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Steve Werner: alright.

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Steve Werner: What is going on everyone welcome back to grow your impact income and influence the number one show for monetization strategy, as well as voiceover podcasting and today.

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Steve Werner: An amazing story of somebody who was told they would never walk again, and now is the podcast Queen of the UK, she has an amazing sexy accent that has got her on video games.

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Steve Werner: tons of audio work but also has led her running an amazing podcast agency help me welcome to the show and a Parker Naples, how are you doing today.

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Anna Parker-Naples: i’m great Steve I didn’t know you were going to say that I had a sexy accent you did say that Okay, if I mentioned your accent that’s a whole different ballgame.

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Steve Werner: that’s okay you’re not blessing, so you must have.

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Anna Parker-Naples: So anyway great to be here really delighted to be on your show I think there’s a lot of synergy between what we help people to do in my business and what you’re doing here with this podcast.

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Steve Werner: Thanks um so you actually have a book that is titled very similar to the show, if you want to hold that up.

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Steve Werner: In time, or just give us the bottom of it.

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Anna Parker-Naples: My book my first book, which was came out almost two years ago is called get visible how to have more impact influence and income, which is kind of the other way round to your your show but we’re so close and that’s really about.

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Anna Parker-Naples: nlp mindset and then strategy for how you can get ahead in in any industry, but particularly in this entrepreneurial an expert space.

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Steve Werner: that’s awesome we’re going to come back to that in just a second, but I want to go back to.

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Steve Werner: You said about 11 years ago where this whole journey started for you, you were told that you were never going to walk again I want to know, like take us on this journey, because how do you go from there to running a high end podcast agency.

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Anna Parker-Naples: So there’s there’s a few pivotal moments the I was it was a pregnancy complication with my third child and before I had children I sort of expected i’d have number three.

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Anna Parker-Naples: pop him out and then I go back to working in stage I did a lot of Shakespearean lots of things, the national theatre in the UK.

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Anna Parker-Naples: very kind of serious and dramatic and that obviously at that point that i’m told to expect that i’m going to be in a wheelchair for life.

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Anna Parker-Naples: That felt like it was very much snatched away from me and I was in a right, I.

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Anna Parker-Naples: I cannot even put into words how low I was at that point but knowing with two children two very young children, and a third on the way I have to pull myself out of this.

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Anna Parker-Naples: This state and i’ve been previously to see a hypnotherapist.

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Anna Parker-Naples: It was originally because I ever seen spiders in my sleep I used to wake up, believing that there were spiders and one particular night I thought that there was a spider on my husband’s cheek and I very delicately.

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Anna Parker-Naples: Whilst I was still asleep went to brush it off his cheek but unfortunately what I did was I smacked him around the face.

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Anna Parker-Naples: So that was my first encounter with hypnosis so I knew that it would work I knew that it would do something to shift something deep in my psyche.

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Anna Parker-Naples: But that’s all I knew, really, and so I went for this hypnosis session expecting to be you know, in the chair laid back.

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Anna Parker-Naples: But that’s not what happened, instead, we had a very deep very honest conversation and I didn’t know it at the time, but that was he was an nlp practitioner.

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Anna Parker-Naples: And for those of you who don’t know it’s neuro linguistic programming, so how your mind is wired as a result of the words you use and the fact that its programming means that you can change how you think and behave.

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Anna Parker-Naples: This was completely new knowledge to me, there were two things, he said that day that got me thinking so at that point, I was moaning a lot, I was in pain, a lot I.

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Anna Parker-Naples: wasn’t watching myself I wasn’t leaving my bed, unless I had to go to hospital things were really tough I had to be looked after my four year old and become my Kara.

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Anna Parker-Naples: Pretty dark stuff and but he said to me okay So what if what if it isn’t true that you can’t still be successful as a performer.

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Anna Parker-Naples: Whilst you’re in a wheelchair, what if that’s not true, do you know, anyone who has been.

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Anna Parker-Naples: Who is in a wheelchair who’s gone on to achieve incredible things and I was actually being treated at the hospital, that is, the birthplace of the Paralympics and it’s still the main training Center for paralympians in the UK.

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Anna Parker-Naples: So I was seeing these people these wonderful human beings doing amazing things that were in far worse conditions than I was.

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Anna Parker-Naples: So Okay, so that sparked something worse if I still could perform from my wheelchair, what would that look like and then he said what if.

