Bri Seeley – Building A Business You Love
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Steve Werner: Welcome back to grow your impact income and influence the number one show helping you reach millions, my name is Steve Warner, and today I am.
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Steve Werner: blessed to be interviewing somebody who built a highly successful fashion business, but then realized, although she loved business.
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Steve Werner: And she loved fashion, she did not love the business of fashion, she went out and since then has coached thousands of entrepreneur women mostly to reach their goals both.
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Steve Werner: getting started as a side hustle and taking their business from six to seven figures you are in for a fabulous podcast today, please help me welcome bree bree how are you doing today.
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Bri Seeley: hi Thank you so much for having me Steve I appreciate it.
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Steve Werner: No problem, thank you for taking time if you’re watching this on video.
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Steve Werner: She has a little bit different background than normal because she’s in the middle of buying a house and she took the time to meet with us anyway so brief, thank you for being here, why don’t you take us back to where all of this started for you graduating from college right.
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Bri Seeley: yeah I mean I guess it started a little bit sooner than that I was kind of raised by an entrepreneur and.
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Bri Seeley: it’s funny because when I was in high school, I always looked at my mom and I was like Oh, I never want to do that, like, I will never be an entrepreneur.
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Bri Seeley: And then come, you know went to college got a bachelor’s in fashion went to move to Italy got a master’s in fashion.
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Bri Seeley: came back to the States was living in Seattle area and just didn’t really have an opportunity to be in fashion, and so I you know being.
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Bri Seeley: was like well we’ll just start doing my own thing like on the side you know, in addition to my day job and.
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Bri Seeley: say this day job as a counselor for many, many, many, many, many years and then on the side, I would come home, and I would do my fashion and I started doing one off bridesmaids dresses homecoming dresses prom dresses all this stuff.
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Bri Seeley: and eventually over the course of eight years was winning awards got invited to the largest trade show in America.
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Bri Seeley: One fashion designer of the year at like phoenix fashion week got picked up by zappos COM was on the cover of apparel news dress toni braxton was on the bachelor like all these really shiny.
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Bri Seeley: amazing things right and on the outside, everyone was like oh my God you’re so successful and it’s amazing and you’re so talented.
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Bri Seeley: And the truth is there’s a lot that goes into fashion that people just don’t see and I was starting to become more and more depressed I was having anxiety attacks, I was having panic attacks, I was.
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Bri Seeley: Going into more and more and more debt like there was just a lot going on behind the scenes, and so I knew I was unhappy, and I was meditating in spring equinox march 2015 heard this very clear fashion isn’t it shut it down walk away.
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Bri Seeley: And I listened and had nothing else planned I thought fashion, was it for me like I had literally nothing else I had told my mom.
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Bri Seeley: If there if I don’t have fashion night I don’t have anything, and so I shut it down literally overnight my mom found out on Facebook, I was shutting it down like I didn’t talk to anyone about it, I just did it.
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Bri Seeley: And then walked completely totally into the unknown and had no idea what I was doing, on the other side.
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Steve Werner: Okay, so we’re going to get to the successful part in a second, I want to talk about a couple things right there like.
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Steve Werner: ED my let a guy i’ve watched some of those videos i’ve been in some of his events and he said, you know I spent all this time and energy climbing the wrong mountain and I got to the top of it.
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Steve Werner: And realized that I was either going to kill myself or I need to climb a completely different mountain which it’s strange i’ve heard a few people tell that story over the years.
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Steve Werner: I would love to hear like because you said from the outside, everybody saw all the accolades saw the highly success.
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Steve Werner: Like image, but you felt really unhappy how like why I think a lot of people would say, well, if I was successful, I would like, if I had all that I would I would feel successful why didn’t you how did you know that it was the wrong thing so.
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Bri Seeley: I don’t even know if I didn’t know that it was the wrong thing, other than how I was feeling right like I just I felt this dissonance in this discord all the time and.
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Bri Seeley: No matter how much I tried or how much I pushed or put myself out there stuff like I just couldn’t.
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Bri Seeley: Have that breakthrough that I was looking for, and so I know we’ll get into this a little bit later, but one of the things that I realized in hindsight that I did not know.
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Bri Seeley: Was that that business was completely completely fully totally out of alignment with my top core values.
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Bri Seeley: And so it was a huge learning aspect for me like I said in hindsight, I didn’t know what the time but going back it was probably about two, two years after I closed my business that I had this Epiphany that I was like oh.
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Bri Seeley: that’s why it didn’t work, so I know a little bit later, you want to get into like some some tips but.
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Bri Seeley: that’s definitely one of them, especially for new entrepreneurs is a lot of people think like Oh well, I like this business model because I hear you can make a lot of money in it.
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Bri Seeley: But if that business model goes against the things that you need to feel whole and complete and satisfied and fulfilled in your life no amount of success in that will ever leave you feeling the way you want to feel in your business.
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Steve Werner: that’s that is a huge takeaway and we will come back to it, because I know people are out there, but but money like it all the arguments that I hear like if I just make a million dollars i’ll be super happy.
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Steve Werner: But then they’re like I hate money that’s one, and then the other one is like i’ll do whatever it takes, but I don’t want to do, and they have a huge list of things well you got to design your business we’ll get into that I know you have all of.
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Steve Werner: Well, all of that.
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Bri Seeley: And the other thing i’ll add to that too is like I also had a very successful job job like I was making six figures, a year in my day job.
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Bri Seeley: And I hated it I hated my life I was so depressed I was sleeping all the time and, in fact, recently, you know my my family bless their hearts, they want the best for me all the time right and.
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Bri Seeley: My stepdad has brought up over the years, like Oh, you had a really good job and you should have just kept it, and all this stuff and i’m like right but.
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Bri Seeley: Do you not understand how how deeply depressed I was when I had that job like literally no amount of money.
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Bri Seeley: can make you feel a certain way, and I will go as far to say that a lot of the people in our world with a lot of money are not happy.
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Bri Seeley: And I have managed to find a way where I can be happy, and I can be fulfilled, and I can make a big impact in the world.
