: that’s one of the biggest things that any business owner struggles with is just how do you run a business, how do I keep the lights on how do I keep things moving forward and that can definitely be a huge huge challenge i’m the.

00:07:17.670 –> 00:07:22.440
Steve Werner: yeah like I i’m, just like the number of business owners you’ve probably read the E myth like.

00:07:23.010 –> 00:07:27.600
Steve Werner: it’s just like, how do you work on your business, how do you grow your business, how do you manage the numbers, how do you manage employees.

00:07:27.870 –> 00:07:37.920
Steve Werner: And then, on top of that, you got to grow, the business to do the marketing you gotta do all the things and honestly that’s where you come in as a va So what are some of the things like first off.

00:07:38.490 –> 00:07:49.500
Steve Werner: How does a va work correctly, with a business, because I think a lot of business owners are like i’m just going to hire a va and they’re going to take care of everything, does that work out very well in your experience.

00:07:49.590 –> 00:07:58.770
Brittany Gregorio: It does not it absolutely does not, I was so eager to answer that question it doesn’t there you know what I like to tell people you know entrepreneurs is.

00:07:59.700 –> 00:08:10.890
Brittany Gregorio: make a checklist of what you use it’s not just let me go and find where all the hanging out i’m gonna go grab one you know, make a checklist of the things that you want to see in a va.

00:08:11.250 –> 00:08:22.950
Brittany Gregorio: Because i’ll be very honest, the number one thing that really needs to be established, is a connection a good human personable connection if you cannot connect with your person.

00:08:23.430 –> 00:08:27.810
Brittany Gregorio: that’s going to be a little bit of a rocky relationship and I hear and see it, day in and day out.

00:08:28.290 –> 00:08:34.080
Brittany Gregorio: So forming that connection and just kind of writing down a list of things that you truly want to see do you want to have a good.

00:08:34.320 –> 00:08:48.030
Brittany Gregorio: listener, a good communicator somebody that will actually get into your business as details and understand it somebody that you can trust with your brand voice, these things are very, very important.

00:08:48.570 –> 00:09:03.420
Brittany Gregorio: Now, a lot of entrepreneurs often think Okay, well, I need how I need help now, I want to grow, and I want to scale, but I don’t the financial part of it might not be there i’m just going to go quick and cheap right let’s be honest.

00:09:03.780 –> 00:09:14.640
Brittany Gregorio: and be do that and it doesn’t end up very well so just really it all boils down to human connection not let me grab something at the drop of a hat, you need.

00:09:15.030 –> 00:09:31.410
Brittany Gregorio: To establish a good, solid connection with WHO you’re going to be working with because a va also is more than just a va this person is going to be your team Member and that’s a very important key factor to keep in mind when you’re looking to hire help for your business.

00:09:32.340 –> 00:09:37.410
Steve Werner: So do you I love the fact that you’re calling out authentic real communication and like.

00:09:37.680 –> 00:09:45.210
Steve Werner: You have to actually like the person, and I think one of the mistakes that i’ve seen, I know I did this in the beginning was, I wanted to hire somebody that was just like me.

00:09:45.540 –> 00:09:56.610
Steve Werner: And really I needed somebody that was opposite of me to take on the pieces that I wasn’t good at like i’m not talking about an operator not talking about a C level person i’m talking about like even in.

00:09:56.970 –> 00:10:02.820
Steve Werner: an assistant somebody who’s going to take notes somebody who’s going to do follow up somebody who’s going to be detail oriented.

00:10:03.180 –> 00:10:09.450
Steve Werner: Maybe you’re super detail oriented, and you need somebody that can be like high level and, like say like we need to think about a bigger picture.

00:10:09.990 –> 00:10:20.850
Steve Werner: You need the person that’s opposite So do you use a skills test, do you use like a desk do you use the instagram like what do you use, how do you figure out who you’re a good fit for and.

00:10:21.900 –> 00:10:25.950
Steve Werner: How like what do you think people should do when they’re hiring to figure that out, because I think.