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Anna Parker-Naples: The doctors don’t know your particular case and what if it isn’t true that your body can’t recover and i’ve been so locked into the narrative of what the doctor said it never occurred to me to see any other possibility.

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Anna Parker-Naples: Is it my felt.

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Steve Werner: A crazy like i’m.

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Steve Werner: i’m just jumping in because it’s so the stories we tell ourselves, I know you were on the same page like stories we tell ourselves determine.

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Steve Werner: The outcomes that we that are possible for us, and so many people just tell this horrible story of it’s not on purpose right, but the narrative that you had i’m going to be in a wheelchair I can’t perform my wife, like my life is falling apart.

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Steve Werner: i’m in a dark place so he just started asking questions to reframe.

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Steve Werner: Your narrative so i’m gonna let you go, because you pointed out, like you were surrounded by people who were in worse position but we’re doing amazing things.

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Anna Parker-Naples: And yes, I was, but what was also happening at home.

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Anna Parker-Naples: To talk put this in a me my my my transformation, has been very dramatic and I want to make it clear to people, this is possible for anyone.

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Anna Parker-Naples: At home, when someone asked me how I was it was actually a prompt that my family who would have to come look after the children, my husband would come home from work the carriers that were coming in, as soon as someone asked me how are you.

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Anna Parker-Naples: What that actually meant was that I would no matter what I was doing I would go oh i’m really bad today.

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Anna Parker-Naples: And this guy’s this nlp practitioner, said to me Okay, so when you when you were what were you watching on TV this morning tell me exactly what you were watching and I said, well, I was watching a.

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Anna Parker-Naples: UK show called this morning, and he said well what happened in this morning, what was the thing that was happening.

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Anna Parker-Naples: And he said well at that point, is it true that you were desperately in pain.

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Anna Parker-Naples: And I kind of went, oh no i’d forgotten in that moment, my attention was elsewhere, and what has been happening was that every time someone asked me how am I, how was I I had to.

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Anna Parker-Naples: Overly justify how bad things were which then makes my brain realize oh okay we’re doing pain okay we’re doing limitation okay we’re doing disability.

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Anna Parker-Naples: So one of the things that we put into place literally from that one first conversation was at home.

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Anna Parker-Naples: I was only allowed to say once to my husband, not a million times and go on about it once that I was having a healing day.

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Anna Parker-Naples: Instead of saying oh i’m so bad, and I feel so guilty and I wish I could be a better mom and.

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Anna Parker-Naples: All of the stuff and we actually asked my parents and the rest of the out of out of family, not to ask me how I was at all that was actually very hard thing to do, because they’re asking me because they’re concerned.

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Anna Parker-Naples: And it was actually keep your way then negativity from my doors, I think, was one of the biggest change points.

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Steve Werner: I want to ask you a little bit more about that anyone that has listened to the show knows that I am a huge believer in what we surround ourselves with the people that we.

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Steve Werner: We surround ourselves with influence our outcomes, whether they mean to or not, so I want to ask you how did they handle that and how did you talk about that, because I know when I switched I left my corporate job and I went into.

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Steve Werner: full time entrepreneurship, I got all kinds of are you sure you want to do that you’re leaving behind all this stuff like all this and they didn’t mean it as negative but pushing in on me and I had to have some pretty candid conversations, which led to.

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Steve Werner: I mean they’re fine now but it led to some uncomfortable stuff I would love to know how they handle that because yours yours wasn’t you were leaving a job years was they were concerned about you.

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Anna Parker-Naples: It was tough, they were hurt.

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Anna Parker-Naples: In the end, my my husband knew how desperately I wanted things to get better I think that’s really important I did, deep down, want things to get better.

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Anna Parker-Naples: Even if, even if I did, accept that I was going to be in a wheelchair if if that had been my future which the time it was.

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Anna Parker-Naples: That I had to I had to make peace with wherever I was and whatever was there for me so in the end my husband fielded a lot of it.

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Anna Parker-Naples: And I actually not cut contact but dis just was really mindful of the amount of time I was spending with negative people.

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Anna Parker-Naples: Even at that state where i’m literally in bed all the time I just had to really watch it and I know from my parents, it was particularly hard, because they were really worried.

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Anna Parker-Naples: and

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Anna Parker-Naples: I guess, I was at that point where I had to I had to follow a different line of thought otherwise I would have been there forever and it was a horrible terrible place to be.