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Bri Seeley: And I can make a lot of money, while doing it, and so you know i’m like, why not the best of all the worlds, why do we have to sacrifice one part of our self in order to have.
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Bri Seeley: Something else that we want like do it all, yes, it takes a little while there were times in 2014 the day I was on the today show I 25 cents in my bank account it sucked but you know what standing where we are today in 2022 i’m really glad it happened.
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Steve Werner: that’s I mean the there are a couple pieces there, we can unpack The first one is, I think a lot of people give us advice from there it’s all from their point of view right and.
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Steve Werner: Your your dad or your father like people outside of us look at us and they don’t understand, I mean i’ve tried to explain to my family 100 different ways, what I do.
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Steve Werner: And they don’t get it, because to them it’s go get a job and you’re not always going to love your job, but you’re going to do your job, and if i’m honest I don’t love every part of my business.
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Steve Werner: But I don’t have any part of my business that I hate.
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Steve Werner: I don’t have any part of my business that makes me depressed or want to sleep in bed i’m usually very excited to get out of bed in the morning and get going.
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Steve Werner: Because I have stuff that like i’m excited about what i’m doing and that’s the difference, I think, like my sister has a corporate job that she doesn’t hate that’s what she would say I don’t hate it I can do it, or the 60 hours a week that it takes and she makes very good money.
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Steve Werner: And that’s and she’s okay with that, but she doesn’t and, but we have the conversations around that So the first thing to that person out there that’s like.
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Steve Werner: Your family’s not always going to understand your friends aren’t always going to understand, but you can do it, you can have the best of both worlds and you should.
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Steve Werner: I like I think everybody should be wealthy there is plenty of money.
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Steve Werner: For all of us to be wealthy when you get that through your head and realize it’s not a zero sum game, it opens up a lot of doors.
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Steve Werner: I know you feel that way you just share that, like you, can you can you can be fulfilled, do something you love and make a lot of money doing it in the beginning, you thought that was going to be fashion.
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Steve Werner: But then you woke up and realized there’s something else out there, so let’s pick up the story you realized, and you shut it down so first off.
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Steve Werner: Congratulations on listening to your inner voice, I think a lot of people hear that inner voice and they’re scared to death of it.
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Steve Werner: Right what was there was there, something that you could point to that gave you the strength to listen to it because it sounds crazy right i’m throwing away everything i’ve worked hour to build.
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Steve Werner: How did you find the strength to do that.
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Bri Seeley: So a few things one because I was feeling so i’ve literally felt trapped in cage by my business like I said I was having panic attacks and anxiety, like all sorts of stuff going on.
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Bri Seeley: And when that message came through me one it I like it, I tell people I was like it felt like thor’s hammer came down upon me like it, not only did I you know hear the message and.
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Bri Seeley: I felt it it felt like you know someone had like hit me and just like reverberating through my body and then felt like relief.
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Bri Seeley: And because it felt like relief it gave me permission to let go because I knew that that relief felt better.
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Bri Seeley: than holding on to the stress the anxiety, the panic attacks the debt, but you know, like all of that stuff.
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Bri Seeley: So it was almost like i’ve been kind of subconsciously wishing or praying for something to change.
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Bri Seeley: And I didn’t know what that was and I couldn’t see it, and then, when the glimmer of the glimpse like the opening the clouds parted right.
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Bri Seeley: Like I could see it, and then I was like oh that feels way better than how i’ve been feeling, and so I just gave myself permission to say yes to it.
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Bri Seeley: So you know I tend to be i’m not religious but I tend to be a very faithful individual and i’ve taken a lot of leaps in my life, I went to college you’re early sight unseen just to get out of my hometown.
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Bri Seeley: I moved to Italy i’d never left the country before and I moved to Italy right like.
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Bri Seeley: i’ve made a lot of even from Italy, I moved to Seattle i’ve never been to Seattle, before I just fuckin went because, like you know.
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Bri Seeley: i’ve just i’ve made a lot of leaps in my life, and I think the one thing that i’ve taught myself through all of that is i’m pretty resilient.
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Bri Seeley: And, like every time i’ve taken a big leap generally it’s turned out well now does that mean that it doesn’t come with bumps in the road no it doesn’t there’s always bumps but, overall, if you look at like the broad scope of the you know at that time 30 years of my life.
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Bri Seeley: The leaps I had taken had turned out well, so I think it’s a little bit of like proving to myself and past experiences that like i’m going to be okay, and then also kind of just that faith that I had cultivated.
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Bri Seeley: And the resiliency that i’ve cultivated in myself, knowing that I could do like I could reinvent myself, and I could do whatever I wanted to do next.
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Steve Werner: that’s awesome I mean the there are a couple things that played there first off we’re all like human beings are very good at establishing homeostasis like we’re good at figuring out.
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Steve Werner: survival, so when you do jump you usually can figure it out and like you said it is that doesn’t mean it doesn’t come with bumps and bruises but being successful also doesn’t come with bumps and bruises one of my favorite like Jim Rome.
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Steve Werner: I don’t know if I can call it a quote but he says, like you’re going to the future is going to happen.
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Steve Werner: Whether you you take pathway or path be like you’re going to move somewhere, and if you choose like becoming a millionaire.
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Steve Werner: becoming a successful business owner you don’t do it just to make the million dollars you do it because of who you’re going to become and that requires solving problems, but so does sitting at home on your couch.
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Steve Werner: Like that requires energy and doing as well, so like one way or the other you’re going to make a decision you’re going to do something, so why not do something that makes you.
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Steve Werner: Who you want to become, and that is different for everyone i’m not saying you have to go run a seven figure business i’m not saying you have to go do anything but like do something.
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Steve Werner: And to your point doing something that made you happy is not always easy, like there’s a difference between.
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Steve Werner: momentary happiness i’m going to sit on the couch and eat potato chips and ice cream and i’m going to do something that I find deeply meaningful and fulfilling.
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Steve Werner: um so let’s talk about core values, a little bit and how that played out in your decision, so you decided you’re cutting cutting ties with fashion, what was the next step.