00:10:26.790 –> 00:10:29.700
Steve Werner: it’s not just fast and cheap either I want to call that out.

00:10:30.000 –> 00:10:41.580
Steve Werner: it’s i’m so busy I don’t have time to spend hours hiring somebody this person says they can fix it let’s throw some money at them and see if that happens, I think that happens, more often than not to like.

00:10:42.120 –> 00:10:55.740
Steve Werner: I have a budget of X this person says they can do it, and then, of course, the person doesn’t do it, maybe they weren’t trained correctly by you may be there, so please run correctly there’s a whole bunch of things that can go wrong we’ll dive into that next I have all these thoughts, obviously.

00:10:55.950 –> 00:10:58.320
Steve Werner: let’s start with how do you make sure that you’re.

00:10:58.470 –> 00:11:00.720
Steve Werner: hiring the right person is their skills test.

00:11:01.860 –> 00:11:09.360
Brittany Gregorio: So I actually don’t use any of that there’s no tasks, there is no i’m always curious to find out what kind of any rooms, others are.

00:11:09.570 –> 00:11:22.440
Brittany Gregorio: But I just have a plain and simple conversations will get on zoom will get on the phone if you’re not comfortable with zoom and we will have about an hour long conversation I know that is an hour of your time.

00:11:22.710 –> 00:11:31.950
Brittany Gregorio: and time is precious we’re all super busy I get that but I have found that nothing beats a conversation, you can connect with someone.

00:11:32.460 –> 00:11:42.030
Brittany Gregorio: just talking to them, you know you know intuitively if this is going to be the right fit for your company or your business you just know and you need to get to know this person and maybe.

00:11:42.360 –> 00:11:45.390
Brittany Gregorio: connect also on a more personal or deeper level.

00:11:45.690 –> 00:11:54.810
Brittany Gregorio: i’ve done that, with all of my clients, you know we’ll we’ll talk about what they need a little bit with their business and then you know i’ll just throw out a question like hey you know what’s.

00:11:54.990 –> 00:12:04.770
Brittany Gregorio: what’s your favorite Harry Potter movie or you know let’s get to know each other and have a little bit of a deeper level and they’re nothing is better than doing that that’s what I have personally found over the years.

00:12:05.550 –> 00:12:20.670
Steve Werner: Nice okay that’s pretty interesting so okay next step from a entrepreneur point of view, what is what are like two or three of the biggest mistakes that you see them make that they can easily correct.

00:12:23.040 –> 00:12:25.470
Brittany Gregorio: With in their business or with hiring.

00:12:25.500 –> 00:12:27.120
Steve Werner: know with hiring a va.

00:12:27.390 –> 00:12:33.150
Steve Werner: Because I think we talked about like maybe they go fast and cheap, maybe they don’t know how to hire correctly.

00:12:33.420 –> 00:12:37.140
Steve Werner: Like I think having a conversation is good, but I think there’s also there’s got to be.

00:12:37.140 –> 00:12:40.410
Steve Werner: Something that like you think that they could do to hire better.

00:12:42.090 –> 00:12:43.860
Brittany Gregorio: I see you know just.

00:12:44.100 –> 00:12:56.820
Brittany Gregorio: An amazing question and I really think that it boil down this might not be the answer everybody wants to hear, but I think it boils down to the entrepreneur I think some of it is mindset, to be honest with you and I think that.

00:12:57.330 –> 00:13:08.220
Brittany Gregorio: You as an entrepreneur need to take into consideration, yes you’re going to invest this amount of money you don’t want it to be quick and fast, you know and cheap but you’re going to invest X amount of dollars.

00:13:08.460 –> 00:13:19.500
Brittany Gregorio: And you want this person The goal is that this person is going to take you where you are to your goal, whatever that ultimate business goal is and little landmarks and little goals in between, but.

00:13:20.640 –> 00:13:33.450
Brittany Gregorio: I see a lot of you know I can’t afford that or i’m too busy to look I just need to grab somebody and throw them in there, or I don’t know what I want as an entrepreneur i’ve hired you.