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Anna Parker-Naples: That was challenging and even now, you know I mean a very different place i’m fully recovered where it’s 11 years down the line i’ve done some incredible things.

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Anna Parker-Naples: You know I do still get kicked back from my parents about when I say i’m going to build a new arm of the business or i’m going to do a particular thing I still got.

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Anna Parker-Naples: Are you sure that’s is that really right for you, do you think you should be because they are concerned, but that that concern doesn’t help me cry.

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Steve Werner: Well that’s so that’s the thing I guess i’m getting at is like their concern.

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Steve Werner: Is them they’re concerned, that is, about them, not about you, or where you want to go so anyone listening to this like if somebody is asking your stuff that brings you down.

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Steve Werner: I, like my take on, it is it’s about them, and I can honor them, but at the same time, like shield myself from it and say that’s their conversation I know where i’m going, I know what i’m doing, I know how i’m changing things.

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Steve Werner: I would love to hear that’s how I handle it but i’d love to hear like when they talk to you now, and you say you know i’m starting this new part of the business or i’m gonna go do X.

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Steve Werner: How and they and they have a question, how do you mentally deal with it, how do you protect yourself from it, or move through it.

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Anna Parker-Naples: So some of this is that, historically, I would have taken it on board and carry the weight of that responsibility to Gil to the daughters I wasn’t going to do what they said and.

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Anna Parker-Naples: All of the limiting beliefs, that we carry about ourselves.

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Anna Parker-Naples: Now, I guess, I have more flexibility and how I think and that’s one of the power of powers of nlp allows you to see outside your normal responses, so I might now say it with humor.

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Anna Parker-Naples: I might now say it with kindness or compassion that they see things in that way, knowing that I have more flexibility.

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Anna Parker-Naples: In how I respond doesn’t mean that I won’t get upset if they catch me on on the wrong day or whatever’s going on, but I have more of an ability to.

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Anna Parker-Naples: put them in a box if that makes not them but put that their responses in a box it doesn’t mean doesn’t imply what I can and can’t do I choose what to do with that.

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that’s.

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Anna Parker-Naples: yeah.

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Steve Werner: That is so key I think that’s the thing right like they can have their thoughts, they can tell me their thoughts that doesn’t mean I think a lot of people are like well they’re my parents, so I have to listen to them or I have to take that into account know.

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Steve Werner: Your parents are giving you the best that they have at the time that they have it right are those people and everybody I think 99% of humans like we come from that place.

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Steve Werner: And that’s fine but being able to mentally realize like i’m human i’m not going to take that on and just like put it over here, I know and take it as they care about me what’s their intent right.

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Steve Werner: yeah.

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Anna Parker-Naples: that’s all.

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Steve Werner: I want to ask is because people listening to this are probably like tell me more about this nlp thing I know we’re going to come back to podcasting.

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Steve Werner: But I want to know what are one or two nlp techniques that you use that the listeners could use that would help them either reframe or move forward in their life what’s something that you use every day or.

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Anna Parker-Naples: actually use a technique that’s kind of a derivative of nlp but it’s actually journaling based I do a lot of stream of consciousness journaling, so I would literally.

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Anna Parker-Naples: You know when you’re migrating over something something’s blocking you don’t quite know why you don’t quite know what’s going on, I would literally sit and journal stream of consciousness any old rubbish that comes into my head.

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Anna Parker-Naples: And it’s all there on paper and because I can see, I can see all the nasty things i’m saying about myself, I can see all of the criticism about myself or my life that’s coming up.

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Anna Parker-Naples: And because I can see it, I can then question, it is that statement I made about myself actually true so Take, for example.

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Anna Parker-Naples: You know if i’ve had an argument with my daughter, I might write something about i’m such a rubbish parent or why am I always so blah blah blah.

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Anna Parker-Naples: It isn’t true that i’m always that what else, am I, what else, am I in the parenting sphere, and how can I find the proof and validation for that.

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Anna Parker-Naples: And I think what’s really interesting is that we all, we all, we all know, someone who denigrates themselves makes those jokes about themselves all the time that belittle themselves, and yet we’ve all done it, but the more we do it, the more we’re programming ourselves to see our limitation.

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Anna Parker-Naples: And I think it’s about one doing the journal and spotting those things anyway, and to in your everyday life catching those moments, so one of the things I was saying about with my husband was.