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Bri Seeley: So i’ll backup so two days before I decided to cut ties with fashion, I hired a business coach.
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Bri Seeley: So, all of a sudden, I had this very expensive business coach on my side and no business.
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Bri Seeley: So really literally like I started sitting down with her and being like all right well what are my options, because I also knew there was this part of me that knew that firing her was not an option that like if I if I got out of the.
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Bri Seeley: coaching contract I just signed, I would have no clue how to move forward, and I would end up on the couch eating.
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Bri Seeley: chips and ice cream right like so I kept her on being like all right well one I don’t have a business and to now I don’t have an income, but like.
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Bri Seeley: I have to do something moving forward and and, to be honest, I tried to get a few jobs and no one would hire me because I was overqualified, and so I was, like all right well.
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Bri Seeley: I kind of like this entrepreneurship thing, like, I guess, this is it because I also can’t get a job, so I started working with her and just really identifying like what.
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Bri Seeley: My skills were and and all of that stuff and it really just came up that like.
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Bri Seeley: I think I told you, before this people have been asking me for years to help them in their businesses because they were like oh my gosh you’re so successful you’re doing so many things in your business and it’s great and.
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Bri Seeley: you’re here and you’re there and done it ended on like all the stuff will you help me with my business, and I was like absolutely not i’m a fashion designer like no I don’t know I don’t do that.
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Bri Seeley: And so what I realized, though, was like Oh, I have this seven years of experience, being a counselor because I still had my day job through the entire time.
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Bri Seeley: And I have eight years of experience as an entrepreneur so like, why not just kind of.
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Bri Seeley: couple those things, and like repackage them in a different way, and so I started coaching people, and I will say the first nine months was really rough and part of that was.
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Bri Seeley: I was learning an entirely new language I had gone from a product based business.
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Bri Seeley: To a service based business, you know, a physical location.
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Bri Seeley: To online marketing right like it was it was a completely different world and, at the same time, my identity was so a meshed with being a fashion designer.
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Bri Seeley: That all the sudden I had all this like oh my gosh if I come out and say that i’m not a fashion designer anymore, and that I electively shut down a very successful brand Does that mean i’m a failure, who am I.
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Bri Seeley: How do I fit into this world like what I had to basically deconstruct everything I thought I knew about myself.
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Bri Seeley: While also concurrently building a brand new business and figuring out how I was serving people and all of the things that go into you know, building a business so, then the first nine months were rough I made I think around six grand in that first nine months of business.
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Bri Seeley: And then, nine months from from that point nine months later, I had a six figure business.
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Bri Seeley: And so, like things shifted and picked up very quickly, for me, and that was that first year, I had the six figure year was 2016 and so it’s been.
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Bri Seeley: You know, multiple years since then and it’s been pretty pretty good pretty consistent like everything’s going well and i’m definitely in a growth phase now so.
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Bri Seeley: yeah it’s it’s been it’s been insane but I going back to your question about values, one of the things that I feel really fulfilled with with this business is my top core value freedom.
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Bri Seeley: i’m getting ready, as you mentioned and buying a house and today’s Wednesday I picked my boyfriend up from the airport at midnight tomorrow we do the final walkthrough Friday we close Saturday I move.
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Bri Seeley: Sunday unpack Monday my parents arrive and we’re spending a week redoing the attached mother in law to turn it into an airbnb like, and so I get to take the next two weeks off.
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Bri Seeley: From my business and the coolest part, as I was reflecting this morning, if I didn’t tell people I was taking two weeks off, no one would even know.
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Bri Seeley: Because all my clients are going to be served the exact same way there they always get served my team is handling all sorts of things, all my podcast episodes are going to be released as usual.
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Bri Seeley: You know, all my social media content is going to go out as normal my newsletter like everything’s.
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Bri Seeley: Like I just I have the freedom to take two weeks off, you know i’m going to North Carolina for two weeks, the summer and i’m going to take two weeks off i’m going to New York for two weeks in December and i’m going to take two weeks off like.
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Bri Seeley: I just this business gives me the freedom to do that even this past December I went to Minnesota for three weeks and I just packed up my laptop.
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Bri Seeley: And ran my business as usual just from an attic in minneapolis instead of you know, my home in Tulsa, and so I think that’s one of the biggest things is.
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Bri Seeley: The freedom and then passion is another one of my top core values and so i’m really passionate about what I do I believe that female entrepreneurs can close close the wage gap tomorrow.
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Bri Seeley: And i’m really passionate about that and everything I do lens towards that and then my last top core value is love I just I love my clients I love what I get to do I love, who I get to be.
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Bri Seeley: I love the message that I get to spread in the world, and so that’s kind of how I how I live it every day.
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Steve Werner: awesome so there’s there’s a couple things in there, that I want to unpack um there’s like there’s so much positive message in there, the first thing is, though, you made the jump and I think a lot of people are like i’m going to make the jump and then oh this isn’t fun.
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Steve Werner: it’s hard and like it’s not all like rainbows and clouds and gold coins and like and like.
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Steve Werner: Then they stop right there like I did something wrong i’m not doing this it’s not fun you stuck with it for you said, nine months you made six grand.
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Steve Werner: that’s like $700 a month something like that i’m not great at math so you had an expensive business coach you had bills, you also had a bunch of debt from previous stuff.
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Steve Werner: i’m sure that was not a fun time.
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Steve Werner: at all.
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Steve Werner: How did you.
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Steve Werner: Keep yourself going and to the well let’s answer that one first like.
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Steve Werner: What did you tell yourself every day to keep going, I mean sure you had a business coach you had somebody in your corner, which I think is hugely important.
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Steve Werner: But what did like i’m just thinking of like our dialogue had to be really hard.
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Bri Seeley: So yes, it was really hard, I think, God, I had her, and then I kept her, because if I didn’t I wouldn’t be here talking to you today, six years, seven years later, like there’s no way in hell, I would have made it through Absolutely not.