00:13:34.110 –> 00:13:44.670
Brittany Gregorio: K now was you know they almost want you to tell them what they need to do, which i’m not part of it, you you do want a team fire, but you need to have direction in your business.

00:13:44.940 –> 00:13:55.200
Brittany Gregorio: And a vision for where you want to go, because nobody else is going to get you there if you can’t see it in your mind, so I do think mindset is a huge play here.

00:13:56.460 –> 00:14:07.500
Steve Werner: got it so you said when we were talking beforehand that your va services are different from that of most va services, what makes you different.

00:14:08.910 –> 00:14:23.790
Brittany Gregorio: I think that they are yes, so I offer a very high touch one on one personalized human connection experience, and that is one of the biggest gap in my industry um.

00:14:24.630 –> 00:14:33.660
Brittany Gregorio: We can touch on the specifics later, but you, you really you know it’s just that connection is everything and I can’t say that enough.

00:14:34.050 –> 00:14:38.400
Brittany Gregorio: So when somebody works with me their business becomes my business.

00:14:38.820 –> 00:14:51.570
Brittany Gregorio: you’re not another client you’re not even income coming in to me at the moment I put all that aside, because I am so invested in you as an entrepreneur and your business.

00:14:52.050 –> 00:15:04.320
Brittany Gregorio: And that shows in what I do what my team does, we are always communicating where we make ourselves available, you know each five hours a day, I know we probably shouldn’t do that sometimes, but we do because.

00:15:04.650 –> 00:15:19.140
Brittany Gregorio: it’s important and nine times at a time when a client comes to us they’re scared or they’ve had a bad experience they’re terrified to invest all this money, and I do try to keep myself very reason to be like whoo reasonably priced.

00:15:19.530 –> 00:15:22.530
Brittany Gregorio: Which is also what I think makes a very unique and special.

00:15:23.640 –> 00:15:33.180
Brittany Gregorio: But yeah that’s that’s kind of it in a nutshell it’s all that personalized attention that you’re going to get that I feel like it’s really hard to come by nowadays.

00:15:34.380 –> 00:15:40.860
Steve Werner: Okay let’s talk about some of the actual skills, though, what are things if people are listening to this because I I.

00:15:41.400 –> 00:15:51.960
Steve Werner: This is what I hear from entrepreneurs who I haven’t friends who have been masterminds with who have other businesses right they’re like I just need somebody to come in and do stuff for me and you say well.

00:15:52.410 –> 00:15:57.870
Steve Werner: What do you need them to do and, to be honest, I had a hard time with this, the first va I hired.

00:15:58.500 –> 00:16:05.010
Steve Werner: I was like I just find stuff like you’re the reason i’m hiring you is to give me back my time, so you need to be creative.

00:16:05.310 –> 00:16:13.290
Steve Werner: These are the things like I just made her sit on zoom with me for a couple days and she would be like Oh, I can do that or I can do this, what are some of the tasks.

00:16:13.650 –> 00:16:22.260
Steve Werner: That you find that you are really good at the maybe the entrepreneur isn’t good at or it gives them back their time what are some of the things that you do for people.

00:16:23.040 –> 00:16:26.460
Brittany Gregorio: yeah that’s a great question, so I think branding is a huge one.

00:16:26.880 –> 00:16:40.230
Brittany Gregorio: um you obviously you need to develop and build your brand as an entrepreneur and it’s not a one is done and you’re constantly building that brand by your messaging and your marketing so branding marketing.

00:16:40.740 –> 00:16:47.730
Brittany Gregorio: Those are big ones that I help entrepreneurs with I, although I help all entrepreneurs, I do specialize in assisting coaches.

00:16:48.120 –> 00:17:08.310
Brittany Gregorio: I just love everything about the coaching realm and I think that I understand the vision for most all coaches out there, so definitely brandon like I mentioned marketing I specialized in social media management marketing email on all of this really does tie into your branding.

00:17:08.580 –> 00:17:09.750
Brittany Gregorio: So it kind of comes full.