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Anna Parker-Naples: I suddenly had this realization that I am talking about limitation and disability all the time well, what happens if I stop.

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Anna Parker-Naples: What if and then, so I use the example of we talked about me healing that’s a really different word to i’m in pain to really different experience you experienced that physically differently in your body.

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Anna Parker-Naples: So.

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Anna Parker-Naples: It opens doors.

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Steve Werner: So let’s follow that what happened when you started changing the conversation around healing.

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Anna Parker-Naples: Well, all of a sudden and it meant that there was there was space to play, and when I have one of those amazing moment Steve whether it’s synchronicity or whatever.

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Anna Parker-Naples: I only used to leave the House to go to sleep bed to go to hospital and my dad was driving me to the hospital, one day, and someone had found an old audio producer.

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Anna Parker-Naples: have found a DEMO a CD DEMO a voiceover work that I created maybe 12 years before So this has been lying on someone’s shelf somewhere and they were calling to book me for a job.

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Anna Parker-Naples: And it just happened, I was with my father, I took the phone call I said no, I can’t do that put the phone down.

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Anna Parker-Naples: No it’s you know I don’t know I wasn’t really in the best headspace my dad said what was that.

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Anna Parker-Naples: You need to call them back and say you’re going and i’m going I can’t i’m cotton and then he went but you’ve been telling us about these nlp sessions, you can.

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Anna Parker-Naples: and actually on the day my husband to the day of work so did my father, they literally carried me in because I didn’t want to go my wheelchair, I went on a zoom a frame and I just.

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Anna Parker-Naples: I don’t even know how I did it, but when everyone went to lunch that day the audio producer said if we’d known that you were struggling to walk we could have set you up with a.

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Anna Parker-Naples: home studio because that’s what people are doing now that was 11 years ago home studio microphones were.

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Anna Parker-Naples: A new thing, particularly in the UK, you guys in the US were way ahead of us, but this was a new thing.

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Anna Parker-Naples: And I literally just had that you know the classic lightbulb above the head moment of.

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Anna Parker-Naples: I could do this if voiceover now that i’ve done various jobs in when I was an early stage actor.

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Anna Parker-Naples: If this can now be global and I can do it from home, I can do it around the children, I can do it if I never walk again well Hello.

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Anna Parker-Naples: This is what it would look like, for me, I get a bit tingling when I talk about this, this is what it could be like for me to be world class at what I do from home in a wheelchair if necessary.

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Anna Parker-Naples: And i’m going to do it and I literally learned how to edit how to set up a home studio from bed I learned everything back then we didn’t have Facebook groups we didn’t have YouTube videos in the way that we do now.

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Anna Parker-Naples: But I found something that gave me hope that switched my thinking from oh i’m always in pain to this is exciting and i’m going to excel.

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Anna Parker-Naples: It fill that space and gave me something very positive it’s got a very long story show sure I went full on into that nlp mindset stuff at the same time as I really.

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Anna Parker-Naples: took the bull bull by the horns I don’t know if that’s the phrase you use in the States take the bull by the horns in terms of i’m going to be the best voiceover artist, I can be from home.

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Anna Parker-Naples: And it gave me space to recover and two years later I was on my feet.

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Anna Parker-Naples: And a lot of that was connected with the podcast that I was listening to real motivational you can do it, you whatever it is you’re thinking you can get there, hence my love of podcasts.

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Anna Parker-Naples: And to skip forward from that I then really specialized, not just in commercial work, but I wanted to do the acting stuff again, so I focused on audiobooks.

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Anna Parker-Naples: Very high profile video games which I can never disclose which ones, they were because they’re under nondisclosure and.

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Anna Parker-Naples: And so I find myself just six years after being told that news fully recovered and on the red carpets in Hollywood for my audio work for the seventh time and I literally just.

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Anna Parker-Naples: You know, when I talk about this now that journey.

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Anna Parker-Naples: was so incredible I had this moment as they’re snapping away on the red carpet, you know everyone has everyone in the voice industry, the people who make up the landscape of our lives without us even noticing realizing that I have got myself.

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Anna Parker-Naples: To the best possible position, I could be in.

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Anna Parker-Naples: And I was booked round the clock and I just had this moment of I don’t want to talk into a microphone anymore and use other people’s words, what I want to do is tell my story.