00:20:10.860 –> 00:20:20.850
Bri Seeley: So she was a huge part of it, for me, and she was a very good coach In fact I emailed her a few years ago and was like I just want to let you know, like where i’m at today is 100% because of you.
00:20:21.300 –> 00:20:29.910
Bri Seeley: And, like, I know that we work together years and years ago, but everything we work together on in I still apply in my business every day.
00:20:30.480 –> 00:20:36.390
Bri Seeley: Like now seven years later, so she was very helpful The other thing is that I will say.
00:20:37.200 –> 00:20:49.110
Bri Seeley: I let myself be messy about it, like I had full days, where I just laid in the fetal position and pride in bed, because I am of the opinion that you can’t ignore.
00:20:49.740 –> 00:21:00.030
Bri Seeley: Those things right like there’s a lot of people that are like Oh, just think positive and i’m like but you can’t ignore the fact that you don’t feel positive so it’s not like you should let those feelings.
00:21:00.360 –> 00:21:08.580
Bri Seeley: drive your car and like be in control, but you have to at least acknowledge that the car the feelings are like in the car with you right you can’t just.
00:21:08.790 –> 00:21:21.180
Bri Seeley: like an elephant in the room, you can’t just ignore it it’s taking up space, you have to acknowledge it feelings emotions is it’s just energy in motion so you let it be in motion, it goes away.
00:21:21.570 –> 00:21:34.320
Bri Seeley: If you block it, or stop it or deny it, it sticks around and it holds on, so I think one of the things that I did that i’m proud of myself about is that I let myself be messy about it and I let myself.
00:21:34.620 –> 00:21:42.870
Bri Seeley: Go to all of the dark places that I had to go to knowing that I had a life life raft to like help pull me out of it.
00:21:43.830 –> 00:21:52.590
Bri Seeley: And didn’t let myself stay in those places, but I think we’re taught so often that, like those feelings are bad or that those thoughts are bad and i’m like they’re not.
00:21:52.950 –> 00:22:06.240
Bri Seeley: Bad they’re neutral like if you let them be new to you can be just be like oh i’m having this experience, right now, what if it just means that I just need to go through this and clear it so that I can get on the other side of it, so that was kind of part of it.
00:22:07.080 –> 00:22:09.840
Steve Werner: that’s I mean I, I want to speak to that like we.
00:22:10.410 –> 00:22:19.440
Steve Werner: I want to be real honest like I still have days like that right, I mean, I think we all do we have something that goes sideways or whatever like you never.
00:22:19.770 –> 00:22:30.900
Steve Werner: There was an interview that I read with the CEO of JPMorgan chase a woman who makes $9 million a year running, one of the largest banking firms in the world.
00:22:31.380 –> 00:22:41.970
Steve Werner: super powerful super successful and Tony asked her it was in the book money, but he asked her is like does that delete do you and she was like no she was like if anything you have more of them because.
00:22:42.240 –> 00:22:47.250
Steve Werner: The more responsibility with great responsibility with great power comes great responsibility.
00:22:48.210 –> 00:23:00.210
Steve Werner: And she was like it just gets like as you climb the mountain like sure you have more people you have more resources, but you still have like if anything you have more weight on your shoulders she’s like i’m responsible for 80,000 jobs.
00:23:01.170 –> 00:23:12.750
Steve Werner: Like i’m responsible for a lot of stuff and she was like i’m not saying that you always have bad days, she was like, but I still have the occasional day where everything’s on fire and i’m in charge of all of it.
00:23:13.530 –> 00:23:13.950
Steve Werner: So.
00:23:14.400 –> 00:23:22.740
Steve Werner: But you you found a way and I think you you’re pointing to blocking it, saying that doesn’t exist is the worst thing you could do, because all it does is build.
00:23:23.010 –> 00:23:32.820
Steve Werner: right that elephant goes from being like a little tiny elephant to a really big elephant that’s pounding on everything and that’s like that’s not good.
00:23:33.630 –> 00:23:44.430
Steve Werner: My question to you is do you have a tool or tactic that helps you because the The other thing you don’t want to do you see entrepreneurs who the sky is falling right they.
00:23:44.460 –> 00:23:46.140
Steve Werner: write they grab like something that.
00:23:47.280 –> 00:24:00.030
Steve Werner: A negative emotion and they before you know it like three days later, like that’s their entire world, how did you stop yourself from being enveloped by that and moving through it.
00:24:00.960 –> 00:24:07.380
Bri Seeley: So I mean, to be honest, so this is something that I still work through and I actually just brought on another coach to help me.
00:24:07.830 –> 00:24:16.830
Bri Seeley: Through a lot of this as well, and so I will say this is not a one and done thing but it’s a constant reassessment and reevaluation of like what’s real.
00:24:17.220 –> 00:24:24.840
Bri Seeley: Right, like the stories that we tell ourselves what’s real in that and is that the perspective that I want to choose to hold on to.
00:24:25.740 –> 00:24:31.770
Bri Seeley: Three people could look at the same object from three different sides and describe different things right so.
00:24:32.160 –> 00:24:41.490
Bri Seeley: Giving yourself permission to like look at it from every angle and be like Okay, so I voluntarily shut down my fashion business, does that mean that i’m a failure.
00:24:42.090 –> 00:24:52.920
Bri Seeley: No, I didn’t fail, I chose to close it because it could I have kept pushing I absolutely could have, but I have tried different things, I absolutely could have.
00:24:53.250 –> 00:25:02.940
Bri Seeley: But I chose not too right and so it’s really just about looking at that experience with that circumstance, with more of a neutral eye.
00:25:03.240 –> 00:25:13.860
Bri Seeley: And really just continuing to investigate like okay well if I say that this is true, about it, like is that really true about it, if I say that i’m a failure is that really is that really what happened.
00:25:14.280 –> 00:25:25.080
Bri Seeley: And it’s really just continuously investigating all of us, the thoughts that we have one of my favorite things to talk about is that just because we have thoughts doesn’t mean they’re true.
00:25:26.100 –> 00:25:36.330
Bri Seeley: We just the Second, we have a thought we automatically go into the assumption that it’s a true thought and it’s not a lot of our thoughts that we have our.