00:17:10.110 –> 00:17:13.770
Brittany Gregorio: circle with your social media and your messaging and you’re emailing.

00:17:14.580 –> 00:17:30.690
Brittany Gregorio: launch support and management is also a big one to you need to get on a cycle of workshops that you’re going to offer, especially if you are a coach which all kind of followed up marketing umbrella So those are the more specific tasks that I help entrepreneurs.

00:17:31.980 –> 00:17:40.710
Steve Werner: Okay, Nice, then that is different most vas are like i’ll manage your calendar i’ll manage your email i’ll do some repetitive admin tasks.

00:17:41.100 –> 00:17:49.860
Steve Werner: But that’s it right and, to be honest, I mean it’s hard to find ones that go above and beyond that so that’s awesome because you’re kind of taking on like intro.

00:17:50.160 –> 00:17:59.880
Steve Werner: Marketing stuff you’re not going to develop all of the strategy or all of the pieces behind it, but you can implement you can take over some social media, you can handle conversations.

00:18:00.210 –> 00:18:10.170
Steve Werner: And you can keep the brand moving forward super helpful Brittany, if people wanted to find you and they wanted to learn more where are the best places for people to connect with you.

00:18:11.340 –> 00:18:18.960
Brittany Gregorio: So the website is actually coming up this week i’m super excited to have that built out finally it’s a dream come true.

00:18:19.740 –> 00:18:31.290
Brittany Gregorio: But for now I can be found all over social media i’m on instagram i’m on Facebook, I have a private communities for entrepreneurs, where I kind of size into.

00:18:31.560 –> 00:18:44.220
Brittany Gregorio: tips and tricks and give you, you know little inspiring magical on the way, so you can find me on that platform email, of course, for now really on social media, and so the website is developed.

00:18:44.910 –> 00:18:50.880
Steve Werner: Okay, if you guys are interested in connecting with Brittany, you can click in the show notes down below.

00:18:51.510 –> 00:19:01.650
Steve Werner: We have her Facebook group, while her Facebook page mark down there for you on you can reach out to her through there there’s a big send message button um.

00:19:02.250 –> 00:19:10.230
Steve Werner: i’m sure Brittany would love to hear from you, if people are on the fence about hiring a va or having a conversation with you, what is something that you would tell them.

00:19:13.710 –> 00:19:15.450
Brittany Gregorio: wow well I would.

00:19:17.910 –> 00:19:23.640
Brittany Gregorio: that’s a tough one, because I could talk all day about what I would tell someone, I would just say that look.

00:19:24.150 –> 00:19:31.620
Brittany Gregorio: In all honestly on in all honesty and I always do so with a lot of love and intention, you need to think about the results that you want.

00:19:32.100 –> 00:19:41.910
Brittany Gregorio: And the only way that you’re going to get there is by having someone on your team that’s going to provide results tangible seeable results.

00:19:42.390 –> 00:19:45.060
Brittany Gregorio: To get you to where you want to go and.

00:19:45.480 –> 00:19:52.470
Brittany Gregorio: I also would tell them don’t lose hope I know a lot of people do come to me, and they haven’t had the best experience, where they’re confused and.

00:19:52.680 –> 00:20:01.170
Brittany Gregorio: they’re very overwhelmed because a lot of people are virtual nowadays, and it can be hard to just kind of cut through the noise to see who is the best fit for you.

00:20:01.620 –> 00:20:12.990
Brittany Gregorio: And I would just say just to have to know that there is someone out there who’s willing to help, and you know just start that conversation build that human connection start that conversation and see where it takes you.

00:20:14.430 –> 00:20:26.640
Steve Werner: awesome Brittany, I just want to say thank you so much for coming on you’ve been a great guest, and you have shared your journey and how people can actually be successful in hiring a va which I think is awesome Thank you so much.

00:20:27.210 –> 00:20:28.260
Brittany Gregorio: Thank you Steve.

00:20:28.890 –> 00:20:36.330
Steve Werner: No problem to everybody else out there until next time take action change lives make money and hire va we’ll see you soon.


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