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Steve Werner: Welcome back to grow your impact income and influence the number one show to help you reach millions of people, whether you are online in person.

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Steve Werner: Wherever you are at today we are specifically talking about influencing people, how can you reach millions of people using a podcast, this is a question I get all the time, but today’s guest.

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Steve Werner: Has interviewed more than 150 people he has one of the top 2% podcasts in the world and his business is helping people start a podcast who better than to talk about that auggie how are you doing today.

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Agi Keramidas: Steve Thank you very much for your lovely introduction i’m awesome Thank you and it’s great to be here.

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Steve Werner: No problem, it is my pleasure so you’ve done a lot of things, your bio specifically you kind of talked about how you help people live, the next level of their life that’s what your podcast is about.

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Steve Werner: But as you’ve built up traction over the years, more than 150 interviews with some really, really big names um.

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Steve Werner: you’ve started to see that people want to know how to do podcast.

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Steve Werner: So you have a free ebook that is linked down in the show notes, but take us back to where all of this started for you, because I know so many people would say I would love to start a podcast.

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Steve Werner: And then, they have no idea what to do, how did you get started, and how did you overcome those bumps in the beginning.

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Agi Keramidas: Thank you for this is a great place to start, I think, and.

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Agi Keramidas: During my personal development journey I started turning from a closed introverts person to more able to express himself and I did public speaking show.

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Agi Keramidas: podcasting in a way, I felt like a step forward, to express myself more to specifically I remember I got inspired to do a podcast when I was at an event and there was a.

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Agi Keramidas: speaker on stage and he was talking about how podcasting changed his life and career in dinkum and all these things and I got very inspired.

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Agi Keramidas: I went home and I bought some you know microphones immediately second hand for me bill said i’m going to do it and then for about six months just kept him there because I didn’t know what to talk about.

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Agi Keramidas: I had quite a hesitation and then I was part of a mastermind group and another person over there, we had at some point the conversation about personal development me and him were talking about our morning routine or something like that.

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Agi Keramidas: And that other person in the group said you two guys are very good actually very entertaining when you talk about this have you thought of doing a podcast together and that was you know the light bulb went.

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Agi Keramidas: That was when I actually took made use of those microphones because then I knew that it would be focused on personal dilemma That was my first podcast and it was me and a friend of mine.

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Agi Keramidas: Talking about what we had both in common and very passionate about, and that was personal development, so that’s how I started with it, that was three and a half years ago, something like that.

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Steve Werner: that’s I mean that’s a good way to get started, I think a lot of people do that I know when I first wanted to do a podcast I did the same thing I bought a MIC.

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Steve Werner: I had a MIC because I wanted to sound better on zoom calls, but I was like I need a real podcasting Mike so I went and bought a real Mike that I bought.

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Steve Werner: A video camera, then I bought all the stuff but I was still playing around on I actually did so i’ve had three different podcasts is the third and longest running one.

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Steve Werner: The first, the first two were just me randomly talking about stuff and then I think I did a few interviews but.

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Steve Werner: Then, when I started interviewing people that’s when things really started to grab traction for me how did things go with you, so you got started you started doing the personal development stuff but did it did it stay with you and a partner did it move to just you.

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Agi Keramidas: know it actually evolved, because after a while most of our episodes words you know this conversational cohorts style but.

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Agi Keramidas: I interviewed a couple of people out of curiosity and I thought, let me see how that feels and I realized that I felt very good and I also, of course, in the beginning, I was very stressed out about it because I had never.

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Agi Keramidas: done an interview before so that was quite interesting, we can talk about this if if you want, but and what I found out.

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Agi Keramidas: quickly was that I really enjoyed it and I got some feedback from the people, who I was interviewing that you know what you are asking great questions and that.

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Agi Keramidas: kind of led me at some point to realize that I want to do more interviews and the best way to do them was to create a second podcast which was my own podcast the personal development personal development mastery.

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Agi Keramidas: Which is my.

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Agi Keramidas: The other one is still there, but we were doing the episodes now and again, not very frequently we still talk about it from time to time, it was it’s great.