00:25:36.750 –> 00:25:43.980
Bri Seeley: lies and and not because our brain wants to lie to us, or has like ill intentions, but our brains job is to keep us safe and keep us alive.
00:25:44.310 –> 00:25:50.220
Bri Seeley: So our brain is going to tell us, whatever narrative it needs to tell us to keep us in that safe space.
00:25:50.970 –> 00:26:01.320
Bri Seeley: So it’s really just about like slowing down in fact my coach that i’m working with right now she’s like I want you to write down every recurring thought in your head for the next two weeks until we meet again.
00:26:01.800 –> 00:26:12.120
Bri Seeley: And so, like, I just have to be really diligent about being like oh i’m having that thought again and I, you know I jot it down, and you have to just start becoming aware and knowing exactly what stories you’re telling yourself.
00:26:12.390 –> 00:26:16.080
Bri Seeley: And then deconstructing them and being willing to see them from different perspectives.
00:26:16.980 –> 00:26:20.310
Steve Werner: that’s I mean that is the key like if you can.
00:26:22.200 –> 00:26:26.220
Steve Werner: If you can look at things from different perspectives and just because.
00:26:26.670 –> 00:26:32.550
Steve Werner: Like something doesn’t work out doesn’t mean that you are a failure, it means that thing failed, you can learn from it and move onward one of my.
00:26:32.910 –> 00:26:39.180
Steve Werner: favorite books i’ve ever read his book called mindset and they talk about like how you can shift that really recommend it.
00:26:39.690 –> 00:26:44.550
Steve Werner: You can find it on audible it’s like 10 bucks well worth the seven hours alright so.
00:26:45.240 –> 00:26:54.240
Steve Werner: The last question I have that kind of talks about this, I love that you brought a self image, you were a fashionista like that was your thing.
00:26:55.020 –> 00:27:04.470
Steve Werner: And we all have our things right like if you’re, especially if you’re leaving a nine to five job and you’re taking on your side hustle full time you have to shift from being a business.
00:27:04.770 –> 00:27:12.120
Steve Werner: From from being an employee to being a business owner, you have to shift, how did you do that, like that is.
00:27:13.380 –> 00:27:17.580
Steve Werner: It like because our the number one thing that we must do.
00:27:19.230 –> 00:27:26.430
Steve Werner: Is be congruent with our self image and if we can shift our self image, you can do anything so how did you do that, across nine months.
00:27:26.970 –> 00:27:35.400
Bri Seeley: yeah so it’s so funny because I was I literally just had a coaching call with a client this week, and he said something about being unemployed, and I was like whoa whoa whoa whoa whoa whoa whoa whoa whoa.
00:27:36.330 –> 00:27:42.600
Bri Seeley: Like what is the story you’re telling about being unemployed, you are self employed that does not mean you are unemployed and he was like.
00:27:43.230 –> 00:27:50.280
Bri Seeley: Oh, and I was like yeah again it’s like all about the narratives that we tell ourselves, and if we see ourselves as unemployed.
00:27:50.700 –> 00:27:57.570
Bri Seeley: it’s a radically different experience and if we see ourselves as self employed right so again, it was just a lot about.
00:27:58.110 –> 00:28:05.190
Bri Seeley: diving in and being like Is that true about me and so one of the things I had embarked on this project called the inspirational woman project.
00:28:05.880 –> 00:28:14.310
Bri Seeley: At the time, and I was, I was doing blog interviews and I was writing for the huffington post and like I released a book that I did a kickstarter with and, like all this stuff.
00:28:14.790 –> 00:28:29.400
Bri Seeley: And I had a friend text me at one point, and he said bri seeley you’re like the most amazing woman, I know you’re so inspirational and I like read it, and immediately in my mind, I was like that’s a lie.
00:28:30.570 –> 00:28:38.520
Bri Seeley: And then I like looked inside and I was like wait a minute here I am telling all these other women that they’re inspirational and that they can do it and that.
00:28:38.880 –> 00:28:47.730
Bri Seeley: Life is you know waiting at their doorstep, for them to say yes to and all these things, and yet i’m looking in the mirror with a completely different filter.
00:28:48.120 –> 00:28:57.960
Bri Seeley: And it was a huge slap in the face, I literally like crumbled on my couch and started bawling and was like I can’t believe that I think these things about myself and yet i’m championing.
00:28:58.320 –> 00:29:06.990
Bri Seeley: Other women to go do their thing, and so that was a huge tipping point for me to really truly start seeing myself in a different light.
00:29:07.950 –> 00:29:17.400
Bri Seeley: And then I knew as well, that if I continue to hold on to this idea that I was a fashion designer or that like what that meant and how that had to look.
00:29:17.880 –> 00:29:27.780
Bri Seeley: If I continue to hold on to that while going down this new pathway, there was no way I was ever going to be able to be happy or fulfilled or satisfied or in congruence and so.
00:29:28.590 –> 00:29:35.760
Bri Seeley: I still i’ll still tell you like, so when I close my business seven years ago, and I still do fashion in fact i’m going.
00:29:36.150 –> 00:29:44.490
Bri Seeley: i’ve sort of re consulting with phoenix fashion week and i’m on there i’m going to be on their board and like going to their event and, like all this stuff helping new emerging designers with their businesses.
00:29:44.850 –> 00:29:51.060
Bri Seeley: and a friend of mine yesterday was like are you going to make your dress for the red carpet like you know, like the old days and.
00:29:51.300 –> 00:30:01.350
Bri Seeley: I still design fashion, I made myself this really cool winter coat with this like vintage mink a few years ago, and so I still get to play in that, but it’s like.
00:30:01.620 –> 00:30:10.230
Bri Seeley: It doesn’t define me I don’t even think that being a coach defines me in fact i’ve never really liked the title coach and so i’ve never really adopted it, and so.
00:30:10.770 –> 00:30:20.220
Bri Seeley: For me it’s just more about like what is and Simon cynics talks about this a little bit as well, like what’s your why, and so I live more by my why.