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Anna Parker-Naples: And I want other people to understand that what i’ve achieved anyone can do i’m not exceptional in what i’ve done I just found the way.

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Anna Parker-Naples: And so, at that point, I then came into the entrepreneurial space, but really I thought I was coming into entirely motivational content, but how, how do you get your message out there, and one of the answers is podcasts and audio.

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Steve Werner: So we’re going to come back to podcasting in one, second, I want to go back to nlp because I know.

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Steve Werner: i’ve recommended nlp books and tapes and programs to people, one of the biggest questions I get which i’m going to toss to you because i’d love to see.

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Steve Werner: What your thoughts are are when you’re looking for it, you said yourself, like finding finding that work gave you the positive outcome to start focusing on and start moving forward.

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Steve Werner: A lot of people I think they get when they’re at the bottom right there they’re hitting the rock bottom there I like that 123 like crashing.

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Steve Werner: They say there’s nothing positive I can’t find one thing to focus on like I start to focus on I just think instead of.

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Steve Werner: You know i’m going to be a winner I that can never be me, I want to be a winner, I want to be a winner, but it feels like they’re lying to themselves right yeah I think you know what i’m saying.

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Steve Werner: i’m articulating it correctly, you feel like you’re lying to yourself, by saying I could do something positive, how do you get beyond that, how do you how do you just pivot and say you know what this is it and i’m moving forward and get that motivation.

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Anna Parker-Naples: I think at that point it’s about going and seeing someone who really knows nlp master practitioner of it, because they will help you recognize when your language is sabotaging your own life when you are the cause.

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Anna Parker-Naples: Of the problems that you have, and I know I can kind of say that now and it sounds really grandiose I had to wake up to the fact that my language.

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Anna Parker-Naples: was one of the prime reasons I was disabled in the first place, now that might sound really odd, I had a pregnancy condition, it was really serious.

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Anna Parker-Naples: But one of the things I used to say to myself, over and over and over again, which deeply affected my acting career was that I was going to be overlooked, and I was going to be rejected okay now those two thoughts would have come from very early on in my childhood.

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Anna Parker-Naples: And they were then perpetuated through things that happened in my teenage years okay traumatic things.

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Anna Parker-Naples: But they weren’t true, but what was happening for me, is, I would go into situations expecting.

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Anna Parker-Naples: That this is going to be over, I was going to be overlooked, I was not going to be accepted, I was not going to fit in the audition wasn’t going to work out I wouldn’t make the friends, I wanted to make I be the net the outsider.

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Anna Parker-Naples: I was sabotaging all of that, and actually what I recognized was that being in that wheelchair, yes, I had to condition.

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Anna Parker-Naples: It was actually a manifestation and I don’t mean in that kind of whoo whoo sense my brain had actually gone.

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Anna Parker-Naples: Oh okay we’re doing being overlooked, whether you’re never more overlooked and when you’re in a wheelchair people literally don’t look at you, they look at the person pushing you.

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Anna Parker-Naples: were doing you can’t do anything Okay, so this is, this is what it’s going to look like in your life and.

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Anna Parker-Naples: I don’t think you can understand how deep those and quick those changes can be from reading books on nlp I think you have to work with someone that comes highly recommended.

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Anna Parker-Naples: He focuses on doing breakthroughs with people like that, but the work can be quick very quick and it can be long lasting.

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Steve Werner: awesome that’s I think that is good advice i’ll point out if you guys didn’t pick up on it, the the change that happened ariana was that she took responsibility and said, this is mine i’m going to own it.

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Steve Werner: i’ve never been in a wheelchair knock on wood.

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Steve Werner: That would be really hard thing to do, but the minute that you take responsibility for whatever is happening to you is the moment that you can then have the power to change it so congratulations to you for for learning that it’s not not an easy lesson and eventually led to you recovered.

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Anna Parker-Naples: So, yes and and it was it was the longest road to recovery.

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Anna Parker-Naples: But given that I never expected at that there was a point I thought this was for life.

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Anna Parker-Naples: And now I don’t have any.

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Anna Parker-Naples: Any any issue with walking nothing.

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Steve Werner: that’s awesome.

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Anna Parker-Naples: And it’s really I mean that you’re you’re speaking, you get on stage is one of the things I took a wireless junior doctor said it to me, but he said hahaha.