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Agi Keramidas: But yeah they took us was something that was a game changer I think for me and i’m sure you understand that, too, and I believe.

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Agi Keramidas: People who done podcasting know what we’re talking about it sits and I felt and that will explain only one thing and then i’ll pass the ball over to you to ask me so if you want something more specific.

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Agi Keramidas: Especially in the beginning, most of my guests were coaches from the coaching or personal development space show.

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Agi Keramidas: felt like I was speaking with a different codes every week because I get a good to ask things that were really on my mind, of course, based on their experience and expertise.

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Agi Keramidas: But I was getting to us, whatever I wanted that really expanded my knowledge things that I got and implemented, and you know accelerated things.

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Steve Werner: I mean that’s it is super fun to interview people I mean I love doing the podcast I found like the best way this comes straight from how to win friends and influence people, which I read it 13 or 14 years old, but it’s always.

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Steve Werner: be interested in other people.

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Steve Werner: be curious and that’s that is one of the best things and this about podcasting right I meet a new person.

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Steve Werner: I usually do two or three podcast interviews a week and I get to meet new people I get to learn about them, and even if the subject matter.

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Steve Werner: If you’ve been a longtime listener, of the show you know I interview people that sometimes have overlapping subject matter, but they have a completely different experience with that subject matter so there’s so much there so.

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Steve Werner: One thing I want to go back and talk about, because I think there are probably people listening to this they’re either thinking about starting a podcast.

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Steve Werner: Or maybe they’ve gone out and they bought the microphone they’ve bought the recorder they’ve.

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Steve Werner: tried to play around with it, but there are some tech hurdles to overcome and there’s also some setup hurdles to overcome, can you talk a little bit about.

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Steve Werner: In the beginning, how did you move forward, how did you get off of the couch get the microphones plugged in what were some of the stressors that you had and how did you overcome them.

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Agi Keramidas: They were many actually and I will live tech for a moment, I will speak about the technical stuff, but I think another thing which is really for me very important, if not the most important for someone listening that wants to do a podcast is to answer.

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Agi Keramidas: Really, I believe it’s about two simple questions but they’re very simple, but the answers, need to be detailed and the first question is, why do you want to have a podcast and the second question is who do you want to make a podcast for.

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Agi Keramidas: So i’m saying that because I didn’t necessarily do it like that, I discovered those things along the way, but I believe that they’re the.

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Agi Keramidas: Great foundation on which to for someone to start you know, making a podcast because if you know why you’re doing it and who are you doing it for.

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Agi Keramidas: I believe that motivates you more to stand up from the couch it’s not a vague idea, like to make a podcast sometime show it gets more you know, specific and you can work on it.

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Agi Keramidas: As for the deck that you ask I took them the hard way you know I learned that to do everything myself every single thing I would download the you know guides from other people or huzzah webinars or listen to podcasts about how to do thinks.

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Agi Keramidas: And also learning I learned by trial and error, so it was a long learning curve, I never regretted, because it was my personal choice of the diamond To be honest, I really enjoyed it, so I was not.

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Agi Keramidas: You know Dreading it I enjoyed you know, putting this stuff into the editing software and doing things with that the noise reduction I learned to do that and it.

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Agi Keramidas: For me, it was something fulfilling However I would expect, and I don’t know what your thoughts are part of that is I would expect that most people will not get this high buzz from doing noise reduction a Sunday so.

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For me.

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Steve Werner: I know, on my end I definitely like the first podcast I did.

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Steve Werner: was just me recording into a voice recorder on my phone.

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Steve Werner: And then uploading it and I actually used I used a free video editor I uploaded the the audio file and then had bumpers that went on both ends and I crammed it together and I put it out um.

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Steve Werner: And it wasn’t I mean I didn’t I didn’t mess with noise reduction I didn’t mess, with a lot of it because i’m i’m much more a like let’s get it going get into momentum and then i’m going to make it better and make it better um.