00:30:20.610 –> 00:30:36.360
Bri Seeley: than by any arbitrary title that could be placed upon me and so like that’s just kind of the filter that I switched into because now what’s cool is my y that I live by is actually exactly what I was doing in fashion.
00:30:37.350 –> 00:30:50.250
Bri Seeley: And now i’m doing it in coaching and someday I might not be a coach, but I can guarantee you that my y is probably going to remain consistent and whatever I do next as well, so it’s almost like I just kind of opened up.
00:30:50.760 –> 00:30:57.990
Bri Seeley: The lens a little bit bigger to see myself past just a simple title and allow myself to be.
00:30:59.250 –> 00:31:01.860
Bri Seeley: I don’t know a bigger more expanded version of myself I guess.
00:31:02.940 –> 00:31:09.690
Steve Werner: Okay, I like I mean I I like that I think you found you were what I just heard you say.
00:31:10.860 –> 00:31:15.390
Steve Werner: Is when I was doing fashion, what I really wanted was freedom and passion.
00:31:16.410 –> 00:31:31.290
Steve Werner: And I chased that and I built this business that didn’t provide those things, so I moved into a business that I love and that I feel passionate about and provides me with freedom and passion and all of those things is that a good recap.
00:31:31.320 –> 00:31:39.300
Bri Seeley: And and i’m not attached to it at the end of the day, either like if I got a message from the universe next week, saying hey coaching isn’t it.
00:31:39.720 –> 00:31:52.380
Bri Seeley: i’d be like all right game on like what’s not you know so like I think that’s been a huge thing for me, too, is like i’m just i’m not no longer attached to what or how or.
00:31:53.130 –> 00:32:03.510
Bri Seeley: What or how I execute my wife through and i’m just i’m way more attached to like my impact and like what like why i’m here to do big things in the world.
00:32:03.840 –> 00:32:15.180
Bri Seeley: and the rest of it just kind of doesn’t matter if the universe tomorrow was like listen you’re going to pivot into this thing and like that’s how you’re going to execute your why, from now on i’d be like okay cool.
00:32:17.130 –> 00:32:18.060
Steve Werner: you’d figure it out.
00:32:18.300 –> 00:32:20.310
Steve Werner: I love yeah so.
00:32:21.450 –> 00:32:29.790
Steve Werner: I want to talk a little bit about tactics you I mean we’ve talked a lot we’ve we’ve got a pretty good like roadmap for people.
00:32:31.470 –> 00:32:38.640
Steve Werner: If people are just getting started and they’re just getting started with their side hustle or maybe they have a business that’s doing I don’t know we’ll say a grand a month.
00:32:39.300 –> 00:32:48.270
Steve Werner: What would be one thing that you would tell them they absolutely should do to grow their business or change go ahead i’ll let you.
00:32:48.660 –> 00:32:48.990
Steve Werner: go there.
00:32:49.500 –> 00:32:59.220
Bri Seeley: The first thing i’d say like if, especially if you’re in like the newer stages of your business before you get too deep into it do the values work like, and this is where I said we’d come back to this is like.
00:32:59.520 –> 00:33:05.040
Bri Seeley: If you are looking for freedom, based business and you decide to open a brick and mortar store one it’s going to be really.
00:33:05.310 –> 00:33:16.830
Bri Seeley: Really, expensive and you’re going to hate it pretty soon so give yourself permission now to do the values work and make sure that whatever business you choose whatever revenue streams you choose.
00:33:17.130 –> 00:33:25.320
Bri Seeley: Are in alignment with your core values that is one of the first things I teach to new entrepreneurs in my program is like you have to know yourself.
00:33:25.530 –> 00:33:33.780
Bri Seeley: You have to know what you need what would fulfill you, and then you build a business around that if you’re trying to mold yourself.
00:33:34.290 –> 00:33:47.850
Bri Seeley: into a business it’s gonna be a real it’s like square peg round hole it is it’s just gonna be a really difficult journey, for you, so that would be my first thing the next thing I would say, and this goes to entrepreneurs of any.
00:33:48.360 –> 00:34:00.330
Bri Seeley: level is there’s a lot of talk online about how there’s only one path to success and that you have to do it this way right and the coaching industry it’s very much like you have to develop a lead magnet that.
00:34:00.600 –> 00:34:11.700
Bri Seeley: People download through a Facebook ad but then they go to their data right like that’s that’s the path, I can tell you i’ve tried that path so many times and it doesn’t work for me right so.
00:34:12.120 –> 00:34:26.010
Bri Seeley: There is no one path, whatever your next step is to take that growth journey for yourself whether it’s just going from zero dollars to $100 whether it’s going from $1,000 to $5,000 whatever that is.
00:34:26.880 –> 00:34:40.050
Bri Seeley: Your next step needs to be dependent on you what your zone of genius is what you enjoy doing your customers, where they hang out what they’re.
00:34:40.470 –> 00:34:55.980
Bri Seeley: At you know activities are how they consume information, etc, etc, your revenue streams like it has to be based on all of the building blocks of your business, and it cannot be a simple like cookie cutter approach, because I guarantee you.
00:34:56.280 –> 00:35:05.250
Bri Seeley: Every client that comes to me tells me I tried all the things all the coaches told me that I had to do to be successful, and none of them worked and i’m like yep sounds about right.
00:35:06.570 –> 00:35:15.450
Bri Seeley: So, like you have to do the work to figure out your next step and there’s ways to do that and i’m you know you and i’ll talk about my my free gifts, but.
00:35:15.660 –> 00:35:30.750
Bri Seeley: I am absolutely 100% adamant about custom strategies, there is no one size fits all model it doesn’t work, even in fashion it didn’t work it never works so give yourself permission to find your unique path up the mountain.
00:35:31.680 –> 00:35:39.060
Steve Werner: that’s I mean I agree um I don’t do any social media at all anymore, because I absolutely hate it and it.
00:35:39.330 –> 00:35:49.020
Steve Werner: feels horrible to me so like I the minute I gave that up and I moved towards email and speaking, like my business grew and I felt a whole lot better, which made it much easier to do.