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Anna Parker-Naples: You know, even if you did end up being able to stand again you’ll never wear heels so whenever I get off onto stage, you can bet your bottom dollar i’m going to wear a pair of high heels.

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Steve Werner: Do you say that a doctor told me i’d never do this.

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Anna Parker-Naples: i’m quite well known for wearing some really cool looking.

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Anna Parker-Naples: Really kind of British vintage shoes so that’s that’s part of my story.

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Steve Werner: awesome so okay let’s pivot and let’s go into podcasting because that’s where all this journey ended up to you, sharing your message.

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Steve Werner: Tell us about your book on podcasting because this is, I mean you, we talked about how you got here, but you really went into podcasting.

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Steve Werner: I want to talk about the agency that you do I want to talk about equipment that’s the number one question that everyone has here, but first let’s talk let’s talk about your book.

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Anna Parker-Naples: So my this was my second book, then, which was released exactly a year after my first book it’s called podcast with impact.

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Anna Parker-Naples: How to start and launch your podcast properly.

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Anna Parker-Naples: Now, the reason it’s called podcast with impact is there’s two reasons, one I believe impact is really about how we have that ripple effect.

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Anna Parker-Naples: podcasts can change lives someone could listen to our conversation today and something that we discussed that you say I say or something between us.

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Anna Parker-Naples: could be that catalyst of change for somebody and that for me is what this vehicle this this vehicle of podcasting is all about.

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Anna Parker-Naples: The other thing is, from an entrepreneurial space, if you get your podcast right right from the word go from the how you launch it, how you can save it, how you execute it, it can have dramatic changes to your business.

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Anna Parker-Naples: In a way, that isn’t possible in any other medium and not empower you do your your Facebook, not in the even how you lose your YouTube, but you can position yourself very powerfully alongside industry leaders, right now, as it grows and expands as a.

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Anna Parker-Naples: As a platform, you might not have it might not be quite the same, but right now, you can really position yourself very powerfully.

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Anna Parker-Naples: And the other thing is, is how to start and launch your podcast properly because I got it wrong, the first time, and even though I knew everything I knew about audio I didn’t understand how to get my message out there.

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Steve Werner: So let’s let’s dive into that a little bit we’ll get to the technical stuff if you’re listening you’re like just tell me what stuff to buy.

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Steve Werner: know me in the show notes.

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Steve Werner: Instead let’s talk about because i’ve seen a ton of people launch podcasts and they go nowhere they get to downloads they never do the stuff so let’s talk about the mistakes that you made and what the biggest mistake, you see people entering the market is.

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Anna Parker-Naples: I think it’s the same the people start podcasts and do a few episodes and don’t tell anyone because they want to see how well it does before they tell anyone.

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Anna Parker-Naples: Where your podcast is going nowhere unless you tell people to go and listen to it.

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Anna Parker-Naples: I see so many people do this and quite a lot of people that come to work with us in the agencies, because they’ve launched they’ve got 10 episodes in they’ve got handful of downloads and they can’t understand why.

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Anna Parker-Naples: The other thing is that if you don’t and I did I got this completely wrong myself I didn’t understand the.

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Anna Parker-Naples: how it works to fuel a business, how it works to bring people into as leads into your business, and so, if you don’t understand those components and exactly who you want to speak to.

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Anna Parker-Naples: and which other podcast you want to be positioned alongside this, going to be lots of minor things behind the scenes that you’re you’re just unaware of you don’t know what you don’t know.

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Anna Parker-Naples: And you know, this can this has potential to be such a powerful medium, even for somebody who doesn’t have any social media following to go from zero to you know thousands and thousands of downloads across the world, why wouldn’t you want to get it right.

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Steve Werner: Alright, so i’m going to ask the questions that you brought up you reframe them really well how do you pick who you want to be next to and then, how do you position yourself.

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Anna Parker-Naples: Okay, so you’ve got to think about who which podcast is my ideal client listening to where are they and not necessarily just the big ones, but the smaller ones, the ones that are doing Okay, the ones that are up and coming what keywords are they using what categories are they in.

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Anna Parker-Naples: Could you get them on as a guest so that you’re piggybacking off the podcast that they’ve already created, how can you develop that collaboration field with them.

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Anna Parker-Naples: And how can you make sure that the content that you’re actually creating episode by episode is something your ideal client once, and this is, you know, some people and I didn’t I never thought about it, I just would title my episode either the guests name or something quirky.