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Steve Werner: But that’s I know people I know so many people who have tried to get started, and they get stuck and hung up with everything and my my advice I you can definitely give me your feedback on this, but.

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Steve Werner: is just to get something out there, as you start moving forward, things are going to change.

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Steve Werner: The podcast that you start is probably not going to be 10 up once you get 10 episodes in is going to be different because you’re going to learn how to talk you’re going to learn how to interview you’re going to learn about subject matter.

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Steve Werner: What do you think about all that.

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Agi Keramidas: Most certainly I agree with you as you get better, as you go along for sure, and what I would.

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Agi Keramidas: See slightly differently, is it depends on who it is that is doing the podcast I mean if you’re starting.

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Agi Keramidas: Like Out of curiosity and you want to create a podcast and see how it goes and things like that, then I agree, you can take it like very simply recorded.

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Agi Keramidas: Very simply, without anything fancy and put it out there, and this way you get better you get feedback in shown If, however, that is my personal opinion, if you are like.

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Agi Keramidas: an entrepreneur called someone who’s highly successful in their feet and they want to make a podcast.

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Agi Keramidas: I think that many would prefer not to have this are mature beginning, they would like to have something that from the outset, it sounds.

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Agi Keramidas: Professional it sounds you know, up to the brands, that they are or represent that was not what I did at all and, from what I understand that was not what you did so it really you know depends, but.

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Agi Keramidas: If it’s a matter of starting something and putting it out there, by all means start and get better and tweak it i’m sure if I listen right now to my episode one or two.

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Agi Keramidas: which I had a badly avoid.

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Agi Keramidas: Through.

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Agi Keramidas: I would probably laugh.

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Agi Keramidas: Because it was.

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Agi Keramidas: You know, a long time ago and my episode 190 now on my second podcaster it’s been it’s been.

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Agi Keramidas: A journey what yeah there’s nothing wrong either way depends on where is it that you want to start a whether you want to start doing something quickly and learn as you go heaven, something that you know, once you want you to be very split presented this bullshit.

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Steve Werner: Well that’s I mean I think i’m going to talk about mindset stuff just for a little bit and that’s.

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Steve Werner: I mean that’s right in your wheelhouse I think a lot of people what stops them I teach people how to speak onstage right that’s my main thing, how do you do a live event, how you speak onstage how did you do webinars and.

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Steve Werner: What I see hold a lot of people back in that spaces, they are so scared of what other people are going to think about them.

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Steve Werner: That it stops them from taking action, because they want it to be perfect, so I call this the perfection line it was originally taught.

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Steve Werner: By a lady named Julie stolen, is where I saw it, I expanded on it i’ll go through it, though, imagine that you have a horizontal line going from left to right.

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Steve Werner: Left is i’m getting it done it’s dirty it’s fast it’s out there and right all the way on the right is the perfect version of it.

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Steve Werner: What most people do because they are so scared of being judged and because they have imposter syndrome, they want.

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Steve Werner: They don’t see themselves as perfect so they want to put a perfect face out they try to put out the most perfect version of whatever it is well The thing is, when you don’t know how to do something.

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Steve Werner: If there’s a huge learning curve, and it is really hard and you have all this self doubt.

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Steve Werner: So we try to put something out that’s all the way on the right, but the truth is, and I know this was true with podcasting my first episode.

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Steve Werner: I think I got three downloads nobody saw the first couple YouTube videos I put out, we now have over 300 YouTube videos.

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Steve Werner: The first YouTube video same thing nobody’s watching, but I spent probably 20 hours on that editing it making sure that everything was perfect.

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Steve Werner: And one of the things that I saw with Casey nice dad right Casey just shot really raw video.

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Steve Werner: He he didn’t edit a lot he made sure that the sound was clean that’s, the most important thing is make sure that there’s not crackles and POPs but where i’m going with this line.

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Steve Werner: In the beginning, it is far better to be closer to the left side the fast dirty get it done get it out there.

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Steve Werner: And then, as you get better at stuff because, as you get better your audience gets bigger and as your audience gets bigger than.