00:35:49.470 –> 00:35:55.950
Steve Werner: that’s just my own like to second take on that, I do believe that there are we can always model people.
00:35:56.610 –> 00:36:06.210
Steve Werner: This is what I found for myself, I mean i’d love to have some discussion around it, I guess the what i’ve found is like i’ll find people that are successful doing something that I want to do.
00:36:06.690 –> 00:36:15.060
Steve Werner: And I will try different things that they’ve tried and i’ll see how they feel personally and this doesn’t mean this is where feeling is such a weird thing right.
00:36:15.480 –> 00:36:25.650
Steve Werner: feeling doesn’t mean that it’s easy feeling means that I feel good doing it and it’s not like it’s back to the potato chips and ice cream versus working on something that I find meaningful.
00:36:25.980 –> 00:36:33.870
Steve Werner: A lot of people would not enjoy public speaking, they don’t enjoy speaking in front of thousands people they don’t like that that might not be their growth piece.
00:36:34.470 –> 00:36:42.240
Steve Werner: But even inside, of that there are different things that that feel correct and feel like yeah I can do this and I don’t mind putting in because.
00:36:42.660 –> 00:36:51.450
Steve Werner: you’re going to put in REPS whatever you do it’s not a one and done, you are going to do it and it’s a marathon it’s not a sprint it’s not i’m going to work really hard on this for a week it’s.
00:36:51.600 –> 00:36:52.230
Steve Werner: No work on this.
00:36:52.410 –> 00:36:53.100
Steve Werner: wow go ahead.
00:36:53.580 –> 00:37:04.020
Bri Seeley: So the thing that that I then want to add to that is say you are someone that doesn’t like public speaking, but you come across some coach or some guru or some person who says.
00:37:04.290 –> 00:37:20.820
Bri Seeley: The only way to make a million dollars in your business is through public speaking right, so what happens to those people, then they start shaming themselves saying there’s something wrong with me I can’t do this I feel anxious when I get up on stage so clearly i’m the you know asked.
00:37:21.180 –> 00:37:21.930
Bri Seeley: This because.
00:37:22.170 –> 00:37:29.700
Bri Seeley: i’m the problem, because everyone else is finding success with this, and so that’s where I like to go in and say like there’s nothing wrong with you like.
00:37:30.060 –> 00:37:41.280
Bri Seeley: I love social media I make so much money on instagram and I instagram became my like a static visual art once I closed my fashion brand down and so like I love it I think it’s great.
00:37:41.670 –> 00:37:53.550
Bri Seeley: But you clearly don’t so like you know if you were a client of mine, or whatever I had someone come to me and I was like Oh, we can get you on TV like I know this and that, and all this stuff and she goes I don’t ever want to be on TV and I was like oh.
00:37:54.600 –> 00:38:01.710
Bri Seeley: Okay, well then we won’t put that as part of your strategy, because I, you should never be forced into doing something that feels out of alignment.
00:38:02.700 –> 00:38:11.520
Bri Seeley: Things that are in alignment yes still take hard work like you said, but you can’t be out of alignment and try to create impact and wealth that just doesn’t work.
00:38:12.780 –> 00:38:19.890
Steve Werner: that’s I agree, and you end up like beating yourself up the story that I always hear is like the fly trying to escape right like you just keep.
00:38:20.160 –> 00:38:27.960
Steve Werner: Like spending more energy doing something you hate doing, do you think that is going to lead you feeling good like i’ve asked that question of people and they’re just like well.
00:38:28.710 –> 00:38:42.480
Steve Werner: But that’s how they did it well, there are, I want to be really clear there are probably infinite or close to infinite paths to wealth freedom passion.
00:38:42.960 –> 00:38:54.120
Steve Werner: happiness fulfillment and it is different for everyone and our joy in the journey is finding the pieces that fit for us and putting those together in a way that get us there and that.
00:38:54.750 –> 00:39:02.370
Steve Werner: when somebody says like look at the successful person that’s standing there and says Well, this is the way to do it that’s the way that worked for them.
00:39:02.820 –> 00:39:09.960
Steve Werner: And their job is to share that with the world that does not mean that it is the only way for you, I think that’s where people.
00:39:11.010 –> 00:39:20.460
Steve Werner: And unfortunately marketing is saying, I have a clear path to success saying, I have a clear path to success, it will work, sometimes for some people.
00:39:21.060 –> 00:39:27.780
Steve Werner: But it doesn’t work for everybody, and you can’t I one thing that I always tell people when they say I bought the courses or i’ve.
00:39:28.080 –> 00:39:47.490
Steve Werner: i’ve you know, listen to the guru or i’ve done the program i’m like did you learn one thing in there that helped you I mean I spent I don’t know what your college costs you my college cost me $140,000 I paid it off in January i’m like 16 years right of paying off loans.
00:39:48.990 –> 00:39:49.320
Steve Werner: and
00:39:50.460 –> 00:39:51.450
Steve Werner: That was a lot of money.
00:39:52.560 –> 00:40:05.970
Steve Werner: i’ve bought I don’t know i’ve spent more than half a million dollars on courses and masterminds and stuff everyone provides, something that is useful and, if you look at it, is that this goes back to how you view things right, if you look at it, as I got something useful.
00:40:07.290 –> 00:40:08.010
Steve Werner: That is worth it.
00:40:08.520 –> 00:40:09.300
Steve Werner: In my opinion.
00:40:09.990 –> 00:40:17.670
Bri Seeley: Totally, and so I always say I do know the absolute one path that is successful, for every single person.
00:40:19.050 –> 00:40:34.410
Bri Seeley: it’s yours, it is your path that is the only path that will be successful for you to get to where you want to go to your path that’s it and then everyone’s always like, but what does that mean and i’m like well it’s gonna take some work to figure out but we’ll get there.
00:40:35.640 –> 00:40:39.780
Steve Werner: awesome bri it tell us a little bit um you have two different.