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Anna Parker-Naples: that’s not why people choose to tune into content they choose to tune into content, because it gives them a result.

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Correct.

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Anna Parker-Naples: Unless your guest is someone.

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Anna Parker-Naples: Like oprah that everybody’s heard of nobody knows your guest if it’s all I was saying, someone else the other day, you know, a friend of mine from school I said i’ve got this amazing guy coming on he’s huge this and she was like i’ve never heard of him because she’s not in my world.

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Anna Parker-Naples: yeah and even in the entrepreneurship space which can feel quite quite closed sometimes you don’t know who you don’t know and if you’re titling your episodes just with the guests name, who knows them nobody.

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Anna Parker-Naples: See you could always think about what’s the hook for people.

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Steve Werner: I agree, always always people buy outcomes and by replace that word by with take action.

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Steve Werner: If you have to offer them an outcome it doesn’t matter whether you’re selling a widget trying to get them on a podcast watch a YouTube video, like you, on Facebook.

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Steve Werner: they buy the outcome how’s that going to make them look what does it do for them, what does it actually get them.

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Anna Parker-Naples: yeah for sure.

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Anna Parker-Naples: and fast.

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Steve Werner: So the next question then is the other question that you asked about podcasting is most people don’t think about how it brings leads into their business.

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Steve Werner: How does a podcast translate to leads.

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Anna Parker-Naples: there’s a couple of ways, one is that so, for example, I like like Amsterdam often a guest on other people’s podcasts people would hear me their leads are Lisa kind of be on their wavelength resonate with them.

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Anna Parker-Naples: And they might be intrigued so they’ll pop over to my podcast I then have tons of value on entrepreneurs get visible so.

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Anna Parker-Naples: They might then come and listen and feel that they know me a bit more so, then when i’m next positioning i’ve got this new freebie you’ve not had before or i’ve got this.

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Anna Parker-Naples: I really want you to go buy my book, this this week because I wanted to do such and such people are much more likely to do that.

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Anna Parker-Naples: And, and what we’ve what what’s actually there was a report at the end of 2020 so not that long ago now.

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Anna Parker-Naples: Where it’s believed that, as a result of people listening to podcasts 81% of people said that they’ve taken action with intent to purchase as a result of listening to a podcast.

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Anna Parker-Naples: Now, when you compare this with any other medium radio, TV whatever it’s way higher way higher if that’s the highest return on.

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Anna Parker-Naples: That intent to purchase now that that intent to purchase could be getting your freebie could be signing up to your course could be purchasing your book.

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Anna Parker-Naples: But when you when I hear that stuff I think why aren’t more people being really intentional about what they talk about and not from a sales point of view.

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Steve Werner: Right.

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Anna Parker-Naples: Well that’s not what it’s all about.

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Steve Werner: I think that’s where people get it wrong like they’re like how do I talk about my business in a way that gets somebody to lean forward and say.

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Steve Werner: I might want to work with them versus making a hard sale, like you, should go buy my stuff on my website right now right like they don’t understand that the.

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Steve Werner: The middle ground right there the messy middle, if you will, is where the money is it’s in how do you.

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Steve Werner: Talk about what you do in a way that gets people excited and honestly I think some people lack that skill, they just.

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Steve Werner: They don’t know how to they might be really technically inclined, but they don’t know how to talk about it or they’re really good on the sales side, but they don’t know how to sell without making direct offers right.

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Steve Werner: Does that make sense.

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Anna Parker-Naples: It does make sense, and what I want to say about that is everything everything we buy is rooted in story there’s a reason and.

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Anna Parker-Naples: i’m sure you found this with your podcast Steve is that people will come and work with you because they know you you’re not telling them everything about what you’ve had for dinner, you have not told them about the argument you had you don’t they don’t need all of our.

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Anna Parker-Naples: That you give them enough that makes sense to them, and the position they’re at in their world that they’re intrigued and want more.

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Anna Parker-Naples: And that could that more could be coming to your Community your Facebook Community or or whatever it is, and then they enter the funnel.

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Anna Parker-Naples: So it’s not necessarily that the best return on investment with your podcast is going to be direct sales from pete people who purchase the course or direct suddenly want to be in your mastermind it’s not that it’s a longer but deeper process.

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Steve Werner: Well that’s it’s the top of funnel and it is really just getting them to lean forward and be like ooh how do I take more action with them, I want to learn more oh i’m gonna friend them on Facebook i’m going to find them on instagram Oh, he has a lead magnet i’m going to go get that.