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Steve Werner: You have to get things a little bit more perfect they have to be a little bit more dialed in, but you have a bigger audience so that’s when it’s more important to start moving and you will naturally move that way.

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Steve Werner: Because you’re getting experience.

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Steve Werner: If you try to be perfect if you’re in probably it’s I see so many people fail to launch whether it’s podcast or YouTube channel or getting a speaking gig.

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Steve Werner: On because they’re trying to make it perfect and just getting it out there and figuring it out, because, as you get it out there, you will figure it out and things will change I don’t know if you have any thoughts on that, but that’s the professional line.

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Yes.

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Agi Keramidas: hi do the remember the face, Dan is better than perfect and that applies all every single time for the very simple reason that perfection.

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Agi Keramidas: does not exist and that’s coming from me, who was a recovery recovering perfectionist I have been like.

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Agi Keramidas: pretty much all my life and in the last two three years when I started realizing that perfectionism wash.

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Agi Keramidas: The way that I was describing my my fear of taking action, my imposter syndrome my procrastination, so I would rather than admit the harsh truth to myself that this is really what’s stopping me I would.

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Agi Keramidas: come off last it us perfectionist perfectionism and not take the action, because it was not good enough yet sure, but I have realized and that’s I think that’s important for.

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Agi Keramidas: Everyone that listens to potential mentioned perfectionism that didn’t say it doesn’t exist it’s imaginary there is nothing that is.

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Agi Keramidas: Perfect I don’t know if you can think of an example, apart from metaphysical stuff maybe, which is another conversation but.

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Agi Keramidas: What is it that can’t be even better than what it is because perfect that’s what’s perfect this isn’t it that you can really improve on it anymore that’s impossible so doing and learning and failing fast and all these things you know I have.

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Agi Keramidas: learned myself the last few years and implemented, but before not very long ago, maybe three years ago, I was really stuck with trying to do things perfect and many things were never done because of that.

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Agi Keramidas: So I just wanted to to share my thoughts on perfectionism because they’re very different than how they used to be and I think they are very much you’re not many times I would see people like us that we just go and do things in.

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Agi Keramidas: What, however, it would happen and learn on the way and carry on, and I would admire the currents, because I would not do anything like that I would need to wrap it up beautifully as best as I could and shown.

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Agi Keramidas: All my God, I have really felt sometimes that I have wasted precious time doing it it’s the hard way and very slow and yeah.

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Steve Werner: I mean there’s.

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Steve Werner: Quinlan well that’s the thing, as long as you are doing something and getting out there and I sometimes I feel like.

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Steve Werner: A diehard perfectionist I will work on things way too long on getting small details perfect that I know like at the end of the day, nobody even sees the web page or whatever i’m working on right.

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Steve Werner: But then, at the same time you do want to have things look reasonably well you want it to be somewhat.

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Steve Werner: Professional, especially when you’re a business person so something that I also want to ask you about um I believe that English is not your first language is that correct.

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Agi Keramidas: that’s correct them draconian only show yeah.

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Agi Keramidas: Okay, so first language.

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Steve Werner: Anyone who is listening to this and you’re thinking about putting out a podcast but you’re nervous about how you’re going to sound how you’re going to speak I would love to hear like where did you find either the courage or how did you.

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Steve Werner: i’m guessing that it wasn’t necessarily the easiest thing to start speaking in front of people.

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Agi Keramidas: No, it was not, it was not at all and I started, saying that the very beginning that I was all my life or very close person very shy I won’t speak to people, let alone do a podcast or do public speaking, that was you know my worst nightmare.

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Agi Keramidas: To combine this with your question about my accent, the way that I speak.

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Agi Keramidas: The biggest difference was made, I still remember it was the first day of a public speaking course that I did, and at that time we were all asked.

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Agi Keramidas: All the participants to share that fear about or their fears about public speaking.

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Agi Keramidas: So I remember seeing my my one of mine was that my accent is you know it’s weird some people don’t understand me some people might think that.

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Agi Keramidas: This is not the right way to speak English or you know all those things, and by the end of that day with.