00:40:40.440 –> 00:40:51.450
Steve Werner: master classes, that you offer people depending on where they are in their journey, these are going to be linked down below but go ahead and tell us a little bit if somebody has a side hustle they’re just getting started what’s that masterclass about.
00:40:52.080 –> 00:40:58.950
Bri Seeley: yep so that one is really all about kind of launching your business in 120 days or less, and so that is really.
00:40:59.520 –> 00:41:10.530
Bri Seeley: The framework that new entrepreneurs need to start monetizing or start seriously monetizing if you’re a side hustler and you’re like well i’m already monetizing well, are you monetizing enough to leave your job.
00:41:11.340 –> 00:41:18.060
Bri Seeley: Right like if not there’s going to be some great information in there for you is so it’s really to help you get your business out there.
00:41:18.360 –> 00:41:27.270
Bri Seeley: I had a client last year, who launched her business and within six weeks had done 13 grand and profits by selling dog treats so.
00:41:28.110 –> 00:41:35.520
Bri Seeley: that’s that is kind of where I take people through that masterclass and then the other master classes for more established entrepreneurs.
00:41:35.760 –> 00:41:52.860
Bri Seeley: And that one like we were just talking about is really about finding your unique growth path and really identifying the exact actions that you need to take every day to get there, and so that one will help you double your revenue basically over the course of a year.
00:41:54.150 –> 00:42:03.930
Steve Werner: I love it and again that those are linked down below in the show notes, where you have been an amazing guests, and you have shared so much with everyone.
00:42:04.350 –> 00:42:12.900
Steve Werner: On the last question that I usually like to ask people is we’re all like everyone’s here because we love information right like.
00:42:13.350 –> 00:42:25.770
Steve Werner: that’s part of a podcast is part courses, as part of everything, but what I think a lot of them, this is something that you have laid out beautifully throughout this is that there, everyone has their own path.
00:42:26.670 –> 00:42:42.480
Steve Werner: If there was one thing that you would tell people to ignore or stop doing what would that be like what is one thing that you just see from we all have a different perspective, but what is one thing that people should maybe leave on the table and turn away from.
00:42:43.770 –> 00:42:54.150
Bri Seeley: I really think it’s it’s all of those people telling you that they know your path better than you no one knows your path better than you, and no one has a silver bullet.
00:42:54.660 –> 00:43:05.640
Bri Seeley: No one believed me I want the silver bullet just as badly as you want the silver bullet and I have looked for the silver bullet and it does not exist, so.
00:43:05.940 –> 00:43:11.580
Bri Seeley: I would say honestly go through and unfollow and disconnect from a lot of those people because.
00:43:11.850 –> 00:43:18.900
Bri Seeley: There are best practices and you can learn best practices, but until you know yourself well enough to know what’s going to work for you.
00:43:19.260 –> 00:43:26.250
Bri Seeley: Those best practices just don’t they don’t matter until you know what your path is and once you can identify your path.
00:43:26.730 –> 00:43:37.980
Bri Seeley: Then you can go looking for the best practices, but until then you have to turn a deaf ear to literally everyone out there, telling you that they know what’s best for you, because they don’t they don’t know you.
00:43:39.420 –> 00:43:40.320
Steve Werner: I think that is.
00:43:40.380 –> 00:43:41.730
Steve Werner: Very sage advice.
00:43:43.110 –> 00:43:48.810
Steve Werner: listen to your own inner voice find people who can give you bits and pieces that resonate with what you’re doing.
00:43:49.260 –> 00:43:53.130
Steve Werner: and realize that it’s not a sprint I mean that’s the there is no silver bullet.
00:43:53.730 –> 00:44:04.290
Steve Werner: The I think that’s why so many people have a hard time with the classes and the courses and coaching programs because they get in there, like this is it i’m going to be a millionaire in two months, well, I mean.
00:44:05.130 –> 00:44:11.640
Steve Werner: There might be one person out of a gazillion but it’s usually a fluke it’s like winning the lottery, this is a game.
00:44:12.090 –> 00:44:23.940
Steve Werner: The whole point I want to go back to is the the joy in this journey is finding the pieces that fit and growing and having the experience and enjoying it, and when you are honoring your core values.
00:44:24.570 –> 00:44:32.160
Steve Werner: You will find peace, you will find happiness in that journey, I am that That summarizes a lot of what you have been saying.
00:44:32.670 –> 00:44:39.330
Bri Seeley: willing to put it into tangible form like to it’s like if you were to get up every day and put on a pair of shoes that didn’t fit you.
00:44:39.810 –> 00:44:50.850
Bri Seeley: But you force yourself to wear those shoes, day in and day out, and you force yourself to walk a mile in them, and you got blisters and bloody feet and all this stuff but you force yourself to get up again the next day and put those same shoes on that didn’t fit.
00:44:51.150 –> 00:44:56.790
Bri Seeley: Like it’s not going to be a fun journey you’re going to hate every second of it, so why not give yourself permission.
00:44:57.090 –> 00:45:03.150
Bri Seeley: To go get a pair of shoes that are like really comfortable and that just worked for you and, like throw the other ones out like.
00:45:03.480 –> 00:45:09.000
Bri Seeley: So if you can wake up every morning and be like all right does this feel like a pair of shoes that fits.
00:45:09.240 –> 00:45:20.340
Bri Seeley: That were like custom made to hug my feet and have support, and you know padding and all the right areas or do I feel like I just walked a mile in shoes that cut open my feet and their bloody and blistering like.
00:45:20.970 –> 00:45:36.240
Bri Seeley: It literally put it into those tangible terms and if your business is feeling right now, like your feet are bloodied and blistered it’s time to give yourself permission to do something different, and to find something that fits and works for you it’s worth it, it is so worth it.
00:45:37.980 –> 00:45:44.670
Steve Werner: awesome Thank you so much for sharing your time your wisdom and your journey with us, we really appreciate it.
00:45:45.240 –> 00:45:47.490
Bri Seeley: Thank you for holding the space, this was lovely.
00:45:48.150 –> 00:45:54.540
Steve Werner: off to everybody else out there until next time take action change lives and make money we’ll see you soon.