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Steve Werner: it’s being able to do those kinds of things, so I have a couple rapid fire questions for you, that will just go through that are straight.

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Anna Parker-Naples: into pulling.

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Steve Werner: straight answers, so the first one is if somebody wants to start a podcast what should they have for a budget.

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Anna Parker-Naples: You can do this with any budget let’s say under $100 you can start.

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Steve Werner: what’s, the most important thing for them to purchase.

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Anna Parker-Naples: Good quality headphones but I what I actually want to say is it’s not the purchase it’s the environment they record in.

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Steve Werner: that’s a very good call, so how What would you recommend for people to record in they want to stay 100 200 bucks what should they what should they record in how should they set it up.

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Anna Parker-Naples: Well, is that doing audio only then I would be looking for the most enclosed space in the House.

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Anna Parker-Naples: So, could it be your coat covered could it be like, for me, my my whole studio starts off with my Aaron cupboard which we’ve developed and it’s now a proper recording studio.

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Anna Parker-Naples: find a place that’s not got hard flooring that’s not near a window, where you can kind of snuggle yourself up with do face and pillows, that is, the thing that makes the biggest difference to your sound.

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Steve Werner: I agree, I think you can use, you can use the apple headphones that came with your iPhone to record on as long as you in a carpeted room you want some pillows around your soft walls that absorb the sound so it’s not getting a bunch of ECHO.

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Steve Werner: For 60 to 80 bucks you can buy a reasonable Mike 150 bucks gets you a great Mike, what do you recommend for people to use to record on.

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Anna Parker-Naples: My favorite APP is called twisted wave, so if i’m doing a solo APP a solo record I use twisted wave is the simplest you can use on your phone your iPad your MAC.

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Anna Parker-Naples: Most times, people are still doing interviews on zoom and if you understand zoom which we all do, having been in a pandemic for 12 months.

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Anna Parker-Naples: don’t overcomplicate it now some audio engineers get really sniffy about the audio quality of zoom i’m not one of those people I understand why it matters, and I also understand really why it doesn’t matter that much if you know zoom using.

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Steve Werner: zoom is probably I mean i’ve used a fancier setup zoom just makes it so easy and the audio quality is better than average.

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Steve Werner: Especially if you have a good MIC it just makes everything super easy and if you’re going to do, video it records three different versions of video my my camera your camera and our side by side which any video editor can easily make interesting with editing.

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Steve Werner: What other so we went through think about where your ideal audiences, who are they listening to what categories, how can you position yourself.

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Steve Werner: We talked about always titling your episode, with a question and an outcome, something that gets them to lean in a little bit towards about budget we talked about the number one things that they should do to set up anything else that we should leave the listeners with.

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Anna Parker-Naples: You have got to treat your podcast launch like you would treat the launch of any product or service, because then you will get results.

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Anna Parker-Naples: you treat it like a launch you take it seriously you go all in from day one before anyone’s even heard your trailer.

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Anna Parker-Naples: And you have a better chance of getting yourself in the charts in the US, the UK all across the globe and once you become a podcast chuck.

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Anna Parker-Naples: podcast what do I want to say a chart topping podcaster your podcast is always achieved that right, and how cool is it to be able to say i’m a top 10 podcaster you’ll always be able to do that.

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Steve Werner: awesome well Anna it has been a wonderful experience to have you on I know we talked about both of your books, but if people want to find you, you have a wonderful resource for people looking to get into podcasting do you want to talk a little bit about that.

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Anna Parker-Naples: yeah so I get asked all the time, what do I need to do to start a podcast on my own i’m not yet ready to invest in anything else, so we put together a 25 point checklist there might even be more points but.

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Anna Parker-Naples: It says everything I think you need to know to go from conception right the way to getting out of the gate and so that’s available at Anna Parker naples.co.uk forward slash podcast checklist.

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Anna Parker-Naples: Go grab it.

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Steve Werner: awesome and I thank you so much for being an amazing guest on I still want to know a video games you’re on, but I know you’ll never tell I can’t.

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Anna Parker-Naples: it’s not worth it.

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Steve Werner: To everybody else out there tuning in Thank you so much for being a part of today’s show make sure you grab the podcast checklist and until next time take action change lives and make money we’ll see you soon.

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