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Agi Keramidas: The feedback the exercises and all that I realized that my accent, and the way that band speaking, was actually a superpower, rather than something that was that would hold me back it is something that gives my voice.

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Agi Keramidas: A uniqueness, that it has because it sounds unusual for most.

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Agi Keramidas: Of course we we all have different accents, of course, and your accent and an Irish person Saxon Australians they’re always different.

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Agi Keramidas: But yes to answer your question I think it’s a matter of reframing it in your mind that you’re there’s nothing wrong with your accent your accent is a part of who you are and how you speak and how you express yourself, that is, the power of.

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Agi Keramidas: Your voice show, I never thought of doing like you know the lessons of phonetic leveraging things like that to improve my my accent because that’s not my point at all, I want to be authentic that’s who I am that’s how my voice sounds.

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Agi Keramidas: And of course again i’m sharing this answer how I see it now, if you had asked me for years ago I would be very terrified about my accent that people don’t understand me, and you know all these things.

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Agi Keramidas: it’s one of those things that the more you do it, you get feedback from others when I realized that you do understand my English it’s not that difficult to understand us, I was thinking it was it builds your confidence and then.

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Agi Keramidas: yeah now, I find it, how to stop.

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Steve Werner: But that’s a great thing I mean, I think.

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Steve Werner: The thing that you’re pointing out is it’s the story in your head that makes the difference right, you could have chose to feel i’m weird I people aren’t going to understand me and see it as a negative or you could say this is what makes me different.

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Steve Werner: And I am going out with it right.

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Steve Werner: I mean that’s something that I tell people on stage about speaking on stage, all the time i’m like nobody is we’re all judging people all the time, but just go out and be who you are.

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Steve Werner: And you will attract the people that you want to attract no one’s going to throw anything at you no one’s going to heckle you like.

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Steve Werner: Those are the fears instead you choose to see it as a positive, and that is one of the biggest things that you can do so congratulations and I think I think it’s definitely a superpower, I think it’s I think most people would say they enjoy listening to you talk on that saying.

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Steve Werner: I want to pivot just a little bit one of the biggest questions I get all the time is.

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Steve Werner: What do you need to start podcasting, so I will ask you the question as the expert on podcasting if somebody is looking to get started, what are the things that they need to buy.

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Agi Keramidas: All right, show in terms of equipment, basically, you need a laptop which I suppose minute most people have nowadays enter a microphone microphone you don’t have to break the Bank for the microphone with $50 you can buy something that is very good for for starting it’s not.

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Agi Keramidas: You know it’s not a Ferrari, but it is a very good thing, so having a microphone a computer and.

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Agi Keramidas: A pair of headphones which they don’t have to be anything special just the headphones you use for your phone or your whatever like that.

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Agi Keramidas: it’s enough, then, depending on what kind of podcast you want to do, whether you want to be interviewing people or things like that.

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Agi Keramidas: The software might be slightly different the software that if you want, for example, to do interviews like this one, you will need something like zoom or.

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Agi Keramidas: podcast or other platforms that offer this functionality, but if you’re going to do a show on a podcast or you know, like I started with a friend of mine who basically can use.

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Agi Keramidas: free software which most of the times it’s already embedded on your computers, for example, I have an apple and I can use quicktime and record for anything I want children.

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Agi Keramidas: deserve sure.

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Agi Keramidas: So basically a microphone Steve I think that’s The one thing and sometimes it’s it’s disappointing.

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Agi Keramidas: I will not use any stronger word that will use the word it’s disappointing to hear a podcast that is great content but poor audio quality, because the person recorded it didn’t bother to.

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Agi Keramidas: You know, get a decent microphone and the recording through the the internal microphone was that laptop which.

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Agi Keramidas: it’s not going to sound very good, no matter how good your laptop piece.

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Steve Werner: I would.

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Steve Werner: I would agree and I don’t my microphone was 100 bucks I think there now 129.

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Steve Werner: If you like this it’s called a audio technica it’s an audio technica 2020.

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Steve Werner: Something very similar to that, but it’s not all that expensive it makes you sound great, and if you do zoom calls because we’re all in the middle of code still is going to make you sound good on on zoom calls like.

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Steve Werner: Which is also an added benefit, but the MIC is the easiest thing you can find one for 100 bucks or less on Amazon very easily.

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Steve Werner: And then yeah you can record on your phone, you can record on your computer you don’t have to do a ton of post editing by any means.

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Steve Werner: Something i’ll point out, I do a live intro because, to be honest, I don’t like having the long drawn out intros and I want.

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Steve Werner: Each episode to be custom to the person that’s on it, so I do a live intro you don’t have to but that’s something I do because it’s easier one from.

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Steve Werner: From my point of view, but also it adds, I feel it adds value to both the person that i’m interviewing and the people listening.

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Steve Werner: it’s a win, win, win all the way around, so I want to ask you one more question, in closing, if you could go back to when you got started and give yourself one or two pieces of advice.

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Steve Werner: What would it be if this goes to anyone who is just getting started with a podcast What would you tell yourself or tell them.

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Agi Keramidas: I will tell them or myself, rather than trying to learn every single detail of it myself as I go along to get like a mentor or get into a group of people that are doing it get some support from either peers or a mentor that will really help you get there, faster and avoiding.

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Agi Keramidas: Unnecessary mistakes or or things like that so yeah that’s The one thing I would say, and not try to do everything yourself, there are other people that can also take parts of over it like promotion, for example, or whatever else, it is that.

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Agi Keramidas: that it does not involve the actual content which, I think, in the end, that is, the.

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Agi Keramidas: essence of what we do isn’t it it’s creating the content, having this conversation, everything else is just making it.

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Agi Keramidas: More presentable and so on, but.

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Agi Keramidas: Many of the other things you don’t have to do everything yourself That would be my advice.

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Steve Werner: I think that that is great great advice so one more time you have an e book that kind of walks people through how to get started with podcasting that’s available in the show notes and what is the name of your podcast again.

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Agi Keramidas: personal development mastery.

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Steve Werner: So you can find that i’m guessing.

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Agi Keramidas: all over the place, you can find.

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Agi Keramidas: Every platform yes it’s everywhere, that is, and.

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Steve Werner: So if somebody was.

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Steve Werner: Thinking about going and checking out your podcast what are one or two of your favorite episodes that you’ve done.

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Agi Keramidas: that’s a great question and as difficult as is too narrow and heather in 90 episodes down, I will tell you to you know they.

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Agi Keramidas: I don’t know who listens to this and whether they will be interested at all or be switched off by what I have to say, but since you asked me.

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Agi Keramidas: The two that I would elect people are one is the 160, which is a feature I did about a guy about guy in it, which is an organization connecting together hard driven people who want to create us a betters you know, environment, rather than what is happening here.

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Agi Keramidas: And the other episode I don’t remember exactly the number I think it’s 185 was quite political about.

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Agi Keramidas: How our governments are slowly taking away our liberties and that’s with Marco, but I think it’s 185.

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Agi Keramidas: These are two that are more recent ones, the last few months, and there are.

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Agi Keramidas: I believe they express very well my sentiments and my point of view, at this time, but.

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Agi Keramidas: You know, apart from that, there is so much stuff best thing is to click search on the website and type your keywords what is that you’re interested in and find that, but this to really express me and.

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Agi Keramidas: Certainly, people will understand very much about it about who I am and what I stand for by listening to them, so, but thank you for asking me that.

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Steve Werner: yeah of course Okay, I just want to say thank you so much for coming on and sharing your wisdom and your experience with podcasting you guys are thinking about starting a podcast click in the show notes download an e book.

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Steve Werner: It will definitely help you out you have absolutely nothing to lose and everything to gain, I just want to say thank you one more time for coming on you’ve been a great guest.

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Agi Keramidas: Thank you Steve.

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Steve Werner: No problem, it is my pleasure to everybody else till next time take action change lives and make money we’ll see you soon.